Power to Change Logo and communications guidelines for grant recipients Version 1.0 January 2016
Congratulations on becoming a Power to Change grantee! We are proud of the organisations we support. You are part of a network of community businesses across England and together with you we want to build awareness and understanding of what community business can offer. As a Power to Change grantee, we want to help you to communicate the achievements of your community business to those around you, be they media, politicians or the people in your neighbourhood. This guide shows you how to use our logo correctly, how to acknowledge your grant publicly and how we would like you to refer to Power to Change in your communications. Although Power to Change is an independent trust, our 150 million endowment came from the Big Lottery Fund so we also want people to know how National Lottery money is being spent on creating better places through community business. So it s important, and a powerful endorsement, that the Big Lottery Fund is included in our identity too. When drawing up these guidelines we have tried to be flexible enough to suit community businesses, big and small. If anything is unclear or you have questions about them then do get in touch with us. You ll find our contact details on page 12. Could you let us know if you are not the right person in your organisation for these guidelines so we can keep our contact database up to date. Thank you. 1. How to use our logo 2. Where to use our logo 3. How to talk about us 4. Contacting us Mark Gordon Director of Communications and Partnerships 2
1. How to use our logo The Power to Change grantee logo The key elements of our grantee logo The logo you use as a grant recipient is called the grantee logo. It is different to the Power to Change corporate logo that you can see on our website, for example. Power to Change: grantee logo Our grantee logo is made up of two elements: Power to Change logo Big Lottery Fund beneficiary logo The whole logo therefore shows both the source of your funding (Power to Change) and how it was raised (through the National Lottery, via the Big Lottery Fund). The artwork files for this logo can be downloaded at thepowertochange.org.uk/postgrantsupport. Impact and clarity To ensure it is legible, our logo must be no smaller than the minimum size shown here. Please do not place it on an image or patterned background and make sure there is enough contrast between the logo and background. It is important the logo is clear so people can see that Power to Change funded you. Power to Change logo Big Lottery Fund beneficiary logo 3
1. How to use our logo Minimum sizes and clear space Minimum size Please ensure that our logo is no smaller than a minimum height of 14 millimetres so that it is legible. Please also use the correct file type (see page 5) so it doesn t look fuzzy or distorted. 14mm Print On screen 70px Clear space There should be a minimum clear space around the logo to ensure it is visible, equivalent to the diameter of the circle of our logo on the left and right, and half a diameter on the top and bottom of the logo. This space should be kept clear of other type, graphic elements, illustration and photography. It is always preferable to maintain a larger area of clear space around the logo whenever possible. Diameter of symbol Clear space Half diameter of symbol 4
1. How to use our logo Colour variants, naming and file types Colour There is one colour version of our logo. This is the version we would prefer you to use. It has six core colours. Where that version is not suitable we also have mono versions, in black only, grey and white for a dark background. You can find files for each version at thepowertochange.org.uk/postgrantsupport. Logo naming and file formats All versions of the Power to Change grantee logo are listed here. The logo is supplied in three file formats; EPS, JPEG and PNG. Please use the correct format for your purpose, as outlined below. Colour logo File name PTC_Grantee_CMYK PTC_Grantee_RGB Mono logo: for use when print is restricted to a single colour. PTC_Grantee_grey Formats EPS JPEG, PNG EPS, JPEG, PNG Printed items: Signs EPS PTC_Grantee_black EPS, JPEG, PNG Merchandise EPS Printed stationery EPS Promotional materials On screen items: EPS PTC_Grantee_white EPS, PNG Online JPEG or PNG PowerPoint JPEG or PNG Electronic templates JPEG or PNG 5
1. How to use our logo Acknowledging partnerships Acknowledging partnerships If Power to Change is the largest funder of your community business, then this should be reflected in your materials and communications with our logo the most prominent. Horizontal layout O T H E R L O G O x Where other organisations contribute more, we understand you will have to manage their expectations and our logo may be less prominent. It can never be omitted altogether though, as its use is a condition of your grant. If you are working with other organisations who have given you other types of support, for example by sponsoring an event you are hosting, providing staff or expertise, we understand you and your sponsor will want to recognise their help. However please do this in such a way that it is clear what support they have provided. Please do not imply they have funded your community business if they have not. Vertical layout O T H E R L O G O x x 6
