New Monte Rose Hut Exhibition and Future Cities Conference Project Media Coverage Report 1
EXECUTIVE SUMMARY On September 13, 2010, a total of 10 journalists from 7 media outlets attended the press conference about the exhibition "The New Monte Rose Hut" and the three-day conference "Future Cities" organized by Swissnex, ETH and CAS at the Swiss Pavilion. After the press conference, 1 TV media conducted a one-on-one interview with Mr. Ralph Eichler, president of ETH Zurich and 5 print media joined the group interview. For the "Future Cities" conference, there were 2 print media attending the lectures on September 15 and 17 respectively. Coverage to date includes 93 clips, comprised of: 1 TV 7 newspapers 85 online Analysis of clips show: High quantity of results: 11media produced original reports, resulting in a high volume of widespread online news pick-ups. All reports were positive in tone and accurate in message delivery. The most popular news angle on this event reflected the innovative and sustainable new Monte Rosa Hut. KEY MESSAGES All of the articles reflected the key messages delivered during the event: The exhibition on the new Monte Rosa Hut and the Future Cities conference were part of the celebrations to mark the 60th anniversary of diplomatic relations between Switzerland and China. Top scientists, business representatives, politicians and officials from both countries were invited to attend the exhibition and the conference organized by Swissnex and the two of the world s leading institutions. The new Monte Rosa Hut was fascinating on account of its futuristic architecture and sustainable functional design. The Future Cities conference focused on the subjects of water management, sustainable building, and mobility and air quality, discussing approaches for better city, better life. 2
COVERAGE HIGHLIGHTS ICS - Top tier foreign-language TV channel broadcasted in Yangtze Delta Area - Featured a one-minute news story about the new Monte Rose Hut exhibition and the Future Cities conference - Aired both on ICS and Smgbb.cn - Interviewed Mr. Ralph Eichler, president of ETH Zurich about the new Monte Rose Hut project - Used the renderings of the new Monte Rose Hut provided after the event Shanghai Science & Technology News - Top tier science newspaper in Shanghai - Attended the group interview and joined the opening ceremony of the new Monte Rose Hut exhibition and the Future Cities conference after the event - Published an in-depth feature story about the high technologies used in the new Monte Rose Hut and the Future Cities conference as well - Used the picture of the new Monte Rose Hut exhibition taken by its photographer Shanghai Evening Post - Top tier general newspaper with a large circulation in Yangtze Delta Area - Attended the group interview after the event - Published a feature story about the high technologies used in the new Monte Rose Hut - Quoted the key messages of Mr. Ralph Eichler, president of ETH Zurich about the new Monte Rose Hut project Shanghai Evening Post - Top tier general newspaper with a large circulation in Yangtze Delta Area - Attended the group interview after the event - Published a feature story about the high technologies used in the new Monte Rose Hut - Quoted the key messages of Mr. Ralph Eichler, president of ETH Zurich about the new Monte Rose Hut project 3
Scanned Original Clippings NEWS CLIPPING 1 Publication : ICS Date : 09/14/2010 上海电视台新闻频道 Page : Expo Life Location : Shanghai Circulation : N/A URL: Switzerland demonstrates sustainable development Besides the light art show, Swiss Pavilion also put up an exhibition about futuristic architecture yesterday. The exhibition is a scaled model of Monte Rosa Hut situated on the mountain in the country nearly 3000 meters above sea level. The hut is 90 percent self-sufficient in terms of energy and water supply. To share their experience in sustainable development, a three-day conference dubbed Future Cities will be held in the pavilion starting tomorrow. About 240 business leaders, politicians and officials from Switzerland and China will discuss subjects such as water management, mobility and air quality. 4
