Programs to Stimulate Startups and Entrepreneurship in Japan: experiences and lessons. January 10,2006. Takehiko Yasuda, Toyo University

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Programs to Stimulate Startups and Entrepreneurship in Japan: experiences and lessons January 10,2006 Takehiko Yasuda, Toyo University 1

Since 1990s, entrepreneurship activity in Japan has been stagnant, and it is suspected that this phenomenon leads to weakening of economic activity. In such a situation, various policy measures are taken for promotion of startups. (Main responses of policy since 2000) 1 Removal of minimum capital requirement for limited liability companies 2 Educational activity on entrepreneurship (national startup and venture forum) 3 New startup loan program (Loan for startups by National Life Finance Corporation, which requires no collateral, guarantors or personal guarantees) 2

1 Removal of minimum capital requirement for limited liability company: Limitedly executed from February 2004 (in view that minimum capital requirement is constraint for startups) Actual performance : From February 1, 2004 to January 21, 2006 Number of confirmed applications: 24,639 (1,172) Number of notification completions: 20,211 (927) [Reference] According to the aggregation of Monthly Report on Statistics (Ministry of Justice), newly registered limited liability companies January-October 2004 tended to increase compared with 2003. 3

2 Educational activity on entrepreneurship (National startup and venture forum) Japan Venture Award In order to show the next generation role model in startups and venture, Japan Venture Award is conducted to honor entrepreneurs and their sponsors who succeeded in the continual challenge for new business. Startup and venture evening forum In order to realize startups, small symposiums which focus on special themes are held for giving advice to problems participants face. 4

3 New startup loan program Startup firms suffer from liquidity constraint(evans-jovanovic 1989, et.al.). For this reason, National Life Finance Corporation lends up to 7.5 million yen for startups without requirement for collateral, guarantors or personal guarantees by screening contents of business. Actual performance of new startup loan program Amount of money (billion yen) 20 18 16 14 12 10 8 6 4 2 0 11.3 3,202 FY2002 18.5 6,061 FY2003 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Number of cases Amount of money( billion yen) 12 10 8 6 4 2 0 0.9 3,047 10.6 3,219 FY2002(from April to FY2003(from April to September) September) 3,250 3,200 3,150 3,100 3,050 3,000 2,950 number of cases amount of money number of cases 5

4 The other policies - Startup classes (Education for startups) Startup classes held by strong partnership between Japan Chamber of Commerce and Industry and local chamber of commerce and industry etc. help to complete concrete business strategy and competitiveness to potential entrepreneur. Actual performance No. of places No. of participants FY2000 133 5,776 FY2001 184 6,535 FY2002 221 6,963 FY2003 287 11,500 FY2004 275 9,026 Target of startup promotion policy Under startup-doubling plan, it is targeted that for the period from 2001-2006, annual average number of startups of firm is doubled from 180,000 to 360,000. 6

1.Setting up the questions and framework for analysis Which degree of entrepreneurs recognize startup promotion policies? Which type of entrepreneurs recognize startup promotion policies? These questions have close relationship to effective advertisement of startup promotion policy. ex. For startups that bother to assure selling outlet, information of policies for sales promotion (venture fair etc.) is useful. Could startups who bother with pass of sales acquire information on policies for sales promotion? This question is close to advertisement of startup promotion policy Lessons on advertisement of startup promotion policy could be attained through analyzing startups degree of recognition on startup 7 promotion policy.

2.Recognition of startup policy for entrepreneur Answer to question to entrepreneurs at time of startup, whether each startup related policy carried out by national government, local municipality and agencies. The rate of recognition and usage of startup related policy by new startups Startup Seminar 16.9 33.0 Consultation and Advice 15.2 28.0 Public finance 35.6 70.3 Loan guarantee Subsidies for promoting technological development 11.8 16.3 4 44.4 77.0 Rate of usage(%) Rate of recognition(%) Financial support by fund 10.1 17.1 Venture fair Business Incubator 9.8 13.2 7.3 11.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 Japan Small Business Research Institute 8

Relation between recognition rate of startup support policy and usage rate of them 50.0 40.0 y = 0.5163x + 1.7274 R 2 = 0.9819 Usage rate of policy 30.0 20.0 10.0 0.0 0.0 20.0 40.0 60.0 80.0 100.0 Degree of recognition of policy (by percent) High positive relation between degree of recognition and degree of use of policy measures recognition is necessary 9 for use.

