USC Black Alumni Association Inspired Engagement

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1 USC Black Alumni Association Inspired Engagement Support Opportunities

2 Since 1891 our alumni have shaped the fabric of the University of Southern California. The USC Black Alumni Association Founded in 1976 by noted civil rights leader Reverend Dr. Thomas Kilgore, Jr., and others, the USC Black Alumni Association (USC BAA) is a leadership network established to strengthen the heritage of educational attainment and excellence of Black students. The USC BAA provides scholarship assistance, leadership mentoring and cultural advocacy through alumni networking and volunteer involvement, philanthropy and social enterprise. This is our legacy.

3 Inspired Engagement Events The USC Black Alumni Association s events showcase the momentum of the organization and the leadership of its accomplished alumni from the U.S. and around the world. The USC BAA has awarded nearly $7 million dollars in scholarships to over 2800 students, and seeks to increase capacity to be of transformative service as an important scholarship resource at USC. USC BAA events inspire and engage USC alumni, supporters and the community and provide excellent branding opportunities. ships support needed scholarships and leadership development programs which effectively increase enrollment and completion rates of USC Black students, improving the diversity of workforce pipelines across all industry sectors. ship investment with the USC BAA is indeed a valuable investment in the future! Trojan Legends Homecoming Weekend Aligning for Black Excellence in Higher Education Summit III 3 rd Annual Conference Envisioning Hecuba 42 nd Annual Scholarship Benefit

4 ship & Branding Opportunities: Homecoming Friday thru Sunday, November 3-5, 2017; 500 attendees Beginning with a Friday night alumni Jazz Mixer, The Trojan Legends Homecoming Celebration is off to an energized start! On Saturday at VKC Pavilion, the USC BAA hosts the largest pre-game tailgate on campus, and it is always a beloved, sellout event! Iconic USC athletes, such as Cheryl Miller, Marcus Allen and Allyson Felix, are awarded as Honorary Chairs for the day, following a delicious soul food buffet, relaxing in the Sports Lounge with 60 TV, unlimited private hosted bar, great DJ, and good company! On Sunday, alumni can walk off calories during a fun-filled hike featuring magnificent views of the Pacific Coast! Summit III Saturday, March 17, 2018; 500 attendees/1000+ live streamed Envisioning Hecuba Thursday, April 19, 2017; 250 attendees Over 1000 people attended or watched the USC BAA s inaugural Aligning for Black Excellence in Higher Education Summit in 2015, which included partnerships with the US White House and Ebony Magazine. Summit III is the forum for conversations with a focus on diversity leadership and pipeline development, including symposia presentations from faculty at USC, and thought leaders of prominence from the Southern California basin. Event ratings and feedback have created high demand for this annual featured programming. The audience for this event includes alumni, students and the community at large. Envisioning Hecuba The USC BAA 42 nd Annual Scholarship Benefit event is a highly anticipated event, because the USC BAA has a solid reputation for creating unique experiences for high value networking coupled with the cause of scholarship support! This year, donors and sponsors will be treated to an evening at the historic Greystone Mansion to include dinner by Wolfgang Puck, and a special performance in tribute to outstanding women. This evening to remember will sell out quickly.

5 The Partner ship is the ultimate branding opportunity throughout all events, gaining the most prominent exposure as a distinguished USC partner to alumni, supporters and the community, to include: * Partnership Level ship Opportunities are developed on a case by case basis Partner Level $30,000 Partner Branding: Presents Welcome Remarks (events & programs) Photo Opportunities (events & programs) Partner Branding Impressions (events & programs) Step & Repeat logo First position logo on all collateral materials First position logo on all social media marketing/eblasts Active mention in social media Full page ad in Summit III web journal 10 Premier Seating Tickets at all events & programs Gift Bag or Item Placement at all events & programs Named Company BAA Scholarships for the upcoming academic year Featured Program Partner *additional reciprocities TBD as required per Partner

