Studying in China and Student Recruitment Trends Of Chinese Higher Education Institutions

Transcription

1 AT0086 Corporation Study abroad in China one-stop services Studying in China and Student Recruitment Trends Of Chinese Higher Education Institutions Juan Xiong AT0086, China Oct 15,

2 CONTENT 1 Overview of education abroad in China 2 Chinese university and its offerings 3 Recruitment barriers of Chinese universities 4 Traditional recruitment methods of Chinese universities 5 Student recruitment trends of Chinese universities 2

3 An Overview 3

4 DATA RESEARCH 350,000+ overseas students from 200+ countries and regions Amount of overseas students (unit:ten thousand ) Overseas students in recent 5 years of China ,8 26,5 27,5 32,8 35,6 4

5 WHY CHINA 3 2 5

6 WHY CHINA 3 2 Superiorities 6

7 3 SUPERIORITIES I. Relatively low cost compared to developed countries Study cost for foreign students (cost in USD) Australia United States United Arab Emirates Canada United Kingdom Singapore Japan China China Japan Singapore United Kingdom Canada United Arab Emirates United States Australia 7

8 3 SUPERIORITIES II. Diversity of universities and programs, compared to other Asian countries 746 Chinese universities 13 subject fields, 6 types of study 8

9 3 SUPERIORITIES III. More career opportunities Rapid economic growth and ascending comprehensive national power of China Foreign invested enterprises 9

10 WHY CHINA 3 Superiorities 2 Supports 10

11 1 SUPPORT Plan for Study in China In k Largest study abroad destination in Asia 11

12 SCHOLARSHIP I. Scholarship scheme Chinese Scholarship Strategy Chinese Government Scholarship Provincial Government Scholarship University Scholarship Overseas Scholarship Strategy U.S. 100,000 Strong Initiative Erasmus Mundus Program Brazil "Science without Borders" Initiative 12

13 PART-TIME JOB II. Part-time job policy 13

14 Chinese university and its offerings 14

15 CHINESE UNIVERSITY Universities accepted overseas students

16 HOW TO CHOOSE PARTERNER UNIVERSITY 16

17 HOW TO CHOOSE PARTERNER UNIVERSITY 17

18 UNIVERSITY OFFERINGS Offerings of Chinese University

19 UNIVERSITY OFFERINGS Offerings of Chinese University Programs & Courses

20 PROGRAMS & COURSES 30,000+programs and courses from 100+ universities Education, 1415 Agriculture, 1247 TCM, 751 Sociology, 2019 Western Medicine, 2315 Chinese Language, 2583 Literature & Art, 2760 Law, 732 Economics & Management, 5280 Science & Engineering,

21 AVAILABLE PROGRAMS PLEASE NOTE 40% Courses It depends 60% Courses Available 21

22 PROGRAMS & COURSES Key Points Need to Know

23 PROGRAMS & COURSES Key Points Need to Know Teaching Language

24 PORPULAR ENGLISH-TAUGHT PROGRAMS 5% Englishtaught programs 95% Chinesetaught programs Science & Engineering Mechanical Engineering Architecture Computer Science Communications Engineering Economics & Management Management Economics Western Medicine Clinical Medicine Pharmacy Chinese Medicine Traditional Chinese Medicine Law (International) Law Sociology International Relations Education Education English-taught programs, applied programs are more popular 24

25 ENGLISH-SPEAKING TEACHERS Make clear about teaching language before sending students Foreign teachers Chinese teachers ( with translator) 25

26 PROGRAMS & COURSES Key Points Need to Know Teaching Language Tuition Fees

27 BY SUBJECT FIELDS By Subject Fields Medicine, Art Programs U: USD P: USD D: USD Other programs Much lower than Medicine, Art programs(usd ) 27

28 BY LOCATION & TEACHING LANGUAGE More Conclusions North China is higher Teach in Chinese? English? English-taught > Chinese taught(usd ) 28

29 PROGRAMS & COURSES Key Points Need to Know Teaching Language Tuition Fees Entry Requirement 4 29

30 ENTRY REQUIREMENT Age B:18-30 M:< 40 D:< 45 Highest Degree B:High school M:Bachelor D:Master Language Ability B:HSK4 M:HSK5 D:HSK6 IELTS:5.5 Please Note Universities with large scale of overseas students, Popular programs: Optimize international students country of origin, requires higher academic score; or require interview Beginners: Lower entry requirement 30

31 PROGRAMS & COURSES Key Points Need to Know Teaching Language Tuition Fees Entry Requirement Application Documents 31

32 APPLICATION DOCUMENTS General requirement Application form Passport Degree certificate Transcripts References Study plan To avoid visa fraud and disease infection 32

