SCALE11 enable the next

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CeBIT 2017 SCALE11 enable the next Next show: 20 24 March 2017 www.cebit.de/scale11

CeBIT SCALE11 2 SCALE11 Where Startups meet Global Player, Investors and Politicians BUSINESS: granting all startups access to international sales markets/clients NETWORK: connecting corporations with young entrepreneurs with investors with politicians KNOWLEDGE TRANSFER: sharing experiences, ideas, challenges and methods 450+ startups from more than 40 countries present their ideas & products 200,000 industry professionals and potential customers 250+ venture capitalists looking for innovations 1000+ international startups come as visitor to benefit from networking and knowledge transfer DIVERSE: numerous and different formats serve heterogeneous needs DISRUPTIVE: ignores traditions, standards and rituals FAIR: taking needs and necessities of startups seriously

CeBIT SCALE11 3 Impressions 2016

CeBIT SCALE11 4 Facts & Figures 2016 More than 350 exhibiting startups from 40 nations (doubling compared to 2015), 30,000 visitors Premium Event Partner: Deutsche Bahn Other Corporate Partner: SAP, Volkswagen, Schaeffler, Unify, Salesforce, KfW, HPe, Bosch Car Multimedia Owned Community Areas organized by BMZ, Digitale Wirtschaft NRW, WKÖ, EU, Hong Kong Science Parc and Ankara Development Agency. Media partner: Gründerszene, FAZ, t3n, Venture Capital Magazine Conferences: Corporate Startup Excellence, FinTech Summit, Go International Summit, NCapital with 120 investors Pitches: Startup Stage, Founders Fight Club, Best of CeBIT, NCapital and industry pitches and scoutings InnoJam++: Hackathon powered by SAP in cooperation with Volkswagen http://www.volkswagenag.com/content/vwcorp/info_center/de/news/2016/03/progra mmierwettbewerb.html Female Founders Breakfast by BMWI and Brigitte Zypries Evening Events: Captains Dinner, Startup Meetup, etc. Matchmaking & Speeddating

CeBIT SCALE11 5 SCALE11, 2017

CeBIT SCALE11 6 Topic Clusters @ CeBIT 2017

CeBIT SCALE11 7 What you can expect Startups meet corporations meet investors meet politicians Best of CeBIT Organized Community Areas B2B startups organized in 16 community areas Highlight Speaker City Summit CxO-Speeddatings Executives meet Startups Startup Scoutings Impulse Area EXHIBITION CONFERENCE NETWORKING PITCHING WORKSHOPS Corporations presenting their startup initiatives Owned Community Areas startup networks organized as joint pavilion VC Summit Corporate Startup Summit Industry Summits Female Founders Breakfast Meetups SCALE11 Community Events Investors Pitches Startup Stage Industry Pitches Workshop topics: Business Modelling, HR, Legal, Finance, Barcamps

CeBIT SCALE11 8 Setting hall 11 Taking needs and necessities of startups seriously (Draft) Lounge Organized Community Areas (topic cluster) 1. Artificial Intelligence (AI) Owned Community Areas Organized Community Areas Foodcourt 2. Big Data & Analytics 3. Blockchain 4. Cloud & XaaS Organized Community Areas Pitch Stage BMWi Joint Pavilion Owned Community Areas Organized Community Areas 5. Digital Health 6. ecommerce 7. HR (Education, Gamification, Recruiting) 8. FinTech 9. Hardware Owned Community Areas 10. Transportation & Logistics (Public Mobility) 11. Internet of Things Organized Community Areas Workshop 12. Media & AdTech 13. Mobility & Automotive (Private Mobility) Investors Club 14. Security Marketplace Co-Working Area Workshop Conference Room 15. Smart Cities 16. Smart Home 17. Virtual Reality

CeBIT SCALE11 9 How to participate

CeBIT SCALE11 10 Participation opportunities STARTUPS 450+ startups from more than 40 countries present their ideas & products SCALE11 is the place to be at CeBIT for you and your startup. Choose your participation in one of our 16 Organized Community Areas (topic cluster area) or decide to book a Startup Workstation within an Owned Community Area. Book your Startup Workstation starting at 1,550 EUR (Premium Price)! 200,000 industry professionals and potential customers CORPORATE PARTNER SCALE11 Corporate Partner will get early access to numerous startups exhibiting at SCALE11, and will benefit from perfect brand awareness in a highly innovative environment. Get your SCALE11 Community Partner Package! VCS / BUSINESS ANGEL / INVESTORS Are you looking for the next unicorn? Well, it might be at SCALE11 in 2017 who knows!? Become SCALE11 Investor Partner! MEDIA / JOURNALISTS Media like Gründerszene, t3n, FAZ and VC-Magazine supported SCALE11 in 2016. With these strong media brands, SCALE11 benefited from an extremly broad and valuable media coverage. Not to forget more than 3,500 journalists, reporting live from CeBIT every year. Benefit from this media attention and be part of SCALE11 in 2017!

