Corporate Partnership Program

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1 Corporate AMERICAN ASSOCIATION OF NURSE LIFE CARE PLANNERS 3267 East 3300 South #309, Salt Lake City, UT 84109

2 From the President Each spring the American Association of Nurse Life Care Planners (AANLCP ) hosts an annual educational and networking conference offering a platform for collaboration, the latest practice trends and opportunities with more than 100 practitioners, students, business professionals and educators in attendance. I would like to invite you to join us in the Sunshine City of St Petersburg, Florida, for our annual conference, the Art of Life Care Planning, to be held March 16-19, The city of St. Petersburg is the most popular destination in Florida with some of the best beaches in America. St. Petersburg s vibrant arts and cultural climate, proximity to the worlds best theme parks, and a year-round outdoor climate with 361 days a year of sunshine provide a beautiful backdrop to the conference. The AANLCP educational conference is the perfect venue to display your products and services, engage in energetic niche marketing with life care planners and come face-to- face with your current and future customers. We offer many ways to gain exposure and promote your business to conference attendees from advertising to exhibiting. AANLCP has packages for every budget and designed to achieve many marketing and sales objectives. Also, this is a great opportunity for you and your company to be recognized for your commitment and support of AANLCP, the Premier Association servicing Nurse Life Care Planners. A sponsorship sets your business above the rest, boosting your visibility, strengthening brand recognition and generating long-lasting relationships after the conference. Your support will help fund programs and activities of the conference, guaranteeing programming is exceptional, unique and informative. Invest in our mission to support the nursing community in achieving excellence in the practice of nurse life care planning. We expect more than 100 participants from all over the country, people from businesses, healthcare industries and academia. Each sponsor will receive recognition from the podium, and your name and company will be featured in the conference brochure, the Journal of Nurse Life Care Planning, the AANLCP website, and social media pages. Also, break sponsors are encouraged to provide a banner displayed in the break area, highlighting your company name and logo as attendees mingle and network. Don t hesitate! Review the available options and fill out the application to secure your place today! We look forward to working with you on an outstanding and inspiring annual educational and networking conference in Denise W. Wrenn MSHA, BSN, RN, CCM, CWCP, COHN-S, CLCP, CMSP, ALNC President

3 AANLCP Corporate Connect with leading professional nurses and health care workers who are members of the American Association of Nurse Life Care Planners (AANLCP ) and take this unique opportunity to showcase your products and services! The American Association of Nurse Life Care Planers (AANLCP ) is the leading professional organization for nurses and healthcare professionals working in the field of life care planning. An AANLCP Corporate program sponsorship opens the door and unlocks access to our members and expanded networks. Our partners receive ampliflied brand visibility, publicity and opportunities to present products and services to our members. Build and grow your business while you develop valuable networking relationships and enjoy maximum membership exposure. As an Exhibiting sponsor, you receive complimentary conference access, direct in-person contact with members, targeted marketing campaigns, and exclusive access to our Executive Board. Our unique partnership program uses multiple channels to provide premier branding and recognition for your organization. You will also receive added on-line and social media exposure. Share your knowledge and connect with our members as you host informational webinars on your products and services. Join today to experience the difference your partnership and connection to AANLCP can make! ABOUT AANLCP The American Association of Nurse Life Care Planners, (AANLCP) is the premier professional member organization of nurses and others working in the field of life care planning. AANLCP promotes education, collegiality, collaboration, research, and standards related to the practice of nurse life care planning. LEADERSHIP- STRENGTHENING THEIR PRACTICE At AANLCP, we support members by delivering the tools and resources needed to strengthen their life care planning practice. Members have access to webinars with industry leaders, research & coding resources, a robust Mentorship program, bimonthly newsletters, journals, our annual conference, and more. COMMUNITY - BROADENING THEIR NETWORK Through AANLCP, members not only have access to colleagues and professionals in the field, but also to future friends. Broadening their network through AANLCP allows members to locate others with particular areas of expertise and to get assistance with practice development, marketing, or even testimony, and much more. OPPORTUNITY - GROWING THEIR BUSINESS AANLCP is the advocate Association for nurse life care planning, which is why our objective year after year is to provide our members with the right resources to grow both professionally and personally. With the combination of our professional development resources, connections to other nurse experts, and the plethora of resources offered by our corporate partners, members have a unique recipe for success.

