Your GiveMN Team. Andy Goldman-Gray Interim Executive Director. Alsa Bruno Community Outreach Specialist

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2 Your GiveMN Team Andy Goldman-Gray Interim Executive Director Alsa Bruno Community Outreach Specialist Deepta Holalkere AmeriCorps VISTA Outreach and Partnership Coordinator Dan Moore Director of Development, Operations, and Product Tom Zimmerman Marketing and Communications Manager 2

3 GiveMN Help Team Kimbia and The K Foundation 3

4 Updates from GiveMN New team members Surpassed $125 million raised for organizations Continuing website improvements based on your feedback; several updates since GTMD14 Today, GiveMN is getting you ready for the seventh annual Give to the Max Day 4

5 Agenda What organizations and donors tell us Give to the Max Day website functionality Prizes Events Resources and Toolkit How to make the most of #GTMD15 Q&A 5

6 Evolution of Give to the Max Day Born in 2009 with the launch of GiveMN.org Engages existing donors and new social givers Emerged into Minnesota Giving Holiday New technology, latest online fundraising trends Large, small and everyone in between Not only about the dollars Often eclipsing GiveMN s mission 6

7 WHAT ORGANIZATIONS TELL US

8 Organization annual operating budgets 12% Under $100,000 18% 19% 9% 27% 30% $100,000 - $500,000 $500,000 - $1 million 13% 18% 27% 27% $1 million - $5 million Greater than $5 million What is your organization s annual operating budget?

9 Total fundraising staff employed by organizations 3% 6% 4% 1% 0 (all volunteers) 1 14% 18% 4% 2% 3% 39% 40% % % More than 25 How many fundraising/development staff does your organization employ?

10 Organization location by region 6% 3% 2% 2% Minneapolis / Saint Paul Metro Area Central Minnesota 7% 2% 2% 9% 2% Southeast Minnesota 8% 8% 8% Northeast Minnesota 69% 72% Southwest Minnesota Northwest Minnesota West Central Minnesota In which region of Minnesota is your organization located? (If statewide, where is your headquarters?)

11 Percentage of new donors to organizations 10% 15% 0% 9% 1-5% 31% 26% 48% 6-10% 17% 32% 11-50% 12% % What percentage of your Give to the Max Day donors were first-time (new) donors to your organization? *2013 data does not differentiate between 0% and 1-5%.

12 Percentage of new donors to organizations 15% 0% 9% 26% 48% 85% 17% Organizations finding new donors What percentage of your Give to the Max Day donors were first-time (new) donors to your organization? *2013 data does not differentiate between 0% and 1-5%.

13 WHAT DONORS TELL US

14 Supporting newly discovered organizations 17% 17% Not previously supported but discovered on GTMD 83% 83% Already support or have supported in the past Which organizations did you support on Give to the Max Day?

15 Giving to multiple organizations 11% 5% 3% 17% % New question for % How many organizations have you donated to in the past year?

16 Importance of matching gift opportunities 26% Somewhat important 30% 32% 42% Extremely important 38% 32% Not at all important How important is it for you to donate to an organization that offers a matching grant?

17 Hearing about new organizations to support 6% 4% Friend/family told me in person Organization website 8% 29% from an organization 8% 8% 9% New question for % 16% Online news article about org from friend/family Social media via friend/family Direct mailing Television news story Radio How did you first hear about the organization(s) you support?

18 Promotion volume satisfaction 21% 14% Wish organizations would have promoted more 16% 71% 13% 65% Received the right amount of soliciations Received too many solicitations Please help us understand more about Give to the Max Day promotion by organizations.

19 Specific giving day budget 28% Yes 18% 82% 72% No When you decided to participate in Give to the Max Day this year, did you have a specific budget in mind?

20 If yes, did you stick to the budget? 14% 2% Yes. 13% 11% 76% No. I donated more than I planned. 84% No. I donated less than I planned. Did you stick to your budget?

21 If more than planned: Representative comments It is so very important to do as much as you can - we love giving - we would do way more if we could. I saw other organizations I wanted to support on the website. Learned about [organization name] from my grandson. Found a new organization in the list for a matching donation I wanted to win a golden ticket!!! found a listing for another organization that I was aware of but didn't realize could receive donations through GiveMN It's such a great all-day event with a updating website to explore new organizations & growing totals. A person can find additional groups, thus additional worthy causes, thus unplanned desire to donate, thus blowing the budget! What inspired you to donate more than you had planned to give?

22 Geographic residence 13% 1% Minnesota Residents Across All 87 Counties Outside of Minnesota Across 49 Other States 86% Outside of the U.S. In 17 Countries Where do you live?

