QUANTIFYING THE VALUE OF ENGAGEMENT
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1 QUANTIFYING THE VALUE OF ENGAGEMENT National Board of Directors January 2012
2 Agenda What is the Alumni Engagement Model? The Power of Engagement Goal Setting
3 Measuring Engagement versus
4 The 16-Point Engagement Score Model
5 Athletics Attend Event Reunion Volunteer Visit The 16-Point Business Info Social Media Gave Last Year Engagement Gave More Score Model Gave This Year
6 Think Triathlon = Focus
7 Social Media Business Info Attend Event Athletics Visit Volunteer Reunion
8 More engagement means more giving... it also means giving more.
9 Marquette 2.0 ONE POINT Sign up for MU Connect or utilize Marquette s social media sites
10 Three percent more likely to give Not Connected Connected to Marquette % 15%
11 Work To Succeed ONE POINT Employment information on file
12 Twice as likely to give No employment information Information on file 8% 15%
13 Stay In Touch ONE POINT address on file
14 More than twice as likely to give No on file on file 8% 18%
15 Relive The Memories ONE POINT Attend a Reunion Weekend
16 Three times more likely to give Did not attend Attended Reunion Weekend 11% 31%
17 Serve ONE POINT Take a volunteer position
18 More than three times as likely No Marquette volunteerism Volunteered with Marquette 10% 33%
19 Gather Together ONE POINT Attend an Alumni Engagement event
20 Four times more likely to give Did not attend an event Attended an event 10% 41%
21 A Personal Touch ONE POINT Meet with a prospect manager
22 Six times more likely to give No meeting Meeting 11% 61%
23 Cheer Us On ONE POINT Basketball season ticket holder or participate in National Marquette Day
24 Gave in FY11 No Athletic Affinity Point Athletic Affinity Point 11% 75%
25 Social Media Business Info Attend Event Athletics Visit Volunteer Reunion
26 Participation Social Media 18%
27 Business Info Participation Social Media 20%
28 Attend Event Volunteer Visit Participation 75%
29 Social Media Business Info Attend Event Athletics Visit Volunteer Reunion
30 More engagement means more giving... it also means giving more.
31 25% $250 Donors 20% 15% 10% 5% 0%
32 25% 20% 15% 10% 5% 0% $250 $1K
33 25% 20% 15% 10% 5% 0% $250 $1K $2.5K
34 25% 20% 15% 10% 5% 0% $250 $1K $2.5K $10,000
35 25% 20% 15% 10% $250 $1K $2.5K $10K 5% 0% $250 $1K $2.5K $10,000
36 Goal-setting Process Determine goal for each attribute: Look at number of unique alumni within each category Weight attributes together Giving attributes are worth more 2.33 goal for 2011 (Exceeded goal of 2.29 in 2010) For deeper look, see Stacy
37 35,000 Why 2.33? 30,000 25,000 20,000 Engagement Scores 15,000 10,000 5,
38 Alumni Model Takeaways Power of Engagement: Engaged alumni give and give more Think Triathlon: Focus on what you can change
39 QUANTIFYING THE VALUE OF ENGAGEMENT National Board of Directors January 2012
40 Engagement Score of 10+ $25,000 $2,500 79% 78% $1,000 68% $250 60% 0% 10% 20% 30% 40% 50% 60% 70% 80%
41 100% Participation 0%
42 100% Participation 0%
43 35,000 30,000 25,000 Engagement Scores 20,000 15,000 10,000 5,
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