Klamath County Tourism Grant Traditional - Final Report

Transcription

1 Klamath County Tourism Grant Traditional - Final Report Please provide the following information and submit with your final drawdown request. 20% of the grant is withheld until we receive the final report. Klamath Independent Film Festival 2017 / $15,000 Title of Project / Funds Awarded Klamath Film Makers Group (now Klamath Film) Name of Organization Jesse Widener Contact Person PO Box 1511 Address Klamath Falls, OR, City, State, Zip Phone Number September 15-17, 2017 Date of Event/Project Submit Report to: Tourism Grant Coordinator Klamath County Finance 305 Main Street Klamath Falls, OR For an event, provide a detailed list of all marketing materials and an electronic version of the material on a CD. (Including audio or video recordings.) For an infrastructure project, provide photographic evidence of the project (before and after pictures), design and supportive materials on a CD. Marketing materials paid for by the Tourism Grant: Facebook boosts: trailer screenplay idea contest, submission deadline, KIFF event, video & slideshow ads (slideshow stills on disc, video was KIFF2017 general trailer) Oregon Media Production Association membership for inclusion in newsletter blasts and blog post leading up to submission/festival LocalsGuide August ¼ ad / September full page ad and article / KIFF 'app' No Man's Land Oregon premiere film screening fee (premiere noted on ad materials and theater trailer) Bi-Coastal Media radio ad Jefferson Backroads August and September full page ads Enjoy Magazine September full page ad Rogue Valley Messenger August and September full page ads plus article JPR Jefferson Journal September/October full page ad JPR radio ads (produced by JPR themselves) event photography (some samples included on disc...full catalog is too large) Coming Attractions theater trailer production and marketing (three KIFF2017 trailers on disc) KOBI TV ad and interview (hyperlink to interview on disc) various posters KIFF website and FilmFreeway site (web archive files on disc) CD attached with digital copies of marketing material 2. Detail the matching funds expended and provide proof of their expenditure. We spent almost $13,000 beyond the County Tourism grant, from other cash sources, but just to demonstrate the Tourism grant's 30% match requirement, we submit record of printing and postage cost for our Every Door Direct Mailing, and the cost to print and place a banner across Main Street. See attached. 3. Update the budget forms from your original application with actual revenues and expenses for both the project and the marketing plan. See attached. Form # KCF 3007 Revised the 8 th of January, 2015 Page 1 of 2

2 4. Where did you spend your marketing dollars? Marketing dollars were spent on social media targeting throughout Oregon and Northern California, with print/radio/tv marketing targeted primarily throughout Southern Oregon and Northern California from Roseburg down to Sacramento. Our event website and submission site are available for worldwide viewing. 5. What part of your marketing efforts were most successful and least successful? For infrastructure projects, what parts of your project were most successful and least successful? Based on attendee feedback, facebook awareness was our top marketing tool, followed by radio and newspapers...though via articles, not ads. Trailers in theaters and posters at the theater also got notice. Expansion of the festival to include films throughout the state of Oregon increased interest, and brought more filmmakers and regular attendees from out of town, tripled overnight stays, and brought attention to Klamath itself with positive impressions from out of towners. Based on several Travel Oregon sponsored reports (Runyan, Longwoods, and UofO/Governor's office) our attendance likely brought at least $20,000 into the local economy, in addition to $15,000 we spent on local goods/services for the event. Most other modes of advertising seemed to take a distant second with every-door-direct-mail having little impact compared to the cost. However, the ability to blanket several avenues of advertising this year enabled us to put together a complete picture to compare and locate what is most effective for us, which we expect to drive our marketing more efficiently in the future. Lastly, our ticketing system was our weakest link for several reasons, which we figure held some of our attendance down, and will be addressed in the future. Word of mouth remains a primary vehicle for us. Everyone we spoke to at the event raved about it. We aim to take increased advantage of our growing reputation to help drive our audience, which saw a 40% increase in ticket sales this year, with 30% of attendees coming from outside Klamath County. Event Applicants Only: 6. How many people from out-of-county attended? Approximately 60 people attended from out-of-county, included 4% of our audience being from out of state. 7. How did you determine how many people from out-of-county attended? Explain why this is an accurate measurement of the out-of-county attendees. Our ticketing system gathered zip codes from attendees, though a small percentage refused to give their actual zip code when purchasing at the event, thus our approximation. The 60 we list above are absolutely accounted for. Another 8-10 did not give their info. 8. How many extra days did your visitors stay in the area? We did not capture data for extra days beyond our 2 ½ day film festival, though we had approximately 30 overnights during the festival, which is triple our overnights from last year. 9. How did you determine how many extra days your visitors stayed? Explain why this is an accurate measurement of the extra days. Again, we only tracked days stayed during the festival. This data was a combination of polling attendees during their ticket purchase and corroborating with our lodging partners. By signing this you are agreeing that you have paid all bills accrued through this process; as well as agreeing that the Logo Usage Agreement is now terminated. Signature Date Jesse Widener Festival Coordinator Printed Name and Title Form # KCF 3007 Revised the 8 th of January, 2015 Page 2 of 2