23 Age range 27% 10% 1% 18 or under 7% % 7% 15% 24% 18% 28% 26% 13% % or over What is your age?

24 GIVE TO THE MAX DAY DETAILS

25 #GTMD15 What s different? Daily GiveMN Donation Summary Beginning Sept. 2, org admins and fundraiser owners will receive one each day summarizing transactions that took place the day before. Minimizes strain and frees system resources GTMD: Reduces more than 1 million org admin notification s to approximately 25,000. Donors will still receive real-time receipts Donations still posted immediately in reporting area 25

26 26

27 #GTMD15 What s different? No lockdown on content changes! We heard you! After rigorous testing, we will not have a deadline on content changes to your GiveMN page for #GTMD15. Update your Organization, Project, and Fundraiser pages any time before, on, or after GTMD.* Multiple photos and video Matching gifts 27

28 #GTMD15 What s the same? Scheduled giving begins November 1 Matching gifts functionality Fully mobile optimized for phones and tablets Multigive feature on the homepage Donors can track their giving with an account for easy tax reporting 28

29 #GTMD15 What s the same? Automatic receipts to donors Anonymous gifts Tribute and memorial gifts Only credit and debit card gifts Flat 4.9% credit card processing fee Disbursement by check or EFT on the 15 th of the following month 29

30 GiveMN Leaderboard Categories Overall All nonprofits and schools First place Second place Third place Fourth place Fifth place $10,000 $7,500 $5,000 $2,500 $1,000 Small Less than $100,000 by annual revenue First place Second place Third place Fourth place Fifth place $10,000 $7,500 $5,000 $2,500 $1,000 Colleges / Universities All colleges and universities First place Second place Third place Fourth place Fifth place $10,000 $7,500 $5,000 $2,500 $1,000 Medium $100,000 $1 million by annual revenue First place Second place Third place Fourth place Fifth place $10,000 $7,500 $5,000 $2,500 $1,000 30

31 GiveMN Golden Tickets Hourly random drawing adds $1,000 to an individual donation One Golden Ticket will be awarded each hour Two Super-Sized Golden Tickets worth $10,000 each will be awarded. Detailed information, guidelines, and rules at givemn.org/resources 31

32 #GTMD15 Events Give on the Go: GiveMN and Metro Transit Free breakfast snacks for morning commuters on the Green and Blue Lines in downtown Minneapolis and select Park and Ride locations Downloadable transit pass available on GiveMN.org Tell your supporters to wear green on Give to the Max Day! If we spot them, they ll be eligible for special prizes Find the most current detailed information at givemn.org/resources 32

33 #GTMD15 Events Principal s Challenge at Mall of America Lip Sync competition for school principals at Mall of America midday on GTMD Details to come! Watch the LinkedIn admin group and s from GiveMN for more information on how to get your principal on stage 33

34 #GTMD15 Events Tell us about your events! Each year, we do our best to help organizations promote their awesome Give to the Max Day activities. We are curating a list of all of your special events to put on our website, marketing it available to thousands of donors and interested media. Big or small, share your tales of awesomeness with us at 34

35 Make the Most of GTMD15 Ride the wave of excitement individuals want to be part of something bigger than themselves Find creativity in what you have Brag let people know why you re awesome Engage others to tell your story get your staff, board and volunteers to be your brand ambassadors 35

36 Make the Most of GTMD15 Use all of your existing tools to get the word out and share your story website, social media, s, newsletters, events, word of mouth Connect with the media try pitching your story to journalists and bloggers Ask for matching gifts from your board members and biggest fans 36

37 Not planning a large campaign? We suggest these basic steps: Claim your page and verify your disbursement address. Update your page. People will find you! Plan a low-touch social/ campaign. Try just acquiring your social followers. Fold GTMD into your existing strategy. 37

38 Give to the Max Day 2015 Toolkit Find the Give to the Max Day toolkit at givemn.org/resources Logos Checklist Boilerplate language Customizable letter template 38

39 GiveMN Administrator Peer Learning Group Learn, share, and network with other org admins in our special closed group! Search for GiveMN Administrator Peer Learning on LinkedIn and request to join! 39

40 Keep It Going Beyond Give to the Max Day Be sure to thank your supporters on November 13 phone calls and handwritten notes are a thoughtful surprise that help boost retention Welcome your newest donors in a special way Did you meet your goal? Share that great news with your supporters and the media Use the momentum for your year-end campaign 40

41 QUESTIONS AND ANSWERS

42 THANK YOU

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