Global Entrepreneurs Community TM Malaysia - Singapore - China
Brandker Global Entrepreneurs Community with 3 main components - Connector, Educator and Incubator. A platform by entrepreneurs for entrepreneurs, to learn, connect and grow. We seek to provide value to local SMEs through connecting resources in the form of education, network and investment. BRANDKER is based in Malaysia, Singapore and China, expanding to ASEAN by 2019.
VISION & MISSION VISION Transforming Local Entrepreneurs to achieve international brand success through the connection of global resources. MISSION Cultivating, empowering and propelling entrepreneurs to greater heights through education and BRANDKER s Community.
#bebrandker To us, every entrepreneur is BRANDKER. The business, vision and mission that they carry on, are reflected through their brand. You are BRANDKER, we are BRANDKER Be Achiever Be Adverturer Be Confident Be Difference Be Great Be Influencer Be Resilient Be Strategic Be part of our BRANDKER community, #bebrandker!
TARGET AUDIENCE Entrepreneurs Startups SMEs Students Professionals Executives
Affiliated / Strategic Partner T.SIVA & CO.
Investment Partner
Supporting Partner
EVERY ENTREPRENEUR S NEEDS Network Meet, connect and engage with other like-minded business owners. Capital Funding remains a crucial enabler for businesses to scale and grow. Knowledge In our fast paced 21st century, constant learning of new skills is essential to stay competitive. Mentorship Support and guidance from experienced business mentors and advisors.
HOW IT WORKS Brandker is the platform to address every entrepreneur s needs. Connector Incubator Educator
CONNECTOR An entrepreneurs greatest asset is his or her Network. Be a part of the BRANDKER Community to connect with fellow entrepreneurs who wants to make a difference. Meet new people, friends and even potential partners through exclusive networking sessions and BRANDKER Community activities. Be the first to know the latest opportunities available through BRANDKER s Incubator. Share and grow together as one big community to make a change in this world.
EDUCATOR Learning never ends in the entrepreneurial journey. We are an education platform featuring different speakers and entrepreneurs. We address business needs through short courses and talks to enlighten and equip business owners with relevant knowledge with practical application.
EDUCATOR OUR SHORT COURSES 01 Branding 05 Legal 02 Management 06 Finance 03 Leadership 07 Funding 04 Digital Marketing 08 Youth Entrepreneurship
EDUCATOR CORPORATE TRAINING We help you develop great Leaders, Sales Force and Marketers with our customisable corporate training sessions based on your organisation s needs. Sales Branding Leadership Management Personal Development
EDUCATOR CURRENT AVAILABLE COURSES: SPEAKER: Matthew Chong Conducted in both English & Chinese 01 02 03 BRANDING MASTERCLASS YOUTH ENTREPRENEURSHIP THE POWER OF DREAMS
EDUCATOR SPEAKER PROFILE MATTHEW CHONG International Branding Coach Youth Entrepreneurship Coach Socialpreneur With a passion for education, Matthew s vision is to empower more ASEAN brands to excel in the global marketplace. As an entrepreneur who has founded 10 different businesses and almost 20 years of entrepreneurial journey, he identified challenges faced by entrepreneurs and incorporated industry insights in his formulation of exclusive branding strategy courses. He hopes to equip entrepreneurs with valuable, practical branding knowledge to build successful businesses. POSITIONS BRANDKER - Founder & CEO BRANDKER Consultancy - Founder & Chief Brand Strategist BRANDKER Foundation - Founder & President EXPERTISE Branding & Strategy Entrepreneurship Motivation & Personal Development Personal Branding Interpersonal Communication Training Organizational Management & Leadership Training
EDUCATOR SPEAKER PROFILE MATTHEW CHONG International Branding Coach Youth Entrepreneurship Coach Socialpreneur AWARDS Top Nominee of the 2015 Ernst & Young Emerging Entrepreneur of the Year Award 30 Top Finalist of the 2014 Ten Outstanding Young Malaysians 2014 JCI Malaysia Socially Responsible Company PUBLISHED BOOKS 2014 Star of Ribba 2017 The Power of Dreams LANGUAGE English Mandarin
EDUCATOR 01 BRANDING MASTERCLASS Objective To enlighten SME s understanding of branding strategy and how it can be incorporated into building a sustainable business model. Target Audience SMEs, Business Owners and Executives across all industries who want to bring their existing business and branding to greater heights. Aspiring entrepreneurs who want to create a sustainable and scalable business model.
EDUCATOR 01 BRANDING MASTERCLASS COURSE INTRO What is branding? You might immediately think of a company logo, packaging or anything that has to do with the brand design. The truth is, these are brand identity components, which is only one of the many aspects in Branding. How about your business model? Do you understand it fully and do you think you have a solid business model which is profitable and scalable? Well, what if we tell you that to build your business model, there are much more beyond your business structure? Rule no. 1 for survival in our 21st century overcrowded Marketplace is to get your business fundamentals right! We will be covering 3 important business foundations: Branding, Business Model and Strategy.
