Samsung Solve for Tomorrow 2015 Award Ceremony

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1 Press Release: Immediate release 6 Dec 2015(Sunday) Samsung Solve for Tomorrow 2015 Award Ceremony App Development Competition for Tertiary Students Renowned artist Sammy Leung and singer Mag Lam as ambassadors Media partners are cordially invited to attend Selected winning apps will soon be available at the Samsung Galaxy App Store to help students with Special Educational Needs (SEN) With the theme of Boundless Love With Intelligence, Samsung Solve for Tomorrow 2015 is a platform for tertiary students to unleash their potential in developing apps to help SEN children to integrate into the community. As the competition has come to an end, the Award Ceremony, along with apps exhibition, will be held on 6 December (Sunday) at Hung Hom Fortune Metropolis. We cordially invite you as our media partners to join the event and to show our support to the contestants. More than 130 tertiary students participated into Solve for Tomorrow With help and support from the Samsung s platform, the shortlisted teams joined several activities and met with experts from different backgrounds in the past 5 months. With creativity and capability, these students integrated their knowledge from school and from their experience in these organized activities, which helped them develop apps that cater to the needs of SEN students. As the competition proceeded, 8 teams were shortlisted to meet with the judges for their final

2 presentation held in mid-november. Their work has been carefully scrutinized by the judging panel and a final ranking was consequently released This year, Samsung Solve for Tomorrow 2015 has invited renowned artist Sammy Leung and singer Mag Lam as ambassadors to present awards and certificates to our contestants at the Award Ceremony. A video of three stories starring Sammy Leung will be shown at the ceremony to reflect on the challenges experienced by SEN students. On top of that, young artist Michael Lai will also be present to encourage youngsters to bravely pursue their dreams through his performances. In light of arousing public awareness of SEN children in the community, Samsung has specifically started a donation campaign in which a donation page has been set up on the Solve for Tomorrow 2015 website. For each viewer's click on the "I support" button on the website, Samsung will donate HKD 10 to Heep Hong Society as an initiative to help SEN children with their education (Donation cap HK$300,000). I SUPPORT donation activity has been ended on Dec 5th raising around HK$210,000 donation funds. In view of the education needs of the beneficiary, Heep Hong Society decided the donation funds on acquiring learning equipments. Therefore, Samsung Electronics H.K. Company, Limited agrees to donate 115 units of tablets with total product value at around HK$300,000 to Heep Hong Society helping students with SEN to receive timely support and training Samsung Solve for Tomorrow 2015 Award Ceremony Venue: Fortune Metropolis Address: 6-10 Metropolis Drive, Hunghom, Kowloon, HK (Hunghom MTR Station, Exit C) Date: 6 December 2015 (Sunday) Time: 2pm 3:30pm Samsung Solve for Tomorrow 2015 Ambassadors: Artist Sammy Leung and Singer Mag Lam Event Guests: Young artist Michael Lai Guest for interview: Samsung representative, students of winning teams, artist Sammy Leung, Mag Lam and Michael Lai *Interview to be arranged by appointment. Winners List Champion: WHATisLOVE - Chinese University of Hong Kong App Name: GalaxyMaze Description: Through the game of a maze, the app aims to improve learning efficiency of SEN students by helping them overcome three main areas of weaknesses commonly experienced: low attention span, hyperactivity and lack of short term memory.

3 1 st Runner-up: SEN Zone - Technological and Higher Education Institute of Hong Kong App Name: Sharp-eyed: Coin Adventure Description: The app is featured with a theme of aliens and elements of a shopping. Through analyzing the data collected through users' gaming activity, the app reflects on the level of concentration of SEN students. It aims to educate SEN children on how to effectively spend money wisely and improve their consumption habits. 2 nd Runner-up team: CityUytiC - City University of Hong Kong App name: Color Monster Description: Color Monster is an app that has been developed with inspirations drawn from a traditional card game. Users will be asked a question in which a hint will be given to guide them through the process. Three types of questions will be asked to maintain a high level of content and interests by the users Merit Award: Brilliant Word Learning Helper - Hong Kong University of Science and Technology App Name: SpaceWord Introduction: Space word is composed of five major components. The goal of the game is for the users to eliminate monsters while trying to hide away from their attacks. Special Award (institutes with the most participants): Hong Kong Institute of Vocational Education and City University of Hong Kong *The selected winning apps will soon be available at the Samsung Galaxy Apps Store for free download to help student with SEN. Prizes: *HK$60,000 product donation will give to special award

4 In line with the Award Ceremony, an app exhibition will also be held at the same venue to showcase the apps specially designed for SEN students so visitors can understand needs of SEN students and experience the fun of these games at the same time Samsung Solve for Tomorrow 2015 Application Exhibition Venue: Fortune Metropolis Address: 6-10 Metropolis Drive, Hunghom, Kowloon, HK (Hunghom MTR Station, Exit C) Date: 6-9 December 2015 Content: event background and information, event highlight, apps showcases We sincerely hope that you can participate at these events to show your support for the contestants and share the joy in helping SEN students. Solve for Tomorrow 2015: Introduction: Solve for Tomorrow 2015 is a competition that unleash tertiary students potential to leverage technology (app development) in helping SEN Children to integrate into the society. We provide 20 SEN specialists designed training task for contestants to choose from, in order to build a solid foundation for them. Eligibility: Tertiary Institution Full Time Students (include undergraduates, associate degree and higher diploma student) are eligible to participate. Competition Schedule: 27th July Entry deadline 5th August 15 shortlisted teams announcement 22th August Heep Hong experience tour 29th August Miss Hunny magic workshop 12th September App s operating flow submission & 1st Presentation 25th October Finalized apps submission 2nd November Finalist 8 teams announcement 15th November Final presentation 23rd November Winning teams announcement 2nd 8th December Apps exhibition 6th December Award ceremony 4-7 January 2016 Study tour to Korea

5 For more information on the Samsung Solve for Tomorrow 2015, including competition guidelines, regulations and prizes, please visit: Judges About Samsung Electronics Co., Ltd ( Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries and regions with annual sales of US $196 billion. To discover more, please visit our official website at and our official blog at global.samsungtomorrow.com. For more information, interviews arrangement or photo-shooting, please contact: Guru Online Kevin So Tel: Andree Lee Tel: *Guru Online is the Solve for Tomorrow 2015 campaign agency for Samsung Electronics H.K. Company, Limited

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