3.Which entrepreneurs acquire information (recognize) on startup promotion policy? (1)Model In model, the degree of recognition at time of startup on policies useful for startup(knowing at time of startup=1, not knowing at time of startup=0)is regressed by entrepreneur components and firm components (Probit Model). Explained variable Degree of recognition of policies described below. 1Startup seminar - Startup classes etc. 2Consultation and advice - Inquiry counter for business counsel and advice) 3Public finance - New startup loan program etc. 4Loan guarantee by loan guarantee association 5Subsidies for promoting technological development(sbir etc.) 6Financial support by fund organized by local government etc. (Small Business Investment & Consultation Co. Ltd. etc.) 10

7Venture Fair - Exhibition for business venturing(organization for Small & Medium Enterprises and Regional Innovation etc.) 8Business Incubator - Business workplace for business venturing; (Organization for Small & Medium Enterprises and Regional Innovation ) Explanatory variable a)components of entrepreneur Age of entrepreneur at startup Gender dummy(female=1, otherwise=0 ) High education dummy(university graduate or higher=1, otherwise=0) Related work experience dummy(has related work experience =1, otherwise=0) 11

Business management experience dummy(has business management experience=1, otherwise=0) Startup type dummies(spin-off-type, Franchise-type, Independence-type, family business development-type and others. Benchmark is others ) Dummies for personal income level just before startup (Benchmark is 5.0 million-10.0 million or less) 12.5 million yen or less, 22.5-5.0million yen or less, 310.0-15.0 million yen or less, 415.0 million yen or more b)component of firm No. of workers at time of startup Startup form dummy(limited liability=1,unlimited liability=0 Sector dummy (manufacture, transportation, communication, retail, wholesale, restaurant, service. Benchmark is service.) 12

4.Used Dataset: Survey of the Environment for Startups (1)Responsible organization : Japan Small Business Research Institute (2)Period of survey: Oct.-Dec. 2002 (3)Objects of survey 10,000 firms which started from 1995-1999, that is extracted randomly from database of TOKYO SHOKO RESEARCH, LTD. (TSR)(Firms age 3-8 years old) (4)Mail survey (Response rate 11.4%) (5)Main questionnaire item Archival record of entrepreneur, basic data of startup firm, usage of policy etc. (6)No. of observations with information on explanatory variable is 894 13

5. Basic statistics 1Entrepreneur components 40.0% Age of entrepreneur at the time of statup 37.8% Average age 45.8 Median 46.4 standard deviation 9.49 30.0% 29.6% 22.0% 20.0% 10.0% 5.8% 4.7% 0.0% 30 yrs. or less 31-40 y.o. 41-50 y.o. 51-60 y.o. over 60 y.o. Female High education Related work experience Business management experience 2.9% 57.4% 79.6% 32.2% 14

Startup Type 70.0% 65.9% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 15.8% 3.2% 6.4% 8.7% 0.0% Spin-off-type Franchise-type Independencetype Family business developmenttype Others 15

Personal Income level just before startup 50.0% 43.3% 40.0% 30.0% 24.3% 20.0% 17.6% 10.0% 5.6% 9.3% 0.0% 2.5 million yen or less 2.5-5 million yen 5-10 million yen 10-15 million yen 15 million yen or more 16

2 firm components (a) legal form at startup limited liability(85.9%) Unlimited liability(14.1%) (b) Number of workers at the time of startup 60.0% 53.0% 50.0% 40.0% 37.1% Average 11.3 Median 5 Standard deviation 34 9 30.0% 20.0% 10.0% 0.0% 5.4% 1.3% 1.3% 0.4% 0.4% 0.1% 0.8% 5 workers or less 6-20 21-35 36-50 51-65 66-80 81-95 96-110 111 or more 17

