THE INNES48 BUZZ 2017 WHY SHOULD YOU BE A PART OF IT? NEW ZEALAND S LARGEST 48HR BUSINESS STARTUP COMPETITION TOP BUSINESS MENTORS WITH INDUSTRY EXPERIENCE OVER 600 PEOPLE ATTEND THE EXCLUSIVE OPENING AND CLOSING EVENTS 120 APPLICANTS WITH 15 TOP TEAMS CHOSEN TO COMPETE 100% OF SURVEYED PARTICIPANTS WOULD RECOMMEND THIS EXPERIENCE TO OTHERS HIGH PROFILE JUDGES AND SPEAKERS INNES48 HIGHLIGHTS CLIPS 1
BE A PART OF THE BUZZ HOW CAN YOU BE A PART OF IT? PLATINUM SPONSOR $15K (Exclusive) Exclusive Naming Rights + Extensive Branding Opportunity SOLD OUT GOLD SPONSOR $7.5K Extensive Branding Opportunity 1x AVAILABLE TABLE SPONSOR $3.5K Table of 10 at the Opening & Closing Ceremonies + Branding Opportunity 11x AVAILABLE IN-KIND SPONSOR Product Placement & Alignment PLEASE CONTACT FOR INFORMATION FOR MORE INFORMATION ON THESE PACKAGES SEE PAGES 5 & 6. A fantastic weekend that provided a solid balance of structure and flexibility to enable our idea. Grinding it out, finally getting a focus on our market segment, learning that you have to drill down to find the most numbers as a base and then broaden to wider markets once you ve nailed your product/service. I ve heard that over and over as something that needs to be done, but actually experiencing that and going through the process was invaluable - I can take it with me now for any business idea. RACHEL TEEN PARTICIPANT 2016 2
INNES48 NUMBERS HOW HAS THE COMPETITION GROWN? WHAT 2013 2014 2015 2016 Applicants 74 100 120 120 Contestants 74 70 80 78 Teams 12 15 15 (max) 15 (max) Pitching Teams 8 8 8 6 Mentors 24 34 25 20 High Profile Judges 4 4 4 4 Winning Teams 3 3 3 3 Media Stories 7 10 12 10 Sponsors 25 26 19 11 Cash Sponsorship $17,000 $52,500 $58,500 $49,800 Prize Money $10,000 $10,000 $25,000 $12,000 + Innes48 LIFT programme (valued $20k) In-kind Prizes $37,000 $20,000 $20,000 $32,000 People at Opening Event 150+ 264 300 (max) 250 People at Closing Event 200+ 273 300 (max) 270 3
THE DETAILS WHAT, WHEN, WHO, WHY? WHAT: Innes48 is the largest of its kind in New Zealand, it provides participants with an excellent training ground to build entrepreneurial teams and helps expand their professional networks and create valuable business connections. Named after Mary Jane Innes, one of Hamilton's pioneering female entrepreneurs, the Innes48 Business Startup Competition is for entrepreneurial teams to design a business within just 48 hours. The competition takes place at the Wintec Atrium in Central Hamilton over one exciting and action packed weekend. Starting on Friday afternoon and ending on Sunday evening, the teams will first hear from inspirational speakers about their successes, failures and learnings as an entrepreneur. Up to 15 teams will then have 48 hours to innovate and create a business. At the end of the competition the teams will pitch their newly created business ideas to a panel of judges and an audience of 300 people. These judges will select a winner for each category - Most Viable Business, Most Innovative and Best Pitch. In 2016, the highly energetic event attracted over 22 team applications, with only the top 15 teams chosen to compete for $12,000 of cash prizes. The competition now provides a follow-on opportunity where participants can apply for a fully funded SODA incubation programme. 2016 winners Dose Direct successfully completed their programme with Business Growth Advisor Melissa Clark-Reynolds. The opening and closing ceremonies are packed to capacity with contestants, investors, sponsors, mentors, judges and Waikato business community leaders. WHEN: 28, 29 & 30th April 2017 WHO: Sponsor - Businesses who wish to support & align with an energising event that helps spark innovation & fuel entrepreneurship. Participant - Ambitious people who want to understand the steps to start up a business and then do just that in 48 hours! WHY: The Innes48 Business Startup Competition has been developed with the aim of encouraging and inspiring our entrepreneurs to take their innovative ideas and turn them into a business reality. This project is part of a wider regional effort that is aimed at building the entrepreneurial community in New Zealand. Just one weekend can have a life time of impact. If people choose a career in entrepreneurship because of an event like this, then the impact is astronomical. We are talking about multiple businesses, many jobs, and significant value creation. The energy you get from this event, the optimism and the excitement, you go back to your work station and you are flying. MICK LIUBINSKAS CO-FOUNDER OF POLLENIZER 4
