83rd Annual Convention

83rd Annual Convention Sunday, June 26 Tuesday, June 28, 2011 HILTON HEAD RESORT AND SPA HILTON HEAD ISLAND, SC

Reggie Hickman Brock McVey Lexington, KY President s Letter The 83 rd Annual SWA Convention is just a few short weeks away. The membership of SWA extends a warm and heart felt invitation for you to come and join us at Hilton Head for what will be another outstanding convention. At the last two conventions we have Circled The Wagons and Determined The Survival Of The Fittest. This year our SWA convention theme will be Success By Choice Not By Chance. On a daily basis we all make decisions that effect the out come of our Business. At this convention you will have the best opportunity in the industry to mix education, networking and social time with your peers in a relaxing atmosphere. From David Kohler, keynote speaker, to Best Practice sharing to Leadership Development and Social Media training, this convention has it all. This event is a family event and this year your spouse and kids under 18 attend for free. We have many attendees whose families have become great friends. We also have the incredible opportunity to honor a man who has influenced the industry and we have respected for years. Join with us in honoring Jim Whiteherse formerly of BrassCraft retires from the industry. We hope you choose to attend, and not leave your business to chance. The best place to be is SWA!! Reggie Thank You, Gold Sponsors! 4 Saturday, June 25 3:00 p.m. 5:30 p.m. SWA Executive Committee Meeting 6:30 p.m. 8:30 p.m. Executive Committee Dinner Evening Open Sunday, June 26 9:00 a.m. 11:00 a.m. Board Meeting - open to all Wholesale and Associate Members of SWA 11:00 a.m. 1:00 p.m. Suppliers Advisory Council Lunch Meeting 11:00 a.m. 1:00 p.m. Leadership Development Council Lunch Meeting (by invitation only) to include the next generation of executives representing SWA Wholesale and Associate Members. 1:00 p.m. 2:00 p.m. Social Networking Seminar 1:00 p.m. 4:00 p.m. Family Social Meet & Greet for spouses & kids poolside 2:00 p.m. 3:30 p.m. SALES Best Practices Workshop Session 2:00 p.m. 3:30 p.m. MARKETING Best Practices Workshop Session 3:30 p.m. 4:00 p.m. B R E A K 4:00 p.m. 5:30 p.m. PURCHASING Best Practices Workshop Session 4:00 p.m. 5:30 p.m. VENDOR RELATIONS Best Practices Workshop Session 6:30 p.m. 8:00 p.m. Opening Reception 6:30 p.m. 8:30 p.m. Children s Program Monday, June 27 8:00 a.m. 9:45 a.m. Breakfast Meeting & Keynote Address 9:45 a.m. 11:00 a.m. Industry Forum 1:00 p.m. Golf & Tennis Tournaments 5:00 p.m. 9:00 p.m. Open for Manufacturer Entertaining Tuesday, June 28 FREE Your spouse and children can attend the convention free of charge. Family is IMPORTANT to SWA. Please register your family and they attend for FREE 4 Topics covered during the Best Practices Workshops. Discuss, Sales, Marketing, Purchasing, and Vendor Relations with those in the industry. Learn what is working and what is not. Get information and choose to be successful. 10 Minute Net Work Improved Conference Meeting Program 10 Minute pre-scheduled meetings with an additional hour of OPEN meetings Social Networking Seminar. How does it apply to you? Grow your Company? Increase your Profits? Who is using it? Find out ATTEND Schedule of Events 8:00 a.m. 11:00 a.m. Conference Booth Program - Pre-scheduled appointment times for Manufacturers to meet with Wholesalers in 10 minute increments. 11:00 a.m. 12:00 a.m. Conference Booth Program OPEN MEETING HOUR. - 10 minute meeting with wholesaler of manufacturer choice Afternoon Open 6:30 p.m. 8:30 p.m. Closing Party, Reception/Dinner & Awards Ceremony

Meetings Learn from your peers and develop stronger Connections in the industry Leadership Development Council Sunday, June 26 / 11:00 a.m. - 1:00 p.m. Leadership Development Council Lunch Meeting The Leadership Development Council is specifically designed to establish a professional network of emerging leaders in our industry. The group is also focused on the future of SWA and assisting in driving the direction of the organization for years to come. This is an invitation only event and will be lead by Cochairs Jeff Wool of Wool Supply and Jim McGoldrick of Bradford White Social Networking Seminar Sunday, June 26 / 1:00 p.m. - 2:00 p.m. The Impact of Social Networking in your Business Speaker: Todd McDonagh - The Mad Dog Group Have you gotten on the social networking bandwagon yet? What are you waiting for? Social networking and social media