2016 Marketing Opportunities Guide

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1 2016 Marketing Opportunities Guide Engage. Enhance. Empower #YourBusinessAdvocate 1725 Eye Street, Bakersfield, CA

2 WELCOME The Greater Bakersfield Chamber of Commerce has been working for the local business community since The Chamber s mission to provide leadership for a healthy business community remains the cornerstone behind all of the work we do on behalf of our membership. We are constantly lobbying for our more than 1,100 member businesses and organizations, regardless if they have never stepped foot inside our office. This guide highlights the programs, events and services we offer to our members to help give them an edge in the business world. These opportunities also provide another outlet for our members to promote their company and put themselves out in front of the community. If you have any questions, please do not hesitate to contact staff at ADVERTISING OPPORTUNITIES Advertising in Chamber publications, website and blasts - it s an exclusivity that only Chamber members enjoy. Regardless of your budget or needs, the Chamber offers competitive pricing to help you determine which advertising option works best for your company. Metro Business Journal The Metro Business Journal is distributed to 2,500 Chamber members each month. The target audience is the Greater Bakersfield business community. Online advertising The Chamber s website serves as a portal for members, businesses and other partners, agencies and government entities. Members have the choice of placing either banner ads and side bar ads. Member to Member blasts Member to Member blasts are paid advertisements the Chamber sends out on behalf of our members. These s are sent out to over 4,100 contacts every Monday and Friday mornings. For advertising options and pricing information, please contact Melissa Rossiter, Manager of Marketing and Communications at: Phone: Page 1

3 SIGNATURE EVENTS From galas celebrating community pride to forums bringing top leaders together to discuss issues impacting local business, you don t want to miss the opportunity to sponsor one of the Chamber s signature events. These events draw hundreds of attendees, and provide key exposure for any company. Annual Dinner Occuring every January, our Annual Dinner is a gala event celebrating the accomplishments of the Chamber. The new Board of Directors is also sworn in by the Mayor of Bakersfield. Staff contact: Jean Scheiber Gala Sponsorship: $7,500 Beautiful Bakersfield Known as the Oscars of Bakersfield, the annual Beautiful Bakersfield Awards Gala celebrates the efforts of individuals, businesses and organizations that enhance the quality of life in the community. Event Sponsorship: $5,000 RESERVED Category Sponsorship: $2,200 Crystal Camellia Award Sponsorship: $2,200 Chamber Social Leave your work obligations at the door, and join in the fun at Chamber Social BBQ, Brews and Blues. The Chamber s annual fundraiser promises a relaxing atmosphere to connect with other members, while enjoying barbecue, craft beers and wines and live music. Platinum: $5,000 Gold: $2,500 Silver: $1,000 Bronze: $500 State of the City This annual forum is one of the Chamber s recognized business events, and features reports from the Mayor and designated City leaders on the past year s projects and progress, and future plans for Bakersfield. Staff contact: Jean Scheiber Platinum: $5,000 RESERVED BYP Street Party Held in the Wall Street Alley in downtown Bakersfield, this annual event brings together entertainment, great atmosphere and connections for young professionals. Presenting: $5,000 RESERVED Silver: $1,500 Bronze: $750 Business Expo This is the largest business-tobusiness trade show in the area, and allows members to showcase their products and services while connecting with other companies. Event Co-Sponsorship: $2,500 Vision for the Valley Through thought-provoking panels, this event provides our members with unique insight into the area s key industry sectors along with the challenges and strengths of the regional economy. Staff contacts: Hillary Haenes Visionary: $7,500 RESERVED Innovator: $3,500 Pioneer: $1,500 Trailblazer: $750 Gold: $2,500 Silver: $1,000 Bronze: $750 Page 2

4 MEMBER ENGAGEMENT In business, who you know can help build your company s brand. The Chamber is committed to providing various opportunities for our members to connect with each other and learn the best practices for doing business in our community. Chamber After Hours Mixers We bring the party, you bring your business cards. Chamber After Hours is our mixer series, and provides members with the opportunity to showcase their business while making lasting connections with industry leaders. Mixer Host Sponsorship: $500 The Breakfast Club Evening mixers don t work for everyone s schedule. This morning mixer series aims to give members a chance to connect in the a.m. when it s convenient for them. Two Breakfast Club events will be held in Host Sponsorship: $500 The Breakfast Club Chamber's Morning Mixer Pancakes and Partnerships This semi-annual breakfast helps small businesses learn what it takes to make connections and land contracts with the area s large companies. Come for breakfast, networking and presentations from large companies on their contracting needs. Exclusive Series Sponsorship: $1,500 RESERVED Labor Law and HR Forum Labor laws are constantly changing, and the Chamber is helping our members keep up. Held twice a year, this free forum provides our members with the updates they need to help keep them in compliance. Exclusive Series Sponsorship: $2,500 RESERVED Strictly Business In this on-demand culture, receiving information quick and efficiently is key for our members. The Chamber is responding with Strictly Business, a twice-monthly webcast, developed in partnership with The Bakersfield Californian. Watch webinars focused on the latest business trends you need to know from industry experts in the field. Presenting Sponsor: $20,000 Silver Sponsor: $10,000 Bronze Sponsor: $5,000 Page 3