3 Klamath County Tourism Grant Application Project Budget INCOME Committed Pending Total Actual estimated total Comments/Explanations Tourism Grant Request $15, $15, $15, Oregon Cultural Trust grant $5, $5, $5, Cash Revenues - Note: working on additional Source: Sponsorships $2, $2, $4, $5, sponsors with total goal of $4500. Includes donations. Ticket sales $6, $6, $2, tickets, concessions, misc. Total Cash Revenues $2, $8, $10, $7, In-Kind Revenues: Source: KFMG volunteer labor $3, $3, $6, $8, See attached work log for some of the work completed Note: working on additional Source: Various $2, $2, $2, in-kind donations with a total goal for non-labor in-kind of $4500 Source: Sponsorships $1, $ $2, $5, OMPA ad, Chamber benefits, gala food credit, etc Total In-Kind Revenues $4, $5, $10, $16, Total Revenue $6, $34, $41, $44, EXPENSES Cash Expenses - poster/flyer printing, handouts, event photo Printing costs $59.02 $2, $2, $2, backdrop, outdoor banners, etc. Pending amount is estimate Facebook, paper publications, similar events Advertising $99.66 $7, $12, $13, sponsor/attend, etc. Pending amount is estimate. Includes $2445 additional in-kind from various source goal above Marketing production: 3 theater quality promo covers actors, crew, trailers to run in 6 theaters/5 cities ahead of all $3, $3, $2, shooting/production/postproduction Hollywood films costs Marketing production: web and graphic design/management $1, $1, $3, poster frames, event photo Supplies $6.68 $ $ $ backdrop frame, attendee lanyards, trophy parts, etc. Pending amount is estimate. Expecting $2000 total cost, Food & Beverage $1, $1, $ but subtracted $500 credit which is listed below as inkind we know the grant can not Prizes $1, $1, $1, cover prizes, but we assume you want to see ALL of our expected costs Facility costs $3, $3, $1, estimate Audience Q&A with Klamath residents who have Hollywood industry experience $ $ na estimate Marketing: attendee raffle prize to build attendee contact list for future return customers $ $ na working on partial donation we know the grant can not insurance $ $ $ cover insurance. Including for total costs' sake Miscellaneous meetings and expenses to pending amount is an $ $ $1, $1, push KIFF (see attached log) estimate Total Cash Expenses $ , , , In-Kind Expenses Volunteer labor $3, $3, $6, $6, Marketing costs $1, $1, $6, OMPA ad, Chamber benefits Gala food credit $ $ $ Total In-Kind Expenses $4, $5, $10, $16, Total Expenses $5, $29, $38, $43, difference from marketing Net Income<Expense> $1, $4, $2, $ form total is $500 insurance NOTES Be as specific as possible; provide explanation to help clarify budget items Use the "Actual" column when preparing your final report; submit this form with the final report Use additional space or lines if necessary to provide complete information Value all volunteer labor at $10.00 per hour for in-kind revenues and expenses. NOTE: The Comments/Explanation column contains notes from the original application, for comparison's sake

4 Klamath County Tourism Grant Application Marketing Budget Form Committed Pending Total Actual Comments/Explanations CASH INCOME Tourism Grant Request $15, $15, $15, Oregon Cultural Trust grant request $5, $5, $5, Other Sources: Sponsors $2, $2, $4, $5, Sponsorships and donations Estimated ticket sales $6, $6, $2, ticket sales, concessions, submission fees Total Revenue $2, $28, $30, $27, CASH EXPENSES Advertising Print $2, $2, $6, Includes ~$3100 Every Door Direct Mail fee Web $99.66 $2, $3, $2, Radio $2, $2, $1, Television $4, $4, $1, Other: sponsor targeted events $1, $1, $1, includes premiere film screening fee Total Advertising $99.66 $11, $12, $13, Printing $59.02 $2, $2, $2, Supplies $6.68 $ $ $ Food & Beverage $1, $1, $ Non-in-kind portion only Facility costs $3, $3, $1, Misc/Other (Explanation Req'd): Other: Film Trailers cast/crew/equipment $3, $3, theater quality promo trailers to run in 6 $2, theaters/5 cities ahead of all Hollywood films Other: Graphic and Web design/management $1, $1, $3, Other: Klamath Hollywood residents Q&A $ $ na Other: Attendee raffle prize to build mailing list $ $ $1, KIFF filmmaker incentive prizes Other: Miscellaneous meetings and expenses to push KIFF $ $ $1, $1, Total Miscellaneous/Other $ $5, $6, $8, Total Expenses $ $25, $26, $26, Net Income<Expense> $1, $2, $4, $1, NOTES Do not include any non-cash items as they are not eligible in determining the matching contribution requirement. Be as specific as possible; provide explanation to help clarify budget items Use the "Actual" column when preparing your final report; submit this form with the final report Use additional space or lines if necessary to provide complete information Value all volunteer labor at $10.00 per hour for in-kind revenues and expenses.

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