Certificate IV Business (BSB42015)

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1 1 Social Media Bootcamp Certificate IV Business (BSB42015) With added Social Media Marketing for Business

2 CERTIFICATE IV BUSINESS (BSB42015) The Certificate IV Business (BSB40215) qualification is being offered in conjunction with Sutherland Computer Training Pty Ltd - RTO ID The course features a unique mixed-mode delivery of online learning complemented by an optional two-day bootcamp experience. Monthly online chats are where you can brainstorm the latest social media strategies. The course is designed to offer flexible learning options in the latest social and digital media techniques to business professionals, job seekers and those wishing to change careers or upskill to stay ahead and move with the digital realm. Understand what social media can do for you - drive growth and increase revenue 2 Social Media Bootcamp

3 WHAT YOU WILL GAIN Successful completion of the online learning component and the bootcamp entitles you to a nationally recognised and fully accredited Certificate IV Business (BSB40215). Not only that, but you also leave the course with a fully customised social media and digital marketing strategy and templates that you can immediately implement to achieve your career or business goals. Will progress your career or take a new career path with confidence backed by your accredited training. You can present new capabilities to employers in the latest digital and social media technologies to put you ahead of colleagues and competitors. INNOVATE EXPERIENCE ACHIEVE Participants who will gain the most from this qualification: Professionals wishing to update their skills and present more capabilities to employers Job seekers looking for new direction in a growing sector School leavers wanting to start a career in the digital technologies Professionals that need to develop and apply a personal professional brand to their profile Organisations wanting to train staff SME businesses that need to generate new leads, develop online communities and keep-up-to-date Corporations wanting to integrate efficient and targeted social media communications strategies to complement existing marketing plans Not-for-profits and community organisations looking to create awareness and develop an online community Anyone who needs to stay current with the ever-evolving sphere of digital communications for any application You will be taken step-by-step through the social media marketing landscape and will learn how to: Promote and grow a business using free online tools Boost sales and sell products and services online Build strong online communities and generate leads Get feedback from these online communities to help refine and develop business ideas and developments Create an influential digital footprint and effectively market online Drive more traffic to your website and convert visitors to leads Brand, promote and grow employment or business opportunities Social Media Bootcamp 3

4 STRUCTURE Certificate IV Business (BSB40215) Participants are offered a flexible study environment to work through 10 online units. Each unit includes: workbooks video tutorials course work templates resources discussion groups In our state-of-the-art learning portal. Participants also have the opportunity to engage in live discussion with the SMM Educators once a month via online conference. The Social Media Mastery course is designed for those who see the potential of engaging with consumers to build a loyal business following or wish to further a career in digital communications. THE BOOTCAMP EXPERIENCE Two intensive days of social media marketing education, networking and brainstorming. is included in the full course fee or can be attended as an intensive introduction to the Certificate IV Business (BSB40215). We are very excited to open this up to those who wish to gain the most up to date social media marketing knowledge and strategies from the experts in a short intensive workshop. 4 Social Media Bootcamp

5 The majority of Australian businesses have begun the path to digital transformations, has yours? LOCATIONS Lisa and the team are fantastic personalities that really know their stuff. The skills you will learn will set you up to be an expert in the field of Social Media and have some fun along the way. Daniel O Carroll If you want to understand the power of Social Media and how to harness I highly recommend Lisa Harrison. Exceptional knowledge brilliantly delivered... Daniel Jocumsen Two bootcamps are held each year. For more details visit to download the course outline and enrollment information. Full course fee is $3,200. Payment Plans Available: Deposit of $500 then fortnightly instalments. Contact us for information on the payment plans (Ezi Debit fees apply. What is the investment? Images credit: G old Coast and Brisbane Images: Tourism Events Qld, Noosa image: Visit Sunshine Coast Social Media Bootcamp 5

6 ABOUT COURSE DEVELOPER AND HEAD TRAINER LISA HARRISON Lisa Harrison Author and Principal Trainer of Social Media Mastery. BCI, Hons, Dip TAE, Doctoral Candidate Lisa is a bona fide digital marketing expert. Lisa has been in marketing her entire career, having managed programs for Birch Carroll and Coyle Cinemas and the Qld RNA Show (Ekka). Lisa holds a Bachelor of Creative Industries from QUT and she is currently a candidate for Doctorate of Creative Industries, Digital Media Research Centre QUT. In 2012 Lisa wrote the Certificate Level IV Business course (BSB40215) with a focus on Digital & Social Media Marketing. This course has been delivered through organisations such as TAFE East Coast, AIM, ABTS and for the Queensland Government. The Certificate IV Business (BSB 40215) qualification is currently offered in a mixed-mode study option as a Social Media Bootcamp + online learning course at various locations around Australia. Lisa has won the Sunshine Coast Business Woman of the Year Award and was a Qld finalist in the Telstra Business Women s Awards. Today, Lisa works with organisations and individuals helping them to approach their digital marketing in a strategic and measurable manner to achieve optimum results. You can read more about Lisa on her website. Visit Lisa s website. 6 Social Media Bootcamp

