Best practices from around the world: The DAAD and the international promotion of German Higher Education Institutions

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1 International Students in Poland 2014 organized by CRASP, UAM Poznan and Perspektywy Plenary Session II: Best practices from around the world: The DAAD and the international promotion of German Higher Education Institutions Antje Schlamm Head of Section 323 / Baltic States, Czech Republic, Poland, Slovakia German Academic Exchange Service (DAAD), Head Bonn Poznan, 17th January

2 This talk Part I: The DAAD at a glance operational foundations, funding, main fields of activity and strategic aims Part II: Internationalisation and international promotion of German HEI Conclusions from a best practice example 2

3 DAAD and Poland 3

4 DAAD s legal form, missions and basis in the German HEI sector The DAAD is... a self-governing organisation of the German Higher Education Institutions (HEI) with 239 member institutions and 122 student bodies an organisation of the German HEI devoted to the internationalisation of the higher education system an intermediary organisation for foreign cultural policy, educational and scientific policy and development cooperation

5 Overall structure President Prof. Dr. Margret Wintermantel Secretary General Dr. Dorothea Rüland Offices Bonn and Berlin Regional Offices Information Centers (IC) Executive Committee Selection Committees Universities Vice-President Prof. Dr. Joybrato Mukherjee Board of Trustees General Assembly Student Bodies lichtographie.de (Porträt Wintermantel), Eric Lichtenscheidt (Porträt Rüland, Porträt Mukherjee) Bosse und Meinhard (DAAD-Gebäude), Dörthe Hagenguth (alte Uni), Michael Jordan (Vorlesungssaal) 5

6 DAAD global network

7 Origins and destinations of DAAD funding recipients * (2012) IN OUT North America IN OUT Western Europe and Turkey IN OUT Central and Eastern Europe/CIS North Africa and the Middle East IN OUT IN Latin America Subsaharan Africa IN OUT Asia - Pacific IN OUT OUT Internationals Germans *EU-Programmes excluded

8 DAAD budget by funding sources (2013) Federal Ministry of Education and Research: 100,6 Mio. EUR = 24 % BMBF Federal Ministry of Cooperation and Development : 39,9 Mio. EUR = 9 % BMZ European Union: 57,7 Mio. EUR = 14 % EU Total: Ministry of Foreign Affairs: 181 Mio. EUR = 43 % 419,9 Mio. EUR Others Other Sources: 40,7 Mio. EUR = 10 % AA *Figures 2013 (expected) 8

9 DAAD s expenditures (2012) Scholarships for Foreigners Supporting future foreign elites at German universities and research institutes 85 mio. Scholarships for Germans Supporting future German leaders in their studies and research abroad (including ERASMUS) 104 mio. Internationalisation of German universities Increasing the international profile of German universities and promoting the international dimension in German higher education 83 mio. Promoting German Studies and the German language abroad Promoting the German language and German Studies at foreign universities 48 mio. Educational cooperation with developing countries Promoting academic, economic, and democratic development in developing and reform countries 91 mio. total budget 2012: 411,2 Mio.

10 I. DAAD budget Ist-Zahlen für 1950 bis 2012 Soll-Zahlen für

11 DAAD strategy 2020 (published in 2013) Three strategic aims: I. awarding Scholarships for the Best German and International students and researchers II. enhancing Structures of Internationality in Higher Education by promoting through its programmes, services and campaigns international cooperation and networks of German HEI incoming and outgoing mobility German Language Development cooperation III. developing and providing Expertise for Academic Collaboration 11

12 Part I: The DAAD at a glance operational foundations, funding, main fields of activity and strategic aims Part II: Internationalisation and international promotion of German HEI 12

13 Internationalization of higher education is the process of integrating an international / intercultural dimension into the teaching, research and services of the institution. Jane Knight,

14 DAAD Strategy 2020 II. Structures of Internationality + The DAAD will develop its programmes in such a way that universities can use them to implement their own internationalisation strategies. + increase to international students in Germany by the end of the decade + raise academic success rate of international students to that of German students (from 50% to 75%) + ensure 50% of German graduates gain academic experience abroad 14

15 DAAD support for internationalisation of German HEI Competitive project funding lines for German HEI, e.g. international study programmes and graduate schools, e.g. Double Degree programmes bi- or multilateral university cooperation, e.g. partnerschip programme with CCE (Ostpartnerschaften), newest programme (2013): Strategic Partnerships and Thematic Networks transnational education projects, e.g. German study programmes abroad, 27 projects in also: funding for international student support and tutoring for International Offices 15

16 Status quo: International students in Germany Germany ranks among the top five destinations for internationally mobile students (OECD 2013: 3rd rank) 2012 new peak: international students (11%) strong increase: postgraduate studies (highest percentage in masterprogrammes) 85 % free movers, 15 % in structured mobility Outward mobility: 1/3 of German students are mobile 16

17 Key countries of origins of international students in Germany 1 China Russian Federation Austria Bulgaria Polen Turkey Ukraine India France Cameroon Trends since 1999: largest increases in international students from India, Vietnam, China decreasing numbers from Central and Eastern Europe, esp. Poland and Bulgaria DESTATIS und Wissenschaft weltoffen

18 Marketing campaign for study and research in Germany

19 Marketing campaign Study in Germany target regions: Asia, Central and Latin America, Central and Eastern Europe, Gulf Region testimonials website and social media (facebook & twitter) career fairs give aways 19

20 International Bachelor, Master and Doctoral Programmes 3 booklets, CD-ROM, online: catalog of international degree programme (Bachelor, Master, PhD) dissemination: DAAD global network, career & recruitment fairs etc. 20

21 GATE-Germany - Consortium for International Higher Education Marketing GATE- Germany founded as a joint initiave by DAAD und German rectors conference (2001) political framework: concerted action of Ministry for Education and Research (BMBF), German rectors conference and DAAD to promote Germany as a place for study and research in 2001 currently around 140 German HEI are GATE members (accounting for 80 % of the student population) non-profit organisation funding by BMBF, annual budget 2012: 7 Mio 21

22 GATE-Germany - Marketing support and services for German HEI Conferences Global Network Conference Marketing Congress Expertise publications on Higher Education Marketing National Codex Marketing Services website-check advice on webdesign application test development delegation trips Training seminars, webinars, workshops Advertisement ads in publications, DAAD-websites und newsletters International Fairs recruitment fairs & networking fairs 22

23 DAAD-Programmes and campaigns for more balanced mobility special partnership and cooperation programmes (e.g. with Central and Eastern Europe) mobility programmes for students - summer schools, semester grants and internernships information and campaigns 23

24 Conclusions from a best practice example Funding! long tradition of cultural diplomacy meets internationalization and marketing Internationalization process: bottom up + top down Further improvements needed: success rate of internationalal students in Germany & welcome culture, succes global challenges, competition and cooperation 24

25 Dziękuję za uwagą! 25

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