Ask the Experts. February 27, 2018

Transcription

1 Ask the Experts February 27, 2018

2 Introductions Name Organization What is one word you would use to describe how you feel about Spring2ACTion?

3 A genda Quick overview of Spring2ACTion Prizes & Sponsors Nuts & Bolts of Your Organization s Page Ask the Experts Next Steps and Questions Surprise Prizes

4 What is Spring2ACTion? Alexandria s Giving Day - one day when our community comes together to support nonprofits! 24-Hour online giving event on April 25 through a single giving platform hosted by GiveGab A simple way to connect donors to the charitable causes they care about most and encourages them to take action Crowdfunding and peer to peer fundraising mixed with friendly competition Nonprofit trainings, tools, templates, and guides offered to optimize efforts

5 Prizes for Spring2ACTion Prizes Awarded for 1st - 5th Place on Leaderboards for Most Dollars, Most Donors, and Free Agent Fundraisers ( determined by most donors) Power Hours - Awarded for most dollars and most donors during 11am - noon, 3-4pm, 7-8pm, and 10-11pm Early Bird Prizes - Awarded for most dollars and most donors from April 11 - April 24 and Midnight - 8am on April 25 ACTion Hero Prizes - Randomly drawn hourly prizes from 10am - 10pm Good.Works.Wednesday Prize Penny Post & Red Barn Mercantile Social Media Prizes Facebook Likes Early Giving & Day Of Surprise Prizes

6 Thank You to Our Sponsors

7 W ho is GiveGab?

8 Easy & A ccessible On Average 61% of all s are opened on a mobile device Your Giving Day is completely mobile responsive on every page Donors can give easily on any internet enabled device

9 Simple Donation Processing All major credit cards accepted Securely processed through Stripe Donors always have the option to cover all fees on your behalf On average, between 65-75% of donors choose to cover all fees on a Giving Day Option for donors to schedule monthly recurring donations

10 Instantaneous Donor Delight Customizable Thank You s Add your own text, photo, or video! Sent immediately after the gift is made Comes from YOUR organization Includes your organization s EIN and donation amount to act as a tax-deductible receipt Social Share links for more online engagement Option to encourage donors to fundraise

11 Pricing 2% Platform Fee + 2.1% Spring2ACTion Fee + 2.2% Credit Ca rd Fee (3.5% for America n Express) + $.30 per transaction No registration cost or subscription required to participate Donors ALWAYS have the option to cover all fees on behalf of your organization His toric a lly 65-75% of donors cover fees on your behalf = 6.3% - 7.6% + $0.30

12 Building Donor Trust

13 Support Team Visit Our Help Center Send us an at Chat with GiveGab s Customer Success Team whenever you have questions or need a hand Look for the little blue chat bubble!

14 If I participated last year, do I need t o regist er / search for my organization this year? Yes! Spring2ACTion is on a new platform this year (GiveGab), so you will need to search and register your organization

15 Screenshot of Add My Organization information screen

16 Telling Your Story

17 Highlighting Impact Custom Amounts Unique Descriptions Optional Photos Unlimited Giving Levels

18 Personal Gratitude Write your own custom thank you message Add your own photo or video Sent immediately to your donor s when they make a gift Comes directly from your organization s contact

19 Recruit Free A gent Fundraisers What is a free agent fundraiser? A champion for your organization who agrees to raise money for your cause on Spring2ACTion Ap ril 25 Who can be a free agent fundraiser? Board members, volunteers, donors, staff, etc. Why do you want free agent fundraisers? Extend your reach by using their networks Compete on separate leaderboard and add to your total # of donors and $ raised How do I register my free agent fundraiser? That s next!

20 Viewing & Sharing Your Profile

21 T i ps, T ool s, an d Resour ces The Nonprofit Toolkit has everything you need to plan, prepare, and promote Spring2ACTion and reach your goals! Customizable Templates Communication Timelines Spring2ACTion Graphics Helpful resources for your board members, volunteers, and fundraisers

22 A sk t he Expert s Allison Coles, ALIVE! Online - $35,938, Match - $15,000 Donors Megan Cooke, Inova Alexandria Hospital Online - $19,780, Match - $2,000 Donors 48 Louise Kenny, RunningBrooke Online $105,118, Match - $12,310 Donors - 223

23 Upcoming Dat es February 28 - Advertising in Alexandria Times March 2 Deadline: Nonprofit registration (print materials) March 13 Free Agent Fundraiser & Board Engagement for S2A Training & GiveGab Office Hours March 15 Deadline: Final nonprofit registration April 9 - Final Steps to Success for Spring2ACTion Webinar April 10 Last Chance Q&A and Materials Pick-Up for Spring2ACTion April Early Giving for Spring2ACTion April 25 Spring2ACTion Alexandria s Giving Day!

24 Quest ions?