2018 North Carolina Employer Needs Study Centralina Workforce Development Board June 12, 2018 Joshua W. Levy Labor & Economic Analysis Division NC Department of Commerce
Regional Context what is your region? Centralina Workforce Development Board Centralina Council of Governments Southwest Prosperity Zone Charlotte Regional Partnership Charlotte-Concord-Gastonia, NC-SC Metropolitan Statistical Area
Centralina s Job Growth Outpaced the State 2010 2017 Change % Change Anson County 7,390 7,100 (290) -4% Cabarrus County 61,315 76,311 14,996 24% Iredell County 60,964 71,735 10,771 18% Lincoln County 19,432 22,370 2,938 15% Rowan County 43,812 47,828 4,016 9% Stanly County 18,036 19,242 1,206 7% Union County 51,108 63,135 12,027 24% Region 262,057 307,721 45,664 17% North Carolina 3,788,426 4,330,009 541,583 15% Source: Quarterly Census of Employment and Wages
Industry 2010 2017 Change % Change NC % Change Manufacturing 40,584 45,771 5,187 13% 10% Retail Trade 33,912 40,997 7,085 21% 15% Health Care and Social Assistance 35,283 36,423 1,140 3% 10% Accommodation and Food Services 23,458 30,829 7,371 31% 26% Educational Services 26,311 26,607 296 1% 3% Construction 16,102 20,960 4,858 30% 18% Admin. and Support & Waste Mgmt.and Remediation Svcs. 12,853 18,393 5,540 43% 27% Public Administration 15,188 15,158 (30) 0% 2% Wholesale Trade 11,306 14,020 2,714 24% 12% Transportation and Warehousing 9,036 13,103 4,067 45% 22% Professional, Scientific, and Technical Services 6,782 9,498 2,716 40% 33% Arts, Entertainment, and Recreation 5,859 7,862 2,003 34% 27% Other Services (except Public Administration) 6,737 7,552 815 12% 16% Management of Companies and Enterprises 6,676 7,445 769 12% 13% Finance and Insurance 4,279 4,645 366 9% 14% Real Estate and Rental and Leasing 2,030 2,652 622 31% 24% Information 2,332 2,255 (77) -3% 15% Agriculture, Forestry, Fishing and Hunting 1,893 2,202 309 16% -3% Utilities 859 950 91 11% 13% Mining 443 402 (41) -9% -4% Source: Quarterly Census of Employment and Wages
Where Centralina residents work Source: Census, On the Map, Primary Jobs, 2015 Count Share Mecklenburg County, NC 115,526 31.7% Iredell County, NC 38,999 10.7% Cabarrus County, NC 37,329 10.2% Union County, NC 32,077 8.8% Rowan County, NC 30,505 8.4% Stanly County, NC 12,395 3.4% Wake County, NC 10,186 2.8% Catawba County, NC 9,512 2.6% Lincoln County, NC 8,824 2.4% Guilford County, NC 7,315 2.0% All Other Locations 61,847 17.0%
Where Centralina workers live Source: Census, On the Map, Primary Jobs, 2015 Count Share Mecklenburg County, NC 39,007 13.8% Iredell County, NC 38,513 13.7% Cabarrus County, NC 33,590 11.9% Rowan County, NC 32,369 11.5% Union County, NC 30,801 10.9% Stanly County, NC 14,346 5.1% Lincoln County, NC 9,675 3.4% Gaston County, NC 7,328 2.6% Catawba County, NC 6,934 2.5% Anson County, NC 5,241 1.9% All Other Locations 64,261 22.8%
Jobseekers per Opening, Southwest PZ Source: LEAD analysis of data from LAUS, Conference Board, and U.S. Bureau of Labor Statistics
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About the Survey Sponsored by NC Works Commission Phone survey administered by NCSU s Center for Urban Affairs & Community Services 3 rd Biennial Survey since 2014 Representative sample of all NC employers with 10+ employees Additional sample of businesses in Manufacturing & STEM (in-process) Nearly 2,000 completed surveys (Oct-Nov, 2017), responses from all 100 counties 108 responses from Centralina Counties in Overall sample, plus 59 Manufacturers and 24 STEM New in 2018 Geographic analysis Examination by position seniority Adjusted questions on training needs / behavior
Needs In Context How has NC s Economy Changed in 5 Years? 400,000 more Jobs, 200,000 fewer Unemployed Nov 2012 Nov 2017 180,000 more Jobs 45,000 fewer Unemployed in the Charlotte MSA Sources: NC Commerce, LEAD, LAUS (unemployed) & CES (jobs)
Needs In Context How has NC s Economy Changed in 5 Years? 400,000 more Jobs, 200,000 fewer Unemployed Nov 2012 Nov 2017 360,000+ Service Jobs, 64,000 Goods Producing Jobs Nov 2012 Nov 2017 Other Service-Providing 234,500 Professional & Business Services 91,200 Construction, Mining, & Logging 38,700 156,000 more Service Jobs 24,200 more Goods Producing Jobs (8,200 Manufacturing Jobs, 16,000 Construction Jobs) in Charlotte MSA Health Care & Social Assistance Durable Goods Mfg Non-Durable Goods Mfg 17,900 7,400 34,900 Sources: NC Commerce, LEAD, LAUS (unemployed) & CES (jobs)
