UNC Innovation and Technology Development Initiative. Team Meeting #1. October 1, :30-11:00 am

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1 UNC Innovation and Technology Development Initiative Team Meeting #1 October 1, :30-11:00 am

2

3 Agenda Keys to successful implementation Discussion topics for Meeting #1 Defining strategic areas of focus (Recs. 1, 2) Starting the RPT and incentive conversation (Rec. 4) Introducing the pilot campuses (Rec. 5) Mythbusting legal issues (Rec. 6) Campus visits A look ahead at focus areas for next meeting Recap actions/priorities for next 3 months

4 KEYS TO SUCCESSFUL IMPLEMENTATION

5 Keys to Success: Implementation Vision Report and recommendations are our compass Leadership Campus teams, GA team, pilot campuses Accountability Timeline and goals, Metrics Index Learning record, reflect, share, disseminate our process and progress Vision Leadership Accountability Learning

6 Keys to Success: Quarterly Meetings Purpose Keep us focused on individual and collective goals Communicate progress Raise questions/issues, course correction as needed Dates October 1, 2009 Tue, January 12, 2010 (to be confirmed) Tue, April 13, 2010 (to be confirmed) Tue, July 27, 2010 (to be confirmed)

7 DISCUSSION TOPICS

8 1. Strategic Focus Areas (Rec. 1) Conduct analyses to identify unique strengths in research and intellectual property at each UNC institution. Why? To help campuses realize visible and attributable progress, gain competitiveness To enhance and target industry partnerships To enhance and target UNC collaborations To contribute to larger vision for statewide innovation impact through UNC

9 1. Strategic Focus Areas (Rec. 1) UNC System Patent Classification IBM IP Analyses Analysis of top primary US patent classifications indicates majority of patent activity focused in Drug and Chemistry areas

10 1. Strategic Focus Areas (Rec. 1) IBM is completing individualized analyses, which will sub-categorize the largest IP clusters, for NCSU UNC-CH For campuses without enough IP for robust analyses, consider Sponsored research strength(s) Geographic and community characteristics Unique relationships with industry, etc. Unique assets (personnel, facilities, centers/units, etc.) Priority areas for the state (biofuels, nanotechnology, natural products, water resource management, aerospace, etc.) Other?

11 1. Strategic Focus Areas (Rec. 1) Action: Identify strategic focus area by January 2010 meeting (Note: identifying a priority area for technology development does NOT mean neglecting research in other areas) Action: Capture (or figure out how to capture) baseline data on this strategic area. Level sponsored research dollars $XXM Sponsors NSF, # Invention disclosures 3 Other areas of interest to you?? QUESTIONS?

12 2. Technology Development in RPT (Rec. 4) Launch and execute a comprehensive effort to recognize entrepreneurship and technology development in department- and campus-level RPT policies Why? To build campus cultures for innovation To ensure reward and recognition is possible To show national leadership in tenure reform

13 2. Technology Development in RPT (Rec. 4) Millenial Students/Faculty (b ) Not intimidated to attack big problems right now because armed with global perspective, value of community, social networking skills, technology Entrepreneurial Faculty Aiming to solve the big problems Working with others (internal/external) to do it Taking risks and seeing the value in failure WHAT WOULD RPT (AND THE ACADEMY) LOOK LIKE IF IT MIRRORED THESE VALUES AND EXPECTATIONS?

14 2. Technology Development in RPT (Rec. 4) What we heard from faculty entrepreneurs I received no guidance vis-à-vis presenting this as scholarship. Nevertheless, I added a section to my CV and tenure documents discussing it anyway. There were no real barriers [to having this work recognized and rewarded], but there was also relatively little interest in the department. There was a little more interest in the Dean's office. I am not sure that anyone would even know or remember the company aspect of my tenure decision. The best thing one can do is make sure that the department s tenure document explicitly lists entrepreneurial and tech transfer activities. Else, I would begin discussions with the department chair, tenure review committee chair, and dean as early as possible to get buy-in that these activities be considered within tenure documents. And, I would get written confirmation, if possible, from all three indicating as much.

15 2. Technology Development in RPT (Rec. 4) Action: Baseline department-level policies for inclusion of entrepreneurial activity Action: Develop campus strategy for RPT revision and initiate QUESTIONS?

16 3. New Models (Rec. 5) Pilot new marketing-focused and relationshipbased staffing models for technology development. Why? One-time transactions, protective stances, and complex negotiations leave value (and blood) on the table for everyone Higher-payoff, partnership-centric models will optimize both our impacts and returns

17 3. New Models (Rec. 5) Pilot Campuses UNC Chapel Hill UNC Charlotte WCU Oct-Nov 2009 Dec 09- March 10 June 10 Map innovation process and actors Envision and develop new model Implement model with new or reassigned roles Expectations Comprehensive change to roles, policies, procedures to align with vision Pilot use of full metrics index (or similar version) Document process for communication with UNC peers and beyond

18 3. New Models (Rec. 5) Research, development, technology transfer, colleges and departments, Working together towards common goals

19 3. New Models (Rec. 5) Pilot Campuses: Action: Map the innovation pipeline/process/network, including roles and organization Action: Begin to develop shared goals and action plan to reach vision All: Begin to consider these same issues on your campus; will learn from the pilot campuses as we go QUESTIONS?

20 4. Legal and Negotiation Aids (Rec. 6) Create and disseminate UNC technology commercialization legal guidance documents and other aids to form a toolbox of resources... Why? Simpler and faster negotiating Less frustration on campuses and with partners Common understandings across UNC will encourage collaboration among our institutions

21 4. Legal and Negotiation Aids (Rec. 6) Creating legal guidance documents for Bayh-Dole Act Tax Exempt Bonds Indirect Costs Corporate/Industry Gifts Conflict of Interest Collect, or develop if needed, template agreements to facilitate less contentious, streamlined approach

22 4. Legal and Negotiation Aids (Rec. 6) Understand existing compensation structure and put forward model(s) for new incentive program Ongoing on-campus sessions for personal, accessible training and discussion One-stop electronic resource to house template agreements and guidance documents Target: October 31, 2009

23 CAMPUS VISITS

24 Campus Visits Purpose Overview initiative with full campus teams, others Discuss context-specific questions and issues Can help facilitate particular conversations of interest that you identify (RPT, legal issues, etc.) Potential Dates October 16 October 29 October 30 November 10 November 11

25 Campus Visits Action: Determine preferred date for your campus visit and let us know by October 8, 2009 QUESTIONS?

26 LOOK AHEAD AT JANUARY 2010 Meeting #2

27 Focus Areas for Meeting #2 1/2010 Share strategic focus areas and discuss systemwide innovation strategy based on identified/targeted strengths (Rec. 2, 1) Incentive strategy/model (Rec. 4) Marketing-focused, relationship-based models and pilot campus updates (Rec. 5) Discuss support programs for faculty, student entrepreneurs

28 RECAP ACTION ITEMS

29 Action Items All Campuses Identify area of strength in research/ip Begin to collect baseline data around that strength area Baseline level of recognition in department-level RPT Develop and initiate strategy for RPT conversations on campus Contact us with preferred date(s) for campus visit, by Oct. 8 Pilot Campuses Map your processes, roles, structure for innovation Begin to develop shared goals and vision for change GA Team Faculty focus group on incentive issue / develop straw man incentive model for consideration Campus Visits Completion of legal guidance documents Webspace /repository for initiative communications, for legal documents

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