UNITED WAY OF ALAMANCE COUNTY 2017 CAMPAIGN COORDINATOR NOTEBOOK

Transcription

1 UNITED WAY OF ALAMANCE COUNTY 2017 CAMPAIGN COORDINATOR NOTEBOOK 1 P age

2 Table of Contents Letter from the President page 3 About Us page 4 Community Initiatives page Allocations page 6 Working with United Way page 7 Campaign Events page 8 Great Alamance Auto Giveaway page 9 Campaign Toolkit page 10 Spirit of Alamance Awards page 11 FAQ S page 12 2 P age

3 LETTER FROM THE PRESIDENT Dear Workplace Coordinator, It is with great thanks and admiration that I welcome you to the 2017 United Way campaign. Thank you for taking a moment to read through the Campaign Coordinator Notebook. In the following pages you will find a wealth of resources to help with your workplace campaign. I say with great thanks because you and your workplace are joining our mission to bring neighbors and resources together to collectively fight for solutions to root cause issues like poverty, gaps in public education, access to healthcare and toxic stress that effect so many in Alamance County. We could not do our work without your support. The donations raised during these workplace campaigns account for roughly 80% of the United Way s annual income. More individuals and more businesses choose to make their charitable impact through United Way than any other local non-profit organization. We thank you for entrusting your hard-earned dollars with us. It is with great admiration that I welcome you because I know the challenge you are personally undertaking will not be easy. Nor is it a duty to be taken lightly. It is an honor to lead the United Way campaign at your workplace. That s because this project will impact Alamance County residents who use the programs and services supported by the United Way. These are our friends, neighbors, coworkers, and family members. The lives you impact are not halfway around the world; they are just around the corner. This guide is designed to provide you with proven ideas and strategies for conducting a successful, fun campaign in your workplace. Please take them to heart. You are our most valuable resource. It is your enthusiasm and energy that will make the campaign a success. You believe in us. And we believe in you. Please don t hesitate to call any of the United Way staff who can provide you with additional guidance or help along the way. Together, we can accomplish great things and encourage one another to LIVE UNITED. Sincerely, Heidi Norwick, President 3 P age

4 ABOUT US OUR MISSION The Mission of United Way of Alamance County is: to mobilize the caring power of our community to advance the common good. To do this, we will: lead collective action around bold goals in education, financial stability, and health. More specifically, we will LIVE UNITED by: convening partners around shared community goals. aligning community giving, advocating, and volunteering to achieve the goals. supporting strategic work that advances the goals. OUR STORY For 90 years, United Way of Alamance County has been fiercely committed to building strong, successful families and a better Alamance County. Our team works with community partners to deliver programs and services that target needs centered around the building blocks for a good life: income and financial stability, a quality education that leads to stable employment, and health and family stability. OUR TEAM Heidi Norwick, President hnorwick@uwalamance.org Julie McAteer, Director of Finance jmcateer@uwalamance.org April Durr, Director of Community Impact adurr@uwalamance.org Jennifer Hudson, Director of Resource Development jhudson@uwalamance.org Kellee Hawley, Community Outreach Coordinator khawley@uwalamance.org Ruth Pruitt, Senior Administrator rpruitt@uwalamance.org 4 P age

5 COMMUNITY INITIATIVES is an emergency assistance hotline available in each county in North Carolina. It connects callers to over 20,000 agencies through a live representative who matches services to their needs. We also have a brochure that includes information on called the Community Guide to Assistance. COMMUNITY COUNCIL unites nonprofit agencies through monthly meetings centered around program initiatives, news updates, and solving local issues. Members are part of a list serve that is the primary communication tool for nonprofits in Alamance County. We encourage you to visit the blog where local nonprofits post employment opportunities, program announcements, and more on our website. VOLUNTEER INCOME TAX ASSISTANCE (VITA) The VITA program provides tax preparation (at no cost) for the elderly and people who meet the IRS income threshold. Volunteers help people in our community file their returns, which saves money and helps bring approximately $300,000 of revenue back into our community. MAKE A DIFFERENCE DAY is an annual Day of Service sponsored by United Way. The annual project varies each year and provides volunteer opportunities for all ages. STORYWALK is an innovative and delightful way for children to enjoy reading and the outdoors at the same time. Laminated pages from a children s book are attached to wooden stakes, which are installed along an outdoor path. As you stroll down the trail, you re directed to the next page in the story. This not only helps to build literacy skills, but provides an active, outdoor experience for families. There are sponsorship and volunteer opportunities available! VOLUNTEER ALAMANCE is a website that matches volunteers with needs in our community. Sign up to get connected! LINK TRANSIT S route to Alamance Community College is funded by United Way of Alamance County, connecting members of our community to critical educational services and job training. 5 P age

