Snohomish County CTR Alternate Plan. Washington State CTR Board Meeting June 24, 2016

Transcription

1 Snohomish County CTR Alternate Plan Washington State CTR Board Meeting June 24, 2016

2 Presentation Overview The Vision Alternate Plan Objectives & Strategies Overview of Programs o Success and Next Steps Results Questions

3 The Vision To develop a TDM program in Snohomish County that merges the successful strategies from our traditional employer-based CTR program with our corridor-based trip reduction program, creating a unified program that focuses resources on areas with the greatest trip reduction potential and return on investment.

4 Alternate Plan Objectives Focus trip reduction efforts in the Southwest Urban Growth Area of Snohomish County (SW UGA) o Mixed-use urban centers o Transit-supportive infrastructure o Denser population and employment centers Better representation of trip activity & trends through online calendar data collection Program efficiencies realized through new reporting requirements for employers

5 Alternate Plan CTR Program Targets Target 6 jurisdictions located within Southwest Urban Growth Area (59 worksites) o Employers receive an expanded menu of programs and services o Data collection through RideshareOnline.com (RSO) trip calendar o Annual report is replaced by shorter quarterly reports o Increase non-drive alone trips by 15% over 4 years

6 Alternate Plan CTR Program Targets Remaining 3 jurisdictions located outside the SW UGA (11 worksites) o Continue to receive same level of employer-based services o Increase non-drive alone trips by 5% over 4 years

7 Program Structure

8 Unified Brand & Messaging CTR Program Small Employer Program Residential Corridor Program

9 CTR Program 1 st Year Implementation Created implementation plan and met with jurisdictions and employers Developed brand and materials One-on-one employer assistance o Worksite program development o RideshareOnline.com o Employee communication and incentives Established 15% RSO registration goal Began collecting trip data

10 CTR Program 2 nd Year Implementation Developed monthly worksite campaigns Created RSO instructional handouts for end users Rolled out ETC peer groups Developed ETC challenge Established program baseline

11 CTR Program 3 rd Year Implementation Developed employer grant program Streamlined employer quarterly reporting process Updated employer awards program Rolled out fall ORCA Card promotion o 404 cards o 23 worksite events

12 CTR Program 3 rd Year Implementation Expanded monthly training for ETCs o RSO o Active Transportation o Marketing & Incentives o Tax Fringe Benefits o Quarterly networking meetings Focused RSO communication Rolled out updated Guaranteed Ride Home program

13 CTR Program Success Stories City of Edmonds o Recipient of Employer Grant to promote RSO registration and trip logging o Weekly communications with employees about alternatives to driving alone o Increased non-drive alone trips by 18% in 2015 Molina o 20% of employee population participating in programs o Creative use of materials about incentive programs for new hires o Increased non-drive alone trips by 11% in 2015

14 CTR Program Next Steps Continue Choice Connections program Increase trip logging and participation retention in RideshareOnline.com Develop CTR Ambassador program Implement additional ORCA card promotions Specialized ETC trainings

15 CTR Program Next Steps Facilitate local jurisdiction CTR plan and ordinance updates for March 2017 o Incorporate North and East worksites into RSO tracking and quarterly reporting requirements o Use established state goal categories o Define new jurisdiction targets based on collected trip data

16 Program Structure

17 Small Employer Program - Implementation Consultations with small businesses Assisted with the development and implementation of transportation programs Developed Rebate Program for ORCA Passport Business Accounts o First year up to $25/pass o Second year up to $10/pass

18 Small Employer Program Next Steps Outreach to business parks and business associations o Workshops/presentations o Promote program elements Rebrand program under Curb the Congestion program

19 Program Structure

20 Alternate Plan Residential Corridor Program 55 miles of roadway 150,000 households 3,500 businesses

21 Curb the Congestion Partnerships Develop outreach partnerships with affected jurisdictions Partnership activities: o Co-produce events and collateral o Sponsorship & participation in community events o Program promotion in community publications

22 Curb the Congestion Residential TMPs Part of the trip generation mitigation for new residential developments o 4 multi-family properties o 1,499 units Assist with development of residential transportation programs ORCA Card Promotion o 1150 cards mailed out

23 Curb the Congestion Universities Partnerships and individualized collateral targeting students and staff UW Bothell Cascadia College Edmonds Community College

24 Curb the Congestion Travel Option Maps

25 Curb the Congestion Next Steps Applied for additional CMAQ grant funding o Expand program to SR-99 o Add Personalized Trip Planning element Expand community partnerships with additional co-produced events Create target market subbrands

26 Results for January 2014 May ,382 Total Participants 46% Registered participants actively logging trips 9,422,946 Pounds of CO2 Reduced 920,648 Non-Drive Alone Trips Increased 489,172 Gallon of Fuel Reduced

27 Increase in Non-Drive Alone Trips Increase in Trips by Non-Drive Alone Mode: Q vs. Q vs. Q ,000 30,000 25,000 20,000 15,000 Q Q Q ,000 5,000 -

28 Non-Drive Alone Trips Percentage of Trips by Non-Drive Alone Mode: January 2014 May % 30% 20% 10% 0 8% 31% 43% 13% 2% 2% 1% Total Non-Drive Alone Trips: 920,648

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30 Questions TDM & Outreach Division Jennifer Hass, Supervisor Stacey Gunnerson, CTR Specialist Debbie Anderson, CTR Specialist Caryn Walline, Curb the Congestion Specialist Alex Mehn, Curb the Congestion Specialist communitytransit.org/choiceconnections

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