2. Where to use our logo Signage, websites, social media and video Everybody who visits your community business should be able to see it was funded by Power to Change. The sections that follow give more detailed information on where we expect to see you using our logo. However, this is not exhaustive and you may have ideas of your own, more suited to your business. We are proud of the organisations we support. You are part of a network of community businesses across England and we want to build awareness and understanding of what community business can offer. Signage We will be developing a brand pack for grantees over the coming months. Please ensure we have the correct contact details so this gets into the hands of the right person in your community business. We don t provide plaques but if you wish to have one made up then please use the version of the logo that is best adapted to the material you are using. You can also use other types of signs, for example fence signs, equipment plates, banner signs, flags or free-standing signs. When coming up with ideas, bear in mind how long the signage is likely to be up and how easy it would be to maintain. If in doubt, feel free to consult us on the use of our logo before you get them made up. All building or ground work funded by us must feature our logo prominently on all sides and be visible to the public. We expect this to be done soon after the works have begun when hoardings go up. Your contractor may take responsibility for this as they will want to put signs up with their own name and contact details, so please ensure that you provide them with our logo and that they include it. Websites and social media If you have a website, our logo should appear on the home page. Please ensure that it is large enough to be legible on screen. The JPEG or GIF formats of our logo should be used. If you use social media, follow us on Twitter @peoplesbiz or use our #communitybusiness hashtag in tweets which mention your funding so we can help celebrate your success. We are more than happy to tweet/retweet information about your business. If you let us know in advance then we can ensure our activities are coordinated with yours for greater impact. Videos If you create a video, please include our logo at the beginning or end of the film, making sure they are in high resolution and not distorted. 7
2. Where to use our logo Publications, printed material, press, advertising, vehicles and events Publications and printed material Our logo must be included when producing any form of promotional or publicity materials including posters, press releases, leaflets, brochures and reports. You may decide to add our logo to your stationery by adding it to your templates. Our logo must be easily visible and conform to our minimum size requirements. Press releases All press releases about the work we have funded should include our logo. On page 10, there is some standard text that we would like you to include in the Notes to editors section. Advertising If you are advertising the part of your business that the Power to Change have funded or recruiting for staff or services that we have funded, you need to include our logo. If the cost of advertising space will not allow you to include the logo in a size that is clearly legible, the following text can be used instead: Funded by the National Lottery through Power to Change. Vehicles If you purchase a vehicle with the grant we have provided, then you must display the logo where it can be easily read. Events Please acknowledge your Power to Change grant at events you host. There are a number of ways you can make use of the logo; for example on presentation templates, handouts, invitations, place settings, banners and exhibition stands. If you have a specific website for your event, please include our logo on it. If you are hosting an event to mark your grant funding, or to celebrate key milestones relating to your business, please tell us about them. If appropriate and availability allows, we will attend and invite others along that could be of benefit to the event, and increase the reach and impact of the event. YOUR LOGO POSTER YOUR LOGO WEBSITE 8
2. Where to use our logo Proportional acknowledgement, duration, compliance and check list Proportional acknowledgement Acknowledgement should be proportional to the size of your award. If you are not sure if you have done enough, we are happy to give advice. Duration However you choose to acknowledge your grant, it should be for the life of your project. This will depend on the nature of your grant; if it funds the development of a service, it should be for the duration of the services we funded; if it is for a capital project, it should be for as long as that project exists in the form we funded it. Compliance Because we have been funded by proceeds from the National Lottery, which is public money, we are required to report on how our funded projects are acknowledging their funding. A member of our team will check you are doing this so it is important to contact us if you have any problems. Check list Here is a check list of where you could mention that Power to Change have funded you and include our logo: Adverts Events Facebook Info boards Leaflets/flyers Newsletters Posters Presentations Press releases Site boards Stationery Social media Vehicles Websites 9
