Division of Advancement - Culture of Philanthropy & Alumni Connectedness COLLEGE [IV_CPAC.9] Increase Private Support COMPREHENSIVE CAMPAIGN Raise at least $25 million in private support by June 30, 2016 in order to sustain the quality and competitiveness of the 's programs and focus on student success. [ADV.01:CC:SG.01] Utilize leadership, the Brockport Foundation board, faculty and staff volunteers, friends of the and development staff to execute a variety of activities resulting in a significant increase in private support and the development of a culture of philanthropy throughout the community. Examples of activities include: Involve Campus senior leadership in alumni cultivation and solicitation activities Create Boards of Ambassadors for each School and Athletics to build alumni connectedness and increase giving to specific programs Engage Foundation Board members in cultivation and solicitation activities Utilize Emeriti and Faculty/Staff Campaign Volunteers to engage constituencies and encourage giving Increase awareness of planned giving opportunities among alumni in order to significantly increase planned giving Generate enthusiasm for giving to Brockport among internal and Page 1 Reach and exceed Campaign Goal of $25 million by increasing the size and number of gifts, pledges, and planned gifts. Achievement of the following Campaign goals: 12/31/12 = at least $12.5 million 06/30/14 = at least $18.75 million 06/30/16 = at least $25 million By December 2012: 50 to 60% of goal committed. Top 10-15 gifts on gift table secured. All appropriate feasibility study participants solicited. Asks made to 40 to 50 prospective leadership donors. Public phase leadership recruited and committed. Board and campaign leadership giving 100% participation and 25% of goal Campaign launch event planned
external audiences through increased communications (website, Kaleidoscope, Daily Eagle, etc.) Fully engage development officers to be high performing fundraisers through ongoing support, training, and goal setting Explore regional foundation and corporate giving opportunities Develop the overall annual TOTAL VOLUNTARY SUPPORT to raise more funds to assist in supporting the current and future resource needs of the. Increase the total number of donors, calculated on a three-year moving average Initiate Senior Giving and Young Alumni Giving programs Increase annual total voluntary support (gifts of cash and gifts in kind) raised by the and the Brockport Foundation, plus nongovernmental research grants through the s Office of Sponsored Research, from approximately $2 million in 2010 to $4 million by 2016. Year 1 = $2,400,000 Year 3 = $3,200,000 Year 5 = $4,00,0000 Increase alumni participation to at least 10% by 2016. Year 1 = 7.5% Year 3 = 8.5% Year 5 = 10% Maintain a donor retention rate of at least 85% by 2016. THE FUND FOR BROCKPORT - Secure annual unrestricted support for priority use. Phonathon and direct mail eight weeks per semester to identified segments Increase matching gifts Page 2 Increase unrestricted giving through the Annual Fund: Year 1 = $225,000 Year 2 = $315,000 Year 3 = $405,000
Graduates remain engaged in the life of the campus [IV_CPAC.08 Graduates remain engaged in the life of the campus [IV_CPAC.08] Strengthen Alumni Traditions and Networks [ADV.02] Build and Sustain Long-term Relationships [ADV.03] [ADV.01:FFB:SG.02] ALUMNI RELATIONS Increase alumni connectedness to encourage alumni participation in activities (attend reunions and events, sponsor internships, support student recruitment, etc.) and giving [ADV.02:AR:SG.01] RELATIONSHIPS - Build and sustain long-term relationships that advance the reputation and visibility of the [ADV.03:REL:SG.01] Increase outreach to alumni locally and across the country through a variety of activities: Expand membership of the Brockport Alumni Association Board of Directors to include national members and regional reps Increase regional and national alumni events Create a greater online presence through a consistent and cohesive messaging and the use of social media Coordinate with the Annual Fund to support Reunion Giving Expand Young Alumni activities Events supported by the Offices of Alumni Relations and Development increase visibility for the, showcase and honor donors, provide opportunities to reconnect alumni and friends to the, and increase private support. Events include: Mornings with the Professors Homecoming First Fridays Writer s Voice and Art of Fact Benefactors and Scholars Dinner Fall Classic Golf Tournament Page 3 Hold a regional alumni event every month August through June Frequent use of Facebook and Twitter as communications tools Establish attendance and fundraising goals. Encourage Board member involvement Encourage participation in retiree service program
