Mary Juetten, Founder & CEO December 17, 2013 "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. MMXIII The PIP Vault, LLC. All Rights Reserved.
GET READY NOW Equity/Security is not yet Legal (Title III) Rules out for comments Intrastate live in several states
10 Requirements JOBS Act 1. Registration & Incorporation in US 2. Names Directors, Officers, >20% SH 3. Business Description & BUSINESS PLAN 4. Prior years Tax Returns 5. Financial Statements 6. Use of Proceeds 7. Offering Details & Progress Updates 8. Share price & methodology (VALUATION) 9. Ownership & capital 10. Capital (existing, offering & differences)
EQUITY is not Easy Tough requirements include: Business Plans Financial Statements Use of Proceeds Valuation
GAAP Financial Statements < $100K CEO $100K to < $500K Review > $500K = AUDIT by non-pcaob but CPA Firm Not the same CPA as preparations!
$ Devil in the Details $XM Valuation/ $X per share price/ Total $XK Spend: MAKE SELL OPERATE $XK Now $XK $YK $ZK $XK Next $XK $YK $ZK $XK Then $XK $YK $ZK
Valuation Issues Recent Venture Beat article: - Employee Stock Options - Key Performance Indicators (KPIs)
CROWDFUNDING APPROACH IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH
Got Intellectual Property? Why Care IP theft costs US companies $250 billion annually 700K new startups annually vs. 20% protected IP after 1 st year IP is most valuable asset and not on your Balance Sheet Exclude competition; Attract investment (incl. crowdfunding); Leverage & license Avoid IP loss, infringement, or business failure Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
IP Misconceptions IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors Trade secrets are the easiest to protect because there is no registration. You can copy anything without a copyright You can copyright an idea. Domain = TM If I pay for it, I own it. Patents means right to make or sell
WHO: IP Ownership Challenges Multiple Inventors Who you are? Employee of another company Proper Assignment of IP Rights personal versus company Assume that Ownership automatically extends outside the US
Idea URL Name Know how Employees Contractors Secrets Lists WHAT: Business Plan/Funding Presentation
Strategies to Protect IP Do it Yourself: USPTO.gov Copyright.gov Hire a Professional: Attorney, Consultant, Legal Zoom, Rocket Lawyer Secrets: Notary, IP Vault, Collaborative Vault, Copyright software
PICK A PLATFORM REWARDS BASED: Indiegogo, Kickstarter, Rocket Hub How it works online! EQUITY BASED: Not yet legal Online Business Planning Required OTHER: Angel List, Lending Club, Georgia CF
REWARDS CHOOSE THE BEST PLATFORM FOR YOU: ALL OR NOTHING % BASED ON TYPE BE REALISTIC
STEP 4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity
CONTENT IS KING Expert Blogs Speaking Social Media PR Start working on this BEFORE you launch your campaign. Traklight blog
STEP 5: CREATE PITCH ONLINE Campaign Business Plan Projections `
Oops infringement!
READ READ READ Read License & Permission to Use
Ignorance is NOT a Defense Be Careful: Video Copy Business Plans
Questions? IDENTIFY. PROTECT. SUCCEED. www.traklight.com Visit our home page and take RISK QUIZ Mary Juetten mejuetten@traklight.com @traklight
Crowdfunding 101 Bret Harris Sr. Manager Business Development bret@indiegogo.com @gogobret
Agenda Introduction Benefits of crowdfunding 6 fundamentals of a successful campaign Resources
INDIEGOGO IMPACT Millions of dollars distributed each week 7,000 + active campaigns at any time 150,000+ campaigns created 30% of our business is international 70+ countries contribute each day 9 million UMV s from nearly190 countries Contributions from outside US increased by more than 275% over the last year 4 Lan: English, German, French, Spanish; 5 Curr: USD($), CAD(C$), EUR( ), AUD($) & GBP ( ) #ournumbers
Benefits of Crowdfunding Market validation Capture data Customer interaction Create evangelists Raise money
6 Fundamentals of Successful Campaigns 1. 2. 3. 4. 5. Prepare
Preparation Canary Raised: $1,866,692 Goal: $100,000 Crowdfunding isn t winning the lottery Campaigns require effort and constant promotion Make sure to have a plan before you start Technology New York, NY USA
Headlining Campaigns
6 Fundamentals of Successful Campaigns 1. 2. 3. 4. 5. 6. Prepare Set a smart goal
Attainable Goal 87% of campaigns that reach their goal exceed it by an average of 32%. Expect to raise 20-30% from friends and family
Green Bar Effect The Green Bar Effect Higher goal doesn t always mean more money!
6 Fundamentals of Successful Campaigns 1. 2. 3. 4. 5. 6. Preparation Setting a smart goal Priming the pump
#3 Priming the pump Time your marketing! Only one chance at a first impression Utilize a soft launch 30% rule Marketing schedule is key
6 Fundamentals of Successful Campaigns 1. 2. 3. 4. 5. 6. Prepare Set a smart goal Prime the pump Have a good pitch
#4 Have a good pitch Your pitch is the face of your campaign
Does this capture your attention?
Be visual, personal & create transparency!
6 Fundamentals of Successful Campaigns 1. 2. 3. 4. 5. 6. Prepare Set a smart goal Prime the pump Have a good pitch Create unique perks
#5 Creating unique perks 70% of successful campaigns offer 5-8 perks $25 perk is the most popular! Create demand with limited quantities of each perk Keep fulfillment in mind
Avoid perk atory (aka perk purgatory) Pricing Fulfillment
6 Fundamentals of Successful Campaigns 1. 2. 3. 4. 5. 6. Prepare Set a smart goal Prime the pump Have a good pitch Create unique perks Stay active
#6 Stay active Be Proactive Tell people about your project constantly! Campaigns sending at least 3 updates raise about 239% more than those that post 2 or fewer
Recap 1. 2. 3. 4. 5. 6. Prepare Set a smart goal Prime the pump Have a good pitch Create unique perks Make updates
Indiegogo Resources Campaigner Field Guide http://landing.indiegogo.com/iggfieldguide/ Insights Blog: for insights, tips and ideas: https://www.indiegogo.com/blog/ Indiegogo: browse successful campaigns: http://indiegogo.com Help Center: answers to specific questions: http://support.indiegogo.com/forums Additional Questions: Our Customer Happiness Team is always here for you. Contact us: support@indiegogo.com
Bret Harris bret@indiegogo.com / 415-906-3590 Thank you!