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1 media kit 2010 media kit 2010 MediaKit2010 1
2 Making Statements in Black Ink is the only professional and business publication featuring stories and educational content designed to empower and unite professionals, entrepreneurs, associations and community organizations across Canada in a world of commerce, with a focus on and particular responsibility to black Canadians. features news and information for black professionals in a wide variety of occupations including entrepreneurship, finance, law, health entertainment, and executive coaching. understands the value and role that diversity plays in the long-term success of corporate, business and social organizations, and is committed to making a unique contribution to the value of diversity for these organizations. Our mission is to be a publication that creates the effects of: (i) educating its readership on current issues and trends in the business and professional community; (ii) empowering its readership by sharing tools and resources that will facilitate the achievement of their business and professional goals; (iii) inspiring its readership to define and achieve their business and professional visions; and (iv) facilitating its readership s commitment to the creation and delivery of value in their respective realms of activity. We also aim to recognize outstanding black Canadians and to generate support from the community, to grow and shape young entrepreneurial and professional minds. info@ MediaKit2010 2
3 media kit 2010 Circulation: 5,000 copies Readership: 25,000 impressions EditorialProfile is distributed throughout southern Ontario directly to black business professionals. Copies are distributed as follows: Black Organizations & Associations Universities & College Campuses Business Organizations Book Stores Business Events, Lectures, Seminars and Expos Objective Spotlight black business professionals and executives within the Canadian black community Primary Markets Greater Toronto Area Southern Ontario Target Demographic: 24 yrs old 46 yrs old Gross Income: o Individuals >=$40K o Adult couples >=$100K Black Business People Black Professionals Black Groups/Organizations Current Trends: Self Empowerment Self Employment Financial Freedom Cashflow Net Worth Debt Management Investment info@ MediaKit2010 3
4 Editorial Calendar (print & online) February (online) Black History Month feature: The Real McCoy National Flag Day (Feb. 15) History of Canadian flag March (online) Marketing your business Get your business idea off the ground BBPA Harry Jerome Award winners (March 23 media launch) April (online) BBPA Harry Jerome Awards (April 24 award ceremony) Marketing your business Tax time feature May (online) Industry Focus: Money Management & Finances Going to college/university: how high school students are getting prepared and financial setbacks June (online) Father s Day feature: Interview with Brandon Hay Sponsorship 101 Get that promotion! July (online) Canada day feature Writing proposals August (online) Caribana 2010 CEO profile September (online) Changing careers Team work Management: How to effectively manage people and projects CEO profile October (online) Feature: Small Business Month Start, fund and grow your business Profile: Enterprise Toronto CEO profile November (print & online) Feature: Association profile: Canada s business, education and finance leaders (interview with Presidents of BBPA, NBMBAA & UFSC) Top MBA Programs in Canada Young Entrepreneurs profile: interview with Room 322 Keep business going over the holidays Multiple sources of income December (online) New Year s resolutions for business Living by the Kwanzaa principles Black politics MediaKit2010 4
5 Magazine Sections FEATURES The heart of the magazine! It catches the eye of the public and sets the theme for the issue. This section spotlights a professional black Canadian who has an engaging story to tell. The feature will highlight which skills and talents this professional used to become successful in the world of business. BUSINESS Legal, Real Estate, Technology, Women in Business, Young Entrepreneurs The business section gives our readers tools, tips and strategies on everyday business activities such as Marketing, Public Relations, Operations, Human Resources, Sales and Business Development. This section will be especially helpful to entrepreneurs and small or start-up business as they embark on the journey to create wealth and achieve independence. The Canadian legal system is unique and it is very important to understand your rights in the business world. This section educates black Canadians about the Canadian legal system. The section also covers any legal issues that are important to the black community (tax law, corporate law, criminal law, family law, immigration law, etc.). The current state of the Canadian real estate market has been negatively affected in this economy after record highs for the last few years. It is important to remember that real estate has consistently been creating wealth for many centuries. This section discusses investing in the Canadian real estate market and everything you need to know when getting into real estate in good and bad times. Technology is the blood of today s business world and it will become even more important in the future. The speed and ease of access to information and the ability to communicate with anyone, media kit 2010 anywhere, anytime via the internet, smartphones and other gadgets have changed the rules of business. Here, the reader will be informed about the latest business-related technology. Dedicated to the black Canadian businesswoman, this section showcases their skills, abilities, and talents while telling our readers their stories. This section also highlights the challenges that black women face in business in an effort to groom and prepare young professional women for the road ahead. Young Entrepreneurs spotlights black Canadians under the age of 40 who are entrepreneurs or professionals (executives, lawyers, doctors, etc.). Readers learn what the younger generation of Black Canadians are achieving an introduction to the future leaders of Canadian business. COMMUNITY Non-Profit, Inspiration, The Real McCoy, Green Business The Community section looks at organizations and businesses which work for the greater good. Readers learn about black Canadians who are working to make the world a better place. This section is open to anything or anyone that inspires us to help others and give back. The Real McCoy section pays tribute to Black Canadian business pioneers, past and present. This section enlightens readers and tells the story about Black Canadians whose business accomplishments were ahead of their time. Businesses are seeing the value of sustainability, going green and helping our planet. This section will help our readers discover, learn about and implement their own strategies for environmental sustainability. MediaKit2010 5
6 EDUCATION Canada has many high-quality colleges and universities that are known worldwide. Readers can find information in this section about these schools and what their students are achieving. They can also learn about scholarship opportunities, new programs and career paths. ENTERTAINMENT - Music, Sports, Arts The Canadian music industry continues to grow, and for black Canadians in the music business it has been a long journey to get to where they are today. The Music subsection shows readers the success stories of black Canadians in the music business. Our Sports section focuses on stories in the business of sports, which is affected by the economy and other economic and social trends just like other types of businesses. Sportsbased organizations need solid management to create a strong presence in the market place and generate revenue for owners and shareholders. Professionals in the business of sports include athletes, agents, physicians, lawyers and more. They have all focused their skills and talents while selling their brand. In The Arts, we speak from a business perspective. Professionals in the Arts share their stories of success with our readers. FINANCE The finance section discusses money in all its forms (credit, debt, investments, etc.) whether positive or negative. The negative side is used only as an educational tool because it is important to learn from our mistakes. The positive side is the brain of the magazine; it teaches us how money works and how to take advantage of it. Although money is man-made, life can be easier with money than without. LIFESTYLE - Health & Wellness, Fashion, Leisure While we all know that eating properly and exercising improves our quality of life, black people have health and wellness issues that are different from other groups. For the black professional that is starting to take a closer look at individual health, the Health & wellness subsection provides information about living a healthy and wholesome lifestyle. The Canadian fashion industry is alive and kicking and this subsection focuses on black Canadians in the business. This section will also feature trends in business fashion. We all need to unwind from time to time. This subsection shows our readers the luxuries that can come with success and gives them a chance to use their imagination and treat themselves. POLITICS The politics section will talk about the political news and information that matters to Canadians, but it will also take a look at black Canadians in politics and how they have worked to make a difference in political arenas that extend into the community to help youth, businesses and various other causes. WORLDWIDE This section will feature news and information from black professionals around the world as well as black Canadians who have taken their professional abilities or their business beyond our Canadian borders, showing the world black Canadian talent and potential. MediaKit2010 6
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