Name: Suzette Sova MA, LPC, NCC Title: Marketing MHFA and Having Successful Instructors

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1 Name: Suzette Sova MA, LPC, NCC National Trainer MHFA USA National Council for Behavioral Health Title: Marketing MHFA and Having Successful Instructors Date: July 22, 2015 Mental Health First Aid USA is coordinated by the National Council for Behavioral Health, the Maryland Department of Health and Mental Hygiene, and the Missouri Department of Mental Health.

2 Learning Objectives, what you will Learn: How to successfully market MHFA in your community How to identify strong applicants How to fill out the MHFA application to be insure registration is achieved How to help prepare applicant for Instructor Training How to help applicants to be successful and to keep their certification How to use collaborative partnerships to achieve your goals 1

3 Community Marketing in your community: Meetings Lunch and Learns CEU events Webinars Conference calls Agencies/Companies Website List Serves Consider creating your own list serve Send out monthly updates on classes, etc. Social Media MHFA Website Faith based entities/churches/ non for profits events, etc. United Way events (usually monthly get on the calendar) Schools/Universities/Trade schools Any opportunity to talk, share about MHFA!! 2

4 Presentation to your audience See example MHFA marketing presentation that was sent out Customize your presentation to fit your audience, statistics, graphics, etc Teach ALGEE exercise to get participants excited and involved about taking MHFA! Make sure you have sign in sheets for those interested so you can follow up 3

5 Name: Suzette Sova-Shaikh Title: MHFA and the TAA Date: March 24, 2015 Mental Health First Aid USA is coordinated by the National Council for Behavioral Health, the Maryland Department of Health and Mental Hygiene, and the Missouri Department of Mental Health.

6 Name: Ann MacLeod &Suzette Sova Title: MHFA Law Enforcement &Public Safety Date: Mental Health First Aid USA is coordinated by the National Council for Behavioral Health, the Maryland Department of Health and Mental Hygiene, and the Missouri Department of Mental Health.

7 Law Enforcement & Public Safety 6

8 7 Tools for Marketing Business cards Customized brochures/flyers/hando uts Sign in sheets when you present for those interested in future classes Share with friends, loved ones, at the gym, church, grocery store, etc. Create opportunities Word of mouth Start FB page Tweet your classes

9 Audiences 12,600 Courses (through April 2014) 31.4% General Community/Not Specified 24.7% Behavioral Health 15.9% Higher Education 7.0% Social Services 6.9% Primary Care 6.7% Law Enforcement/Public Safety 5.6% Faith Communities 4.5% Youth-focused entities 0.6% Business/Corporations 2.2% Other 8

10 Workplace Impact of Mental Illness Major Depressive Disorder is the leading cause of disability in the U.S. for ages An estimated 26.2 percent of Americans ages 18 and older about one in four adults suffer from a diagnosable mental disorder in a given year Serious mental illnesses (SMIs), which afflict about 6% of American adults, cost society $193.2 billion a year in lost earnings Behavioral health issues cause 217 million missed workdays annually Depression was identified as the most costly health condition among a group of 10 large employers when combining costs from medical, pharmacy, absenteeism, and presenteeism (Source: 2010 Disability Management Employer Coalition Report) 9

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13 Who Should apply to be come an Instructor? A MHFA instructor is required to serve as a presenter, a facilitator, and most importantly an ambassador of the Mental Health First Aid USA program. There are several key components that make an instructor successful. First and foremost, it is required that an instructor candidate: Has general knowledge of mental health and substance use issues (i.e. is a mental health/substance use professional, has worked with individuals experiencing mental health disorders or is in recovery from mental illness or substance use disorders) Has experience teaching groups of adults Understands best practices in adult learning Has experience facilitating groups While the instructor training reinforces some of the skills and knowledge areas above, it is not designed as a substitute for prior knowledge and experience. 12

14 Educators, Administrators, School counselors, Police Officers, Veterans, Emergency Personnel Counselors, Social Workers, Psychologists, Nurses Speakers, helpers in the community Those who work in the community to assist with person s with mental health Passionate adults wanting to help others in regards to mental health/substance abuse 13

15 Send out announcements Follow up with participants after classes for those passionate and interested Reach out to schools that have not taken MHFA Follow up with LMHA board members Reach out to counseling/social work and nursing schools Reach out to chapter NAMI, MHA and other non for profits 1

16 Instructor Commitments When an individual becomes a certified Mental Health First Aid instructor, she or he is committing to teach the full 8-hour course with fidelity to the core program model and key messages. Instructors are responsible for almost all components of their trainings, including: Recruiting participants and securing a training location Collecting course fees Ordering manuals for all participants Preparing course materials Compiling local resources Providing participant evaluations to Mental Health First Aid USA In order to maintain instructor certification, instructors are required to: Teach their first course within six months of becoming certified Teach at least three courses each year Complete re-certification after 2 years Pass Quality Evaluation visits and assessments Maintain satisfactory participant evaluation scores Engage in instructor/course re-fresher activities as instructed 15

17 Prior to MHFA Candidate Instructor Registers Have candidate take the MHFA course Follow up with them afterwards: Questions and Concerns they might have Commitment (three trainings with LMHA with in a year 120 participants total) Confidence in ability to teach others Confidence in ability to teach MHFA and adhering to fidelity 16