4 Our Members YEARS IN FIELD Years as a Nurse Life Care Planner Our membership represents nurse life care planners with a broad array of experience and expertise. 20% 23% 7% 30% 20% 5 years or less Greater than 5 years Greater than 10 years Greater than 20 years Other INDEPENDENT PRACTICE Independent Practice vs. Employee The majority of our members own independent life care planning practices. This means you are likely to connect directly with a decision maker and potential buyer. 12% 9% 79% Independent Employee Both Various Certifications All of our members work in the life care planning industry while representing a wide variety of nursing and rehabilitation specialties such as case management, and legal nurse consulting. Certified Case Manager 66.30% Certified Legal Nurse Consultant 24.40% Certified Life Care Planner 45.70% Lifetime Nurse Care Planner 11.60% Certified Rehabilitation Counselor 5.10% Certified Disability Management Specialist 14.10% Medicare Set-Aside Certified Consultant 30.30% Certified Rehabilitation Registered Nurse 23.70% Other 51.20%

5 Website and Social Media Engagement The AANLCP website boasts an average of 18,000 visits year to date (YTD) and over 41,900 page views. Not only do our members engage via our website, we also have a strong social media community on LinkedIn, Facebook, and Twitter. 216 TWITTER FOLLOWERS (As of 8/2017) 421 LINKEDIN CONNECTIONS (As of 8/2017) VISITS YTD PAGE VIEWS YTD FACEBOOK 515 LIKES (As of 8/2017) Conference Attendance AANLCP hosts an annual educational conference. This conference is attended by more than MEMBERS AND NON-MEMBERS seeking education, information, 100networking and resources.

6 Become a partner DIAMOND PARTNER $3,500 Verbal recognition at AANLCP Annual Conference opening session Opportunity for company representative to speak about your organization for two to three minutes at the annual conference Evening Event Recognition signage at the Evening Event (partner to supply) Two complimentary full page color ads for your organization in the AANLCP Journal Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary full page ad for your organization in the conference handbook One complimentary Exhibitor table in prime location in vendor exhibition area Invitation to submit educational article for inclusion in the AANLCP Journal (must meet education guidelines) PLATINUM PARTNER $2,500 Corporate AANLCP offers several different partnership levels. In addition to each of the benefits outlined below, Diamond, Platinum, and Gold Partners also receive free conference exhibiting, and are provided booth space, and an exhibitor table. An ad with direct link on AANLCP Conference webpage, and AANLCP social media channels Social media advertising on AANLCP social media pages An opportunity to present one AANLCP hosted educational webinar during the year Free standing banner at registration area highlighting company name and logo (partner to supply) Meal functions and reception within the Exhibit Hall for two representatives. Additional badges can be purchased at $120 each. Two complimentary conference registrations with education credits including two tickets to the dinner event. Complimentary pre and post contact/attendee mailing list Verbal recognition at AANLCP Annual Conference opening session One complementary Full page color ad for your organization in the AANLCP Journal Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary half page ad for your organization in the conference handbook One complimentary Exhibitor table in choice location in vendor exhibition area An ad with directly link on AANLCP Conference webpage, and AANLCP social media channels Social media advertising on AANLCP social media pages Meal functions and reception within the Exhibit Hall for two representatives. Additional badges can be purchased at $120 each. One complimentary conference registration with education credits including two tickets to the dinner event. Complimentary pre and post contact/attendee mailing list GOLD PARTNER $1,500 Verbal recognition at AANLCP Annual Conference opening session One complimentary half page color ad for your organization in the AANLCP Journal Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary quarter page ad for your organization in the conference handbook One complimentary Exhibitor table in vendor exhibition area Social media advertising on AANLCP social media pages Meal functions and reception within the Exhibit Hall for two representatives. Additional badges can be purchased at $120 each. Complimentary post contact/attendee mailing list DIGITAL ONLY PARTNER (DOES NOT INCLUDE CONFERENCE EXHIBITING) $750 One complimentary quarter page of annual advertising in AANLCP Journal Hyper-linked static logo on association homepage. Social media advertising on AANLCP social media pages

