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1 Please limit your proposal and responses spaces provided in this form. Any materials submitted in addition to this application form will not be considered in the evaluation of the proposal. Do not attempt to unlock or alter this form. If you need assistance with this proposal or are unclear about how to respond to any questions listed below, please contact CDD staff at Agency or Group: Maydm, Inc. Amount Requested: $25,000 Title of Proposal: Project Type Project Description: Ms. Ambitious Career and Coding Initiative (MACCI) Youth Engagement and Skill Development The purpose of Ms. Ambitious Career and Coding Initiative (MACCI) is to foster the next generation of innovative technical women leaders in Dane County. Specifically, MACCI shapes Dane County s booming tech sector by creating a sisterhood of well rounded technical leaders networking, uplifting, and encouraging one another. Maydm proposes to work collaboratively with Badger Rock Middle School to bring this web development and STEM career exploration and awareness program to 16 girls over 3 months in fall Contact Person: Address: Is this Group a 501 (C) (3)? Applicant Organization founded (Year): Name of Fiscal Agent (if Applicable): Fiscal Agent Contact Person: Winnie Karanja 22 E Mifflin, Suite 302 Madison, WI Yes or No Yes 2015 N/A N/A winnie@maydm.org Telephone: (608) If no, applicant will need to secure a fiscal agent with 501 (C) (3) status Fiscal Agent Phone: Fiscal Agent N/A N/A

2 1. Project Description a. What is the goal of your project? (500 characters) Three goals have collaboratively, with leadership at Badger Rock Middle School, been established: 1. Students understand fundamentals of front end web development 2. Students gain awareness of education and career pathways in technology and STEM 3. Students demonstrate an overall growth of 40% in interest and confidence in STEM learning, STEM careers, and computer science, identification as makers versus consumers of technology, and technical knowledge acquisition. b. Intended Service Population : (500 characters) Describe the intended service population that will be impacted by this project (e.g., location, ages, ethnicities, income ranges, English language proficiency etc.). The program will serve 16 middle school girls with a focus on outreach to girls of color. Female students will apply to MACCI, based on nominations from staff at Badger Rock Middle School in south Madison. Over 70% of students at Badger Rock qualify for free or reduced lunch - a proxy for household income levels. African American and Latinx students comprise the majority of the student body at Badger Rock. c. Project Design : (5000 characters) Describe your proposed project activities. How will these activities help you accomplish your stated goals? Include information about key parts of your project that help us understand how you will accomplish your goals and how these funds would be used. The funds requested will be allocated to one cohort of a four cohort program for 6th-12th graders called Ms. Ambitious Career and Coding Initiative (MACCI). We look to service the four main geographic areas of Madison (North, South, East, West) with each cohort respectively. With the $25,000 EOP grant, Maydm and leadership at Badger Rock Middle School will collaboratively develop a specific curriculum for one cohort of MACCI including 16 girls, predominantly girls of color, to engage in web development projects and with community partners, while learning about and exploring the ways their interests intersect with STEM careers. The group will meet twice weekly for three months starting in September of 2018 and concluding in December. Key project design activities include: Students will meet twice a week for an hour and a half. In the first session of the week students will work on coding projects such as building a website that serves a purpose in the community. Students will research a project concept, and set smaller personal deadlines for presenting the project in its entirety by the defined course end date. They will also gather necessary materials and implement plans to complete projects. The sessions of each unit will consist of creation, feedback, and reflections of the developed technical skills and project. The second session of the week will be focused on career exploration. Middle school students will interact and build relationships with local technology professionals that learn about the students and help connect their interests with STEM and technology. With the help of these guides, they will learn about education and career pathways to various careers in STEM and technology in Dane County. During this session they will also learn about inspiring women in tech and explore different companies that focus on the advancement of economic opportunities for women. Some program components will include: identifying differences between various hardwares in technology, HTML, CSS, JavaScript, technical literacy, short and collaborative challenges and local business visits. This program is designed to help students gain a broad range of social and technical skills while carving out their own definitions of leadership and community purpose. As with all Maydm programs, students will complete pre and post program assessments that measure interest and confidence in STEM learning, STEM careers, computer science. We will also measure identification as makers versus consumers of technology and technical knowledge acquisition. d. Proposed Timeline for Implementation Activity Estimated Start and Completion Dates