websites are some of the fastest, easiest ways to make contact, stay in touch and share information with customers, employees, vendors, reps and an inexpensive means for advertising what your business is and does and what services and products you offer. The Mad Dog Group is a boutique internet marketing social media strategy consulting company. Come hear innovative ways to set-up, manage and use social media to benefit your Company. Best Practices Workshops Sunday, June 26 / 2:00 p.m. - 5:30 p.m. Best Practices Workshop Sessions Successful growth requires companies to use "best practices." This is an opportunity for all Wholesalers, Manufacturers, and Reps to participate in some very informative discussions. Our best practices workshops will focus on four areas of need in your business. We want your questions for each area!!! Submit your questions to the Southern Wholesalers Facebook page or e-mail them to terry@southernwholesalers.org. The questions we use will be from the ones you submit! Need examples to get you started? Sales - How do you strategically plan for sales? Or do you? Purchasing - How involved should the purchasing dept. employees be with the total inventory management? Cycle counts? Warrantee returns? Cost negotiations? Etc. Marketing - What does "marketing" mean in the wholesale distribution world? Vendor Relations - What do you expect from a vendors representative do on an average call? How often are expectations met? We are providing excellent opportunities to hear about other company's best practices. You will learn how others in the Industry have CHOOSEN to grow and succeed in their companies and the most direct and efficient pathways to success. Consider bringing your finance, sales, marketing, purchasing and operations managers as they will benefit from our discussions on Sunday. Encourage them to be involved in our network of Manufacturers and Reps. You can attend the Convention FREE Receive a free delegate registration if you are primarily responsible for a Wholesale company, that has not attended the convention in the past three years, that attends this years' convention. How it works? The Wholesaler must call and tell us what company is primarily responsible for their attendance and it can only be one company. One free delegate registration for your company *PLUS* one delegate registration FREE for the new Wholesale Company So get on the phone and cut your costs to attend! Don t forget, we need your questions!!!!

Annual Breakfast & Keynote Address Success By Choice Not By Chance Monday, June 27 / 8:00-9:45 a.m. K. David Kohler Come hear David Kohler as he helps us understand what is required to make successful choices about strategic goals for your company. The Kohler Company has not succeeded by Chance. David Kohler has been President and Chief Operating Officer of Kohler Co. since April 2009. Mr. Kohler served as Executive Vice President of Kohler Co. since June 2007. Mr. Kohler served as Group President of the Kitchen & Bath Group of Kohler Co. from 1999 to June 2007. Mr. Kohler served in a wide variety of capacities for Kohler since 1988. Mr. Kohler has been a Director of Internacional De Ceramica S.A de C.V. since 2000 and Interface Inc., since October 27, 2006.... He serves as a Director of Kohler Co. He served as a Director of Menasha Corporation. He served as Chairman of the National Kitchen and Bath Association's Board of Governors of Manufacturing. Mr. Kohler holds a Masters Degree in Management from the J.L. Kellog Graduate School of Management at Northwestern University and a Bachelors Degree in Political Science from Duke University. Annual Breakfast & Keynote Address: Keynote Address: David Kohler Success By CHOICE Not By CHANCE SWA President s Address: Reggie Hickman, Brock McVey ASA President address: William Kenny, Kenny Pipe & Supply All registered delegates and spouses are encouraged to attend David Kohler s engaging Keynote Address: Conference Program Honor Jim Whiteherse This year we have the honor of celebrating the career and relationship SWA has had with Jim Whiteherse. Please join us in recognizing Jim s contribution to our industry. We will have a time to TOAST and ROAST Him! Success By CHOICE Not By CHANCE Industry Forum Monday, June 27 / 9:45 11:00 a.m. During the Industry Forum, Mr. Kohler will expound upon his Keynote Address remarks in a more intimate atmosphere where questions and answers will drive the discussion. Tuesday, June 28, 8:00-12:00 a.m. jj After Rave reviews