3. How to talk about us This section provides guidance on how to talk about Power to Change and includes compulsory wording for press releases. This text is updated frequently, so please check thepowertochange.org.uk/postgrantsupport to ensure you have the most up to date version. In this section you ll also find some words we use to describe community business that you can use if helpful. Press releases If you are issuing a press release that mentions or relates to Power to Change or our grant funding then this needs to be approved by us in advance. We will pull out the stops to do this as quickly as we can but we do ask that you give us at least 48 hours notice. Notes to editors are normally required in press releases. They don t form part of the main text but are included after the contact details and provide helpful background information. As well as referring to Power to Change, you must also include this description of the Big Lottery Fund. Notes to editors: About Power to Change Started in 2015, Power to Change is an independent charitable trust endowed with 150 million from the Big Lottery Fund to grow community business in England. Over the next nine years, we will provide funding and support to help build many more sustainable community businesses that have positive economic, social and environmental impact in local places across England. About the Big Lottery Fund The Big Lottery Fund supports the aspirations of people who want to make life better for their communities across the UK. We are responsible for giving out 40% of the money raised by the National Lottery and invest over 650 million a year in projects big and small in health, education, environment and charitable purposes. Since June 2004 we have awarded over 8 billion to projects that change the lives of millions of people. Every year we fund 13,000 small local projects tackling big social problems like poor mental health and homelessness. Since the National Lottery began in 1994, 34 billion has been raised and more than 450,000 grants awarded. 10
3. How to talk about us Case studies One of the main aims of Power to Change is to promote the great work done by community businesses across England. The best way to do that is to provide inspiring stories in the form of case studies that can be picked up and amplified by the media and by organisations that are involved in our cause. So if you have a great story to tell then please let us know. It could be about your business in general; it could be about a member of the team or volunteer; or just a funny anecdote that brings to life what you are about. We are interested in all your stories, big and small. You will find a variety of case studies throughout our website that you are welcome to consult when it comes to creating your own. Why community business? The community business model is not new. Local people have long been rallying together to take control of facilities and services in their area. Now there are more than 5,000 community businesses in England, a number that grew by 9% last year. But the time is now ripe for more people to get involved in community business to address the issues and needs in their local area. Together with you, we at Power to Change will be building the case for this new economic model in the years to come. Why now? One of our objectives as an organisation is to build awareness and increase the involvement of the public in community business across England. We strongly believe that if people are made aware of all the benefits that businesses like yours bring to places and people, then more of them will be ready to become customers, volunteers, suppliers, mentors and trustees. And many will go on to set up community businesses of their own. Some helpful definitions Power to Change: If you need to describe Power to Change then please use the paragraph entitled About Power to Change in the Notes to editors section. Please refer to us as Power to Change not the Power to Change unless there is another word attached, for example: the Power to Change grant or the Power to Change team. Community business: Whilst you will find lots of descriptions and criteria around community business on our website, particularly related to the grant application process, when it comes to talking about community business to the public, we like to keep it as simple as possible. A community business is run by and for the local community. It uses its profits to make the local area a better place to live, work and visit. Examples include communities coming together to save local shops from closure; to set up a community hub to provide a place for people to meet and work; or developing a community led housing project to help regenerate a local area. Although it s important, a community business is not a proper noun so keep it as community business, not Community Business, whatever the context. 11
4. Contacting us If you need any help or you have a great story or idea to share, then do get in contact with Charlotte or Mark as follows: Charlotte Cassedanne charlotte.cassedanne@thepowertochange.org.uk T. 020 3857 7288 Mark Gordon mark.gordon@thepowertochange.org.uk T. 020 3857 7290 We are based at: The Clarence Centre, 6 St George s Circus, London, SE1 6FE 12