7 Side by side Comparison Digital $750 Gold $1,500 Platinum $2,500 Keynote Sponsor $3,000 Diamond $3,500 Hyper-linked static-logo on association homepage Ad on AANLCP social media pages Verbal recognition at Annual Conference Opening Session Complimentary color ad in AANLCP Journal Complimentary ad in conference handbook One ¼ page ad One ½ page ad One full page ad One full page ad Two full page ad ¼ page ½ page Full page Full page Opportunity to present AANLCP 4 4 educational webinar Direct link on AANLCP social media Complimentary contact/attendee mailing list Complimentary exhibit table top in prime location Meal functions and reception tickets for representative Post only Pre and post Pre and post Pre and post One One One One Two Two Two Two Ad and direct link on conference webpage Complimentary conference registration with education credits One Two Two Invitation to submit educational article 4 4 for AANLCP Journal Free standing banner at registration area 4 4 Present at annual conference evening 4 event Recognition Signage at the evening 4 event Present at keynote session 4

8 Conference Exhibiting Applications received by Dec 1, $750 Applications received after Dec 1, $895 Your exhibit fee includes the following: One Exhibit table space in vendor exhibition area Two company representatives per table space purchased includes meal functions and welcome reception within the Exhibit Hall. Additional badges can be purchased at $120 each. Does not include conference dinner tickets Recognition in conference handbook and other marketing materials Complimentary post conference contact/attendee mailing list Exhibitors are welcome to join the conference dinner event with purchase of dinner tickets at $100 per person. Note: Does not include Conference registration with education credits. Additional cost for internet/ electricity access may apply. Sponsorship Opportunities KEYNOTE SPEAKER SPONSORSHIP $3,000 Keynote speakers are an important piece to every successful conference. Over 50% of all conference attendees attend conferences based on the keynote speaker alone. If you choose to sponsor our keynote speaker your brand will be placed on the best conference marketing platform. This sponsorship opportunity puts your company on a level all it s own allowing you to introduce your company, it s realtion to our attendees and present an amazing introduction for our keynote speaker. Invitation to introduce your company (up to five minutes) and the keynote speaker Verbal recognition at AANLCP Annual Conference opening session Opportunity for company representative to speak about your organization for two to three minutes at the keynote session. One complimentary full page color ad for your organization in the AANLCP Journal Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary full page ad for your organization in the conference handbook

9 One complimentary Exhibitor table in prime location in vendor exhibition area Invitation to submit educational article for inclusion in the AANLCP Journal (must meet education guidelines) An ad with direct link on AANLCP Conference webpage, and AANLCP social media channels Social media advertising on AANLCP social media pages An opportunity to present one AANLCP hosted educational webinar during the year Free standing banner at registration area highlighting company name and logo (partner to supply) Meal functions and reception within the Exhibit Hall for two representatives. Additional badges can be purchased at $120 each. Two complimentary conference registrations with education credits including two tickets to the dinner event. Complimentary pre and post contact/attendee mailing list BREAK SPONSOR $850 (2 AVAILABLE - SELECT SATURDAY OR SUNDAY) Enjoy the beneifts of sponsoring the most refreshing time of our conference : break time. As break sponsor your brand is present at all breaks during the day. Verbal recognition at the opening session Free standing banner at break area highlighting company name and logo (partner to supply) Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary quarter page ad in the conference handbook Inclusion of your organization s marketing materials in the Registration Packet

10 THUMB DRIVE SPONSOR - $1,000 Most conference attendees who receive promotional thumb drives keep them. Provide attendees with ready access to conference handouts and power points. Attendees will also appreciate having essential information such as coding/costing specific to your organization and/or industry. (sponsor to provide) Verbal recognition at the opening session Prominent recognition of sponsorship in the conference brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary half page ad in the Conference handbook ATTENDEE BAG SPONSOR $500 (2 AVAILABLE) The gift that keeps on giving! Showcase your organization s name and logo on attendee bags. After conference enjoy continued recognition and free advertising as attendees take their high quality bags home. Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary quarter page ad in the Conference handbook NAME BADGE HOLDER SPONSOR $500 Get noticed with your organization s name and logo prominently placed on the attendee name badge holders. Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary quarter page ad in the Conference handbook

