2012 Cultural District Annual Report

Transcription

1 #46 COMPLETE Collector: 2012 Cultural District Annual Report (Web Link) Started: Friday, February 08, :27:57 AM Last Modified: Friday, February 08, :11:02 AM Time Spent: 01:43:05 IP Address: PAGE 1: Annual Report Im pact Questions Q1: Nam e of Cultural District: Perkins Rd. Arts District Q2: Contact Inform ation for person com pleting this report on behalf of the local governing authority (in case further clarification is needed): Name: Company/Organization: City/Tow n: Address: Chelsea Norris Ann Connelly Fine Art Baton Rouge art@annconnelly.com Phone Number: / 5

2 Q3: ACCOMPLISHMENTS~ List accom plishm ents in the district during the past year. Inform ation should include m arketing efforts; special events; organizational m eetings; status of renovations; volunteer projects; infrastructure improvements; opportunities for artists; crime rate; etc. (Use as many lines as needed) 1. Our marketing is heavily focused on our presence on Facebook and Tw itter. Facebook allow s us to advertise the cultural district w ith images, links and sharing of ideas. We use this digital platform to market events in our district and surrounding areas. 2. The area our district resides in encompasses several prominent and historic neighborhoods. These neighborhoods contribute to the vitality and diversity of our district. Events include annual events like Baton Rouge Gallery's Surreal Salon Soiree (their 5th year), the St. Patricks Day parade that rolls dow n historic Perkins Road every year and the semi-annual Art Wine Design held in the Southdow ns Village Shopping Center. Other events include Baton Rouge Gallery's Articulate, BREC sponsored Golf tournaments in City Park, Baton Rouge Uncorked sponsored by Baton Rouge's Forum 35, along w ith city w ide events like Baton Rouge Restaurant Week. 3. Renovations in the area include the expansion of the BET-R neighborhood grocery store under the Perkins Rd Overpass. Gourmet Girls catering opened this year and used a repurposed space left over from the old Perkins Road Hardw are Warehouse. Noellie Harmon joined our district early this year and renovated their space in a historic shopping area from the 1950's. Infrastructure improvements include the renovation of the facades on The Royal Standard and Billy Heroman's florist. Several neighboorhood businesses have repaved their parking lots and entryw ays. New developments include the construction of Galatoire's Bistro, Acme Oyster House and the ground breaking for a Trader Joe's Grocery Store. 4. Artist opportunities have grow n in the number of PRAD businesses that now display local and original w orks of art. Ann Connelly Fine Art, LD Linens and Decor, Romacelli's Bistro, Monochrome, Rogers and McDaniel Home, new ly opened Magpie Cafe, Frankie's Daw g House, Noellie Harmon, Royal Standard, Chelsea's Cafe, Garden District Coffee and Baton Rouge Gallery. Q4: IMPACT OF SALES TAX EXEMPTION~ Indicate the num ber of businesses, organizations, artists, events, and members of the public taking advantage of the original art sales tax exemption during this calendar year. Use approximate number if actual number is not know n. IMPORTANT NOTE: This is a numeric field- use only digits- no w ords, characters, or symbols, like $ or commas are accepted. # of Businesses 15 # of Organizations 15 # of Individual Artists 60 # of Art Sale Events 15 # of Public Benefitting 2000 Q5: RENOVATION PROJECTS~ Indicate the approxim ate num ber of building renovation projects begun in the Cultural District in # Residential Projects 20 # Commercial Projects 10 Q6: BUILDING OCCUPANCY~ Indicate the percent of vacant buildings. (Refer to the vacancy reported in initial application) 5 2 / 5