5 LEADERSHIP AND WORKFORCE DEVELOPMENT Empowering our members through professional development is key to improving the community s workforce, and the Chamber has various avenues to get your company involved. We offer programs to help foster high school and college students, provide young professionals with the connections and tools needed to build their careers and show top leaders hidden opportunities within our community. Leadership Bakersfield As the area s premier leadership development program, Leadership Bakersfield provides business and community leaders with a different perspective on what makes Bakersfield tick through tours, panel discussions and access to key individuals. Staff contact: Jean Scheiber Program Underwriter: $25,000 Day Sponsor: $1,000 Graduation Sponsor: $2,500 Bakersfield Young Professionals This program provides young professionals with opportunities for social connections and professional and personal development. Led by the BYP Council, the program also helps in planning the annual BYP Street Party. BYP also holds five networking and professional development events annually. Program Partner: $5,000 RESERVED Greater Bakersfield Chamber of Commerce Youth Leadership Bakersfield Modeled after Leadership Bakersfield, this program identifies youth in our community who have the potential to become up-and-coming leaders, and provides with them with the tools and contacts to make it happen. Interactive class days focus on key topics through tours, panels and other activities. Staff contact: Melissa Rossiter Graduation Sponsor: $3,500 RESERVED Program Sponsor: $3,500 RESERVED Full Class Day Sponsor: $1,000 Half Class Day Sponsor: $500 Chamber Fellows Chamber Fellows is a partnership between the Chamber and CSUB s School of Business and Public Administration (BPA). Chamber Fellows provides a speakers series for 10 BPA students, and will match them with a summer internship working for a Chamber member. Contact Chamber staff for additional details Page 4

6 PUBLIC POLICY AND POLITICAL ACTION Whether it s taking action on the city, county, state or federal level, the Chamber is committed to working with elected officials to ensure a healthy climate for all local businesses. We strive to give our members a voice on key legislation that may impact their bottom line through our advocacy committees, annual trip to Sacramento and our political action committee. Legislative Trip This annual trip to Sacramento gives our members exclusive access to the administration, state legislators and leaders from key industry groups. It allows our members a chance to advocate for the needs and priorities of the local business community. Staff contact: Nick Ortiz Program Sponsor: $5,000 RESERVED Session Sponsor: $1,000 Government Review Council The Government Review Council (GRC) is the Chamber s legislative and regulatory advocacy committee. Meeting weekly, GRC discusses and debates issues affecting the local business community. The committee also takes a lead on statewide and local ballot initiatives during election years. Staff contact: Nick Ortiz Sponsor: $1,000 Donations to BCCPAC Formed 15 years ago, the Bakersfield Chamber of Commerce Political Action Committee (BCCPAC) allows our members a direct way to influence the issues and races that impact their business. Funds contributed to BCCPAC provide support to state and local candidates and ballot measures impacting business and jobs. By making a contribution to BCCPAC, you are helping to ensure a healthy business climate for all in our community. Staff contact: Nick Ortiz Page 5

7 CHAIRMAN S CIRCLE The Chairman s Circle is an important group of Chamber members that receive special Chamber benefits and recognition for helping the Chamber to expand its fiscal foundation. This exclusive concept allows the Greater Bakersfield Chamber of Commerce to continue to grow and expand its services for the entire business community. Recognition Chairman s Circle Member Profiles on website Chairman s Circle Member focus in Metro/e-news Chairman s Circle Recognition Wall in Chamber Office Lobby Special monthly listing in METRO Business Journal Special listing in Chamber s Membership Directory Company logo added to Classified Business Guide in Member Directory Services Priority scheduling of conference facilities at the Chamber office Complementary set of Member labels (hard copy or electronic) Complementary use of either of two large Chamber conference rooms Free notary public services Free certificates of origin Free member-to-member Events Four complimentary tickets to Vision for the Valley Priority seating at select Chamber functions and events Two tickets and special listing in the Chamber s Annual Installation Dinner Event Program Special reception honoring Chairman Circle members and Chamber event sponsors For more information about joining the Chairman s Circle, please contact Jean Scheiber, Director of Administration and Operations, at: Phone: Page 6

8 #YourBusinessAdvocate 1725 Eye Street, Bakersfield, CA

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