from Manufactures, Reps and our Wholesalers, we will again have pre-scheduled meeting appointments. This year the meetings will be 10 minutes in length. We are adding a final hour to the Conference Program for OPEN Meeting Opportunities. Manufacturers and Reps can meet with Wholesalers of their choice for 10 minute unscheduled meetings. Manufacturers registered by June 1st will receive a form via e-mail to make appointments with the Wholesale Companies of their choice. This kind of program is designed to offer quality time and the perfect opportunity for industry partners to meet and interact. Assignment times will be based on Convention Sponsors receiving first priority and attending Manufacturer companies not sponsoring the convention will be accommodated in a first come first serve basis of registration. All Wholesale companies and Manufacturer companies will receive their companies assignments via e-mail on June 22. Pre scheduled appointment times for Manufacturers to meet with Wholesalers in 10 minute increments. Manufacturers will receive sign up info on June 1st Registered Reps may coordinate with a Manufacturer Company to join in a meeting time, however Reps will not be allowed to make appointment times independently from a Manufacturer. June 22 all Registered Wholesalers and Manufacturers will receive their meeting appointment assignments Last hour will be OPEN MEETING time for Manufacturers to meet with Wholesalers of their choosing (Meetings will be limited to 10 minute durations) Continental Breakfast is served inside the Conference Hall.

Thank You, Silver Sponsors! Free For the Kids: Sunday, June 26 / 6:30-8:30 p.m. SWA appeals to the children of the SWA convention with special activities designed just for them! Children are invited to meals and activities for several events. Kids are invited to join their families on Sunday afternoon during the "Family Social" Meet and Greet. Sunday evening during the Opening Reception, they can join together again for games, entertainment and food supplied by the hotel and nanny staff. The hotel offers a referral list for those in need of child care during the convention. They also have a variety of activates onsite designed for kids of all ages. The hotel offers weekly and daily Recreational Programs, and junior golf and tennis instruction. Only minutes away, you will find summer concerts, miniature golf, waterslide parks, bowling and amusement centers. Of course the beach, waterskiing, wake boards, windsurfing, fishing, sailing, rollerblading, biking, and making sand castles are all at your back door. Please pre-register your children for the convention to assist us in our planning for your family A FREE Family Affair FREE Spouse Program: Your spouse or your significant other can join in several activities designed to connect them with SWA friends and associates. They are invited to join in the "Family Social" Meet and Greet on Sunday afternoon 1:00-4:00PM pool-side. Refreshing lemonade, sweet tea and special treats will be provided for those waiting for their spouses during the "Social Networking Seminar", and "Best Practices" Workshops. This is an incredible opportunity to start your Hilton Head retreat catching up with familiar folks, meeting families associated with the convention and enjoying the sun and fun. Spouse are invited to attend the Opening Reception on Sunday evening, the Annual Breakfast with Keynote Address on Monday morning and the "Closing Party & Awards Ceremony on Tuesday evening. Spouses may register to play in the golf or tennis tournaments. Tuesday afternoon is FREE time encouraging family time and activities. Opening Reception: Sunday, June 26 / 6:30-8:00 p.m. All delegates and spouses are invited to our annual Opening Reception on Sunday evening. A variety of hors d'oeuvres and cocktails will be served and dress is resort casual. The opening reception is a great time to meet and catch up with all those people you "hear about" all year long. Meet colleagues, friends, associates and their spouses. Children are invited to attend the Children's program during this time. Closing Party & Awards Ceremony: Tuesday, June 28 / 6:00 10:00 p.m. All delegates, spouses and children are invited to attend our casual closing party. Come ready to celebrate a successful convention, golf game, sun tan and restful relaxation. Enjoy the final evening of the convention with god food, music, and conversation. Golf and tennis awards will be presented. Thank You, Bronze Sponsors!

