SHORT programs. w i n t e r s e s s i o n : E n t r e p r e n e u r s h i p a n d d o i n g b u s i n e s s i n E u r o p e

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1 SHORT programs w i n t e r s e s s i o n : E n t r e p r e n e u r s h i p a n d d o i n g b u s i n e s s i n E u r o p e

2 PSB Paris School of Business has designed unique short programs to invite students from all over the world to mix studies and tourism in the city of lights! Programs are specialized in two different topics, each of them being taught by leading professionals in their fields. Students also get to visit concept stores and iconic Parisian monuments. Make the most out of a fun vacation by earning credits tow ards your degree! Teo Grubac University of Zagreb

3 Welcome to Paris, Immerse yourself in a 2 week study vacation which combines management studies with fun in the City of Light! PROGRAM DETAILS Classes start: January 9th 2017 Classes end: January 20th 2017 Total ECTS: 7.5 Total contact hours: 48 Language of instruction: English HOW TO APPLY? Application deadline: November 30th 2016 Who can apply? Open to all (exchange students and fee paying) Program requirement: minimum of 2 years of undergraduate studies Program fee: (10% discount applies for students from partner universities) NOTE Fee does not include travel expenses and accommodation costs. Upon request, PSB Paris School of Business can give you a list of housing partners. Program location PSB Paris School of Business 59 rue Nationale Paris FRANCE

4 FEE INCLUDES Welcome breakfast Cruise on the Seine Companies visits Official transcripts Program certificate Goodbye event And more.. KC from USA Studying at the Paris School of Business was absolutely amazing and I would do it again in a heartbeat. What I loved was that all the professors had real world experience on top of their degrees, so they were able to help us take the concepts we learned in class and apply that to the real world. They also challenged us to not be the smartest person to ever live but to just strive to think differently than the person next to us. I loved my time there and am sad it's over. Stephanie and Hannah from Australia Stephanie: I had the most amazing time living and attending university in Paris for two weeks! I experienced and learnt heaps of new things and went on incredible excursions. The people were amazing and I've made so many new friends! Hannah: The Short term program at PSB was such an amazing experience. It allowed me to explore Paris, whilst learning practical skills, and making new friends! I loved every moment.

5 The Entrepreneurship and ding business in Europe program develops skills that will be vital in a career in international management, in Europe. By the end of this program, students will : Be aware of the specific characteristics of doing business in Europe learn some of the main tools and skills required to successfully start up a business Understand the major challenges faced by European markets. COURSE OUTLINE Global View of Europe historical background evolution of the E.U.,institutional structure, domestic and foreign policies Intercultural Management The class is designed to bring the students the tools to deal in intercultural context, especially in Europe. The course is divided into 3 main parts in order to get a better grasp and understanding regarding the different dimensions of intercultural management. The class will focus on developing interpersonal communication, more specifically identifying intercultural matters through listening skills and appropriate management models Intercultural management models : - Intercultural management models : application to the European market - Firms strategy in the context of the European market - Consumer behaviour in Europe Strategic Management in Europe Strategic Management has evolved as a discipline, from rigid planning into a much more flexible process, more accurately described as strategic thinking. The global world of commerce is becoming more dynamic and complex, requiring managers to formulate and implement strategies based on consistent congruence between the firm and its environment. The module will focus initially on systematic external and internal analysis and introduce a generic range of strategic alternatives before covering formulation and selection of corporate and business level strategies. It is designed to be fully integrative, utilising material concepts and techniques from modules relating to functional disciplines. Program subject to change and requires a minimum number of enrollments to open.

6 Entrepreneurship in Europe Students will get an overview of the European market as well as the business environment in each country. They will learn the relevant tools for the European market entry according to the market rules and conditions, how to evaluate the potential of each country, as well as to obtain useful market information. They will identify business trends and opportunities in Europe. REPRENEURSENTREPRENEURSHIP IN EUROPE HIP IN EUROPE Disruptive Business Methods This course uses examples of unusual and creative business models to demonstrate the possible application of Blue Ocean Strategies, Freemium, or other models to the European market Digital Business This course focuses on digital business strategies. It explores the main strategies known in e-commerce. It explains how electronic commerce should be set up and managed to allow the company to achieve its strategic objectives. It discusses the opportunities of e-commerce business, its issues, its risks and limitations. The integration of e- commerce business strategy of the company is the unifying theme. e-reputation is also analyzed. Program subject to change and requires a minimum number of enrollments to open.

7 Innovation & New Product Development The ability to develop successful new products is vital to a firm s long-term competitiveness. New lead to significant competitive advantage. However, innovation is at risk and most new products fail in the marketplace. This course is designed to familiarize students with the principles and practices in the development, design, marketing and introduction of new products and services. This course focuses on innovation and the rupture strategies that can be employed specifically in the luxury business. Based on an analysis of a brand or a corporation s environment, students will learn how to develop simple tools enabling them to take innovative action, and create new ideas. REPRENEURSENTREPRENEURSHIP Workshop, Creative Lab : IN EUROPE HIP IN EUROPE Move outside the mainstream of a traditional classroom to awaken your creative mind. For the duration of a class or workshop on Design thinking you will be immersed in the creative lab and hopefully your creative juices will begin to flow. Workshop, Games Room : The gaming room or games Lab as we call it helps you work around the games of tomorrow. This is a partnered space with the French National Lottery called les francaise des jeux and a company called Asmodée. This lab helps young creation and is there to mentor your entrepreneur and help them innovate in the area of games Visits : several incubators in Paris The Future of the Euro Zone current crisis and future of the EU for international business Program subject to change and requires a minimum number of enrollments to open.

8 P S B P a r i s S c h o o l o f B u s i n e s s 5 9 r u e N a t i o n a l e P a r i s admissions@psbedu.paris Phone: PSB psb_edu