8045 MSc in Bioinformatics for Health Sciences PRO. Design and Management of Research Projects

Transcription

1 8045 MSc in Bioinformatics for Health Sciences PRO. Design and Management of Research Projects Syllabus Information Academic Course: 2017/18 Academic Center: Official Postgraduate Programme in Biomedicine Study: 8045 Bioinformatics in Health Sciences - MSc Subject: PRO. Design and Management of Research Projects Credits: 15.0 Course: 2nd Teaching languages: English Teachers: Elisenda Tarrats and Eva Bruch Teaching Period: 2 nd and 3 rd term Presentation This course provides an experience, to develop your knowledge of entrepreneurship. It's dynamic and highly engaging. It's interesting and current. It's challenging and exciting. And it's designed to be relevant to your career - no matter where it may take you and whether or not you want to become an entrepreneur. Associated skills General: Demonstrate understanding of and ability to apply fundamental knowledge and skills related to the creative, innovative and entrepreneurial experience. Encourage creative thinking in developing a business idea. Specific: Recognize and demonstrate the attitudes, behaviors and personal characteristics required of successful entrepreneurs Explore and reflect upon your own entrepreneurial attitudes, behaviors and personal characteristics. Know the keys to increase probability of success in global businesses. Create an appropriate business model. Develop a well-presented business plan that is feasible for the student. Articulate an effective elevator pitches to gain support for the venture.

2 Learning outcomes This course aims at providing future researchers with some basic knowledge about business plans/project management, with specific emphasis on proper design and implementation of research projects. Additionally, attention is given to aspects related to the use of research results after the project is finished as a key topic for ensuring long-term financing and expansion of the researchers' career. Contents Module 1 Introduction to entrepreneurship o Importance of entrepreneurship o Changing Demographics of Entrepreneurs o Entrepreneurship's Importance o Entrepreneurship and Community Development Total credits: 0,5 Total number of hours: 12,5 Estimated time spent on the subject: 3-4 days Module 2 Entrepreneurial profile self-knowledge o The profile of the entrepreneur o Your profile as an entrepreneur Total credits: 1 Total number of hours: 25 Estimated time spent on the subject: 6-7 days Module 3 Creativity & Innovation o The keys for Competitiveness o Strategy and Competitive environment o Innovation how a mechanism of strategic differentiation o What is innovation? o Innovation and transformation: A lifecycle model o The innovator's dilemma: The key strategic decision. opportunities. Incubating new o The emerging of new strategic approaches: Towards a dynamic view of strategy. o Which is the future of innovation? o The most innovative companies. Lessons from leaders. Total credits: 1'7 Total number of hours: 42,5 Estimated time spent on the subject: days

3 Module 4 Protect your technology o Patents: a key factor in technology transfer o What technology transfer is? o Researcher's benefits o Patents role o Benefits of Patents o What we need to know? Key points in technology transfer o What a patent is? o Who is the owner/inventor? o What can be patented? o How to get a patent. o Requirements of patentability o Roadmap for a patent grant. o Good practices in patent transfer o Evaluate the value of the patent o Define expectations o Choose a negotiator o The license agreement Total credits: 1'7 Total number of hours: 42,5 Estimated time spent on the subject: days Module 5 Online tools to help you start o Starting your business o Financing your project o Tools to promote and communicate your business o Social Media for you and your project o Track, measure and improve your selling efforts Total credits: 1'8 Total number of hours: 45 Estimated time spent on the subject: days Module 6 Entrepreneur experience o Five lessons experienced entrepreneurs have learned Total credits: 1 Total number of hours: 25 Estimated time spent on the subject: 6-8 days

4 Module 7 Building a Business Plan o What is a Business Plan? o Why develop a Business Plan? o 10 reasons why you need a strong Business Plan o How detailed should your plan be? o Three types of plans o How to write it? o Assembling a Business Plan o Seven common parts of a good Business Plan o Part I: Executive summary o Part II: Business concept o Part III: Market analysis o Part IV: Management team o Part V: Marketing plan o Part VI: Financial Plan o Part VII: Operations and management Total credits: 5 Total number of hours: 125 Estimated time spent on the subject: days Module 8 Checking your Business Plan o Why? o For whom? o Business Plan names o The presentation o Business idea (innovation level- differentiation) o Market research o Commercial o Technical description o Organizational structure o Legal form of the company o Economic and financial analysis o Conclusions o Growth and consolidation (sale/sell) Total credits: 0,6 Total number of hours: 15 Estimated time spent on the subject: 4-6 days

5 Module 9 Elevator pitch and personal brand o Elevator Pitch Your Story Body Language A good story Examples Competitive Analysis o Personal Branding What is it? Can you build it? Why do we need a personal brand? Strategy Return of investment Total credits: 1,7 Total number of hours: 42,5 Estimated time spent on the subject: days Teaching Methods This is a distance-learning program of 20 weeks, consisting of auto-learning activities and video streaming master classes. Students will develop a business plan for an innovative business idea at the end of the program. The course is fully on-line and there isn't any session scheduled. You will do the activities by yourself at your convenience. Evaluation The evaluation of the project is divided as follows: Data analysis project 70% Project presentation with elevator pitch 10% Complementary activities available in each module 20% (optional). Projects will be carried out in groups of three or four students and a minimum grade of 5/10 will be necessary, in both the project and the presentation of the elevator pitch, to pass the subject.

6 Bibliography and information resources Barringer, Bruce R., Ireland Duane. Entrepreneurship: Successfully Launching New Ventures (4th Edition). Publication Date: October 27, 2011, ISBN-10: ISBN-13: Barringer, Bruce R. Preparing Effective Business Plans: An Entrepreneurial Approach. Publication Date: January 12, 2008 ISBN-10: ISBN-13: Edition: 1 Casadesus-Masanell, R.; Ricart, J.E. (2009), Competing Through Business Models, paper published in Business Model Community Lambing, Peggy A. Entrepreneurship (4th Edition). Publication Date: April 20, 2006; ISBN-10: , ISBN-13: Osterwalder, A.; Pigneur, Y. (2011). Business model generation. Deusto. Planeta Group. Ries, E. (2011) The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Print.