7 COURSE CONTENT Importance of social media Social Media Networking tips communication skills to achieve outcomes, but may also apply to other individuals working in any industry. Rethinking marketing and the new sales funnel Types of social media /tools/users Personal Branding online have the skills and knowledge required to establish, maintain and improve client relationships, and to actively participate in online networks to support attainment of key business outcomes. SOCIAL MEDIA FUNDAMENTALS Part 1 BSBREL401 ESTABLISH NETWORKS outcomes, skills and knowledge required to establish, maintain, improve and to actively participate in networks to support attainment of key business outcomes. Gaining trust of your online network Resolve online conflict Writing business policies and guidelines for online use, for employees, consultants, public etc when talking about your brand Writing a digital marketing strategy SOCIAL MEDIA FUNDAMENTALS Part 2 BSBREL402 BUILD CLIENT RELATIONSHIPS AND BUSINESS NETWORKS This unit applies to individuals in a variety of roles who are required to establish, maintain and improve client relationships to facilitate organisational objectives. This unit primarily applies to marketing and sales professionals who depend on excellent interpersonal relationships and Identifying and using preferred client social networking sites, communication styles and methods Barriers to communication using social networking Strategies for online network loyalty, through maintaining ongoing relationships and communities using online tools Understanding the basics of Return on Investment for businesses using social media analytics Provide, seek and verify information within your online network Creating an online action plan Social Media Bootcamp 7

8 CREATE A SOCIAL MEDIA TOOLKIT BSBADM409 COORDINATE BUSINESS RESOURCES outcomes, skills and knowledge required to determine and analyse existing and required resources, their effective application and the accountability for their use. have the skills and knowledge required to ensure adequate resources are available to perform the work of the organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. Identify what exactly is required for the business in order for social media to be implemented and organisational goals achieved Effective use of available budget and resources Maintain quality of social media accounts in line with business objective Monitor, reporting and identify improvements of social media usage and brand reputation Maintain records of social media accounts SOCIAL CARE (SOCIAL MEDIA CUSTOMER SERVICE) BSBCUS403 IMPLEMENT CUSTOMER SERVICE STANDARDS outcomes, skills and knowledge required to contribute to quality customer service standards, and to support personnel to implement customer service standards and systems within the organisation. Operators undertaking this unit would have a detailed knowledge of, and experience in, customer service systems and procedures. have the skills and knowledge required to see that a customer service system and customer service standards are implemented. Develop, apply and monitor customer service standards using social media in accordance with organisation standards, policies and procedures Develop, refine and improve customer services standards, policies and procedures with the use of social media Identifying any negative feedback or customer service problems Co-ordinate within an organisation the delivery of services and products to ensure they effectively and efficiently meet agreed quality standards promised online to offline Plan and implement team and work activities to meet the businesses online networks, needs and expectations and smooth the transition from online connections to in person 8 Social Media Bootcamp

9 INTEGRATE WEBSITE WITH SOCIAL MEDIA BSBEBU401 REVIEW AND MAINTAIN A WEBSITE outcomes, skills and knowledge required to undertake data analysis, review website content and update and maintain a website. have the skills and knowledge required to recognise the relationship between web-sites and the core functions of an organisation. They also will have working knowledge and skills of performing basic updates to web site content. They may provide administrative support within an organisation or to other individuals who have been delegated this responsibility. Monitor, analyse, make and implement recommendations for changes to a website and its content to integrate social media Document procedures, protocols for ensuring the accuracy and authenticity of information Gather customer feedback on the usability, any faults or suggested improvements Make site changes in response to social media strategy and in accordance with organisational requirements and consideration of cost benefits AND WEBSITE MARKETING TO SUPPORT SOCIAL MEDIA ACTIVITIES BSBMKG412 CONDUCTING E-MARKETING COMMUNICATIONS E-COMMERCE outcomes, skills and knowledge required to prepare electronic advertisements for use in Internet, or facsimile marketing communications, and to evaluate their effectiveness in achieving marketing objectives. have the skills and knowledge required to use electronic communications and existing business websites to effectively convey marketing communications and achieve objectives. in accordance with marketing or e-marketing plans. Prepare electronic advertisements, including online tools, copy, design, position, size, sound, animation or graphics Ensuring advertisements meet the requirements of the organisational social media strategy and legal and ethical requirements Plan, develop and create an e-commerce website within organisational online marketing objectives (e-commerce) Develop measures, evaluate and implement changes for the effectiveness of an e-marketing campaign Social Media Bootcamp 9

