2017 Business Plan & Budget

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1 2017 Business Plan & Budget Economic Development Prior Year Accomplishments Economic Renewal & Prosperity Ontario Agri Food Venture Centre (OAFVC) became fully operational during the course of 2016 with numerous new product developments, a growing roster of clients and operational modifications and additions to further strengthen its ability to meet growing client demands The OAFVC achieved a regional mandate with the Eastern Ontario Hops Growers Association by processing/pelletizing and packaging hops grown throughout the region Continued the growth and development of immigration services within Northumberland including supporting the integration of Syrian Refugees through the provision of coordinated English as a Second Language (ESL) services Organized and hosted the first citizenship ceremony held in Northumberland resulting in 45 individuals becoming Canadian citizens Undertaken an extensive role in supporting new Canadian business opportunities by coordinating support services both internally and externally Continue to negotiate /await dedicated Settlement Services for Northumberland Undertook an extensive consultation process to create an Integrated Economic Development Master Plan for Northumberland Continued work to support the implementation of the County Official Plan Expanded programming significantly in the Business Advisory Centre to include youth engagement and unique offerings to drive entrepreneurship and self-employment In conjunction with Ontario East Economic Development Commission (OEEDC) investment opportunities have increased Through Prosper in Northumberland undertook two successful shop local campaigns Organized and hosted numerous Agricultural Forums and Agri Food events Continued to initiate discussion/opportunity for regional angel investor network Secured additional funds from Federal and Provincial sources 1

2 Received national marketing awards Increased significantly the use of technology to support and measure tourism activity in Northumberland Supported the activities of the Community Employment Resource Partnership, Workforce Development Board and the Local Employment Partnership Council and the Northumberland Learning Advisory Committee Sustainable Infrastructure & Services Supported and undertook an active role in shaping a collective framework for supportive services amongst the economic development partners in creating a one stop shop/ one door approach to enhanced economic development services county wide Leveraging existing funding for services such as business advisement and immigrant attraction to enhance services county wide Supportive Communities Continue the development of cross department partnership with Community and Social Services to provide employment service enhancement (CERP) as a carryover from the previous year, as well as integrating Food4All, faith community and related service groups with opportunities associated with the OAFVC Organizational Excellence On-going dialogue to determine the needs of project based only human resources and the implications within a municipal structure 2017 Service Objectives & Initiatives Economic Renewal & Prosperity Continue to re-vamp website to provide a single source resource for information, referral, relationship and coordination services - proudlynorthumberland.ca/investnorthumberland.ca Integrated Communication - utilizes print (collateral materials) and technology to support business attractors - 2

3 welcometonorthumberland.ca/investnorthumberland.ca/proudly northumberland.ca to leverage ease of access and rapidity of response Relationship building activities with educational partners Durham/Loyalist/Fleming, economic development organizations (OEEDC, Economic Development Association of Canada, Economic Development Council of Ontario, Easter Ontario Warden s Caucus, Eastern Ontario Community Futures Development Corporation Network and Workforce Development Board.) Increase relationship opportunities with the food processing sector through participation with Food and Beverage Ontario, Ontario Co-op Association and related specialty food organizations Sustainable Infrastructure & Services Well-developed framework based on stakeholder and constituent input for a long term shop local campaign launched in 2015 and made sustainable for 2017 Expansion of services related to enhanced settlement services opportunities, funding to support ethnic food growing and BACN services Community Employment Resource Partnership workforce development technology initiatives Institutionalizing the relationship between Chambers of Commerce/DBIA s/bacn and Northumberland media to enhance business retention and attraction with a focus to reset next steps Supportive Communities Strengthened volunteer commitment and potential partnership development through service agencies, industry and the small business community as a result of BACN and Business Immigration Organizational Excellence Project based deployment of human resources based on skills and expertise Re-deployment of existing resources to fulfill specific needs based on project timelines 3

