Compete Gain Prepare Checkup
A unique alliance of experts has teamed up to create a series of special Checkups which can help your organization: Compete more effectively in today s challenging market. Gain a better understanding of your market and position in it. Prepare for the recovery. Checkup #1 Targets attendance, programming and competitive positioning in the market place Checkup #2 Targets operational efficiency and visitor experience effectiveness Checkup #3 Establishes your value to governments and business with direct and indirect job and tax impact Each study is priced at $9,000 plus expenses and takes less than a month to complete. Each begins with an assessment of your specific situation then gives you the strategic information you need to increase revenue and reduce expenses now. Three top consulting firms have pooled their considerable expertise to offer you these Checkups Services: ORCA Consulting specializes in operations, attendance, market analysis, and visitor experience planning Informal Learning Experiences (ILE) specializes in programming, organization design, and educational impact Market & Feasibility Advisors (MFA) specializes in fiscal and economic impact analysis, and feasibility studies
Checkup #1 Attendance, Programming, and Competitive Positioning This checkup focuses on: The recent performance of competing facilities in your market Your attendance and programming with local and national benchmarks Your target audience s demographic and lifestyle trends and spending Local and regional trends in the leisure time industry Recent performance of major local employers and their industries Key local economic trends benchmarked to your region and the U.S. Prospects for local economic recovery This report includes program, market, and organizational findings and recommendations to increase attendance and revenue to improve your competitive position in your market. Checkup #2 Operational Efficiency and Experience Effectiveness Checkup #3 Demonstrating your Value to your Local Economy This checkup helps area governments, foundations, and business organizations better understand your impact and role in the local economy. It includes: Calculating the direct, indirect, and induced employment your organization contributes to your local economy Compiling and calculating the fiscal impact the tax revenue your organization generates for the local city or county Recommends ways you can increase your economic footprint in your community This memorandum report presents and explains these findings clearly in text, graphics, and tables. A frequent additional task is to map your general, and educational programs attendance, and membership by political district with market penetrations and other analytics to convey value to the public sector constituents directly. This checkup focuses on the factors that affect operational efficiency and experience effectiveness. It includes: Conducting an extensive on-site survey to assess all elements of a quality visitor experience in an integrated fashion from pre-arrival through departure including messaging, wayfinding effectiveness, staff knowledge and courtesy, experience drivers (including exhibits, tours and attractions), service and quality of all venue operations (including attractions, restaurants and retail), venue cleanliness, and security/safety elements Discussing with key leadership their organizational and operational concerns and challenges, reviewing planned changes, expansions and improvements intended to enhance the experience for future visitors This report details observations and recommended strategies to improve operational efficiencies and visitor experience and to reduce expenses. It s operational review is designed to encourage word-of-mouth advertising and repeat visitation. It s likely that one, two, or all three of these analyses will give you the information, analysis, and ideas to take immediate strategic and tactical steps in these uncertain times. For information, or to order these memorandums, please call us on the Checkup line at 312.933.7898 and ask for Dan Martin or email Dan at Dan.Martin@MarketFeasibilityLLC.com.
Our team includes: Bob Lamb and Greg Emmer of ORCA Consulting have over 70 years of operating experience at almost all of Disney s North American attractions. Bob s last assignments with Disney were as VP of Animal Kingdom and VP of Parks and Resorts Expansion and Operations Worldwide, while Greg was Senior VP for Resort Operations at the Disneyland Resort. Mac West of Informal Learning Inc. brings long-time involvement with the museum world as a curator, director, and, since 1993, principal of Informal Learning Experiences. Dan Martin of both ORCA and MFA has over 20 years of experience conducting institutional market analyses, feasibility and impact studies. He was most recently a Vice President of Economics Research Associates (ERA). Christian Vetter of MFA has completed impact studies for many groups separately and with Dan Martin over the last five years. We ve worked in your business for decades and been through many ups and downs as both management and consultants. Our clients include: Museums Abraham Lincoln Presidential Library and Museum Boston Children s Museum California Academy of Sciences The Carnegie Museums Chicago Museum of Science & Industry Connecticut Center for Science & Exploration Creative Discovery Museum Exploratorium Florida Keys Environmental Center Fort Worth Museum of Science & History Mississippi River Museum Museum of Fine Arts Puerto Rico Natural History Museum Sony Wonder Technology Lab Tech Museum of Innovation The Walt Disney Family Museum Zoos Akron Zoo Brevard Zoo Brookfield Zoo Bronx Zoo Brooklyn Botanical Garden Calgary Zoo Central Park Zoo Cleveland Metroparks Zoo Dallas Zoo Los Angeles Zoo Miami Metro Zoo Minnesota Zoo Naples Botanical Garden San Diego Zoo San Francisco Zoo Woodland Park Zoo Aquariums EXPO 98 Aquarium, Florida Aquarium Georgia Aquarium Living Seas Pavilion, Walt Disney World Long Beach Aquarium of the Pacific Monterey Bay Aquarium National Museum of Marine Biology National Aquarium New England Aquarium New Jersey State Aquarium New York Aquarium Seattle Aquarium Shedd Aquarium South Carolina Aquarium Tennessee Aquarium Tongass Aquarium National Parks, Recreation Areas, Historic Sites Alcatraz Island Grand Canyon National Park Great Smoky Mountains National Park Hawaii Volcanoes National Park Las Vegas Springs Preserve Monticello Montpelier Mount Ranier National Park Mount Vernon The Presidio Roosevelt-Vanderbilt National Historic Sites Sitka National Park Statue of Liberty National Monument USS Arizona Memorial Yellowstone National Park Yosemite National Park
Compete Gain Prepare Checkup To request more infornation please call us on the Checkup line at 312.933.7898 or email us at Dan.Martin@MarketFeasibilityLLC.com. www.orcaconsultingllc.com www.informallearning.com www.marketfeasibilityllc.com Printed on 100% Post-Consumer Recycled Paper