Convention Policies DEADLINES Early Bird Special: April 1 Delegate Registrations May 26 Hotel Reservations May 26 Golf/Tennis Tournaments/Program Listing May 26 RESORT RATES & POLICIES Room Type: Rates* Resort View..... Booking Code: SWASWAA......... $189 Ocean View..... Booking Code: SWASWAB......... $209 Ocean Front..... Booking Code: SWASWAC......... $229 *Discounted SWA rates are available 3 days prior and 3 days following the convention dates on a first come first serve basis. Call the SWA office at (615) 371-5004 for hospitality suite information or other specific suite needs or specifications. Method of reservations: individuals are requested to call hotel at (888) 511-5086 for reservations by May 26, 2011. Your attendees may also book on line at marriott.com using the appropriate group booking code listed above. Guaranteed reservations: all reservations must be guaranteed and accompanied by a first night room deposit, or guaranteed with a major credit card. Reservation cut-off / release date: reservations must be received on or before May 26, 2011. At the cut-off date, hotel will review the reservations pick - up for the event and release the unreserved rooms for general sale. Reservations for the event will be accepted after the cut-off date at Southern Wholesalers Assoc.'s group rate based on space and rate availability. Should the block be filled before the cut-off date, prevailing rack rates may apply. Advance room guarantee: all reservation requests will require a one (1) night's guarantee that will be refundable only if the reservation is canceled at least seven (7) days prior to arrival date. REGISTRATION FEES & POLICIES by April 1 After April 1 Wholesaler SWA/ASA Member $525 $599 Wholesaler Non-member $675 $699 Manufacturer Rep/Press Delegate $525 $599 Mfg. First Delegate (Includes Wholesaler Conf. Appt. Times) $1125 $1125 Additional Mfg. Delegates $525 $599 Spouse Registration $FREE $FREE Golf Tournament $195 $195 Tennis Tournament $30 $30 Child Registration $FREE $FREE Only individuals registered and wearing badges may attend convention events. Badges and other convention materials will not be released until registration fees have been paid in full. Individuals attending only the Conference Program will be required to pay full registration fees. Convention cancellations received before May 20 will receive refund of fees paid minus a processing fee of $25 per cancellation; substitutions may be made without penalty. No refunds will be made for cancellations received after May 20; however, substitutions may be made. Area Attractions & Travel Hilton Head Resort & Spa Marriott Amenities & Services 25 championship tennis courts with clay, grass or hard surfaces * Indoor and outdoor pools and Jacuzzis * Three restaurants, lounge, outdoor bar and room service * In-house gift shop and grocery * Wireless internet access * Complimentary shuttle service throughout Palmetto Dunes * Fitness Center * The New Spa Soleil Hilton Head Island Area Activities: For more details, please contact our Concierge on property *Harbour Town Marina & Lighthouse * Sea Pines Forest Preserve * Pinckney Island National Wildlife Refuge * Audubon-Newhall Island * Dolphin Watch Cruises * Bird Watches * Kayaking/Canoeing * Crabbing Excursions * Horseback Riding * Fishing * Sailing * Waterskiing * Windsurfing * Rollerblading * Biking * Junior Golf and Tennis Instruction and clinics * Miniature Golf * Waterslide Parks * Bowling * Arts Center of Coastal Carolina * Coastal Discovery Museum * Hilton Head Island Orchestra * Hilton Head Jazz Society * Hilton Head Island Choral Society To enjoy your day at the beach, rentals are available for: Beach Chairs & Umbrellas * Aqua Cats * 14 and 16 Catamarans * Body Boards * Fun Cycles and Banana Peels * Aqua Cycles Driving Directions to Hilton Head Marriott Resort & Spa From I-95 From either direction of I-95, take Exit 8 (Hilton Head Island, South Carolina), which leads you onto Hwy. 278 East to Hilton Head. Once on Highway 278, it is 18 miles to the long bridge over to Hilton Head Island. After crossing the bridge, stay to the right and take Business 278 William Hilton Parkway. Proceed for 8-1/2 miles to the left turn bay at a traffic light into Palmetto Dunes. After the turn into Palmetto Dunes, continue for one mile along Queens Folly Road. You will come to a traffic circle, where straight ahead you will see a guard gate. Bear to the left, part way around the traffic circle, to a stop sign, and then go straight, over a tiny bridge, into the entrance to the Hilton Head Marriott Resort & Spa. From Savannah Airport Exit airport and follow signs for I-95 North. Follow directions above from I-95. From Hilton Head Island Airport Exit left from airport. At light make left onto Highway 278. Turn left into Palmetto Dunes and continue straight to resort. For further information, call the hotel at 843-686-8400