4 Long Term Plan & Strategic Objectives Economic Renewal & Prosperity Integrated economic development support system providing timely information directed to matching opportunities Strengthen partnership opportunities specifically in the agricultural community to enhance field to fork concept of potential aspects of business development Sustainable Infrastructure & Services Reliance on enhanced technology to support information flow, representation and capacity On-going relationship building between upper and lower tier functions to lend support to individual municipal requirements Supportive Communities Partnerships educational, manufacturing associations, federations of agriculture to integrate local employment and succession planning opportunities Relationship building Organizational Excellence Continue to attract the brightest and the best through innovative programs through partnership opportunities 4

5 2017 Issue Paper Business Advisory Centre Northumberland Staffing Purpose To change the existing contract position of Business Consultant to a permanent position within the department. Background The Business Advisory Centre of Northumberland (BACN) has become a leader in new program development, community volunteer engagement and youth entrepreneurship programming. Since 2001 it has been a front runner in small business services and has received on-going and increasing support from the Province of Ontario. It has become an essential service in our strategy to bring together food entrepreneurs, second source farm income opportunities and new Canadian attraction. The Business Consultant position has existed since 2008.The position plays a critical role in undertaking and supporting the continually expanding role of the Business Advisory Centre. By doing so its primary funder the Ministry of Economic Development and Growth (MEDG) has significantly increased its financial commitment to BACN. This increased long term financial commitment is a result of the proven success of multiple activities that have been undertaken by the department in support of small business entrepreneurship throughout Northumberland. 1

6 Services To help business clients... Plan Evaluate viability Learn Set & achieve goals Make decisions Grow To help Northumberland County Prosper by... Starting individual businesses Retaining businesses Creating new jobs Retaining existing jobs Creating working partnerships Results * FF BSP = Faster Forward Business Success Program 19,014 Decisions & actions we help business owners consider 2,734 Total inquiries 1,142 Walk-in clients 600 Years combined business "Advisory Team" expertise 600 E-newsletter recipients 585 Facebook page 'likes' 302 Start-up business consultations 640 Seminar attendees 190 Jobs helped created 160 Small businesses started 119 Existing business consultations 90 Percent retention rate for businesses in FF BSP* (Cdn average 60% - 70%) 85 Small businesses created by coaching program (FF BSP*) 58 Youth participants in 3 entrepreneurship programs 30 Volunteer business coaches 15 Community partners 19 Workshops & Seminars 2

7 Given this volume and success rate additional program funding has been provided by the Province to undertake the following initiatives for 2017 and beyond: Name Components Details Grant Funding Growth Plus For Micro/ Small business Planning Education coaching efficiencies training Focus on sales - training provided by a Durham College. Educational components include: marketing, cash flow, margins, customer experience, value propositions Planned start date Dec 2016 Panel coaching Max $7, clients With possible loan option from private sector 2.EDGE Small Businesses with sales of $300,000+ Coaching, Club CEO, best practices from other Accelerators. Planned start date Jan 2017 Growth Coordinator $10-15, businesses each year Proposal In order to insure that this level of development and growth is maintained with consistency and that multiple relationships are maintained it is proposed that the Business Consultant position be considered as a permanent full time position within the department beginning in Financial Impact The Business Advisory Centre of Northumberland receives operating funds from the Ministry of Economic Development and Growth. It has received significant funding increases from the Ministry since it has become a function of the Economic Development department. As reflected in the budget submission, the on-going increase in services has resulted in provincial funding which supports the position request. The County provides an annual contribution to BACN operations of $35,000. Beyond that there is no additional levy impact. 3

8 Currently the contract position is classified as a Grade D at $29.17 per hour resulting in an annual salary of $53, As evidenced by the funding levels acquired the position is self-sustaining and every indication appears to be that the level of funding will continue. As such, the multiple administrative allocations from the various granting program sources are more than adequate to under write the cost of the position. In addition the business consultant position as it currently functions provides support in multiple areas of the department including business attraction, promotion, agricultural investment and media. 4

