Knowledge Networking Innovation for Sustainable Tourism Development in Europe

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1 Knowledge Networking Innovation for Sustainable Tourism Development in Europe Gordon Sillence Executive Director Ecotrans- DestiNet UN Type II Partnership Conference Presentation for the Cyprus EU Presidency Tourism and competitiveness: delivering results for growth, sustainable development and European citizens Cyprus Workers Confederation (SEK), Lefkosia, Cyprus November 2012

2 This presentation takes you though the outputs from the FAST-LAIN project (Further Action on Sustainable Tourism Learning Area Innovation Networks) The project was commissioned by DG Enterprise to define the concept for the forthcoming Virtual European Tourism Observatory and establish knowledge networking processes for developing more competitive and sustainable European tourism by creating systematic research to market innovation processes.

3 Measuring Competitive, Responsible and Sustainable Tourism in Europe the FAST-LAIN Project DestiNet FURTHER ACTION ON SUSTAINABLE TOURISM FAST-LAIN LEARNING AREA INNOVATION NETWORKS

4 the FAST-LAIN Project - Creating a tourism information framework, knowledge networking system and observatory concept Concept for a web-based European Tourism Observatory European Research Framework Design Expert Group Project Coordination Implementation of ICT tools for Stucturing Regional Research and Innovation Clusters Co-ordination of Clusters DestiNet Portal Organisation of Knowledge base Disemmination of Research Results Project Dissemination and Replication Thematic Research Expert consortium Regional Cluster Development Regional Clusters: France Germany Norway Portugal Spain Sweden Croatia

5 Vertical Observatory Knowledge networking Global 1. European Virtual Tourism Observatory Concept A Decentralised Knowledge Partnership linking Observation to Innovation across Europe Territorial & Thematic Knowledge & Innovation Communities Global Partnership for Sustainable Tourism European Eurostatt/DG Enterprise Observatory/ EESC Sustainable Development Observatory/EEA + National Regional 27 Member State Tourism KICs Regional Authority KICs Local Local Destination KICs Horizontal destination to destination knowledge networking

6 2. The Topic framework is based on the current challenges and opportunities tourism stakeholders face to become competitive and sustainable

7 3. Tourism Knowledge and Innovation Communities - A Guide to Multi-Stakeholder Tourism Knowledge Networking to Improve European Innovation, Competitiveness and Sustainability Tourism Knowledge and Innovation Communities (Tourism KICS) are the future of organising tourism sector knowledge development - this handbook will take you through the process of setting up a Tourism KIC to meet your needs

8 Tourism Knowledge & Innovation Communities Tourism Topics defined by the economic, environmental and socio-cultural challenges & opportunities facing tourism stakeholders Tourism Stakeholders facing the challenges by collaborating in research to marketplace innovation processes Tourism Knowledge & Innovation Communities - Handbook

9 Tourism Knowledge & Innovation Communities - Every European tourism stakeholder should belong to one! It is not only financial capital but also human capital that needs to be built up in the development of European investment in life-long training, education and knowledge development makes the difference in SME and destination performance (Life-long) Learning Needs are best met through the application of the Tourism Knowledge & Innovation Community concept. European tourism administrators, workforces and SMEs need to belong to either a Destination Knowledge & Innovation Community or a Topic Tourism Knowledge & Innovation Community: The Destination Knowledge & Innovation Community is defined geographically The Topic Knowledge & Innovation Community is defined by subject. Tourism KICs driven by an ICT based knowledge networking approach to empower individuals to make better decisions, and act competitively, sustainably and responsibly.

10 DestiNet an on-line tool to create Tourism Knowledge & Innovation Communities

11 DestiNet Mapping the World of Sustainable Tourism Development Tourism KIC development system including Sustainable Tourism Knowledge base, Best Practice Transfer System, Global Sustainable Tourism Market-Place and Observatory Management System.

12 A Destination Knowledge & Innovation Community Example La Palma Biosphere Reserve The DestiNet Toolkit has been developed in the FAST-LAIN project to meet the needs of destination administrators who wish to develop knowledge networkdriven innovation processes to improve their tourism offer. Here you can see how the Biosfera de la Palma (Spain) has used the Portal to set up a knolwdge & Innovation Community. The La Palma Destination Learning Area Cluster Tourism Knowledge & Innovation Communities - Handbook

13 A Destination Knowledge & Innovation Community Example La Palma Biosphere Reserve Spain: Consorcio Insular de la Reserva Mundial de la Biosfera La Palma: The Tourism La Palma Cluster Using the FAST-LAIN from research to market place approach, La Palma has: brought together many stakeholders and businesses from its 14 municipalities, and a comprehensive listing of information sources, publications, tools and events set up the La Palma Club as self committed platform for knowledge networking and exchange on the island and with stakeholders and other Spanish biosphere reserves that are part of the Biosphere Reserves Tourist product Club, identified good practice examples and mapped them on the DestiNet market place. La Palma now will continue and further strengthen their initiative and innovation processes through using DestiNet for local to global knowledge exchange, networking and collaboration for making tourism more competitive and sustainable.