STEP 1 SWA Registration Form Mail completed form with check made payable to: SWA P.O. Box 681966 Franklin, TN 37068-1966 Registration and credit cards are accepted through the SWA website at www.southernwholesalers.org Registration Category (see back of page for registration fees): Wholesaler Press/Guest Manufacturer Manufacturer Rep Badge Information (PRINT OR TYPE) Copy form for additional registrations. See previous page for registration fees. Delegate Name Title City/State Spouse *FREE* (if attending) Confirm Convention Registration to: Name: Company: Mailing Address: City/State/Zip: Phone: Fax: Children s Registration *FREE* Yes, I m bringing my children and have listed names and ages below to assist in planning for Sunday and Tuesday children s events: Name: Age: Name: Age: Name: Age: Name: Age: E-mail: Enclosed is check $ Number participating in each event/activity: Delegates Spouses Children Golfers Tennis Please contact me regarding special physical access needs. Vendor Membership Registration Manufacturer attending the convention but not a member? Register and become a member for $275 Annual Dues Please add a membership fee of $275 to my registration Yes No Questions??? Call the SWA Office 615-371-5004 Or Email: Linda@southernwholesalers.org STEP 2 Marriott Hilton Head Resort & Spa For Room Reservations please call 1-888-511-5086 To receive discounted rate Attendees must refer to Southern Wholesalers Convention registration and hotel registration can be done through the Southernwholesalers.org website. Click the Hotel Reservations button on the website and it will automatically direct the reservation to the appropriate discounts. Or go to Marriott.com and include the following codes: Resort View $189 SWASWAA Ocean View $209 SWASWAB Ocean Front $229 SWASWAC

Activities & Tournaments Fees: Format: Pairings: Deadline: Awards: Golf Tournament: Monday, June 27 1:00 p.m. $195 per player covers greens fees, tournament fees, cart fees and box lunch. Scramble Pairings will be made in advance and posted at the Convention registration desk. There will be no pairings changes allowed once the foursomes are posted. To facilitate pairings, you may indicate preferences (see below). Every effort will be made to place at least one wholesaler in each foursome. Your convention registration must be received and paid in full before you are eligible to register for the golf tournament. Play is limited to the first 120 people registered. If you indicate preferences, they must be received by May 20. Awards presentation will be made during the Closing Reception Bus transportation will be provided to the Golf Course Golf Tournament ($195) Partner Preference (Optional) Name: Handicap: (Partner requests will be honored if possible) Tennis Tournament: Monday, June 27 1:00 p.m. Fees: Tennis Center. Tennis Tournament is $30 which covers court fees and a box lunch. Format: Deadline: Play will be mixed doubles, round robin. Please register by May 20 to ensure your participation and allow for proper planning. Refreshments: Complimentary beverages, water and snacks will be served for all participants. Awards: To be eligible for prizes, you must be registered for the convention. Awards will be presented during the Closing Reception. Bus transportation will be provided to the Tennis Courts Tennis Tournament ($30) Name: Name: Golf Box Lunch Thank You Sponsors! Tennis Tournament Name: Handicap: (Partner requests will be honored if possible) Golf Hole Longest Drive Name: Handicap: (Partner requests will be honored if possible) Name: Handicap: (Partner requests will be honored if possible) Putting Green Closest to the Toilet Seat