3 Evaluation (pre/post survey) 9/13/2018 and 11/29/2018 Curriculum development - finalization 6/1/2018-8/1/2018 Recruit Students 5/1/2018-6/12/2018 Career Explorers -- recruit technology professional volunteers 6/12/2018-9/13/2018 MACCI 9/13/ /6/2018 End of Program Showcase 12/6/ Applicant Organization or Group : (2500 characters) Briefly describe the structure of your organization. Include information about your board and/or volunteers. Please describe any successes you have had that relate to the proposed project. (10 Pts) Maydm was founded in 2015 with a mission to provide girls and students of color with access to the technical programming skills, soft skills, real world experiences, and mentoring support they need in order to become innovators and technology leaders. By unleashing their creative talent and energy, Maydm aims to help reduce the education and technology equity gaps that too many girls and children of color experience; and, in doing so, break the cycle of poverty by providing these children with the tools to access high-paying careers. Given the changing demographics of the United States, closing the equity gap is also crucial to meet the ever-increasing need for qualified employees in the tech sector. By helping to close that gap, Maydm also aims to be part of making Wisconsin a center for tech sector talent development. To date we have worked with over 600 students. In 2017, 72% of students were students of color and 55% were girls. Each semester we have added new partners and expanded the number of students and families we serve. As an organization that seeks continuous learning, Maydm will bring its varied and extensive experience working in schools to the proposed MACCI partnership with Badger Rock Middle School. At a similar front-end web development program at Elver Park and Theresa Terrace Neighborhood Centers, our successes included: 1. There was a 25% overall increase in confidence in programming as reported by students. 2. On a scale of 1 to 5, with 5 being most interested in programming, 64.3% of students indicated a rating of 3 or higher in the post-survey. 3. There was a 42.3% increase in students who claimed to know how to design their own website. 4. The number of students that found computers and programming to be useful and real doubled in the post-survey. 5. There was a 49.4% increase in students that indicated they would definitely need to learn science and technology in order to pursue their dreams 6. There was a 30% increase in students who reported interest in a career in STEM Our organization has two full-time staff and several part-time staff to support marketing, curriculum development and program delivery. Our board of directors includes Winnie Karanja, Executive Director, Damini Dhawal (MG&E); Desmond Webster (communications); and Carrie Sanders (Hope Community Capital). 3. Alignment : (2500 characters) Briefly describe how your proposed project aligns with City, neighborhood or community based planning processes or reports. (10 Pts) Profound and persistent racial disparities in, education, employment, and income are common across Wisconsin. The 2013 report Race to Equity and subsequent analysis has pointed out that Dane County has among the worst Black/White disparities in well-being in the country. In fact, it was ranked the worst state for Black Americans in various quality of life metrics (24/7 Wall Street). The report showed that the median income for black families in Wisconsin was $25,399 and $20,664 in Dane county. Also, Black women in Dane County are 5.6 times as likely to be unemployed as white women. Since the release of this highly publicized report, intense discussion and organized action has been launched to address these Disparities.

4 Dane County s tech industry has experienced rapid growth over the past 10 years but faces a shortage of qualified people to fill each new position. Wisconsin had only 918 computer science graduates to fill 7,992 open computing jobs in 2015 and in 2018 there are 8,620 open positions. Not surprisingly, racial and ethnic disparities are replicated in this sector. Although technology-related positions will continue to account for a growing number of good-paying jobs, according to the U.S. Census only 27% of such jobs are currently held by women, and only 9.2% by African- Americans and Latinos. This presents both a challenge and an amazing opportunity: the average tech sector salary in Wisconsin is $75,000 per year, and these positions can offer long-term career options. Therefore, helping girls and children of color prepare to be successful in tech sector jobs is one of the most powerful ways we can impact the racial and ethnic disparities we now see in Dane County and across Wisconsin. Presently, only, 1 in 10 k-12 schools teach computer science courses. This means that in 90% of schools, there is limited access for early technical skill development. Moreover, only 68 schools in Wisconsin offer AP Computer Science courses. The Wisconsin Department of Instruction has made a push for technology learning as it became the 9th state in the US to adopt computer science standards. Locally, MMSD IT Pathways aims to engage students through work-based learning and post-secondary experiences that enable the students achieve success after leaving high school. Maydm s MACCI aims to build on this movement. 4. C ommunity Engagement : (2500 characters) Briefly describe how residents and the community who may benefit from this project have been involved in the development of this proposal. (10 Pts) Maydm is proposing its MACCI program together with its community partner, Badger Rock Middle School. The principal at Badger Rock, Hong Tran, is involved in designing the program. He stated that, "At Badger Rock, we aim to cultivate our students' sense of agency to make an impact on their community. This program can support our students' agency by teaching the skills required for this field and providing a sense of accomplishment from learning these skills while working towards a project that can makes impact in their community." Badger Rock will provide a staff member to help with lesson planning (setting instructional outcomes, tasks and final project development) so Badger Rock's project based learning framework is evident in MACCI while also meeting Maydm s goals. An opportunity for community engagement will also include our efforts to recruit Career Exploration Guides and organize local business and tech company visits. Students will be prompted to create a web development project that benefits their own community, compelling student engagement. In addition, student feedback and pre-survey responses will be incorporated in program planning and execution throughout the duration of the program, as is the case with all of Maydm's programming. 5. Collaboration : (2500 characters) Briefly describe any collaboration or coordination with other organizations or service providers in the development of this proposal. (5 Pts) Our key collaborator for this program is Badger Rock Middle School. Practically, our collaboration looks like regular communication and reflection between class instructors (Maydm staff) and the school staff, including the principal. As mentioned previously, a Badger Rock staff member will be involved in the lesson planning and evaluation to ensure adherence to Badger Rock and DPI goals and standards. Furthermore, Maydm will collaborate with local technology companies and communities, like Zendesk, American Family Insurance, and Madison Women in Tech, to recruit Career Exploration Guides and coordinate site visits and other exposure opportunities.