3 Q7: OTHER INCENTIVES~ If any, list additional local incentives offered to businesses and/or qualifying artists residing in the district. 1. Tax free incentive for original one of a kind artw ork 2. involvement in our District-w ide events Q8: ECONOMIC ACTIVITY MEASUREMENTS~ List approxim ate num bers for cultural econom ic activity occurring w ithin the Cultural District. NOTE! Numeric field- use only digits, no w ords, characters, or symbols, like $ or commas are accepted. Number of new businesses opened. 6 How many w ere arts/cultural businesses? 4 Number of businesses closed. 2 How many w ere arts/cultural businesses? 0 Approximate number of cultural events? 15 Approximate number attending events? 3000 Q9: CULTURAL, COMMUNITY and ECONOMIC DEVELOPMENT~ Describe im pacts w ithin the Cultural District during These com m ents should describe the progress tow ard goals stated in the initial Cultural District application related to each of the items below. Be concise. A. Artistic or cultural development - the promotion of the arts, encouraging creativity, attracting artists or other cultural businesses, new artist housing and studio spaces. B. Com m unity developm ent - engaging residents, providing a sense of com m unity, serving as a gathering place, strengthening com m unity partnerships, developing a positive im age of your District C. Econom ic developm ent - revitalizing the neighborhood, enhancing property values, stim ulating the econom y, draw ing tourists, establishing new businesses We have successfully added to our collective of artist-supported businesses several new and inventive businesses models--a vintage and eco-conscious boutique, a modern and sustainable interiors store, a organic "farm to table" cafe, tw o innovative fitness gyms. Most of our new businesses take advantage of our designation as a cultural district by displaying and rotating out artist w orks from around the area. Many members display w ork from undergraduate and graduate fine art students from LSU and other state institutions. Restaurants have become great supporters of our neighboorhood artists by featuring w ork that relates to our culture and natural landscape. Out of the devastating loss of the Caterie and the destruction of that shopping center, it's now rebuilt and is almost 80% to capacity. Lousiana based businesses include local skate and board shop, Fidna along w ith a local restaurant, Burgersmith. The three large retail and dining developments on Perkins Rd. serve as a cultural melting pot. Each possesses its ow n special charm. These developements are all w ithin w alking distance from one another and provide every service necessary for a thriving miniture community--grocery stores, dining of all price levels, shopping, artw ork, music, bars and fitness. All three have historical elements and features that help them to serve the community asthetic w hile still being innovative and energizing the young community. Property values continue to rise in this area due to new construction, renovation and proximaty to LSU and the natural landscape of the area. We have noticed our small community w ithin the Perkins Rd Arts District grow and thrive. On any given w eekend, bars w ill be crow ded, restaurant parking lots full, people w alking from establishment to establishment. We have also w atched this progression keep more young people in the area. The neighborhoods now have a youthful vitality that is noticable in renovation in housing and public infrastructure. Property values, in turn, have increased as w ell. PAGE 2: District Organizational Questions Q10: Briefly describe the organizational structure of your Cultural District. Organizational structure refers to w ho is responsible for im plem enting tasks and responsibilities for your district. This m ay be a local governm ent office, com m unity organization, staff person, volunteer, or other; and m ay be structured as the responsibility of a single person, an organization, or a committee or board. Our district has several major entities based on the businesses and individuals w ho helped to facilitate the creation of the district. We share a partnership w ith these businesses on building and promoting the district. We also depend heavily on our local division of the arts and arts council. We, Ann Connelly Fine Art, do take a lot of the responsibility on promoting events and being the "face" of the district. Q11: Do you have a plan for the development of your Cultural District? These can include existing plans of city agencies, urban plans, strategic plans, operational plans, etc. No 3 / 5

4 Q12: If you answ ered "YES" to the previous question, please provide a brief description of the type of plan and the key objectives, tasks, financing and cost of im plem enting the plan. related documents to Gaye Hamilton, Cultural District Program Manager in the Office of Cultural Developm ent to gham ilton@crt.la.gov. Respondent skipped this question Q13: Communication w ithin the Cultural District about Tax Incentives These communication tools w ould be used WITHIN your Cultural District to com m unicate w ith individuals, businesses, or organizations selling original w orks of art, or in regard to historic preservation tax credits. Indicate w hich, if any, communication tools w ere used to promote the rules and regulations for im plem entation of the tax incentives. Also, rate the effectiveness of each tool. Website Social Media Brochure New sletter Flyers TV/Radio Advertisements Stories/Articles State sponsored public meetings LGA sponsored public meetings District sponsored public meetings Other ~ List or describe other methods of communication used Average A constant group in circulated betw een primary members of the district to discuss ideas, promote events, and cooperation throughout the cultural district. Q14: Promotion of the Cultural District to the Public These promotional tools w ould be used for promoting visibility of the district, encouraging audiences and visitors to the district, engaging residents, developing a positive im age of the district, etc. Indicate w hich, if any, promotional tools w ere used to promote the existence of your Cultural District to the public. Also, rate the effectiveness of each tool. Website Public Meetings Social Media Events Calendar Brochure New sletter Flyers TV/Radio Advertisements Stories/Articles Logo Boulevard Pole Signage Land Markers Average 4 / 5

5 Q15: Rank your top 5 choices for new services that could be provided by the State as it relates to the future developm ent of your Cultural District? Initial grant of $3,000 upon certification as a cultural district to be used for district promotions Competitive grant up to $5,000 for implementation of cultural district plans and activities Grants for infrastructure improvements - streetscapes, lighting, landscaping, sidew alks. State sponsored paid advertisements promoting all cultural districts State sponsored promotional materials for promoting sales tax exemption of original w orks of art at retail outlets on the w eb (rack cards, w indow signage, w eb banners, etc.) 1st Choice 5th Choice 3rd Choice 2nd Choice 4th Choice 5 / 5