LETS ZOOM IN WHAT DO WE GET? PLATINUM SPONSOR $15K (Exclusive) Exclusive naming rights. Your company s name will appear above all Innes48 logos, and will be prepended to the competition name. For example, The <yourcompany> presents Innes48 Business Startup Competition Naming rights to one of six Innes48 Workshops. For example, The <yourcompany> Innes48 Business Model Workshop 5min speaking slot at opening ceremony 1min speaking at Innes48 closing ceremony Opportunity to put forward 1x mentor during the competition Category Sponsor for Most Viable Business Present prize for Most Viable Business at the closing awards Most Viable Business trophy branded with your company s logo Your logo on the large winning cheque for all three categories Branded table settings at opening & closing events Rolling logo placement on large screen during the event Opportunity to show a short 1min video at the event Onsite branding and promotional material Logo placement on all Innes48 media releases Media coverage through our traditional media partners and social media Photos with all winning teams next to the Innes48 media wall Prominent logo placement on the Innes48 website Prominent logo placement on all promotional material before, during and after the 2017 competition An interview to feature on the Innes48 highlights video The featured Platinum Sponsor spot on the Innes48 website sponsors page, along with 1-2 paragraphs (400 characters) about your company Naming rights to one of six Innes48 Workshops. For example, The <yourcompany> Innes48 Business Model Workshop Opportunity to provide products & promotional material for participant & mentor goodie bags (120 bags) One table of 10 at the opening and closing ceremonies, with prominent table placement First right of refusal for the Event Naming Rights for 2018 AN ENERGISING EVENT THAT HELPS SPARK INNOVATION AND FUEL ENTREPRENEURSHIP 5
GOLD SPONSOR $7.5K (Max of 2 Places) Logo placement on all promotional material before, during and after the competition 1min speaking opportunity at Innes48 closing ceremony Rolling logo placement on large screen during the event Opportunity to put forward 1x mentor during the competition Onsite branding and promotional material Logo placement on all Innes48 media releases Media coverage through our traditional media partners and social media Your logo as a Gold Sponsor on the Innes48 website sponsors page, along with 1 paragraph (300 characters) about your company Naming rights to one of six Innes48 Workshops. For example, The <yourcompany> Innes48 Business Model Workshop Opportunity to provide products & promotional material for participant & mentor goodie bags (120 bags) One table of 10 at the opening and closing ceremonies, with prominent table placement TABLE SPONSOR $3.5K (Max of 15 Places) One table of 10 at the opening and closing ceremonies Logo placement on all promotional material before, during and after the competition Rolling logo placement on large screen during the event Opportunity to put forward 1x mentor during the competition Media coverage through our traditional media partners and social media Your logo as a Table Sponsor on the Innes48 website sponsors page, along with 1 paragraph (250 characters) about your company Opportunity to provide products & promotional material for participant & mentor goodie bags (120 bags) IN-KIND SPONSOR Rolling logo placement on large screen during the event Your logo as a In-Kind Sponsor on the Innes48 website sponsors page, along with 1 paragraph (250 characters) about your company Opportunity to also provide products & promotional material for participant & mentor goodie bags (120 bags) Invitation to the opening and closing ceremonies BUILDING ENTREPRENEURIAL TEAMS IN A COLLABORATIVE ENVIRONMENT 6
WHERE S THE MONEY GOING? HOW WILL IT BE SPENT? 20% PRIZES 50% OPEX INNES48 2017 SPEND 30% INNES48 LIFT PROGRAMME 20% of the cash will be distributed by judges on the night to the winning teams as cash prize money. 30% will be put towards the Innes48 LIFT Programme for Innes48 participants following the competition. This fund can be used by them to assist with business expenses such as, legal, accounting and other business services. 50% will be used for competition operating costs and expenditures in order to ensure the smooth and successful delivery of Innes48 2017. This experience has been once in a lifetime. If you get the opportunity to do the Innes48 challenge then take it! Its one of the best opportunities you can get. JOSHUA WONG PARTICIPANT 7
HOW DO WE SIGN UP? THIS SOUNDS LIKE MY CUP OF TEA! I think the Innes48 concept is brilliant. It encourages people to test their limits and the experience was like no other I ve had before. Our group talked to about 70% of the mentors, all of whom offered something different and valuable to our experience. KATHERINE JIAYI SUN PARTICIPANT 2016 Innes48 is an iconic event. It s something we really want to support and get behind to help encourage those who have the skills to boost our economy going forward. RICHARD ODGERS REGIONAL MANAGER OF ASB PLEASE SEND US AN EMAIL OR GIVE US A CALL TO DISCUSS SPONSORSHIP OPPORTUNITIES. WE LOOK FORWARD TO WORKING WITH YOU. ALL REQUESTS CAN BE SENT TO ANNA DEVCICH. ANNA DEVCICH COMMUNITY COORDINATOR e ANNA@SODAINC.COM p +64 7 974 9111 sodainc.com 48 HOURS OF RAPID LEARNING AND CONCEPTUALISATION 8