Directive Objective Market D TiE Atlanta Strategy 2014-15 VISION To be recognized as the global organization fostering entrepreneurship MISSION Promote entrepreneurship through mentoring, networking and education GUIDING PRINCIPLES To be recognized & respected as an inclusive & diverse nonprofit organization that operates with integrity and accountability and maintains transparency with stakeholders Foster entrepreneur development regardless of industry & stage Advocate for giving back of time & talent Create community for virtuous cycle of wealth creation Operational Excellence TYE COBA TiEX Monthly Forums TiECON SE E2E Social Business TYE COBA TiECON SE Annual Golf Tournament Social Business TiECON SE Community partnerships Monthly Forums TiE X TYE TiE VISIONS E2E Leadership meetings Applied technologies to improve processes Strategic planning00 # successful entrepreneurled companies #entrepreneurs mentored # mentors engaged Referrals Customer satisfaction of monthly program Participation & retention throughout life cycle of entrepreneurship Sustainable financials Provide governance leadership Global Platform of Charter Members Pay It Forward Industry & Stage Agnostic Non-solicitation policy/sponsor exclusivity
Initiative TiE Young Entrepreneurs (TYE HS) Objective: To inspire & empower students to become entrepreneurs Increase number & diversity of students Convert alumni to mentors Create companies Work with Fulton County schools to offer 10 scholarships to atrisk, underserved students Work with community partners to expand audience outside TiE network Recruit from alumni student & parent pool Email recruiting campaign Invite them to be speakers at monthly programs Personal calls to targeted list of potential mentors Provide free membership to TiE Establish connections for students beyond the TiE network via email, calls, endorsem ents, etc. Create internship opportunities Total # of students % ethnic, gender, socioeconomic & geographic diversity # of alumnae serving as mentors # of hours mentoring # of companies created (for- & non-profit) Internships received Global competition 5 yr TiE membership Experienced entrepreneurs as mentors
Initiative TiE Young Entrepreneurs - University (TYE U) Objective: To inspire & empower students to become entrepreneurs Increase number & diversity of students Create sustainable alumni program Create companies Targeting universities inside & outside SBDC network Recruit via social media Storytelling in media Email recruiting campaign Invite them to be speakers at monthly programs Personal calls to targeted list of potential mentors Discounted TiE membership Connect students with TiE Atlanta stakeholders Create internship opportunities Total # of universities # of new universities # of students, # teams # of alumni and CMs serving as mentors # of companies created job creation revenue SBDC network, mentors Experienced entrepreneurs as mentors www.tieatlanta-tye.org
TiE Accelerator (TiE X) Objective: To mentor entrepreneurs in creating successful startups Create companies Involve Atlanta ecosystem Sustainable revenue Host multiple group sessions/year Offer online sessions Two categories: ideation and formation Educate targeted list of partners Encourage partners to refer into our program Create collateral for partners to distribute Identify student, teacher, speaker, mentor ambassadors who can help spread the word Target 2-3 TiE ambassadors at each partner Drive new membership 50% of program grads sponsor at-risk TYE student Charge a fee; waive fee for those with 2 CM approvals # entrepreneurs trained # companies created: acquire customers/receive funding # of referred companies # of partners engaged Revenue generating Self-sustaining within 2 years Industry/market agnostic
Council of Board Advisors (COBA) Objective: To provide board room intelligence to private, profitable companies Grow number of COBA companies Create an effective advisory board for each company Build self-sustaining program Create & execute marketing plan Recruit community partners to help promote & educate Target family-owned companies Create referral plan Interviewing founders & CEOs to identify goals & pain points Maintain intimate knowledge of advisor skill sets Develop & distribute repeatable process documents Identify key contacts at accounting firms, wealth management firms & legal firms that service target market Provide ROI to current companies & sponsors through at-bat model Build leadership succession plan # of COBA companies Customer satisfaction (for referrals) Customer satisfaction Level of board attrition Robust list of service providers Portfolio Company positive ROI Plan for leadership succession Exclusive to private, profitable companies Focused on entire management team Low cost, no equity
Measure Initiative Enterprise to Entrepreneur (E2E) Objective: To establish reciprocal business relationships between enterprises & entrepreneurs Network enterprises & entrepreneurs Solve business problems for enterprises Make connections at all programs Provide personal & email introductions Recruit corporate CMs Recruit SMES 1M+ Host joint deal-making program at TiECON SE Celebrate success stories Educate enterprises on innovation through monthly programs - Mentor Entrepreneurs and connect them with a coach Collaborate with community partner programs Introduce a corporate membership plan to increase participation # of entrepreneurs connected # of enterprises introduced # of new contracts # of enterprise innovation leaders engaged # of community partners engaged Corporate sponsorship $$$ Global network Zero equity
Social Business (Social X) Objective: To mentor entrepreneurs in creating successful social-minded startups Create companies Involve Atlanta ecosystem Make social impact Host 4 cohorts/year Recruit 15 entrepreneurs per cohort Offer 2 segments: Ideation; Formation Assist with business basics like fundraising strategy, investor docs, impact metrics, IT Target socially-minded enterprises Encourage partners to refer into our program Create collateral for partners to distribute Identify ambassadors who can help spread the word & create buzz Target 2-3 TiE ambassadors at each partner PR / marketing to raise awareness of companies effecting social change Participate in Nobel Peace Summit 2015 # entrepreneurs trained # companies created: acquire customers/receive funding # of referred companies # of partners engaged # of people helped # of social causes supported Industry/market agnostic Angel network to fund companies
Events Objective: Support TiE Atlanta mission TiECON SE & awards, Visions Monthly Meeting Golf tournament Recruit 1 st class speakers Mentoring roundtables Lead entrepreneur how-to workshops Angel/VC high school/college pitches Host networking opportunities before, during, after event Celebrate successes to reward progress & inspire up & coming entrepreneurs Recognize internal & external volunteers to encourage participation Assign 1 CM to each 8-9 meetings per year to lead Provide networking opportunities before & after program content Provide quality & educational program content focused on the entrepreneur Varied event formats to facilitate mentorship opps. Combo of TiE CMs + outside speakers to engage CMs & enrich networks year-round publicity promote to regional TiE Chapters recruit co-chairs with proven fundraising ability recruit past sponsors to renew past sponsors to recruit new ones COBA for sponsors recruit & promote at TiECON present progress update at monthly meetings TYE alumni speak to inspire audience # of people at TiECON SE # of nominations for awards # of people at TiE Visions Sponsor satisfaction (renewal) sponsor & attendee sat. Increased number of attendees # new members $ raised return of previous sponsors # of new sponsors Sponsor sat. survey Quality of speakers Celebration & recognition of all TiE Atlanta volunteers Non solicitation policy sustainability / longevity food & beverage; conversation creates rich networking environment Raising funds for TYE