11 CONFERENCE PADFOLIO SPONSOR $500 (2 AVAILABLE) Keep your organization name and logo on the minds of future customers by sponsoring the conference padfolio/portfolio. A critical tool for notetaking both during and after conference. Prominent recognition of sponsorship in the Conference Brochure (commitment required by December 1) Recognition of sponsorship in promotional materials, and a complimentary quarter page ad in the Conference handbook MARKETING SPECIAL $300 Have your marketing materials included in the Registration Packet for maximum impact and visibility. Marketing materials cannot exceed 12 pages (six double-sided) and a maximum size of 8 1/2 by 11. ADVERTISING IN AANLCP JOURNAL Reach life care planners and others in broad sectors of the industry by advertising in our popular quarterly peer-reviewed Journal of Nurse Life Care Planning. Indexed in EBSCO and available for free download at JNLCP is their go to source for current trends, information, and leading cutting-edge technology. Full Color Two Full Page (center pages) $1, per issue Full Color Full Page (inside front/back cover) $ per issue Full Color Full Page (back cover) $ per issue Full Color Full Page (inside page) $ per issue Full Color Half Page (inside page) $ per issue Full Color Third Page (inside page) $ per issue Full Quarter Page (inside page) $ per issue Prices are per issue. Receive a 10% discount for purchasing all four issues with advance payment.

12 ONLINE CONFERENCE AGENDA APP - $1,500 Get in front of the competition! Sponsor the first thing attendees see at conferences - the agenda. WEB HEADER AD SPACE - ONLINE CONFERENCE AGENDA - $1,000 (2 AVAILABLE) Includes hyperlinked company logo online! MOBILE HEADER AD SPACE - ONLINE CONFERENCE AGENDA - $500 (LIMIT 1) Includes hyperlinked company logo within the app! CONFERENCE SESSION SPONSOR - $250 Your logo will be visible on the app under the selected sponsored session

