ODENSE Innovation ubiquity Geoff Mulgan
When I woke up just after dawn on September 28, 1928, I certainly didn't plan to revolutionise all medicine by discovering the world's first antibiotic, or bacteria killer, but I suppose that was exactly what I did.
The expert The people Genius, designer, policy maker Participation, user involvement
creative councils Assumptions The challenges demand radical, transformative innovations Local government has the responsibility and capabilities Need to get better at systematically creating and spreading innovations Call for ideas 137 responses 17 shortlisted 2 day camp Five most promising get support for 2 years Focus on spreading 6 months practical and financial support to develop and test ideas
Health spend as % GDP Health spend as % GDP versus adult mortality rate 16 15 14 13 12 11 10 9 8 7 6 40 60 80 100 120 Adult mortality rate Source: OECD Health Data 2010
% growth in share of GDP (p.a.) Change in health spend share of GDP versus % improvement in adult mortality rate 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% % improvement in mortality rate (p.a.)
Elberfelder Farbenfabriken vorm. Friedrich Bayer & Co Bell Labs, Holmdel, NJ
User innovation Innovation in services Elberfelder Farbenfabriken vorm. Friedrich Bayer & Co Social innovation Bell Labs, Holmdel, NJ Open innovation
Social scientists Web entrepreneurs. innovators Service design Community projects Mutuals, coops Politicians companies Professions Design advocates and parties User groups/ngos Social entrepreneurs Policy makers IT/egovernment Public sector managers Consultancies
Fundamental challenge of innovation in all sectors: 1. Big returns to innovation for whole systems 2. Smaller returns and higher risks for individual organisations (which more often thrive by adapting or adopting the innovations of others)
More and better ideas: incubators, prizes, funds, camps, creativity tools 1 Prompts More and better impact: capacity, finance for growth, procurement, evidence 2 Proposals 6 Systemic 3 Prototypes change 4 Sustaining 5 Scaling From the Open Book of Social Innovation, Young Foundation and Nesta
MORE AND BETTER IDEAS
scenario planning needs mapping asset mapping surveys data analysis user data crisis failure demand ethnography user feedback political mandate prompting petitions new technology research critical walking campaigns
hack days user led design crowdsourcing challenge prizes skunkworks recombination inspiration idea markets generating co-creation design tools open calls for ideas camps
Slide 17 The Young Foundation 2010
Social design tools ʌ ʃ x + - t g r inversion (patients become doctors, pupils as teachers, farmers as bankers) integration (personal advisers, one stop shops, portals, speeding flow) extension (extended schools, outreach) differentiation (segmenting services by group, personalisation) addition (getting GPs to do new tests, libraries running speech therapy) subtraction (no frills, cutting targets, de-cluttering) translation (hotel management into hospitals, business planning into families) grafting (from one field to another, coaching into secondary schools) creative extremism (pushing ideas and methods to the boundaries) random inputs (dictionaries, Yellow Pages )
incubating peer challenge role playing beta testing piloting prototyping developing mentoring experimental zones logic modeling simulations accelerators
The future s already here it s just unevenly distributed William Gibson
MORE AND BETTER IMPACT
Scaling tools franchises, licensing, federations, public purchasing
Mobilising the community to help with care design for scale?
Spice a scalable platform enabling people to exchange time
Finance for growing innovations and social ventures Foundations Government Crowdfunding Social impact bonds
Mobilising public purchasing eg varying tariffs for healthcare
More systematic measurement, assessment linked to purchasing
Examples of hybrid design three sectors, 360 degree change
Problem/Outcome Focused Innovation
Street homelessness (UK, 1997-2011): moving from addressing the symptoms (providing hostels, soup kitchens etc) to addressing causes (flows into homelessness from prisons, family, military and holistic support for mental health, drugs, alcohol, jobs). Helped by systematic measurement; task focused teams; pooled
New models to solve problems
Bored teenagers dropping out, employers complaining about poor employability design work with teenagers on what kind of school would they fight to get in
SMALL SCHOOLS OF 300 PUPILS 14-19 YEAR OLDS MAJORITY OF CURRICULUM THROUGH PRACTICAL PROJECTS PERSONAL COACHES AS WELL AS TEACHERS TIMETABLES LIKE A BUSINESS LEARNING IN TEAMS, REAL LIFE PROJECTS
More experts and a more expert public
www.nesta.org.uk
Social... Innovation Parks Innovation Exchanges Innovation Camps Innovation Funds Innovation Incubators Innovation Offices Venture intermediaries Impact bonds Entrepreneurs in residence Value metrics Returns on investment