Policy Business Partnership Recognition - Fence Screens

Transcription

1 Policy Business Partnership Recognition - Fence Screens 1. Purpose The District recognizes that athletic sponsors and other business partners provide a vital role in sponsorship of key programs within our schools. As such, schools have increased needs to visibly recognize these partners in the community. The purpose of this policy is to develop guidelines for schools to recognize their business partners through the display of fence screens without negative impact to the District.In the interests of community aesthetics and in consideration of local ordinances that may prohibit or restrict banners and advertising, these uniform standards have been developed. By permitting the recognition of business partners on school campuses, it is not the intent of the School Board to create or open any Palm Beach County School District school, school property or facility as a public forum for expressive activity, nor is it the intent of the School Board to create a venue or forum for the expression of political, religious, or controversial subjects which are inconsistent with the educational mission of the School Board or which could be perceived as bearing the imprimatur or endorsement of the School Board. 2. Policy Statement In the interests of community aesthetics and in consideration of local ordinances that may prohibit or restrict banners and advertising, these uniform standards have been developed. By permitting the recognition of business partners on school campuses, it is not the intent of the School Board to create or open any Palm Beach County School District school, school property or facility as a public forum or a limited public forum for expressive activity, nor is it the intent of the School Board to create a venue of forum for the expression of political, religious, or controversial subjects which are inconsistent with the educational mission of the School Board or which could be perceived as bearing the imprimatur or endorsement of the School Board. It is the intent of the School Board to make use of a limited portion of its property in order to recognize support from business partners for school programs and activities. a. Business partners must be an individual, a corporation, partnership or other legal entity organized under Florida Law or the laws of another state and authorized to do business in the State of Florida. Entities not meeting the business partner definition set forth in the previous sentence shall not be recognized on fence screens. A Business Partnership Agreement form (PBSD 1570) must be used to document all partnerships as well as any screens posted to recognize sponsor

2 donation revenue. A copy of this form is incorporated herein by reference as part of this policy and can be located on the District's forms web page. Only the Principal and Regional Superintendent areis authorized to approve a business partnership. This authority may not be delegated to any other party, including the PTA, PTSA, booster club, or school foundation. b. Because the screens are not considered advertising, the business partner must be informed and fully understand and agree that any funds provided to the school are considered donations. All business partners must acknowledge that the business partner has no contractual rights with regard to the location or length of time that the screen is displayed. Business Partnership Agreements shall not exceed a single school year (July 1 - June 30), but may be annually renewed year to year provided the business partner and screen continues to meet all applicable criteria. c. In case the sscreens may must be removed for any reasons beyond the school's control, such as including, but not limited to: safety, regulatory requirements, weather events, damage or wear, etc., or no reason, in the sole discretion of the Superintendent which may be for cause or convenience. no commitments will be made to a specific timeframe or location for screen display. Yet, the school may indicate a maximum timeframe for the display of the screen. d. Screens must not be placed on MunicipalCity or County property; only on School Board-owned property. e. Fence screens must be removed prior to tropical storms or a hurricane event, at the time a Storm Watch is declared. If the fence screen becomes torn or detached from the fence, the Principal shall ensure that it is repaired in a timely fashion. f. Any fence screens to be mounted on exterior fences must involve consultation with (i) School Police regarding any potential safe-sight concerns, and (ii) the Planning Department to determine if there are any municipality-specific Interlocal Agreements (currently Boca Raton is the only municipality with such an agreement), regulations or prohibitions. g. Screens placed along a residential road with houses or other residential dwellings fronting across the street, must cover no more than 50% of the fence frontage.

