Dissemination and Communication

Transcription

1 Dissemination and Communication Balkan Mediterranean Programme

2 Visibility requirements Likewise all other Programmes supported by the European funds, the INTERREG Balkan- Mediterranean Programme is engaged with Regulation (EC) 1303/2013, i.e. to demonstrate the contribution of the EU on improving the everyday life of the citizens. In this regard, all actions funded by the EU and the Programme itself incorporate information and communication activities designed to raise the awareness of specific or general audiences for the co funded actions, the EU support for these actions in the country or region concerned and the results and the impact of this support. the Projects are key messengers about the benefits of EU funding with their concrete activities and local target groups in the regions, their communication activities should aim to: - To acknowledge the role and support provided by the EU Funds. - To promote an understanding of the objectives and achievements of interventions co funded by the EU.

3 Joint Branding

4 Use of Logo The logo must be always visible in prominent place and with a comparable size to other logos used. The BalkanMed logo already respects all the Programme requirements, and all approved Projects are obliged to use it on all their communication materials (both hard copy and electronic as well as to display it in events). Within the joint branding initiative, BalkanMed Projects are not allowed to develop their own logos. Developing a logo is costly, it has a limited lifetime and so many logos bring confusion to the audience. For this reason and in order to limit costs, Projects will share the Programme s brand just adding the project acronym below in the colours of the Priority Axis each Project belongs to. The Project logo must be always included in all communication materials produced both at Programme and Project level. It must be placed in a central and visible position of any produced material and it can never be smaller than any other logo included in the same material. It should be noted that the BalkanMed Programme does not require the use or display of any additional logo apart from the one proposed.

5 Reference to the funding The general reference Project co-funded by the European Union needs to be included in small size in all communication materials. Whenever possible (i.e. written documents), the specific funding should be mentioned i.e. Project co-funded by the European Union and national funds of the participating countries. This reference to the European EU funding should be written in the typeface Montserrat. In the case of Word and PPT documents, Monserrat font can be substituted by Cambria The colour of the text can be White; Black; or Reflex blue As for the position, the fund mention should be placed on the right bottom of the page.

6 Communication channels Posters - within six months after the approval of the Project, each project partner has to place at least one poster with information about the project (minimum size A3); Stickers on the purchased equipment - the sticker should be placed on every piece of equipment. For rain or sunshine protection, a PVC sticker with UV polishing is recommended. Recommended dimensions: minimum 1/16 of the most visible surface of the equipment. Plaques Website Newsletter Event materials - Projects which organise or participate in events such as conferences, fairs and exhibitions, in connection with the implementation of operations in the framework of the BalkanMed Programme, must display the EU flag and the Project logo on all documents, publications, presentations or other materials made available during the event. The beneficiary shall ensure that those taking part in an operation have been informed of the EU funding. Online communication

7 In order to ensure that all communication activities and tools are visually aligned, the project lead partner will develop a template for all type of materials that are supposed to be used in the project lifetime. An Insertion of a partner details might be necessary.

8 HELIX target groups Owners and managers of hospitality SMEs and start-ups Students and trainees of hospitality and tourism Trainers at higher and continuous VET in hospitality management Umbrella organizations in hospitality

9 General objectives of any communication actions Awareness: Highlighting of the role of the European Union and the Structural Funds of the European Union for the general public and the promotion of the added value of EU participation in the co-funded Projects; Transparency: Ensuring transparency as far as access to the Funds is concerned. Equal opportunities and non discrimination: Ensure accessibility and as far as visibility implementation is concerned.

10 HELIX draft Communication plan Main and specific objectives; Communication target groups; Responsibilities

11 HELIX Communication activities and channels (1) Project website The Lead partner will organize development of a project web site, where general information about the project will be accommodated as well as all elaborated outputs. The website will have a language version on each of the partners languages, incl. in English. Each partner shall contribute to the updates of the website by: - Providing a regular information regarding the scheduled and conducted events, incl. relevant documents, press releases, photos; - Translating the website section` information; - Publication of general information about the project on its own website with a reference to the website of the project Indicator: Number of visitors:

12 HELIX Communication activities and channels (2) Social media channels The Lead partner will create a Facebook page, where information for the project and its outputs will be shared as well as videos and other publications that might be interesting for the target groups. All partners have to contribute to the popularization of the Facebook group as well as to the diversification of the content simply by `sharing` to and from the group.

13 HELIX Communication activities and channels (3) Media information campaign HELIX will commence and end with press sessions in each partner organization (first and final months). Media releases shall be distributed on a 3-month basis as well as upon finalization of each deliverable. Media sessions shall be inserted in all trainings and workshops. Indicators: - at least 12 media releases per country; - 1 initial press session and 1 final press session per partner organization - Media session inserted in each training and workshop

14 HELIX Communication activities and channels (4) National awareness raising events Organization of national awareness raising events in Varna,BG/LP1, Volos,GR/P2, Durres,AL/P3&P4, Skopje, FYROM/P4 with 30 ps each and final dissemination conference in Volos/GR with 50 ps, incl. partner representatives. Indicators: - 4 national awareness raising events, 30 pcs each; - 1 final dissemination conference 50 ps;

15 HELIX Communication activities and channels (5) Project Results brochure Each partner writes a section in their partner language. The publication will summarize the project achievements and the main outputs. It shall be used only for publicizing the project during large-scale meetings at business, education and policy-making level. An online version will be published on the website. Indicators: - Project results brochure in 6 languages; pcs printed per partner language; pcs printed in English; - Electronic version

16 HELIX Communication activities and channels (6) Project Results brochure Each partner writes a section in their partner language. The publication will summarize the project achievements and the main outputs. It shall be used only for publicizing the project during large-scale meetings at business, education and policy-making level. An online version will be published on the website. Indicators: - Project results brochure in 6 languages; pcs printed per language] - Electronic version

17 DISCUSSION What we can add and how to contribute to the achievement of the HELIX project and Communication plan`s objectives Thank you!