2018 2019 International Exchange Key Dates Semester Dates August 27th 2018 to January 18th 2019 International Welcome Day August 27th French Bootcamp August 27th to August 31st School-wide Orientation September 3rd Contact Information ERASMUS+ Coordinator Elizabeth Lempicki (Sup de Pub) echanges.supdepub.paris@inseec.com Tel: +33 1 56 07 09 52 INTERNATIONAL RELATIONS Director Lorena Zanelli (INSEEC U) lzanelli@inseec.com SUP DE PUB INSEEC School of Communication 10 rue sextius michel 75015 Paris Tel: +33 1 56 07 00 00 Bir Hakeim
2018 2019 International Exchange Housing Contact International Office Health Insurance Student residence : single room with private bathroom and private kitchen Estudines : www.estudines.com (rent: ~750 euros/month) Housing Guide available upon request. EU Students provide a copy of their European health insurance card NON EU students purchase the French health insurance (215 /year) Visa Requirements Cost of Living Credit Type Class Timetable Attendance Grading System Course Credit Transfer NON EU students must check visa requirements to study in France and contact the French Consulate from their home country Other contact : Campus France www.campusfrance.org Housing : 600 to 850 euros/month Metro Card (monthly) : from 37 euros to 73 euros Meal : from 5 to 15 euros 30 ECTS per semester Available upon arrival Attendance is mandatory 20-16 : A 16-14 : B 12-13 : C 11-10 : D 9-0 : E International Brand Strategy, Luxury Brand Communication, Digital Marketing and Innovation Management Recognition / Transfer of credits by home institution Language of Teaching French or English (level B2 required) Transcripts Fall semester : March
International Exchange About Us Sup de Pub celebrated its 30th anniversary in 2016. We were founded by three renowned professionals in communication: Bernard BROCHAND (President of DDB Needham World-wide), Jacques LENDREVIE (Co-Author of Mercator & of Publicitor), and Jacques SÉGUÉLA (HAVAS WORLDWIDE International Strategic Director). Sup de Pub has continued to keep close ties with industry throughout the years. We pride ourselves on the fact that the majority of our professors are professionals and as such they can provide our students with insights into the latest trends and development in the industry, shaping our students in to the future employees that they themselves are looking for. Another way in which our students benefit from our extensive network is through our guest lectures. Paris Campus Paris is the city with the 2nd largest GDP in Europe and 6th in the world. This coupled with the fact that it hosts two of the world s largest agency holding companies as well as a slew of major European and global advertisers makes Paris the perfect place to study marketing and communication. Paris is also a great place for students with lots of cultural events and nightlife with discounts especially for students. Not to mention, the food, shopping, museums, park, concerts... and of course the emblem of France the Eiffel Tower is only a 10 min walk from campus! ADVERTISING COMPETITION Our advertising competition is a favorite of students. The students split into interdisciplinary agencies and receive a brief from a real client. (Clients in previous years include Lego, Sephora, Tropicana ) The agencies spend two weeks working on their campaigns after which they present to a jury. For the Anglophone programs, the jury chooses the two best campaigns who then present in front of all of their peers. The winner of this face-off gets to go to London the following day to compete against the London finalist. Eurostar tickets courtesy of Sup de Pub!
International Exchange Our Curriculum Our programs put students in close contact with agencies and advertisers allowing them to start building their professional network. Our professional teachers constantly update their classes to ensure that students have the cutting edge knowledge that employers are searching for. Our programs have been designed by our professors to provide the information and skills necessary to excel in a specific sector of the communications and marketing field as such students are required to take all the courses in a given program with the exception of the language courses if they are able to prove proficiency. Our students are required to complete an internship or exchange every year of their studies during their second semester. This means that Sup de Pub receives INCOMING students in the fall semester and sends OUTGOING students in the spring semester. Programs taught in English Luxury Brand Communication International Brand Strategy Digital Marketing and Innovation Management Programs taught in French Communication Marketing Digital Communication Creative Communication Strategic Communication Application Deadline : April 15th
Course Offer : Luxury Brand Communication ECTS General Studies Geopolitics 2 French Pass/Fail Advertising English 1 Total 3 Advertising Competitions International Competitions 6 Marketing Luxury Marketing Strategies Product Development and Innovation Luxury Brand Management Luxury Marketing & CRM Merchandising Strategy Communication and Avertising Luxury Communication and Sponsoring Event Management and PR Luxury Scenography in Advertising Total 5 Digital Luxury Communication Project Luxury, E-Reputation and New Medias Luxury E-Business Total 5 Luxury Knowledge Introduction to Luxury Worldwide Luxury Clientele The Art of Selling in Luxury Sustainable Luxury Total 4 Total 30
Course Offer : International Brand Strategy ECTS General Studies Geopolitics 2 French Pass/Fail Advertising English 1 Total 3 Advertising Competitions International Competitions 6 Campaign Elaboration Media Neutral Planning Account Planning Social Media The Art of Pitching PR Strategies Media Planning Basics Total 8 International Branding International Campaign Brand Management International Marketing Advertising Language in the International PR Strategies Media Planning Basics Understanding the Market Marketing Research Trendspotting Media Comparative Media Literacy Consumer Behaviour Total 7 Total 30
Course Offer : Digital Marketing and Innovation Management ECTS General Studies Geopolitics 2 French Pass/Fail Advertising English 1 Total 3 Advertising Competitions International Competitions 6 Core Courses Social Media Digital Communication Web Design IOT & Innovation CRM & Data collect Trafic Acquisition SEM Spoken Communication Integration Agile Method Growth hacking Web Analytics & Data Made Easy Total 21 Total 30