President s Donor Recognition Dinner Other donor stewardship and cultivation events Graduates remain engaged in the life of the campus [IV_CPAC.08] [ADV.03] DEVELOPMENT COMMUNICATIO NS Utilize a variety of communications vehicles to inform alumni, volunteers and friends of the of events and initiatives Share news of achievements, new programs and initiatives, and strategic plans with interested constituents to strengthen relationships and encourage private support. After 12/12, campaign progress will be shared publically. Regularly publish Kaleidoscope, the Foundation Annual Report, the Alumni Newsletter, and other publications [ADV.03:DC:SG.02] ENDOWMENTS AND RESTRICTED FUNDS Support and advance learning, teaching, scholarship, creative endeavors, and service of faculty, staff and alumni, and above all, students. Secure endowments and restricted funds that create strategic scholarships, endowed positions, funding for academic and cocurricular initiatives, arts and athletics, as well as the unrestricted Endowment for Innovation and Fund for Brockport. See Comprehensive Campaign goals above. [ADV.04:ERF:SG.01] Page 4
Technology and Process Improvement [ADV.05] REPORTING, TRACKING, FORECASTING and STEWARDSHIP Improve current processes to deliver timely and accurate reports for donors, development officers, Cabinet, and Foundation Board. [ADV.05:RTFS:SG.01 ] REPORTING, TRACKING, FORECASTING and STEWARDSHIP Improve current processes to deliver timely and accurate reports for donors, development officers, Cabinet, and Foundation Board. Donor Satisfaction focus groups, informal survey Timely generation of reports and relevant data Division of Advancement - Co-Curricular Programming & Support Services COLLEGE Provide services that augment the educational experience [II_CCSP.4.iv] Enrichment programs to promote services that augment the educational enterprise Increase private support [ADV.01:SG.03] DIVERSITY [ADV.04:DIV:SG.02] Increase private support for services that augment the educational experience. Promote increased diversity of the faculty/staff workforce. Promote increased awareness and understanding of diversity issues. By 2016, increase private support through the Comprehensive Campaign to provide the following support for priorities: Student Program Enrichment - $10 million Faculty Enhancement - $ 4 million Enhancement of Schools and Programs - $4 million Capital Initiatives and Facilities Enhancements - $5 million Fund for Brockport - $2 million Participate in the Diversity Committee and the implementation of the Diversity Strategic Plan. Page 5
[II_CCSP.4.iv] Enrichment programs to promote services that augment the educational enterprise [II_CCSP.4.iv] INCREASE ALUMNI AND FRIENDS CONNECTEDNESS - to encourage participation in all activities (attend reunions and events, sponsor internships, support student recruitment, etc.) and giving Promote increased partnerships and collaboration with EMSA and ADV on programs such as Leadership Development, Parent s Council and Parent s Newsletter, Senior Week and Career Services Work to leverage existing scholarships to help in strategic recruitment and retention of high quality students Increase collaboration and partnerships with EMSA Identify alumni for recruitment events Identify, cultivate and solicit donors for scholarships Engage alumni to provide opportunities for internships and service learning external to campus Active faculty/staff - student engagement in student learning and development [I_AQE.3.i] [I_AQE.3.ii] [ADV.04:AFC:SG.03] STUDENT EMPLOYMENT = Résumé Value [ADV.04:SE:SG.04] Define learning outcomes for student positions and internships. Improve student employee screening and training and performance management. Develop support to translate student positions and internships into résumé credentials. 2011-12 Determine areas to have student positions/internships o Create/complete job descriptions. o Create/complete screening, training and performance management assessments. o Determine/reallocate existing financial resources for positions/internships. o Advertise and select employees/interns for Fall 2012 rollout 2013-14 Create employee/intern feedback tool for program improvement. 2013-14 Plan for program growth. as of January 24, 2012 page 6
Division of Advancement - Academic Quality and Engagement COLLEGE Increase Private Support PROVIDE SUPPORT for LEARNING ENVIRONMENTS [ADV.01:LE:SG.04] Promote named giving opportunities for facilities Encourage strategic scholarships for recruitment of undergraduate and graduate students Connect with graduate students to build stronger relationships with masters-only alumni Identify more internships as part of prospecting work Increase number of scholarships that support a diverse student population based a variety of diversity factors including ethnicity, geography and international students By 2016, increase private support through the Comprehensive Campaign to provide the following support for priorities: Student Program Enrichment - $10 million Faculty Enhancement - $ 4 million Enhancement of Schools and Programs - $4 million Capital Initiatives and Facilities Enhancements - $5 million Fund for Brockport - $2 million as of January 24, 2012 page 7