Sector of startup firm 1 1.3% 20.0% 2.2% 27.3% 15.4% 32.2% 1.5% manufacture transportation communication wholesale retail restaurant service 0% 20% 40% 60% 80% 100% 18

6.Results of expected sign of coefficient and reason (entrepreneur components) Explanatory variable Expected sign of coefficient Reason Entrepreneur s age at startup + for financial support policies?for the other policies Female dummy? Aged entrepreneurs face less liquidity constraint. High education dummy Related work experience dummy Business management dummy Startup type dummies Dummies for just before personal income + for financial support policies?for the other policies? + for overall policies + for overall policies in independence-type + for financial support policies in low income class Educated entrepreneurs face less liquidity constraint. Entrepreneurs with business management experience tend to have startup experience. Independence-type have less resources. Entrepreneurs with low income face greater liquidity constraint. 19

7.Results of expected sign of coefficient and reason(firm components) Explanatory variable Limited liability dummy Employment size at startup Expected sign of coefficient?? Sector dummy? Reason Disturbing factor for interpretation of results of estimation Public relation policy(if public relation policy is perfect, coefficient of every variable is not efficient.) 20

8.Estimation results (Basic components of entrepreneur and recognition of startup promotion policy) Business incubator Venture fair Financial support by fund Subsidies for promoting technological development Loan guarantee Public finance Consultation and advice Startup seminar Entrepreneur age at startup -- --- -- Female dummy High education dummy + + Related work experience dummy + +++ +++ ++ ++ +++ Business management dummy 21

9.Estimation results (Startup type, income level just before startup) Business incubator Venture fair Financial support by fund Subsidies for promoting technological development Loan guarantee Public finance Consultation and advice Startup seminar spin-off type --- --- - -- -- Franchisingtype Independencetype --- - Family business developmenttype pre-income class 1 ++ pre-income class 2 + pre-income class 4 ++ pre-income class 5 ++ 22

Business incubator Venture fair 23 10.Estimation results (firm component) Financial support by fund Subsidies for promoting technological development Loan guarantee Public finance Consultation and advice Startup seminar Limited liability Employment at startup +++ Manufacturing ++ ++ +++ + Transportation + Communication -- -- Wholesale -- -- ++ ++ Retail +++ +++ Restaurant

11.Observed facts from estimation (1)Entrepreneurs with business management experience tend to have more information on startup support policy at time of startup Many inferred to be serial entrepreneurs with startup experience. (2) Entrepreneurs with related work experience have more information on financial support policy to startups. Acquire information on financial support policy through work. However they do not know overall policy for promoting startup because many of them have no experience with startups. (3) Aged entrepreneurs do not know financial support policy. Face liquidity constraint to smaller extent than young entrepreneurs. (4) In Family business development-type and Spin-off type, entrepreneurs tend to know financial support policy. Face less liquidity constraint. (5) Little deference of degree of recognition by income class just before startup. 24

12.Further consideration on the observation Why do serial entrepreneurs have better information on startup support policy? <Implementing and advocating agency of startup support policy> 1 Government-affiliated agency(organization for Small & Medium Enterprises and Regional Innovation, JAPAN, Small Business Investment & Consultation Co. Ltd. etc.) 2 Chamber of Commerce and Industry, Society of Commerce and Industry 3 Government-affiliated financial institution (National Life Finance Corporation, The Central Cooperative Bank for Commerce and Industry, Japan Finance Corporation for Small and Medium Enterprises etc.) These organizations are familiar for existing SMEs, but for startups, they are not familiar. 25

Distinction of Small business policy and entrepreneur support policy (startup support policy)(lundstorm-stevenson 2001) Distinction of policy advocacy to existing firm and that to newly born firm is crucial. 13.Lessons: It is necessary to establish a different route of public relations for startups from the one for existing small businesses. (Public financial institutions, post office, gas station etc.) It is necessary to take advantage of those with startup experience so new entrepreneurs can know about startup-supporting policy. (Role of angels and mentors most of whom have startup experience) 26