CeBIT SCALE11 11 Startup Workstation Take your chance and be part of SCALE11, 2017! You will get direct access to B2B decision makers, potential business partners, customers, investors and know-how. Book your Startup Workstation now! Startup Workstation Footprint 8sqm incl. stand, infrastructure and stand cleaning in specific community area Triangular element with graphics, workspace and locker, 2 bar stools, lighting and trash 3-way socket Internet Carpet 1 pitch slot at our Startup Stage Participation at SCALE11 Community Event for 2 pers. incl. online profile on relevant channels incl. processing fee (400 EUR) Option (extra charge): 32 Display Regular Price*: 2,100 EUR * Premium Price available until 31 August 2016. Limited to the first 30 workstations. Early Bird available until 31 October 2016. Limited to 50 workstations. Offer only valid for legally independent enterprises that have been in business for less than five years. All prices excl. VAT.

CeBIT SCALE11 12 Startup Workstation @ BMWi Joint Pavilion Junge innovative Unternehmen (offer valid for German startups) Be part of the joint pavilion Junge Innovative Unternehmen powered by Federal Ministry for Economic Affairs and Energy (BMWi). Benefit from a strong brand and attractive conditions for this participation opportunity. Startup Workstation 8m² (607 EUR / sqm) Footprint 8sqm incl. stand, infrastructure and stand cleaning We are happy to advise you about the criteria for funding! Triangular element with graphics, workspace and locker, 3 bar stools, lighting, trash and brochure display 3-way socket Internet Carpet 1 pitch slot at our Startup Stage Participation at SCALE11 Community Event for 2 pers. incl. online profile on relevant channels incl. processing fee (400 EUR) Option (extra charge): 32 Display Regular Price: Price incl. BAFA-Funding* (max. 60%): 4,856.00 EUR 1,942.40 EUR * Criteria for BAFA-Funding: Businesses with headquarter and operations in Germany; which fulfills the valid EU definition of a small business (max. 50 employees, balance sheet or annual turnover of max. EUR 10 million) and in business for max. 10 years. All prices excl. VAT.

CeBIT SCALE11 13 Premium Event Partner What a chance: Present your startup initiatives and offers in one of the fastest growing, international startup communities, benefit from maximum visibility and awareness as highly innovative brand. Premium Event Partner Marketing & Communication Package (Basis): 25,000 EUR Get your Premium Event Partner Package now! Premium Event Partner branding in all our marketing / press material and communication activities Marketing & Communications Package L : logo integration on red carpet wall, displays at startup stage and lounge, on SCALE11 website, CeBIT App, communication within our social media activities CeBIT Press Preview: Booth L CeBIT Press Preview: Speakerslot Additional Services for individual presentation: 40,000 EUR Create your individual upgrade. We are happy to present you our package with additional services. Premium Event Partner (Basis + Indiv. Pres.): 65,000 EUR * All prices excl. VAT.

CeBIT SCALE11 14 Owned Community Area Partner You run your own startup network and want to enable your startups to reach new sales markets and business opportunities? Well, it s time to book your Owned Community Area and bring your network with you! Owned Community Area Calculation for an Owned Community Area with 5 workstations Footprint incl. stand, infrastructure and cleaning: 5 startup workstations consisting of triangular element with graphics, workspace and locker, 2 bar stools, lighting and trash Per workstation: 3-way socket, internet, carpet Per startup: 1 pitch slot at our startup stage Participation at SCALE11 community event for 10 pers. incl. online profile on relevant channels incl. processing fee (400 EUR / startup) incl. processing fee for Owned Community Area Partner Option (extra charge): 32 Display, additional services Price for this offer*: 10,900 EUR * Premium Price available until 31 August 2016. Limited to the first 30 workstations. Early Bird available until 31 October 2016. Limited to 50 workstations. Startup workstations only valid for legally independent enterprises that have been in business for less than five years. All prices excl. VAT.