18 17

19 How to fill out the MHFA Instructor Application to be insure registration is achieved MHFA application is 10 pages but only pages 4-10 need to be filled out and returned to the host of the training or National Council: Have applicant read the whole application Pages Explain details and commitment of the training (read only) Pages 4 - Pre Application: Am I ready to be an Instructor? (fill out and return to the host of the training or National Council) Pages 5-7 Application (fill out and return) Part I- Applicant Information Part II- Applicant Experience and Qualifications Part III- Understanding the Program Part IV- Strategic Plan for Implementation Part V- Instructor Reference Document (must be submitted with the application) Part VI- Candidate Form/ Signature Page (fill out supervisor & applicant Responses are scored so have the applicant fill it out accurately and completely Signature page on 10 applicant fills out along with their manager/supervisor Have the manager/supervisor read it over prior to you reviewing it The application can show successful candidates and weed out weak ones; use it to your advantage and don t forget to send it! 18

20 QUESTIONS? 19

21 20 1) Why is it important? 2) What is the trend in Texas? 3) Why are the contractors having a hard time meeting their commitment? 4) The MOU/contract helps the LMHA to hold the contractor responsible for training cost/expenses 5) Imagine if all 30 participants you send give you three classes with 90 participants total we will have no problem meeting our goals

22 What is happening in your 21 center? To train as many as possible To reduce stigma and increase suicide prevention awareness Goal to meet our numbers for the different grants, etc Consider having meetings/get together so the contractors can meet and help them to stay connected; show webinars, teach how to enter their classes, etc

23 How to help applicants to be successful and to keep their certification Make sure you follow up with in 30 days to give them training dates Allow them to teach with someone, at least their first one Make sure you have correct Allow them to attend other instructor trainings to review Make sure you have correct info to follow up before they attend the training Remind them of the MOU/Contract and give them a year - a year in a half to complete, give a deadline Keep running lists incase of emergencies 22

24 AK 1,774 (41) PERCENTAGE OF POPULATION TRAINED 0.1% or more 0.04%-0.099% 0.025%-0.039% 0.01%-0.024% Less than 0.01% WA 4,867 (72) OR 3,134 (98) CA 27,815 (515) Nearly 250,000 First Aiders in the US Trained by more than 5,000 Instructors NV 646 (34) GUAM 37 (1) ID 707 (13) UT 1,223 (30) AZ 7,281 (120) MT 775 (12) WY 105 (39) CO 11,385 (222) NM 4,448 (87) ND 490 (7) MN 2,778 SD 1,444 (14) NE 685 (38) KS 7,241 (94) OK 2,122(29) TX 10,997(424) (24) IA 8,467 (66) MO 15,202 (271) AR 1,294 (13) LA 333 (4) WI 804 (21) IL 10,766 (181) MS 2,622 (68) Reach IN 1,795 (59) TN MI 10,207 (191) AL 1,121 (45) OH 3,153 (125) KY 774(19) 1,509 (33) GA 4,301 (78) WV 53(4) SC 368 (9) FL 3,717 (143) NY 3,990 (146) PA 16,022 (390) VA 5,082 (211) VT 724(45) NC 4,727 (161) ME 383 (14) NH 118 (11) RI 566 (10) NJ 2,348 (117) MD 7,113 (416) DC 2,164 (48) MA 1,613 (51) CT 4,367 (88) DE 191 (16) Reported through June 2014 HI 73 (3) PR 282 (2) 23

25 24 Successful partnerships Working together to meet your goals Utilize the MHFA national website to find other instructors in your area Plan, meet and work hard Law enforcement Medical personnel Non for Profit Government agencies Other LMHAs Instructors needing to meet three trainings

26 25 Places to reach and fill classes: Universities trade schools Oil Companies Conferences Meetings lawyers medical schools funeral homes Hospitals EAPs Government entities

27 MHFA: Benefits MHFA creates proven results MHFA is relevant for many different populations and places including school, community, workplace and home MHFA is low cost and sustainable MHFA supports workplace wellness MHFA as an expression of Corporate Social Responsibility MHFA as a key national resource for EAP programs and HR professionals

28 Mental Health First Aid: Initial help offered to a person developing a mental health problem or experiencing a mental health crisis. The first aid is given until appropriate treatment and support is received or until the crisis resolves. 27

29 MHFA Action Plan Assess for risk of suicide or harm Listen nonjudgmentally Give reassurance and information Encourage appropriate professional help Encourage self-help and other support strategies 28

30 Why Mental Health First Aid? Mental health problems are common Stigma is associated with mental health problems Professional help is not always on hand Individuals with mental health problems often do not seek help Many people are not well informed about mental health problems do not know how to respond 29

31 Mental Health First Aid. Evidence increases knowledge and understanding encourages people helping people supports people getting help decreases social distance increases mental wellness 30

32 Mental Health First Aid in the News January 8, 2014 by Jennie Grabel What has changed since Jan. 8, 2011, in Tucson and beyond? January 2, 2014 by Patrick Skahill A "First-Aid" Response to Mental Illness December 27, 2013 by Kathleen Megan After Newtown, Building A Stronger System Of Mental Health Services October 13, 2013 by T. Rees Shapiro Mental Health Program Helps Fairfax County Teens Cope March 12, 2012 by Kim Painter Classes Teach First Aid' for Mental Health Crises October 18, 2011 For Your Health

33 MHFA creates proven results MHFA: Benefits MHFA is relevant for many different populations and places including school, community, workplace and home MHFA is low cost and sustainable MHFA supports workplace wellness MHFA as an expression of Corporate Social Responsibility MHFA as a key national resource for EAP programs and HR professionals

34 Final Questions and Closing? 33

35 Take a Course. You could be the help someone needs. Contact: Suzette Sova Shaikh MA, LPC MHFA National Instructor cell National Council for Behavioral Health Mental Health First Aid USA is coordinated by the National Council for Behavioral Health, the Maryland Department of Health and Mental Hygiene, and the Missouri Department of Mental Health.

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