The PURE Awards, hosted at Sofitel Marrakech, is a celebration of our community and their extraordinary power to Change Worlds.

Size: px

Start display at page:

Download "The PURE Awards, hosted at Sofitel Marrakech, is a celebration of our community and their extraordinary power to Change Worlds."

Gwenda Davis
5 years ago
Views:

The shortlist will be carefully selected by our expert judging panel, featuring renowned,

1 The PURE Awards, hosted at Sofitel Marrakech, is a celebration of our community and their extraordinary power to Change Worlds. Entries are open to all PUREists. The shortlist will be carefully selected by our expert judging panel, featuring renowned, experientially minded travel journalists; then it s over to the PURE community to vote for their winners.

2 KEY DATES 26 JUNE AWARD APPLICATIONS OPEN 12 JULY AWARD APPLICATIONS CLOSE 27 JULY SHORTLISTING EVENT 15 AUGUST SHORTLIST ANNOUNCED, VOTING OPENS 11 SEPTEMBER VOTING CLOSES 12 SEPTEMBER WINNERS ANNOUNCED AT THE PURE AWARDS PARTY, HOSTED AT SOFITEL MARRAKECH 2 AWARDS GUIDE

WHY ENTER RECOGNITION Being shortlisted or winning a PURE Award marks you out as a true thought leader in the high-end experiential travel industry.

3 WHY ENTER RECOGNITION Being shortlisted or winning a PURE Award marks you out as a true thought leader in the high-end experiential travel industry. The fact that they re voted for by the PURE community including the world s leading experiential suppliers, Private Travel Designers and travel press means you ve got the approval of the best in the business. EXPOSURE The PURE Awards shortlist and winners are showcased on the PURE website and in marketing materials sent to our database of 7,000+ industry professionals pre- and post-show; plus, the PURE community actively engages with shortlisted brands during the voting process. Not only that, it s also a great talking point at the event especially on Awards night, when winners take to the stage! MARKETING The PURE Awards shortlist and winners are recognised industrywide as the best at what they do and we ll give you a winners logo for your marketing materials to prove it. The recognition and exposure you ll gain is an invaluable PR platform to further leverage your brand and business. PR On top of the usual PR value, our judging panel of world-class travel journalists means you ll be putting your brand directly under their nose just by applying. Unrivalled exposure? Tick. Just make sure you show them your best side if you want to make it on to the shortlist! AWARDS GUIDE 3

4 CATEGORIES TRANSFORMATIONAL TRAVEL An immersive, perspective-shifting itinerary that challenges and inspires the sophisticated traveller on a deeply personal level, creating emotion through the powerful medium of storytelling and transforming their life for the better. INNOVATIVE AND ENGAGING MARKETING A clever campaign that uses innovative or unusual methods to encourage personal engagement with a travel product, while staying true to the independent, experiential ethos of the brand. CONSERVATION AND SUSTAINABILITY A project or initiative that puts Planet Earth on centre stage, showing due responsibility to our natural resources and going above and beyond to protect our legacy for the good of not only the tourism industry, but the world. MINDFUL DESIGN Outstanding examples of high-end design that contribute to the emotional experience of the traveller, using exquisite aesthetics and creative ingenuity to offer a new perspective and showcase the richness of its locality. COMMUNITY ENGAGEMENT A project or initiative that strategically and sensitively integrates the local community, aligning itself with the values of the inhabitants and protecting the authenticity of their culture, while enriching the experience of the traveller. CONTRIBUTION TO EXPERIENTIAL TRAVEL An individual whose efforts have directly influenced the development of the experiential travel movement a true maverick whose commitment, curiosity and daring sets new standards for the industry at large. UNSUNG HEROES Recognising the dedication and passion of the guides who go the extra mile to offer a truly transformational experience for their guests, often in some of the most remote areas of the world. 4 AWARDS GUIDE

5 TOP TIPS FOR A WINNING APPLICATION SHORT IS SWEET Keep your entry short and to the point, ensuring it s within the character limit. GRAB ATTENTION Ensure your copy is descriptive and interesting not just a simple copy and paste from a press release. KEEP IT RECENT Your initiative must have been introduced after 1 July 2016 in order to be eligible. LOOKING GOOD Showcase your product with good quality, high-resolution, JPEG images. PDFs, videos and other formats will not be accepted. GO OLD SCHOOL Use old-fashioned words only no URLs, links, hashtags or the like, as the judges won t be able to view them during the Shortlisting Event. VIEW THE TERMS & CONDITIONS AWARDS GUIDE 5

JUDGES PANEL We ve selected some of the world s

journalists to determine which entries deserve to

Shortlisting Event, held in London in July.

their winners, who ll be announced at the PURE

COUNTRY & TOWN HOUSE EDITOR AT LARGE PAUL BRADY

EXPLORER KLARA GLOWCZEWSKA EXECUTIVE TRAVEL

FOUNDER & CEO SUITCASE MAGAZINE FIONA KERR

6 JUDGES PANEL We ve selected some of the world s most renowned, experientially minded travel journalists to determine which entries deserve to go through to the voting stage at our Shortlisting Event, held in London in July. Then it s over to the PURE community to decide on their winners, who ll be announced at the PURE Awards Party, hosted at Sofitel Marrakech, in September. ALICE BB VANITY FAIR - CONTRIBUTING EDITOR & COUNTRY & TOWN HOUSE EDITOR AT LARGE PAUL BRADY ARTICLES EDITOR CONDÉ NAST CHRISTINA FRANCO EXPLORER KLARA GLOWCZEWSKA EXECUTIVE TRAVEL EDITOR TOWN & COUNTRY MAGAZINE SERENA GUEN FOUNDER & CEO SUITCASE MAGAZINE FIONA KERR FEATURES EDITOR CONDÉ NAST TRAVELLER DEBBIE PAPPYN JOURNALIST CALLE TOURISTE SUBMIT YOUR APPLICATION BY 12 JULY 2017 APPLY NOW 6 AWARDS GUIDE

WTPO AWARDS 2018 EXCELLENCE IN EXPORT DEVELOPMENT INITIATIVES ENTRY GUIDE

WTPO AWARDS 2018 EXCELLENCE IN EXPORT DEVELOPMENT INITIATIVES ENTRY GUIDE Welcome to the WTPO Awards 2018 What s inside: Welcome to the WTPO Awards 2018... 2 Glossary... 4 Why enter?... 5 Eligibility...