3 h. In keeping with the express purpose of this Policy not to create or open schools as a public forum or limited public forum for expressive activity, Principals, with concurrence of the Regional Superintendent, shall make a determination as to whether to recognize individual business partners with a fence screen using the following criteriause their discretion in selecting and approving business partners: (1) that the business partnerare is consistent with the educational mission of the School Board, (2) that the business partner is consistent with the District and community values, and (3) that the business partner is appropriateness tofor the age group represented at the school. Additionally, the Principal reserves the right to refuse to recognize a business partner by displaying a recognition screen or remove the recognition screen for any business partner if it is determined or perceived by the Principal that the business partner and/or its affiliate is inconsistent with the educational mission of the School Board or it has or is likely to cause a disruption in the operation of the school. Examples of inappropriate business partners fence screen recognitions include, but are not limited to: churches; organizations which as its primary function furthers, promotes or seeks to establish a religious tenet or position about religion or spirituality, including agnosticism, atheism, or satanism; persons seeking political office; organizations which as its primary function furthers, promotes or supports political causes; organizations businesses that primarily sell goods or services which are illegal if possessed by or sold to a minor,; adult entertainment establishments,; organizations businesses whose primary source of revenue is generated from the sale or distribution of alcoholic beverages or tobacco products,; tattoo parlors,; pain clinics,; and businesses organizations soliciting addicts; and organizations which as its primary function furthers, promotes or supports controversial subjects or is otherwise inconsistent with this Policy. i. School marquees, whether electronic or manual, shall not be used to advertise or permanently reference business partner recognition; however, they may be used on a limited/infrequent basis to thank a business partner for a specific one-time support of an event or donation to the school for a specific project. j. In the unincorporated areas, the design standards set forth below in Paragraph 3 are also established by Chapter , Laws of Florida approved by the Florida Legislature in 2015.operate as a pilot program until June 30, 2011, as provided for by Chapter , Florida Statutes. School center staff can determine whether they are located

4 in the unincorporated area by visiting the Planning department's website and clicking on Find My Public Official (The column titled Municipality will show as Unincorporated.) k. Nothing herein precludes negotiation of customized standards with an individual Municipality or with the County via an Interlocal Agreement in coordination with the Planning staff Department. 3. Design Standards Business partnership recognition screens may be displayed on athletic fields, gymnasiums, the interior or exterior side of perimeter fences on a school campus and other appropriate locations as determined by the Principal. Screens placed along a residential road with houses or other residential dwellings fronting across the street, must cover no more than 50% of the fence frontage. Any method of recognition of business partners on fence screens that is substantially visible from outside School Board-owned property shall meet the following standards: a. The text must be printed on fence wind screens placed on fences to camouflage the chain link. For safety in high winds, screens are recommended at 85 closed mesh material for wind resiliency. b. The fence screens must all be uniform in size and color. The suggested size coincides with the height of the fence, up to a maximum of 6' high and width of each panel 10' wide. Only two colors may be selected (for example, school colors). The background/screen color and font color used on all screens must be consistently the same color and font style to ensure uniformity. Font size must not exceed 8". c. Side-by-side fence screens shall must not be used to create largerlonger screens for a single business partnermessages. d. Screens must be placed side-by-side (abutting one another), at a uniform height, aligned with the top rail of the fence, for a neat uniform appearance. e. The fence screen shall contain only the following: (1) the name of the business partner; (2) the business partner s phone number and/or website URL; (3) the recognition messagethe fence screen must thank the sponsor (Suggested language is: Thank you to our business partner or This school is supported by ); and (4) the business s logo, in conformance with section 3.f. and 3.g, below. The fence screen may not contain any additional information or message, including but not limited to location, address, hours of operation, business partner s

5 slogan or announcement of a special offer or event promoted by the business partner. f. No photographs shall be included printed on the screens. The business logo may be displayed in the upper left corner of the screen, but it must be no larger than 18" by 18" in size, and may use the business partner's standard corporate colors for the logo only, or in the same color as the font used for the other printed text on the screen. f.g. Any logo, business name or any other information included on a screen or banner shall not contain any religious symbol or vulgar or obscene symbol or message. g.h. Unless purchased by the business partner as stated below, the school must utilize the District's bid awarded vendor for fence wind screens and follow the District procedures to place an order with the vendor. Prices vary by screen size and quantity of order. The amount donated by the business partner must exceed the District's cost and provide adequate funding for an important program or activity at the school. As an alternative, the business partner may purchase a fence screen from the vendor of their choice, provided that the applicable design provisions of this policy are followed. h.i. Any banners or screens hung in areas not substantially visible from outside the campus are exempt from Sections 3.a. through 3.f. of these design standards. However, all other provisions of this Policy apply. In addition, these design standards do not apply to temporary signs concerning school related events or temporary directional signage permitted pursuant to a facility lease under Board Policy RulemakingSTATUTORY AUTHORITY: Fla. Stat (1); (2) (2); (25); (4) LAWS IMPLEMENTED: Fla. Stat (11); (4) & (5), (4) HISTORY: 1/12/2011; / /