9 2017 Business Plan & Budget Land Use Planning Prior Year Accomplishments Economic Innovation & Prosperity Advanced County Official Plan appeal proceedings with an OMB approved settlement and a withdrawal Assessed business practices to ensure compliance with Provincial legislative changes as a result of the Smart Growth for Our Communicates Act (Bill 73) Developed a process and prepared an inventory of residential land supply in designated growth areas Coordinated a review and a response to the Province on the proposed changes to the Growth Plan and Oak Ridges Moraine Conservation Plan with member municipalities Sustainable Infrastructure & Services Advocate County interests in development applications Coordinated with member municipalities for development application review while implementing Official Plan policies and objectives Continued to establish Land Use Planning services Integrated Environmental Inspection services with Land Use Planning Participated in member municipality official plan review processes Coordinated source water protection implementation with local conservation authorities and member municipalities Provided County review of member municipal official plan amendment, zoning, consent and site plan applications Provided approval for subdivision plans Contribute to County Transportation Master Plan project Coordinate County population and household growth forecasts Finalized ecological land classification mapping to establish a County wide natural heritage system Coordinated review of proposed provincial legislation with member municipalities and stakeholders 1

10 Thriving & Inclusive Communities Updated Land Use Planning webpage to provide relevant and accurate information to residents and businesses Provided planning advice to member municipalities, local businesses and general public Relationship building with Alderville First Nation Organizational Excellence Represented the County at land use planning forums and events across Ontario Hosted workshops and seminars for member municipal planning staff and local planning professionals 2017 Service Objectives & Initiatives Economic Innovation & Prosperity Continue to implement County Official Plan policies and principles related to growth management and economic development Sustainable Infrastructure & Services Represent County interests in outstanding Official Plan appeal Direct changes and updates to the Official Plan as required Continue to work on developing a natural heritage system across the County Initiate a County-wide assessment of agricultural land Continue to make recommendations for subdivision development to Council Continue to implement source water protection plans Further integrate Environmental Inspection Services with Planning services Continue to advocate for County and provincial interests in development applications Continue to monitor growth trends/development indicators from member municipality building permit activity Continue to offer planning services in accordance with contract agreements to member municipalities Advocate for a one-window County review of development applications along County Roads 2

11 Thriving & Inclusive Communities Establish a planning advisory committee for local youth Coordinate with member municipalities and Alderville First Nation to engage local residents and business in the planning process Advocate community interests in development applications across the County Continue to inform and educate residents on the role and services of County-level planning Represent and promote Land Use Planning and Environmental Inspection Services at relevant events and forums Organizational Excellence Attend relevant professional planning workshops and educational events to keep informed of the latest trends and best practices in the planning profession Long Term Plan & Strategic Objectives Economic Innovation & Prosperity Promote an economy that will support residents and businesses Protect and enhance the natural environment Sustainable Infrastructure & Services County Official Plan update Cultural Heritage Assessment Thriving & Inclusive Communities Advocate for complete and sustainable communities Manage growth and development effectively Advocate community interests Organizational Excellence Formalize a Land Use Planning and Environmental Inspection Services Department 3

12 2017 Business Plan & Budget Tourism Department Prior Year Accomplishments Economic Innovation & Prosperity 2016 has seen the successful implementation of programs and innovative initiatives to create economic renewal and prosperity. Product and experience development investment. Partnered with regional partners to host product and experience development programs for tourism businesses. Offered funding sponsorship resulting in awarding 3 business applicants opportunity to attend the Edge of the Wedge experiential tourism program at Gros Morne Institute of Sustainable Tourism (GMIST). Experiential development training for staff through successful completion of GMIST program. Establish partnership with the Northumberland Business Advisory Centre to include information and resources on experiential tourism best practices. Developed a communication plan for cycling promotion. Included the development of a dedicated cycling map which features all current cycling routes and trails and other cycling opportunities and a new cycling webpage. Ongoing cycling initiatives to support Northumberland as a cycling destination including partnership with Cobourg Tourism to launch summer bike rentals pilot project at Cobourg s Victoria Park. Additional development of cycling itineraries for the Greenbelt Route. Explored opportunities to improve customer service for newcomer and multicultural visitors. Hosted a cultural preparedness workshop and through partnership with business immigration partners, developed a regional resource tool kit to support businesses. Produced the Northumberland County Tourism Services publication to expand businesses awareness and understanding of the department s direction and services, detailing marketing segments/opportunities, new trends and ongoing initiatives. Highly successful photographic and video work to capture unique Northumberland experiences and strategically enhance all marketing communications with dynamic visuals e.g. Ranney Gorge Suspension Bridge aerial image. Resource shared amongst member municipalities, provincial agencies and media outlets. 1