5 6. Funding : (10 points- includes workshop attendance) a) Has your organization received funding from the City of Madison Community Development Division, City of Madison CDBG office, Community Resources, or the Emerging Opportunities Program in the last 5 years? (Please note: Amount and frequency of funding will be considered in scoring this criteria) Yes No b) What other funding do you anticipate pursuing if the project is expected to continue? (500 characters) MACCI is a $100,000 program -- UW Fueling $25,000 (received), American Family Insurance Dreams Foundation $25,000 (pending), Evjue Foundation $25,000 (pending), and EOP $25,000 (pending). Further funding for the continuation of the program will be identified and sought with Badger Rock collaboration. 7. Budget (5 points) : a. Summarize your project budget by estimated costs, revenue, and fund sources. BUDGET EXPENDITURES A. Personnel Costs (Complete Personnel chart below) 1. Salaries/Wages (show detail below) 2. Fringe Benefits and Payroll Taxes B. Program/Project Costs 1. Program/Project supplies and equipment TOTAL PROJECT COSTS AMOUNT OF CITY $ REQUESTED 76, ,757.5 AMOUNT OF NON-CITY REVENUES 17,640 5, , $1, , Office Supplies 1, ,500 SOURCE OF NON-City FUNDED PORTION UW Feuling UW Feuling UW Feuling UW Feuling 3. Transportation EOP 4. Other (explain) Insurance, Liability, Workers Comp., Unemployment 2,379 2,379 0 EOP

6 6. Payroll Software EOP C. Space Costs 5. Rent/Utilities/Telephone Other (explain): D. TOTAL (A + B + C) Explanation of Other expenses: (500 characters) 100, , , UW Feuling b. Personnel Chart : List all paid staff that will be working on the proposed program/project. Title of Staff Position F.T.E.* Proposed Hourly Wage* Executive Director.0028 $ 32 Community & Programs Liaison.13 $ Curriculum Development & Education Specialist.17 $ 25 Instructor $ 14 Instructor $ 14 Instructor trainer (contracted).0096 $ 100 TOTAL.3172 $ *FTE = Full Time Equivalent (1.00,.75,.50, etc.) 2080 hours = 1.00 FTE Please identify FTE that will be spent in this project. *Note: All employees involved in programs or project receiving City of Madison funds must be paid the established Living Wage as required under City of Madison Ordinance Effective January 1, 2018 December 31, 2018, the Living Wage is $13.01 per hour.

7 City of Madison Contracts : - SIGNATURE PAGE- The following information is provided in order to outline city requirements that will apply if your proposal is funded. All allocated funds will be administered through contracts with the City of Madison, Community Development Division. If funded, the City of Madison reserves the right to negotiate the final terms of a contract with the selected organization. If funded, applicants will be required to attend a mandatory meeting on contracting requirements in early May City purchase of service contracts include requirements regarding non-discrimination, consideration of vulnerable populations along with specific requirements in the following three areas: 1. Affirmative Action : If funded, applicant hereby agrees to comply with City of Madison Ordinance 39.02, an Affirmative Action Plan with the City Department of Civil Rights (DCR) or an exemption if allowed by City DCR. A model Affirmative Action Plan and instructions are available at: 2. Living Wage Ordinance : All employees involved in programs or projects supported by City of Madison funds must be paid the established Living Wage as required under City of Madison Ordinance The Living wage effective January 1, 2018 is $13.01 per hour. For more information on Living Wage requirements, go to 3. Insurance If funded, applicant agrees to secure insurance coverage in the following areas to the extent required by the City Office of Risk Management: Commercial General Liability Automobile Liability Worker s Comp Professional Liability The cost of this coverage can be considered in the request for funding. The Certificate of Insurance that will be required at the time of contracting is available on the City of Madison Risk Management website. A sample contract that includes standard provisions may be obtained by contacting the Community Development Division at (608) Signature : ( Any applications submitted without a signature will be considered incomplete and will not be considered for funding.) Applicant Signature: Enter Name: Winnie Karanja Date: 3/5/18

8 By entering your initials in the box, W.K You are electronically signing your name and agreeing to the terms above.