6 The Legacy ship is a premiere branding opportunity throughout all events, gaining the most prominent exposure as a distinguished USC partner to alumni, supporters and the community, to include: Legacy Level $25,000 Legacy Branding: Celebrates Welcome Acknowledgement from all event stages Honoree Photo Opportunities at all events Legacy Branding Impressions Premiere position logo on all event materials Premiere position logo on all social media marketing/eblasts Active mention in social media at events Full page ad in Summit III web journal 10 Premier Seating Tickets at Homecoming, Summit III and Benefit events Gift Bag or Item Placement at all events Named Company BAA Scholarship for the upcoming academic year Company Presentation Opportunity

7 The Cardinal ship is an excellent branding opportunity within a specific event area to gain prominent exposure as a distinguished USC partner to alumni, supporters and the community, to include: Cardinal Level $10,000 Cardinal Branding: Acknowledgement from the Main Event Stage as Cardinal Honoree Photo Opportunities at Event 10 Premier Seating Tickets at Summit III and Annual Scholarship Benefit event Cardinal Branding Impressions Logo on event materials Logo on social media marketing/eblasts Full page ad in Summit III web journal Named Company BAA Scholarship in upcoming academic year

8 The Gold ship is an excellent event branding opportunity to gain prominent exposure as a distinguished USC partner to alumni, supporters and the community, to include: Gold Level $5,000 Gold Branding: Acknowledgement from the Event Stage as Gold Gold Logo Branding Impressions Mention in social media marketing/eblasts Half page ad in Summit III web journal 5 Premier Seating Tickets at Summit III and Annual Scholarship Benefit Event Named Company BAA Scholarship in Upcoming Academic Year

9 The Trojan ship is an excellent branding opportunity to gain prominent exposure as a distinguished USC partner to fellow alumni, supporters and the community, to include: Trojan Level (Alumni only) $3,000 Trojan Branding: Acknowledgement from the Event Stage as Trojan Level Trojan Logo Branding Impressions Half page ad in Summit III web journal 3 Premier Seating Tickets at Summit III and Annual Scholarship Benefit events Named BAA Scholarship in Upcoming Academic Year

10 The 1000 for $1000 ship is an excellent branding opportunity to gain prominent exposure as a distinguished USC partner to alumni, supporters and the community, to include: 1000 for $1000 Level $1, for $1000 Branding: Listing on website* Listing in eblasts/newsletters* *upon receipt of $1000 paid in full. BAA offices will confirm prior to listing or event selection. Named Donor BAA Scholarship in Upcoming Academic Year* 1 Premier Seating Ticket to Summit III and Annual Scholarship Benefit event*

11 Partner Legacy $25K Cardinal $10K Gold $5K Trojan $3000 (alumni only) 1000 for $1000 Presented By Celebrates No No No No Welcome Remarks Welcome Acknowledgement from Stage Summary Mention as Cardinal Mention as Gold Mention as Trojan No All Photo Opportunities (events & programs) Photo Opportunities at All Events Photo Opportunity Event Only No No No All Branding Impressions (Step & Repeat, events & programs) All events collateral All events social media Full page AD in Summit III web journal & Dinner Tribute Journal Event collateral Event social media Full page AD in Summit III web journal & Dinner Tribute Journal Logo in social media Half page AD in Summit III web journal & Dinner Tribute Journal Half Page Ad in Summit III web journal & Dinner Tribute Journal Listing on BAA website* Premier Seating at all events & programs All Gift Bag or Item Placement Multiple Named Scholarships Tickets for 10 at all events Gift Bag or Item Placement for all events Yes, as many as 25 undergrad matched 2:1 or grad mixed Tickets for 10 at Summit & Benefit event Yes, a many as 10 undergrad matched 2:1 or grad mixed Tickets for 5 at Summit & Benefit event Tickets for 3 at Summit & Benefit Tickets for 1 at Summit & Benefit No No No No Yes, as many as 5 undergrad matched 2:1 Yes, as many as 3 matched 2:1 Yes, one matched 2:1* Company Program Partner Company Presentation No No No *Paid in full

12 Journal Ads (Scholarship Benefit) Ad Specs (Camera Ready) Full Page (5 wide, 8 high) Corporations/Associations $1, Individuals $ Formats: Full Color PDF JPEG Half Page (5 high, 3.75 high) Corporations/Associations $ Individuals $ Formats: Full Color PDF JPEG to: Gary Brown Deadline: April 6, 2018 Inquiries:

13 Our Legacy Is Who We Are. It Is What We Do! Fight On!

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