13 Branding of Northumberland and its key experiences through marketing communication tools including publications, e-newsletters, advertising, media channels and digital media. Awarded Economic Developers Association of Canada, 2016 Marketing Award for the Lenah Fisher Avatar. Continue to lead in successful digital and social media campaign for the region. Increase travel media exposure and awareness of Northumberland as a destination by securing and hosting successful media tours. Ongoing collaboration with local organizations and internal county departments to increase tourism promotion or activities e.g. brew tour marketing initiative with agriculture department, bike safety video -Community Training & Development Centre and local cycling clubs, cultural diversity with business immigration department, etc Service Objectives & Initiatives Economic Innovation & Prosperity Our goal is to continue to develop cost-effective programs which will focus on extending the length of visitation and enhance tourism spending. Our initiatives will: o Be supported by current research o Be consumer demand driven o Promote unique experiences which differentiates Northumberland from other competing destinations o Integrate technology to improve marketing o Explore new partnerships to expand opportunities Continue to build awareness of Northumberland County among potential visitors as well as broaden their perception as to what the region has to offer by showcasing Northumberland s festivals & events, outdoor adventure, day tripping, arts & entertainment, heritage and shopping & food experiences. Refer to the department s Northumberland County Tourism Services publication for additional details. Develop a new integrated marketing campaign to promote getaways and overnight stays. Focus on Northumberland s uniqueness, authenticity of place and diversity of quality offerings through the promotion of the region s core attractors. Continue to explore new digital marketing strategies which include social media campaigns to target communications to the connected explorer market. 2

14 Redesign the NorthumberlandTourism.com website -- more dynamic design, relevant, easy navigation and continue to perform well. Also develop a fully responsive website enabling the site to look great on any device e.g. all mobile devices, tablets, etc. Leverage regional Canada 150 tourism promotions to support Northumberland s events, attractions and unique experiences. Develop a communication plan which includes a Canada 150 webpage. Collaborate with Ontario Tourism Marketing Partnership Corporation OTMPC on current marketing campaigns and programs to increase market reach and exposure. Create more opportunities to familiarize OTMPC staff by experiencing Northumberland s diverse tourism offerings. Increase brand awareness of Northumberland as Ontario s prime cycling destination and continue to enhance cycling promotion and assist with cycling development. Work collaboratively with cycling organizations, local, regional and provincial partners to highlight what makes us special. Expand Northumberland s outdoor recreation/natural heritage opportunities through regional and provincial partnerships. Work collaboratively with the Northumberland County Forest department and explore recreational and cultural opportunities with other tourism partners. Work with regional partners Peterborough & Kawartha Tourism and City of Kawartha Lakes to cross-regionally expand cycle routes and identify linkages; this will be done in collaboration with the County s transportation department. Collaborate with member municipalities to enhance their promotion of core tourism experiences. Working in partnership with Kawarthas Northumberland (RTO8) to strengthen the competitiveness of the regions tourism industry. This includes workforce development, product/experience development, and marketing promotion. From improving the customer tourism experiences and aligning service with the shifts in consumer interest and demand to offering marketing partnership opportunities. Long Term Plan & Strategic Objectives Economic Innovation & Prosperity To continue to support initiatives which provide long-term growth for the tourism industry, here are our key strategic pillars: 3

15 Continue to seek partnerships and opportunities which increase the economic impact of tourism. Increase collaboration: marketing and product/experience development regionally and provincially. Continue to develop relationships within the industry and improve industry capacity e.g. share research, product development, address gaps in service delivery. Increase the use of technology; utilizing new and innovative ways to reach consumers. 4

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