6 ALLOCATIONS 6 P age

7 WORKING WITH UNITED WAY COORDINATOR RESPONSIBILITIES 1. Work closely with management and United Way to develop an effective campaign plan including dates, goals, etc. 2. Recruit and coordinate a team of volunteers to assist you 3. Coordinate your company or organization s kickoff and special events 4. Coordinate the distribution of campaign materials to co-workers 5. Make your pledge 6. Promote payroll deduction 7. Submit Campaign Report Envelopes with Auto Rally Entries to UW 8. Thank donors and volunteers 9. Evaluate and make recommendations for next year 10. Write in any employee designations on the front of their pledge form UNITED WAY RESPONSIBILITIES 1. Review your organization s giving history for the last several years 2. Assist in establishing a plan for your campaign 3. Help you set a campaign goal 4. Provide you with necessary United Way materials to run your campaign 5. Make arrangements for speakers, auto rally cars, meetings, etc. 6. Provide creative ideas to maximize your campaign effort 7. Provide guidance and support for all aspects of your campaign 8. Wrap up campaign with thank you and survey information 7 P age

8 CAMPAIGN EVENTS UNITED WAY DAY August 31, 2017 THE FABULOUS LUMPSTERS CONCERT FUNDRAISER WEEKLY AUTO RALLY DRAWINGS BEER FEST SPIRIT OF NORTH CAROLINA AWARDS CAMPAIGN COORDINATOR LUNCHEON NATIONAL VOLUNTEER WEEK TASTE OF ALAMANCE SPIRIT OF ALAMANCE AWARDS LUNCHEON STAMP OUT HUNGER September 22, 2017, 9:00 PM September 7 - December 8, 2017 October 28, 2017 February 20-21, 2018 March 2018 April 15-21, 2018 April 30, 2018, 5:00-8:30 PM May 30, 2018 May 12, P age

9 GREAT ALAMANCE AUTO GIVEAWAY We are so excited to invite your workplace campaign to take part in the United Way 13 th Annual Auto Rally! Our local car dealerships sponsor the Auto Rally Giveaway that helps to give one lucky donor a brand new car! Look out for the Auto Rally vehicles at campaign events this fall DRAWINGS Sept. 7, Sept. 14, Sept. 21, Sept. 28, Oct. 5, Oct. 12, Oct. 19, Oct. 26, Nov. 2, Nov. 9, Nov. 16, Nov. 30 Mark your calendar for the final drawing on December 8 th! A winner will be drawn from the 12 finalists to draw for one of the Auto Rally vehicles. RULES AND REGULATIONS Contributions of: $60 to $119 may enter the raffle once $120 to $179 may enter twice $180 to $239 may enter three times $240 or more may enter four times To Enter: People who work and/or live in Alamance County must submit original entry forms with proof of pledge/donation. All entry forms received by 5:00 p.m. Monday will be included in that week s drawing. Eligibility: Anyone who: - Lives or works in Alamance County - 18 years or older with a valid driver s license - Proof of auto insurance prior to accepting the car - Pledges $60 or more to the United Way of Alamance County Community Fund. Requirements: The winner must take the car and is required to pay all applicable taxes, title and registration fees relating to the transaction and must pay their pledge of $60 or more in full to United Way of Alamance County. The winner grants United Way of Alamance County the use of their name and photograph in communication & publicity materials. United Way reserves the right to determine the validity of all entries. 9 P age