13 Terms and Conditions 1. APPLICATION AND ELIGIBILITY. Application for AANLCP (hereinafter, the Association ) Corporate s (hereinafter Partner(s) ) may be made online at by returning the attached application or by calling the Corporate office at and, be executed by an individual who has authority to act for the applicant. 2. CORPORATE PARTNERSHIP PRICING. AANLCP offers 4 partnership levels that include conference exhibiting and booth space. Diamond Partner ($3500), Platinum Partner ($2500) and Gold Partner ($1500) and Silver Partner ($750) which is exhibitor only. 3. PAYMENT DATES. Full payment is required at time of application and is not available for pro rata. 4. PARTNERSHIP PERIOD The Association partnership term begins 12 month of subsequent 12 months. 5. CANCELLATION OF EXHIBITS: It is mutually agreed that in the event of cancellation of the conference due to circumstances beyond AANLCP s control, including, but not limited to, Acts of God, war, terrorism, fire, strikes, civil disorder, curtailment of transportation, government regulations or causes which would prevent the conference s scheduled opening or continuance, then and thereupon this agreement will be terminated. AANLCP, at its sole and exclusive discretion, shall determine an equitable basis for the refund of such portion of the exhibit fees as is possible, after due consideration of expenditures and commitments already made. AANLCP will not be held liable for any expenses incurred by the exhibitor beyond the rental cost of the booth space. 6. CANCELLATION OF PARTNERSHIP. In the event that the partner notifies AANLCP in writing of their intent to cancel the contract within 30 days, after acceptance. All sums paid by the partner, less a handling charge of 50% of the net contract price, will be refunded. No refund will be made for any sponsorship cancellation. Should the exhibitor be unable to occupy and use the contracted exhibit space, the exhibitor must promptly notify the AANLCP National Headquarters in writing. All sums paid by the exhibitor, less a handling charge of 40% of the net contract price, will be refunded. No refunds or cancellations will be made after Dec 1, After Dec 1, 2017, the exhibiting company will remain liable for the full cost of the original exhibit space. 7. ASSIGNMENT OF BOOTH SPACE. The association reserves the right to determine booth space assignments. Booth space requests will be accepted from Diamond and Platinum partners only. 8. BOOTH, FURNISHINGS, EQUIPMENT AND SERVICE Each booth will be furnished a 6 skirted table top. Exhibit material and/or equipment must not project so as to obstruct the view of adjacent booths. 9. CONDUCT OF PARTNERS WHILE EXHIBITING The advertisement or display of goods or services other than those manufactured, distributed or sold by the partner in the regular course of business is prohibited. Canvassing or distributing of advertising outside the partner s own booth area will not be permitted. There is no restriction on selling on the exhibit floor. However, partners are responsible to the IRS for the collection and submission of the applicable state and local taxes for sales which occur on the exhibit floor. Helium balloons are not allowed in the exhibit facility. 10. EXHIBIT REGULATIONS Exhibit information, exhibitor badge registration and tentative dates and hours for exhibit set-up and tear down will be sent 2 months prior to the conference. All exhibits must be in place two hours prior to opening sessions. Exhibits must be staffed and operational at all times during exhibit hours. Exhibits must remain intact and staffed until official closing time. All participants affiliated with exhibits must be registered. Name badges will be issued to all registered booth representatives. No other personnel are allowed to enter the exhibit hall without a name badge or approval from AANLCP. 11. HOSPITALITY AND ENTERTAINMENT Hospitality suites or events sponsored by the partners must not be scheduled to conflict with the Association s program hours, activity hours, or exhibit hours. 12. GENERAL CONFERENCE REGISTRATION Partners who desire to attend any sessions and/or other activities, must register through regular channels and pay associated fees. Partners manning the booths during the conference may sit in on the general program sessions as room allows. 13. INSURING EXHIBITS Partners are encouraged to insure their exhibits, merchandise, and display materials against theft, fire, etc. at their own expense. Neither the exhibit facility, nor the Association will be responsible for loss or damage to any property in storage, in transit to or from the exhibit facility, or while in the exhibit facility. All property will be deemed to remain under the partner s custody and control in storage, in transit to and from, or within the confines of the exhibit hall, even though it may at times be under the temporary control of the Association. 14. LIABILITY FOR DAMAGES OR LOSS OF PROPERTY The partner shall protect, indemnify and hold harmless the Association and the exhibiting facility for any and all liability, loss, damage, or expense by reason of any injury or injuries sustained by any persons or property or loss of property or income that might be derived therefrom occurring in or about the exposition premises or entrances thereto or exits therefrom, including that caused by or resulting from the negligence of the Association. 15. SHIPPING INSTRUCTIONS Information on shipping methods will be sent to each partner by the Association. A receiving fee may be charged by the exhibit facility and will be the responsibility of each individual partner. 16. MISCELLANEOUS The partner expressly agrees to be bound by all the terms, conditions, and specifications herein listed and by the rules and regulations established by the Association, from time to time thereafter modified; and, expressly agree that this contract and such rules and regulations contain the entire agreement between the parties hereto and supersede any prior agreement, written or oral. This contract shall be interpreted under the law of the United States and the State of Utah.

14 17. JOURNAL ADVERTISING All advertising should be submitted electronically and may include photos, art, and text. The submission should be in high-resolution PDF or JPEG (300 dpi). PDF format is preferred. The Association has the right to reject any advertising deemed to be in poor taste, libelous, or otherwise unacceptable. 18. JOURNAL ARTICLES Articles expected to keep readers informed of current trends and changes in Nurse Life Care Planning by discussing issues relevant to ethics, standards of practice, research methodologies, certification and resources applicable to the life care planning industry. 19. SOCIAL MEDIA ADVERTISING Social media advertising includes the publishing of mentions, re-posts, hashtags/trends of the partner firm among social media channels selected at the discretion of the Association. Post content and language is created and managed by the Association and will not include any derogatory, defamatory, or inappropriate content.

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