33 UNIVERSITY OFFERINGS Offerings of Chinese University Programs & Courses Student Service 3 33

34 STUDENT SERVICE Student Service 34

35 ACCOMMODATION Student Accommodation Room type Price Attention 35

36 ACCOMMODATION Student Accommodation Twin-bed Room Room type Price Attention 36

37 ACCOMMODATION Student Accommodation Twin-bed Room Single room: USD200/month Double room: USD100/month Economically developed city: X3 Room type Price Attention 37

38 ACCOMMODATION Student Accommodation Twin-bed Room Single room: USD200/month Double room: USD100/month Economically developed city: X3 Dormitories in Beijing Shanghai Guangzhou regions are always in great demand Room type Price Attention 38

39 AIRPORT PICK-UP Pick-up Service University pick-up Outsourcing Information guide 39

40 UNIVERSITY OFFERINGS Offerings of Chinese University Programs & Courses Student Service Scholar ships 40

41 SCHOLARSHIPS AND FUNDING Chinese Government Scholarship Allocation Graduates Chinese-taught Programs 41

42 SCHOLARSHIPS AND FUNDING University Scholarship Allocation New Programs For Specific Country 42

43 Recruitment barriers 43

44 3 RECRUITMENT BARRIERS 3 Barriers 1 Human Resource Limits 44

45 HUMAN RESOURCE LIMITS Staff Shortage Not Professional 45

46 RESOLUTIONS Outsourcing Consulting services Application guide Documents collection Admission feedback Help on arrival 46

47 Training & Sharing RESOLUTIONS 47

48 3 RECRUITMENT BARRIERS 3 Barriers 1 Human Resource Limits 2 Imperfection of Recruitment System 48

49 IMPERFECTION OF SYSTEM Inconvenient International Payment 49

50 RESOLUTIONS Student in China European & American Asian & African 50

51 IMPERFECTION OF SYSTEM Long Admission Process 51

52 Provincial JW202 verification system: RESOLUTIONS Letter of Authorization 52

53 3 RECRUITMENT BARRIERS 3 Barriers 1 Human Resource Limits 2 Imperfection of Recruitment System 3 Inadequate Student Source 53

54 INADEQUATE STUDENT SOURCE Difficult to set up a new program High input Lack of enrollment 54

55 INADEQUATE STUDENT SOURCE Single country of origin(eg. MBBS Program) UP 90% < 10% 55

56 RESOLUTIONS Scholarships For freshman For specific country/region 56

57 JOINT PROMOTION Joint promotion and recruitment 57

58 Traditional recruitment methods 58

59 Traditional recruitment methods 3 Traditional recruitment channels International Education Fair Joint Education Education Agency 59

60 INTERNATIONAL EDUCATION FAIR Worries Prefers High input, low gain Different agents Limited coverage Different regions 60

61 JOINT EDUCATION Worries Prefers Long approval process Universities with high reputation Uncertainty of degree authentication Reliable programs 61

62 EDUCATION AGENCY Worries Prefers Authenticity Large & Credible Scattered students Experienced Single country of origin Diverse 62

63 Student recruitment trends 63

64 RECRUITMENT TRENDS Internet recruitment with professional service 64

65 DIGITAL ERA & NEW MEDIA Social Media Marketing: Once an Option, Now a Must Preferred communications channel by students Low cost 65

66 INDEPENDENT BRAND Build up independent recruitment brand Global competition Differentiation 66

67 ONLINE RECRUITMENT PLATFORM Build English online platform for student recruitment Shanghai University Hunan Wuhan University Shanghai University of T.C.M Jiangsu University Ningbo University China Pharmaceutical University Make it more convenient for students submitting applications Promote to attract more potential students 67

68 PROFESSIONAL SERVICE Service Personnel Application guide More engagement with students 68

69 RECRUITMENT TRENDS Provincial joint promotion and recruitment Among factors of choosing a Chinese university, Province & City accounts for 14% 69

70 RECRUITMENT TRENDS Regional promotion & application platform Hubei Provincial Department of Education Shaanxi Provincial Department of Education Anhui Provincial Department of Education Display provincial feature and superiority Joint promotion for brand courses Provincial scholarship application and verification 70

71 RECRUITMENT TRENDS Public-private cooperation Government Universities Social organization 71

72 RESEARCH SUPPORT Reference data for government research 72

73 UNIFY INDUSTRY STANDARD Design unified application form Standardization Easy access to data collection and analysis 73

74 UNIFY INDUSTRY STANDARD Construction standard of online recruitment platform 74

75 TECHNICAL SUPPORT Build regional promotion website worldwide 75

76 IN CONCLUSION 1 Economic power determines the impact of the nation 2 Focus on student service and brand courses when seeking for cooperation 3 Better understand of the university, better cooperation 4 5 High quality of students & agents are on demand of high-quality universities Diverse recruitment channels and promoting mode is on demand 76

77 THANKS FOR YOUR TIME! Juan Xiong AT0086 CORPORATION Website: 77