10 CAMPAIGN SUPPLY TOOLKIT Order campaign supplies by returning the order form that was distributed at the campaign training class. You can also find the form on the United Way website. UNITED WAY SPEAKER/CAMPAIGN VIDEO Host a United Way staff speaker and show off our 2017 campaign video at your campaign kickoff. Call our office to schedule a speaker. CAMPAIGN BROCHURES Brochures provide an overview of United Way and explain what we do in the community. PLEDGE FORMS Depending on how your company operates your campaign, employee will receive a paper pledge form or access to an online system. The form needs to be completed in its entirety to donate through your workplace campaign, make a pledge, or make a gift with a check or cash. AUTO RALLY ENTRY FORMS A rack card with 4 auto rally entry forms is available for your employees. With each $60 gift to the Community Fund, they can enter the raffle (up to four entries.) The sooner their entry form is submitted, the greater the chance they have to win. POSTERS, CARDS AND COMMUNITY GUIDES Hand out and display these in your workplace cards serve as a reminder of our 24/7 hotline for non-emergency health and human needs. REPORT ENVELOPE This envelope will be provided to you so you can easily return all pledge forms, Auto Rally entries, cash, checks and any other materials with your totals included. AUTO RALLY CARS Vehicles are available upon request (subject to availability) to create enthusiasm among employees. Call us at or Jennifer at jhudson@uwalamance.org to book! 10 P age

11 SPIRIT OF ALAMANCE AWARDS Spirit of Alamance Awards are determined by a committee and based on the criteria below. Awards are announced during the Spirit of Alamance Awards luncheon in the spring. COLLEEN NEWSOME AWARD Award given to a campaign volunteer who goes above and beyond in enthusiasm and creativity, attending meetings and events, following up and following through, and participating in the recruitment of supportive volunteers. PURSUIT OF EXCELLENCE This admired award is an honor granted to companies that show a significant increase in employee giving within a three-year period. Moreover, these companies continue to show improvement and achievement throughout the campaign season. DAVE KNOTTS CAMPAIGN AWARD Award given to a company within the business/industry sector that conducted an outstanding campaign. FRANK S. HOLT, JR. CAMPAIGN AWARD Award presented to a company that shows a significant employee giving increase within a three year period. BILL VESTAL CHAIRMAN S AWARD Our Chairman s Award is for a person who has gone above and beyond in their service to United Way. This person shows leadership dedication and enthusiasm towards the United Way mission and in the community. GOLD CAMPAIGN RECOGNITION Employee groups which achieve 75% or more giving potential BRONZE CAMPAIGN RECOGNITION Employee groups that achieve 61%-74% of their giving potential SILVER CAMPAIGN RECOGNITION Employee groups that achieve 50%-60% of their giving potential 11 P age

12 FAQ S WHAT IS UNITED WAY? Each United Way is local and independent, choosing its funding criteria and priorities to fit the local community. United Way brings neighbors and resources together to fight against root cause issues in Alamance County like poverty, gaps in education, access to healthcare and toxic stress. We raise funds during an annual campaign (July 1-June 30) from corporations, employees groups, and individuals. These funds are invested in United Way programming and in local agency programs to improve lives and build a stronger community. To learn more, visit WHAT ARE MY OPTIONS FOR GIVING? United Way offers payroll deduction for individuals contributing through the workplace. It s easier on your pocketbook since an allotted amount is taken out each time you re paid. United Way also offers the following giving options: credit card gift online (uwalamance.org/donate), stocks, or planned giving. If you have donors who are interested in giving through stock or a planned gift, please call our office at WHO DECIDES WHERE MY MONEY GOES? Our Community Impact Team spends weeks, in the spring, reviewing grants and presentations by agencies and hearing presentations given by agency directors. After considering each agency s request, the committees choose how to allocate that year s funds. DOES ALL OF MY CONTRIBUTION GO TO AN AGENCY? 80 cents of every dollar from donations given to our Community Fund supports programs and initiatives managed by United Way of Alamance County. Other costs paid for by those 20 cents are related to our operations and fundraising campaign, including printing of campaign materials, staff, and office expenses. 12 P age

13 WHY SHOULD I GIVE TO UNITED WAY WHEN I CAN GIVE DIRECTLY TO AN AGENCY? United Way effectively aligns organizations, donors, and volunteers because we have unique perspective of the issues. We convene nonprofit agencies, local government, businesses, education, the faith community and citizens to get things done. United Way also monitors programs that receive grants to ensure they follow sound fiscal policies and provide effective services that have proven outcomes. Careful stewardship is valuable to donors who want their contribution to make the greatest impact, multiplying the effect of your contribution. CAN I GIVE TO AN AGENCY IN A DIFFERENT STATE? Yes, you may designate to any 501(c)3 as long as your minimum gift is $50. A donation to the Community Fund, however, is the best way to help the most people in our community. This is the pot of money that at the end of the campaign is allocated to United Way programming and agencies. Donations to the Community Fund stay right here in Alamance County. 13 P age