10 SOCIAL MEDIA PROMOTIONS AND COMPETITIONS BSBMKG413 PROMOTE PRODUCTS AND SERVICES outcomes, skills and knowledge required to coordinate and review the promotion of an organisation s products and services. have the skills and knowledge required to promote products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others. Identify, assess, plan and schedule social media activities according to organisational objectives with an understanding of resources and budget Develop a social media action plan Collect, analyse, assess and report on the effectiveness of an online campaign INTEGRATING MARKETING ACTIVITIES WITH SOCIAL MEDIA BSBMKG414 UNDERTAKE MARKETING ACTIVITIES outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. It is a foundation unit that covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. have the skills and knowledge required to undertake a broader role in a small enterprise, or integrate as part of a marketing plan for a larger enterprise. Research and understand how social media applies to an organisation Identify and analyse the impact on the organisation s policies, procedures and marketing plan Identify the need for social media communictions while investigating previous marketing activities Identify outcomes expected from social media in accordance with business aims and objectives Undertake social networking activities within a job role, identify resources and responsibilities within the organisation for effective social media marketing activities Measure, record and review online activities against expected outcomes and prepare reports to communicate to relevant management 10 Social Media Bootcamp

11 CREATE A SOCIAL MEDIA MARKETING PLAN BSBADV507 DEVELOP A MEDIA PLAN outcomes, skills and knowledge required to interpret an advertising brief to develop a media plan within a given budget. have the skills and knowledge required to work within a direct marketing role who is responsible for planning media requirements for direct marketing campaigns or offers. Identifying target audience characteristics, analyse product market factors, creative requirements and merchandising requirements within legal and voluntary constraints Identify relevant online sites, evaluate and test new online tools, select appropriate online tools to fulfil marketing requirements within budget Understanding time restraints and creating a social media marketing schedule Determine appropriate measurements for the social media marketing schedule and continually modify plan in accordance with results obtained and organisational aims and objectives Create a social media marketing plan CORE UNIT FOR CERTIFICATE IV BUSINESS BSBWHS401 MONITOR A SAFE WORKPLACE (IMPLEMENT AND MONITOR WHS POLICIES, PROCEDURES AND PROGRAMS TO MEET LEGISLATIVE REQUIREMENTS) outcomes, skills and knowledge required to implement and monitor the organisation s occupational health and safety (OHS) policies, procedures and programs in the relevant work area to meet legislative requirements. have the skills and knowledge required to implement and monitor the organisation s OHS policies, procedures and programs in a work area. If students have completed this course at the same level previously, RPL may be applied for with proof of relevant qualifications. This core unit is compulsory training as part of the certificate IV in Business qualification offered via Sutherland Training. Apply your accredited training and get the confidence you need to achieve career progression. Social Media Bootcamp 11

12 Get excited about what the digital future holds for you and your business PATHWAYS This qualification is designed for individuals seeking a pathway into BSB50215 Diploma of Business or BSB52415 Diploma of Marketing and Communication or other Diploma qualifications. This course is also designed for those already involved in the communications and business sectors, that wish to upskill and build on existing knowledge. Careers include but not limited to: Social Media Manager Content Creator Digital Marketing Manager Communications Officer SME Business Development Officer For more information on careers in digital technolgy visit 12 Social Media Bootcamp

13 WHAT DOES THE COURSE FEE COVER? Assessment Discussion group Bootcamp tuition Light meals provided for the duration of the bootcamp (breakfast, lunch & dinners not included) On successfully completing the online modules and Bootcamp course you will receive your Qualification Certificate IV Business (BSB40215) from Sutherland Computer Training Pty Ltd - RTO ID You will have access to The Social Media Mastery Alumni Group on Facebook with real time updates, tips and ongoing support from Lisa Harrison and other Alumni To Enrol - Please complete the steps on the website. Bootcamp Travel & Accommodation The cost of accommodation is not included in the course fees. Participants are responsible for their own accommodation, travel requirements and expenses. Social Media Bootcamp 13

14 CONTACT US Social Media Mastery would love to hear from you, if you have questions or would like to discuss flexible options, please get in touch and connect with us on social: You can call us at or directly to socialmediabootcamp.net.au facebook.com/secretstosocialmediamastery instagram.com/social_media_mastery linkedin.com/company/secrets-to-social-media-mastery Partners THE FINE PRINT Refunds If the event is cancelled you will be entitled to a full refund of the course cost. Subject to applicable law there are no refunds for any other reasons but you can pass your enrolment to another person if you cannot start the course. If you start but can t complete for whatever reason, you will be provided with options to complete at another time and at another place. Certificate IV Business (BSB40215) participants are to complete the course in a maximum of 12 months from enrolment date (normal course time is 6 months). After this date there will be a charge of $150 per month until participant is deemed competent. It is estimated students will require approximately 10 hours study time per unit (100 total) and to complete assessments as per the course outline. See our Frequently Asked Questions Page for more information. 14 Social Media Bootcamp

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16 INNOVATE EXPERIENCE ACHIEVE 16 Social Media Bootcamp

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