Business and Cultural Mission: Vancouver China 2013

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Business and Cultural Mission: Vancouver China 2013 Presentation to Council October 22, 2013

THIS IS JUST A SAMPLE TO COPY Agenda Strategic imperative & Vancouver advantage Purpose of the mission Mission at a glance Focus on results Value for money Testimonials from mission delegates

China Consumer Spending 3

China Urbanization 4

The Vancouver THI Advantage Clean Tech Green Building Design 5

The Vancouver THI Advantage Life Sciences 6

The Vancouver THI Advantage Creative Industry7

The Vancouver THI Advantage Arts & Culture Source: Goh Ballet 8

People Connections, then The Vancouver Advantage Vancouver Public Library 9

Vancouver-Guangzhou THI Sister City Connections 10

Vancouver- Guangzhou Sister City Connections 11

Purpose of the Mission Advance business partnerships Attract investments to Vancouver Strengthen City to City relationships Facilitate knowledge exchange Deepen cultural ties

THIS IS Mission JUST A at SAMPLE a Glance TO COPY Eight day program: November 4 11, 2013 Four cities: Beijing, Shanghai, Guangzhou, Hong Kong 160+ business and community mission delegates Expecting 600+ China counterparts Focus on creative, clean tech + green urban solutions, ICT, life sciences, tourism, arts and culture Vancouver Guangzhou sister city programs including public library exchange

Mission Participants, to China Partnerships and Supporters Local companies from creative, clean tech + green urban solution, ICT, life sciences Goh Ballet Academy Vancouver Public Library Vancouver Guangzhou Friendship Society and community leaders Tourism Vancouver, VGH, UBC YVR, Gowlings, KPMG, Advantage BC, Peninsula Federal trade commissioners and provincial trade representatives

THIS IS Focus JUST A on SAMPLE Results TO COPY 90+ business to business meetings, 1:3 matching 6engaging expert panels and speeches 6 company pitch sessions and roundtables 12+ business, investor and community networking events Expecting a number of economic development and business MOU signings 600+ Chinese attendees to events Follow ups and on-going Engagement

Focus THIS on IS Results JUST A SAMPLE Sister City TO COPY Program MOU: Tourism Vancouver and Guangzhou Tourism Administration MOU: Goh Ballet Academy of Canada and Guangzhou Ballet Academy MOU: Vancouver Public Library and Guangzhou Library MOU: Vancouver Economic Commission and Bureau of Foreign Trade and Economic Cooperation of Guangzhou

Value for Money 160 mission delegates responsible for their own travel and accommodation 4 VEC staff, 3 elected officials, 5 city staff Venue, expert panel and keynotes in kind Cultural programming in kind Total estimated cost to VEC and City: $275,000 Total estimated leverage: $775,000

Summary Business to Business partnerships City to City connections Process of engagement leading to new economic opportunities and sustainable city building for Vancouver

We look forward to the intensive schedule of face to face meetings and networking events and are confident this is a good investment for our company Bruce Hay, CFO, ARC Medical Devices

This mission presents an excellent opportunity to network with Chinese companies and professionals for the purpose of partnering on the financing and production of animated family entertainment Barry Ward, President, Bardel Entertainment Inc.

We are excited to participate in the VEC's China 2013 Business Program and look forward to developing new relationships Alexander Fernandez, President and CEO, Avigilon

The Goh Ballet believes in extending our reach and fostering artists through international collaborations and educational exchanges. We hope to increase opportunities and build our artistic landscapes Chan Hon Goh, Director, Goh Ballet Academy

We are confident that this Mission will connect our cities more deeply and be instrumental in facilitating future business ventures and community sharing William Ma, President, Vancouver Guangzhou Friendship Society

The Chinese market offers an incredible opportunity to grow our brands and expand our relationships in our industry and beyond Ken Faier, President, Nerd Corps Entertainment

We are participating in the trade mission in order to meet forward thinking Chinese business leaders, and learn from the experiences of other Vancouver companies in the region Brian Lessem, Vice President, IndoChino

it is this type of Vancouver focused trade mission that we believe can associate our firm with the exemplary work we have been responsible for delivering. We are keenly aware of the Chinese interest in better city building and Vancouver is very much on the radar of many in our client base Greg Smallenberg, Principal, PFS Studio

By 2014, China will be Vancouver s 2nd largest international market for visitors after the United States primary reasons Chinese visitors come to our City include investment, education and immigration Stephen Pearce, Vice President, Tourism Vancouver

It is an honour for me to participate in this business and cultural Mission with Mayor Robertson. Vancouver is such a beautiful, honest place that has inspired my music and my life. It is my dream to be a bridge that brings more understanding between Canada and China Wanting Qu, Chinese Canadian singer songwriter, Vancouver's Tourism Ambassador to China

Thank you!