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NEWS CLIPPING 2 Publication : www.smgbb.cn Date : 09/14/2010 东方宽频 Page : Expo Life Location : Shanghai Circulation : N/A URL: http://www.smgbb.cn/2010/tv/live.html?220-1284436800 Switzerland demonstrates sustainable development Besides the light art show, Swiss Pavilion also put up an exhibition about futuristic architecture yesterday. The exhibition is a scaled model of Monte Rosa Hut situated on the mountain in the country nearly 3000 meters above sea level. The hut is 90 percent self-sufficient in terms of energy and water supply. To share their experience in sustainable development, a three-day conference dubbed Future Cities will be held in the pavilion starting tomorrow. About 240 business leaders, politicians and officials from Switzerland and China will discuss subjects such as water management, mobility and air quality. 6
NEWS CLIPPING 3 Publication : Shanghai Science & Technology News Date : 09/17/2010 上海科技报 Page : B1 Location : Shanghai Circulation : 150,000 URL: Future is always fascinating China and Switzerland have conducted a wide range of cooperation in environmental science and life science in recent years. As part of the celebrations to mark the 60th anniversary of diplomatic ties between China and Switzerland, ETH Zurich, the Chinese Academy of Sciences (CAS) and swissnex China opened an exhibition on the new Monte Rosa Hut and the Future Cities conference. The new Monte Rosa Hut is a building in the Swiss Alps, 3,000 metres above sea level. Thanks to a sophisticated control system, the hut is largely self-sufficient in terms of its energy and water supply, and thus serves as a model for the sustainable use of resources even for buildings in booming megacities like Shanghai. It s learned from the Future Cities conference that both China and Switzerland have the plan to develop the fourth generation of light source free electron laser. 7
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NEWS CLIPPING 4 Publication : Shanghai Evening Post Date : 09/14/2010 新闻晚报 Page : A1/5 Location : Shanghai Circulation : 350,000 URL: New Monte Rosa Hut supplies 90 percent of energy by itself The Swiss Minister of the Environment, Federal Councillor Moritz Leuenberger, and the Chinese Minister of Water Resources, Chen Lei, opened an exhibition on the new Monte Rosa Hut and the Future Cities conference. The events are part of the celebrations to mark the 60th anniversary of diplomatic relations between Switzerland and China. ETH-Zurich President Ralph Eichler said, the façade of the hut looks like a sphere, and it is installed with a large-area solar system, which provides energy supply for the hut. Besides, the new Monte Rosa Hut is also equipped with advanced water treatment facility. Water is used for three times after recycling in the hut. Thanks to a sophisticated control system, the hut is largely self-sufficient in terms of its energy and water supply. 9
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NEWS CLIPPING 5 Publication : Shanghai Daily Date : 09/14/2010 上海日报 Page : A5 Location : Shanghai Circulation : 200,000 URL: Facility to test new light source Shanghai will begin construction of a testing facility for a new machine that can create super X-rays which are able to expose the atomic structure of complicated chemical compounds and proteins, officials with the Chinese Academy of Sciences told a Sino-Swiss conference at the World Expo site yesterday. Officials said it will be the fourth generation of light source, which is more accurate and sharper than the third generation, like the light generated by the Shanghai Synchrotron Radiation Facility, which was completed in April last year. Switzerland will finish constructing such a light facility in 2016, said officials from the Swiss Federal Institute of Technology Zurich, which has organized the three-day meet along with the CAS and Swissnex China at the Swiss pavilion. 11
NEWS CLIPPING 6 Publication : www.expo2010.cn Date : 09/14/2010 世博网 Page : N/A Location : Shanghai Circulation : N/A URL: http://www.expo2010.cn/a/20100913/000039.htm "Future Cities" conference opens, "New Monte Rosa Hut" enters Swiss Pavilion September 14 marks the 60 years of the diplomatic ties between China and Switzerland. ETH Zurich, the Chinese Academy of Sciences (CAS) and swissnex China conducted a joint conference on three main topics related to Future Cities : Water Management, Sustainable Building and Mobility and Air Quality. They are also staging an exhibition in the Swiss pavilion on the new Monte Rosa Hut, a building in the Swiss Alps, 3,000 metres above sea level. Thanks to a sophisticated control system, the hut is largely self-sufficient in terms of its energy and water supply, and thus serves as a model for the sustainable use of resources even for buildings in booming megacities like Shanghai. The Swiss Minister of the Environment, Federal Councillor Moritz Leuenberger, and the Chinese Minister of Water Resources, Chen Lei, opened an exhibition on the new Monte Rosa Hut and the Future Cities conference. 12