EDUCATOR 01 BRANDING MASTERCLASS LEARNING OUTCOME 1. In-depth understanding of Branding beyond design and your Business Model. 2. Incorporation of Branding Fundamentals to develop or redefine your business model. 3. Practical application of Branding and Business Strategy to align with your business goals.
EDUCATOR 01 BRANDING MASTERCLASS EVENT FORMAT 1. Monthly Preview 2. 3 days full class 3. Customised Business Talk for Corporates or Organisations
EDUCATOR 01 BRANDING MASTERCLASS PREVIEW FORMAT Open for corporate sponsorships Main Speaker: Matthew Chong - Branding Masterclass Special Guest Speaker 15 minutes sharing or 1 hour sharing Date / Time: Saturday - 9am 2pm Thursday 7pm 11pm Friday 10am 2pm Venue: Co-working Spaces in Klang Valley or Partner venues Targeted No. of Pax: 50 100 pax per session FULL CLASS FORMAT Main Speaker: Matthew Chong - Branding Masterclass Special Guest Speaker for certain sessions Date / Time: 3 days - 10am to 9pm Venue: Co-working Spaces in Klang Valley or Partner venues Targeted No. of Pax: 20 100 pax per session Price: RM 5,988 per pax Admission: Original price RM 399 Special Free Promo In future, will have an option of RM 50 per person, proceeds go to BRANDKER Foundation
EDUCATOR 01 BRANDING MASTERCLASS Full Class Course Structure CHAPTER 1 CHAPTER 3 CHAPTER 5 Brand Mind Branding & The World How has the Internet Revolution and Brand Wars Disrupted your business? Brand Value Brand Value & Structure Development How has the Internet Revolution and Brand Wars Disrupted your business? Brand Identity The Combination of Branding & Aesthetics How to select a suitable Brand Identity The Pink Cow Effect Standardised Brand Image Combining Aesthetics & Business CHAPTER 2 CHAPTER 4 CHAPTER 6 Brand Model Branding & Business Model Are you satisfied with your current branding and business model? Do you have a successful business model? What is the definition of a business model? Do you truly understand the definition of branding? Brand Strategy Business Strategy Formulation Are your brand revolutionist? Do you know your competitors? Do you accept your competitor s challenge, or do you choose to create more value? Brand Monetisation Branding & Funding Strategy Creating Brand Professionalism: Enterprise Systems Resource Integration and Scalability: Scalability Strategy Financing, Crowdfunding, Listing CHAPTER 7 Bonus Class Leadership Wisdom
EDUCATOR 02 YOUTH ENTREPRENEURSHIP A beginner s guide to entrepreneurship Target Audience Aspiring Entrepreneurs, university graduates who are passionate about starting their own business.
EDUCATOR COURSE INTRO 02 YOUTH ENTREPRENEURSHIP 1. Who You Are Discovering your values, purpose and vision 2. Business Model Creating your business model and selecting your product/service 3. Market Research Understanding market demands, product and consumer behaviour 4. Legal Understanding legal implications for business 5. Team & Culture Forming the core team and culture building 6. Branding Developing Branding & Business Strategy 7. Profit Identifying & developing revenue streams 8. Funding Finances, capital & funding opportunities 9. Resources The Power of the Internet & People 10. Leadership Leadership wisdom
EDUCATOR 03 THE POWER OF DREAMS Realising your potential and your passion for a purposeful life Target Audience Anyone and everyone with the desire to live a meaningful life.
EDUCATOR 03 THE POWER OF DREAMS The Power of Dreams begins with in-depth self reflection. Not many people are able to control this source of power, in fact, very few people actually believe in its existence. Great men & women, successful people and dreams we find in the course of history, in real life, or on the big screens are manoeuvres of this rare power. Apart from having a unique vision and mindset, they have unfaltering faith. It is this believe that gave them never ending strength, empowered their natural talents and the spirit to fight through all difficulties. Alas, this miraculous power led them to a path of success.
INCUBATOR Network & Capital are the top 2 essentials in business which entrepreneurs sought after. Our Incubator for Tech & Education invests in up and coming businesses, providing entrepreneurs the access to global and local resources in the form of funding and mentorship guidance. 1. Certified Program 2. Pitching Session 3. Access to Affiliated Partners 4. Exclusive Networking Session
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COMING SOON SEPTEMBER 2017
Global Entrepreneurs Community TM BRANDKER GROUP SDN. BHD. (1083080-D) No. 15-1 (First Floor), Jalan PJS 11/9, Bandar Sunway, Subang Jaya, 47500 Selangor. T +603 5888 7188 F +603 5613 2172 W www.brandker.com E info@brandker.com COPYRIGHT 2017 BRANDKER GROUP SDN BHD. ALL RIGHTS RESERVED.