14 4. Tourism Destination & Enterprise Innovation Stimulation Tool Framework to Overview, Design and Stimulate Destination & Micro/SME Innovation Processes 1 RESEARCH TO MARKET INNOVATION CYCLE PHASE A RESEARCH 2 Stakeholder Actions 3 DestiNet Tourism Knowledge & Innovation Community Support 4 Link to Case Study/ Implementation Process Documents B POLICY C PRODUCT/ DESTINATION DEVELOPMENT D PROMOTION/ MARKET ACCESS E MONITORING Target Users: Policy-makers, Destination Administrators, and Micro/SME Businesses with consultancy/guidance.

15 The TOURISM KIC Making Innovation Systematic - A Destination & Enterprise Innovation Stimulation Tool Framework to Overview, Design and Stimulate Destination & Micro/SME Innovation Processes Research to Market Innovation Cycle Phase The research to market place Innovation process is shaped in each of the following stages of business or destination development: A RESEARCH > B POLICY > C PRODUCT/DESTINATION DEVELOPMENT > D PROMOTION/MARKET ACCESS > E MONITORING > This knowledge cycle leads to a set of LEARNING OUTCOMES which stakeholders can then use to develop their tourism businesses or destinations, and also feed back into the Tourism Knowledge & Innovation Community market innovation cycle to produce continuous improvements in stakeholder activities, in part or as a whole. DestiNet Training, Education & Development Services

16 Who, Why & When Would You Use the Tool If you are a small business knowing issues of tourism sustainability, competitiveness and the cycle of the research to market innovation process will give you a rapid assessment of your current business situation, opportunities and potential new business leads, and bring you into the global tourism sustainability supply chain development process. If you are a policy-maker or administrator, running this tool as an exercise for yourself or as a team will give you a means of developing an evidence-based best practice destination and business innovation support programme. Consultants and academics can use the tool to assist clients or teach students to understand, design and implement their own business and destination innovation processes. DestiNet Training, Education & Development Services

17 How to Use this Tool RESEARCH TO MARKET INNOVATION CYCLE PHASE A RESEARCH B POLICY C PRODUCT / DESTINATION DEVELOPMENT D PROMOTION / MARKET ACCESS E MONITORING Understanding the Innovation Stimulation Tool A Quick Tour of the tool to see how it works can take 5-30mins. You can build a workshop of 2hrs to 1 day to use the tool with a team or with other stakeholders. If you wish to make full use of the tool and use it in conjunction with the on-line DestiNet contributor and administrator folder system, you might take several days or weeks to run through everything. This may best be done as a small project in its own right. DestiNet Training, Education & Development Services

18 How to Use this Tool RESEARCH TO MARKET INNOVATION CYCLE PHASE The tool links to the Portal information base itself and you to you documents you find interesting or create yourself to give you your own destination or SME strategy for innovation A RESEARCH B POLICY C PRODUCT / DESTINATION DEVELOPMENT D PROMOTION / MARKET ACCESS E MONITORING DestiNet Training, Education & Development Services

19 Using Innovation Stimulation Tool An Exercise to Overview, Design and Stimulate SME & Destination Innovation Processes 1. Research to Market Innovation Cycle Phase 2 Stakeholder Actions 3 DestiNet Tourism Knowledge & Innovation Community Support 4 Link to Case Study/ Implementation Process/ Documents From research to market-place making innovation systematic DestiNet Training, Education & Development Services

20 You can find the Innovation Stimulation Tool and the Tourism KIC workbook, and also access to the whole sustainable tourism knowledge base on DestiNet see the Developers Tool kit section

21 Summary The FAST-LAIN project has developed a tourism observatory concept for the Commission, alongside a series of tools to develop tourism sector competitiveness and sustainability through knowledge networking. A method to set up networks and clusters called tourism knowledge and innovation communities is the key output of the project. The DestiNet portal is an online tool kit for setting up these tourism knowledge networking processes, oriented to sustainable and responsible tourism development at the European level. There is a Tourism KIC Guidebook on the portal to take you through the tourism knowledge networking process. The innovation stimulation tool can be run as an informal or formal exercise to develop innovation in your destination or region. Use to make full use of these networking tools and where you will find more tools, news, market services and information.

22 A final tip - Access the DestiNet tourism knowledge base, find out what is best practice, then put your destination and sustainable businesses in the global market place

23 Further Information & Help This presentation is based on the toolkit elaborated in the manual Tourism Knowledge and Innovation Communities - A Guide to Multi- Stakeholder Tourism Knowledge Networking to Improve European Innovation, Competitiveness and Sustainability FAST-LAIN Project 2012 European Commission DG Enterprise CIP A copy of this handbook can be found at For further information please contact: Ecotrans DestiNet Training, Education & Development Services Gordon Sillence gordon.destinet@ecotrans.de DestiNet Training, Education & Development Services 23

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