Statewide Total & 4 Regional Views
Statewide Total Job Growth Since 2007 NC vs US 14% 12% 10% 8% 6% 4% 2% 4.8% 4.8% 0% -2% -4% -6% -8% -10% Source: NC Commerce, LEAD, QCEW -12% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Large Metros 14% Job Growth Since 2007 Charlotte & Triangle MSAs vs U.S. Large Metro Average (1+ million people) 12.5% 12% 10% 8% 6% 4% 6.6% 2% 0% -2% -4% -6% -8% -10% Source: NC Commerce, LEAD, QCEW -12% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Small & Mid-Size Metros (all other MSA counties) 14% Job Growth Since 2007 NC s Other MSAs vs U.S. Small/Mid-Size Metro Average (<1 million people) 12% 10% 8% 6% 4% 2.8% 2% 0% -2% -4% -1.0% -6% -8% -10% Source: NC Commerce, LEAD, QCEW -12% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Micropolitan Counties (small cities/large towns) 14% Job Growth Since 2007 NC s Micropolitan Counties vs U.S. Micropolitan Average 12% 10% 8% 6% 4% 2% 0% -2% -1.7% -4% -6% -8% -6.2% -10% Source: NC Commerce, LEAD, QCEW -12% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Non-Metro, Rural Counties 14% 12% 10% 8% 6% 4% 2% 0% -2% -4% -6% -8% -10% Job Growth Since 2007 NC s Non-Metro, Rural Counties vs U.S. Non-Metro Average -3.1% -7.0% Source: NC Commerce, LEAD, QCEW -12% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Employers with Hiring Difficulties All Employers 2014 43.6% 88.5% Percent of Employers Attempting to Hire In past 12 months More Difficulty in 2018 Study 2016 38.5% 89.0% Half of NC Employers Who Attempted to Hire had Some Difficulty 2018 49.6% 88.0%
Manufacturers with Hiring Difficulties All Manufacturers Percent of Manufacturers Attempting to Hire In past 12 months 2014 45.3% 86.8% More Difficulty in 2018 Study 2016 45.9% 77.0% Over Half of NC Manufacturers Who Attempted to Hire had Some Difficulty 2018 57.6% 86.9%
Employer Difficulty by Region 60.7% 49.6% 48.7% 46.4% 39.8% North Carolina Charlotte & Triangle Small & Mid-Size MSAs Micros Rural
Reasons for Hiring Difficulty EMPLOYABILITY 65% LOW NUMBER OF APPLICANTS 55% WORK EXPERIENCE TECHNICAL SKILLS SOFT SKILLS 49% 49% 51% EDUCATION 43% PAY/COMPENSATION 33% COMMUTING DISTANCE CRIMINAL RECORDS DRUG SCREENING 20% 23% 25% OTHER 15%
Sources of Recruitment Word of Mouth 90% Internet Job Sites 62% Online Company Job Boards 55% Social Media Community Colleges 39% 44% Colleges/Universities NCWorks Online Newspapers Recruiting/Temp Agencies 31% 28% 26% 24% NCWorks Career Centers 16%
Responding to Workforce Challenges Increased training 62% Revise pay scale or benefits 51% Automated functions Used workforce system resources 28% 28% Used Temporary Employment Services 23% Outsourced work/used contract service 16% Turned down business opportunities Lowered requirements for jobs 8% 11%
Resources to Meet Skill Needs Informal training on the job 93% Formal training customized by work 71% Self-study or online training 57% Seminars or conferences 46% Formal training open to everyone 33% Apprenticeship programs 23% Other 7%
Why Employers Don t Use NC s Workforce System Resources Career Centers, Workforce Boards, NCWorks Online Lower Awareness in Rural Areas 60% unaware 45% Lower Service Mismatch in Rural Areas 41% 23% 2x as High for Manufacturers 20% 26% say don t match 10% 7% Unaware of Resources Services don't match needs Available Job Candidates not right fit Not Worth Time / Effort Poor Quality Services
Takeaways More employers claimed difficulty than 2016 study Higher for Manufacturers and STEM employers Tight labor market & structural economic changes are likely at least partially to blame Some limit to job growth (outsourcing & automation substitution) A few forego business opportunities due to hiring difficulties Employers bullish on adding jobs in 2018 Less so in Rural areas Hiring Difficulties highest in mid-size Metro Areas (not Charlotte & Triangle) Difference in reasons for difficulty vary by position seniority Employability/Personal Issues high particularly for Entry-level positions Lack of Relevant Experience and Technical Skills high for Mid- & Senior Positions Employers expanding use of Internet resources for finding talent Opportunities exist for Workforce System to better market & match services
Questions? Joshua W. Levy joshua.levy@nccommerce.com