NEWS CLIPPING 7 Publication : Jie Fang Daily Date : 09/14/2010 解放日报 Page : 3 Location : Shanghai Circulation : 450,000 URL: China, Switzerland discusses about future cities ETH Zurich, the Chinese Academy of Sciences (CAS) and swissnex China conducted a joint conference on three main topics related to the theme Future Cities yesterday. The Chinese Minister of Water Resources, Chen Lei attended the opening ceremony. 13
NEWS CLIPPING 8 Publication : Daily News Date : 09/15/2010 天天新报 Page : B1 Location : Shanghai Circulation : 200,000 URL: Swiss Pavilion presents New Monte Rosa Hut, which is 90 percent self-sufficient in energy supply Yesterday marked the 60th anniversary of the diplomatic ties between China and Switzerland. As part of the celebrations, a model dubbed New Monte Rosa Hut is on display starting this week. Thanks to a sophisticated control system, the hut is 90 percent self-sufficient in terms of its energy and water supply, and thus serves as a model for the sustainable use of resources even for buildings in booming megacities like Shanghai. 14
NEWS CLIPPING 9 Publication : People s Daily Overseas Edition Date : 09/17/2010 人民日报海外版 Page : 10 Location : Shanghai Circulation : 300,000 URL: Future Cities conference opens The Future Cities conference opened in Swiss Pavilion recently. Focusing on such topics as Water Management, Sustainable Building and Mobility and Air Quality, scientists, entrepreneurs and government officials from China and Switzerland gathered in the pavilion to discuss approaches for a city worth living in, exchange relevant scientific achievements, and share new insights for the cities of tomorrow. An exhibition on the new Monte Rosa Hut, a building in the Swiss Alps, 3,000 metres above sea level, was also held on the same day. Thanks to a sophisticated control system, the hut is largely self-sufficient in terms of its energy and water supply, and thus serves as a model for the sustainable use of resources even for buildings in booming megacities like Shanghai. 15
NEWS CLIPPING 10 Publication : www.mwr.gov.cn Date : 09/14/2010 中华人民共和国水利 Page : 部 N/A Location : Beijing Circulation : N/A URL: http://www.mwr.gov.cn/slzx/slyw/201009/t20100914_236782.html A forum held in Shanghai between the science and industry circles and the governments from both China and Switzerland, Chen Lei invited to the event to give speech As part of the celebrations to mark the 60th anniversary of diplomatic ties between China and Switzerland, Future Cities conference was grandly held in Switzerland Pavilion on Sept 13. Specialists, entrepreneurs and governmental officials gathered together to conduct technological communication, share managerial experience and discuss technological innovation. Chinese Minister of Water Resources Chen Lei addressed the opening ceremony and cut the ribbon for the ceremony jointly with Swiss Minister of the Environment, Federal Councillor Moritz Leuenberger and other governmental officials from Switzerland. Before the ceremony, Chen Lei held a talk with the Swiss side and exchanged ideas about further strengthening communication and cooperation between the two countries in the field of water resources. After the talk, Chen Lei visited Switzerland Pavilion and watched the New Monte Rosa Hut exhibition with the company of Leuenberger. He also appreciated the light art show on Lupu Bridge. 16
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NEWS CLIPPING 11 Publication : Shanghai Business Date : 09/14/2010 上海商报 Page : 22 Location : Shanghai Circulation : 120,000 URL: New Monte Rosa Hut appears in Switzerland Pavilion The Future Cities Forum, which was jointly hosted by ETH Zurich, the Chinese Academy of Sciences (CAS) and swissnex China, was unveiled in Switzerland Pavilion yesterday afternoon. Specialists, entrepreneurs and governmental officials gathered together to discuss approaches for a city worth living in, exchange relevant scientific achievements, and share new insights for the cities of tomorrow. An exhibition on the new Monte Rosa Hut, a building in the Swiss Alps, 3,000 metres above sea level, was also held on the same day. Thanks to a sophisticated control system, the hut is 90 percent self-sufficient in terms of its energy and water supply, and thus serves as a model for the sustainable use of resources even for buildings in booming megacities like Shanghai. 20