The 7 Fundamentals of Monthly Giving Welcome! We will start promptly at 2 minutes past the hour Slides and resources http://bit.ly/givingmonthly
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The 7 Fundamentals of Monthly Giving http://bit.ly/givingmonthly
The 7 Fundamentals of Monthly Giving About Erica Waasdorp President of A Direct Solution Raised millions of monthly giving dollars for her clients Philanthropoholic Reader s Digest graduate 30+ years of Direct Response experience 20+ years of Monthly Giving experience Author of Monthly Giving. The Sleeping Giant, paperback and e-book Second book due out this year
The 7 Fundamentals of Monthly Giving Poll
What we will cover today I. How Monthly Donors are Different II. How to Start a Program with Limited Resources III. How to Recognize Monthly Donors IV. How to Set your Ask Amounts V. How to Market your Program VI. How to Present Results VII.How to Plan for Growth
I: How Monthly Donors are different Monthly Donors are: Small!!! Committed Provide ongoing income And
I: How Monthly Donors are different Their retention rates are much higher! Source: Infographic: Bloomerang, AFP Fundraising Effectiveness Project Quote: Adrian Sargeant
I: How Monthly Donors are different Their retention rates are much higher Median Retention Rates in 2012 by Gift Type and Loyalty Donors Giving Only Single Gifts Donors Giving Both Single and Recurring Gifts 2 Years Consecutive 51% 86% 3 & 4 Years Consecutive 65% 90% 5+ Years Consecutive 79% 95% Source: donorcentrics Collaborative Benchmarking US Recurring (Sustainer) Giving
The 7 Fundamentals of Monthly Giving II: How to Start a Program with Limited Resources
II: How to Start a Program with Limited Resources Begin with the web Source: 2014 M+R Benchmarks (2013 data)
The 7 Fundamentals of Monthly Giving Question Who handles your online donations now?
II: How to Start a Program with Limited Resources Check your current merchant account : Do they offer recurring gifts?
II: How to Start a Program with Limited Resources Add PayPal Include Recurring Option
II: How to Start a Program with Limited Resources Pay Pal is flexible and customizable
II: How to Start a Program with Limited Resources Add recurring giving option Easy, minimum amount
II: How to Start a Program with Limited Resources Add recurring giving forms
II: How to Start a Program with Limited Resources Absolutely NO end date EVER!
III: How to Recognize Monthly Donors Give them a special name
III: How to Recognize Monthly Donors Make a special thank you
III: How to Recognize Monthly Donors Special thank you Gift impact Thank you!
The 7 Fundamentals of Monthly Giving Poll
III: How to Recognize Monthly Donors You can t thank them enough, but
III: How to Recognize Monthly Donors Tax receipt Total amount for the year
III: How to Recognize Monthly Donors Keep Communicating!
The 7 Fundamentals of Monthly Giving Question What s your typical average gift?
IV: How to Set your Ask Amounts Rule of thirds 1 / 3
IV: How to set your Ask Amounts Average One time gift Divided by: 3 For example $35 becomes: $10, $15, $20, $35, Other $15 becomes: $5, $10, $15, $20, Other
IV: How to Set your Ask Amounts Ask Low Even $ 5 a month helps.
V: How to Market Your Program
V: How to Market Your Program Start in-house Join your own program! Ask your board, volunteers and staff to join!
V: How to Market your Program Make it easy to find menu
The 7 Fundamentals of Monthly Giving Poll
V: How to Market your Program Use Story, Challenge, Deadline Hope Challenge
V: How to Market your Program Clear goal of 600 NO gift Deadline = Urgency # left to generate Specific amounts
V: How to Market your Program Benefits Video Specific amounts
V: How to Market your Program Ask early, Ask often
V: How to Market your Program Impact of gift Monthly front and center Ask for preferences October 9th, 2014
V: How to Market your Program Add social media
VI: How to Present Results Annualize your revenue Current Gifts Monthly Gifts (annual) First year Cume 100 $35 $120 $15,500
VII: How to Plan for Growth Commit and think long-term
VII: How to Plan for Growth Integrate in donation page Dare to put front and center Specific amounts
VII: How to Plan for Growth Involve younger donors Source: Network for Good, Recurring Giving, Spring 2014
VII: How to Plan for Growth
VII: How to Plan for Growth Thank, communicate and ask for more money! Source: Network for Good, Recurring Giving, Spring 2014
What we covered today I. How Monthly Donors are Different II. How to Start a Program with Limited Resources III. How to Recognize Monthly Donors IV. How to Set your Ask Amounts V. How to Market your Program VI. How to Present Results VII.How to Plan for Growth
The 7 Fundamentals of Monthly Giving
The 7 Fundamentals of Monthly Giving Don t wait till everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. - Mark Victor Hansen
The 7 Fundamentals of Monthly Giving http://bit.ly/givingmonthly Slides and Special Offer! 10 Tips to awaken sleeping giants in your donor base
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Erica Waasdorp A Direct Solution Tel: 508-428-4753 Contact New: Monthly Giving Help Line www.adirectsolution.com erica@adirectsolution.com @ericawaasdorp