CeBIT SCALE11 15 Organized Community Area Partner (Community Captain) We are looking for corporate partner to become Community Captain of one of our 16 community areas. For exhibitors as well as for visitors, the Community Captain will act as expert, mentor and partner to answer questions and to support startups to scale up their business. Wanted: SCALE11 Community Captains 2017! Community Captain We do not offer usual community captain packages. Instead of being just standard, you create your own partner package by choosing one to many services, e.g.: Logo package (branding community workstations) Community Identity Element Sponsor evening event Individual startup pitch / scouting Partner of workshop / barcamp area Marketing- & communication packages And a lot more possibilities Share with us your preferred services and we are happy to design your individual offer. Packages available*: 500 / 5,000 / EUR * All prices excl. VAT.

CeBIT SCALE11 16 SCALE11 Investor and Corporate Partner At any stage of their business, startups are looking for funding and partners they can collaborate with. If you have the money to invest and if you are looking for investments in or for partnerships with B2B startups, providing digital, technologydriven solutions, you should participate in SCALE11. Are you looking for the next unicorn? Investor / Corporate Partner Individual Guided Visit 500 EUR 2-hour Guided Visit to max. 5 exhibiting startups Selection of startups according to your requirements Short startup profiles for perfect preparation in the run-up Air time per startup: 20-25 minutes Individual Startup Scouting 5,500 EUR 1:1 meetings with up to 10 startups Organization of application and selection process incl. profiles Promotion on SCALE11 communication/social media channels Individual Startup Pitch 8,000 EUR 4-hour pitch competition with up to 10 startups Organization of application and selection process incl. profiles Promotion on SCALE11 communication/social media channels Packages available*: 500 / 5,500 / 8,000 EUR * All prices excl. VAT. Packages are available for investors and corporations.

CeBIT SCALE11 17 what our partners and exhibitors say Toni Klätke, onbill, CEO: Dr. Jama Nateqi, symptoma, CEO: For us, the main reason participating at SCALE11 were the pitching opportunities. The Founders Fight Club and Best of X were especially rewarding and should be build up over the years.this event format hosted at CeBIT bears so much potential. Go for it. Jan Hartwig, IT-Innovationsmanager Der individuell gestaltete Rundgang bei den SCALE11 Startups traf den Nagel auf den Kopf. Wir hatten direkten Zugang zu den für uns wichtigen Startups. Die SCALE11-Area auf der CeBIT ist sicher eine perfekte Startup-Bühne, denn wir hatten eine Woche lang Zeit für Gespräche mit anderen Gründern, potentiellen Kunden und möglichen Kooperationspartnern. Die CeBIT 2016 war somit ein großer Erfolg für uns und unsere Partner. Vielen Dank an das SCALE11-Team für die großartige Organisation. Kathrin Röhrich, smapone, Head of Marketing: Es ist grandios. Wir sind total überwältigt von dem Zulauf, den wir bekommen. ( ) Die CeBIT bedeutet für uns, ganz viele wertvolle Gespräche, viele Kunden- und Partnerkontakte, viel Input für unser Produkt. Ralf Giesler, Director ICT Services & Control Das CxO Speeddating mit SCALE11 Startups ist ein erfrischendes und anregendes Format, um auf unkomplizierte Art- und Weise Kontakte zu Querdenkern zu knüpfen. Sebastian Klenk, 5analytics, Managing Director: vielen Dank für die toelle Möglichkeit, uns auf der CeBIT zu präsentieren. Wir hatten fünf wirklich anstrengende, aber auch sehr erfolgreiche Tage. Wir freuen uns schon auf das nächste Mal. Nicky Clarke, SharpCloud Head of Marketing: It s one of the biggest events of ist kind. So for us it s a very important week, where we can meet people that can really make a difference to our business. It s a really good way to meet future clients and customers.

CeBIT SCALE11 18 Join us @ SCALE11 CeBIT 2017 20 24 March

Your contact: Dagmar Wolf Project Manager Strategic Formats Project Director SCALE11 dagmar.wolf@messe.de +49 511 / 89-33113 Denis Walpuski Director Sales SCALE11 denis.walpuski@messe.de +49 511 / 89-32587