City of La Palma Agenda Item No. 2

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1 City of La Palma Agenda Item No. 2 MEETING DATE: SEPTEMBER 9, 2013 TO: FROM: SUBMITTED BY: DEVELOPMENT COMMITTEE COMMUNITY DEVELOPMENT DIRECTOR SCOTT HUTTER, ASSOCIATE PLANNER AGENDA TITLE: A REQUEST FOR APPROVAL TO REVISE THE CENTERPOINTE LA PALMA PROJECT MASTER SIGN PLAN. PURPOSE: Davis Partners is seeking approval to revise the Project Sign Program for the properties located within the Centerpointe La Palma Mixed Use Business Campus. The 42-acre campus is identified on the City s Land Use and Zoning Map with the Zoning Designation of Multi-Use Business (B-1). The Applicant has submitted an addendum of four (4) sheets to be added onto the previously approved Project Sign Program (Attachment 2). This addendum before the Development Committee for consideration tonight is for three (3) new signs. BACKGROUND: The Development Committee approved the current Master Sign Plan on December 10, It replaced the Master Sign Plan approved on May 10, 2004, which replaced the original Master Sign Plan that was approved on February 18, The Community Development Director may approve revisions to a Master Sign Plan if the intent of the original approval is not affected. Revisions that would substantially deviate from the original approval shall require a new the approval by the Development Committee. The proposed signs for consideration tonight were not a part of previous approvals and therefore cannot be approved by the Director as a revision. Instead, the proposed three (3) new signs must be reviewed by the Development Committee and then added to the current Master Sign Plan as an addendum. In 2007, the Master Sign Plan took the signage at the Centerpointe Campus in a new direction with a more Executive and Professional look with the use of new construction designs and a black on silver color scheme. This addendum building upon that aesthetic with the proposed signage mimicking the overall look of what was approved and installed on-site in Centerpointe Master Sign Plan September 9, 2013 Page 1 of 4

2 SUMMARY: This addendum adds three signs to the Centerpointe Master Sign Plan with a focus on enhancing building and tenant identification for Centerpointe La Palma s big three office buildings located at 1, 4, and 6 Centerpointe Drive. Each building will have its own designated sign that will feature the building address prominently along with slats for three of major tenant. The proposed color and materials maintain the executive look adopted in 2007 for the Centerpointe Campus. The signs are designed to be free standing at 11 feet tall, 4 feet wide, and 8 inches deep. Sign construction is of an aluminum cabinet with white acrylic for tenants and brushed aluminum address numeral. ANALYSIS: As identified on the site plan (Sheet 0.0) the sign for 1 Centerpointe Drive is located in the lawn adjacent to Centerpointe Drive. The signs for 4 and 6 Centerpointe Drive are located in the courtyard between 4 and 6 Centerpointe Drive. All three signs are identical in dimensions, materials, and finishes which creates a consistency between the three multi-story glass buildings and the smaller directional signage throughout Centerpointe Campus. MASTER SIGN PLAN FINDINGS: This project requires an approval of a Master Sign Plan pursuant to Sections and of the Municipal Code; Section requires that all of the following conditions exist prior to approval: 1. Finding: The Master Sign Plan complies with the purpose of the Municipal Code, including any design guidelines. Facts in Support of Finding: The standards in the proposed addendum to the Centerpointe La Palma Project Sign Program ensure that the signs will be of a superior quality and permit creativity in a manner that provides clear direction for patrons to tenant in the office park. 2. Finding: The proposed signs will enhance the overall development and are in harmony with other signs included in the plan, with the structures they identify, and with surrounding development. Facts in Support of Finding: The proposed addendum to the Centerpointe La Palma Project Sign Program are consistent with the current signage approved and built under the Centerpointe Project Sign Program. The three proposed signs will clearly identify the most prominent structures at Centerpointe La Palma, the multi-story glass buildings at 1, 4, and 6 Centerpointe Drive. Visitors to Centerpointe Master Sign Plan September 9, 2013 Page 2 of 4

3 Centerpointe La Palma will more easily find their designations, be in the Department of Real Estate in 1 Centerpointe Drive; or CJ Food in 4 Centerpointe Drive; or a future national/international tenant who has yet to locate within La Palma. 3. Finding: The Master Sign Plan contains provisions to accommodate future revisions that may be required because of changes in use or tenants. Facts in Support of Finding: The proposed addendum to the Centerpointe Project Sign Program includes specific standards for placement, color, material, area, height, and sign copy for the three proposed signs to preserve consistency with all current and future signage. Revisions to a Master Sign Plan may be approved by the Community Development Director if the intent of the original approval is not affected. Revisions that would substantially deviate from the original approval shall require a new the approval by the review authority. There three signs were not a part of the current sign program and must be added which is why the item is before the Development Committee for a Public Meeting. 4. Finding: The Master Sign Plan complies with the standards of the Municipal Code, except that flexibility is allowed with regard to sign area, number, location, and/or height to the extent that the Mater Sign Plan will enhance the overall development, achieve superior quality design, and will more fully accomplish the purposes of the Municipal Code. Facts in Support of Finding: The proposed addendum to the Centerpointe La Palma Project Sign Program complies with the signage standards in the Municipal Code. Flexibility has been incorporated into the maximum height of the proposed signage to ensure scalability and visibility. ALTERNATIVES: Staff has identified the following options available to the community. They are: Option 1. Option 2. Option 3. Approve the addendum to the Centerpointe La Palma Project Sign Program. Approve the addendum to the Centerpointe La Palma Project Sign Program, subject to modifications. Continue the item and refer to staff for additional information. NOTIFICATION: None. Centerpointe Master Sign Plan September 9, 2013 Page 3 of 4

4 CONCLUSION: The purpose of the proposed Sign Program addendum is to create a high level of appearance and visibility for the premier office buildings 1, 4 and 6 Centerpointe Drive located within the Centerpointe La Palma Mixed Use Business Campus. The proposed signs would provide easy of navigation for patrons and employees to their point of destination at 1, 4, and 6 Centerpointe Drive. Furthermore, the inclusion of three tenants per proposed sign is anticipated to result in better impressions and accessibility for the offices tenants at 1, 4, and 6 Centerpointe Drive. The proposed addendum will result in significant reinvestment into the properties and continued modernization of Centerpointe La Palma Mixed Use Business Campus, which is consistent with La Palma s Economic Development Plan. FISCAL IMPACT: Davis Partners and the City have been working cooperatively to achieve economic development goals of the City of La Palma. Those goals include brining international companies such as CJ Foods and Tesoro to the City. Improvements to the Centerpointe La Palma Mixed Use Business Campus, such as the enhanced signage proposed for buildings 1, 4 and 6 Centerpointe Drive, represent a continued reinvestment by Davis Partners to ensure competiveness both nationally and internationally for corporate tenants. Better signage, landscaping, hardscaping, lobbies and facilities are intended to put the Centerpointe La Palma Mixed Use Business Campus on a competitive edge to compete for employers and employees and national recognition as the play to work from. RECOMMENDED ACTION: It is recommended that the Development Committee adopt a Resolution provided as Attachment 1 to this report, approving the addendum to the Centerpointe La Palma Project Sign Program that is provided as Exhibit A to the Resolution. Attachment: 1. Resolution Approving Addendum to Project Sign Program 2. Current Sign Program circa 2007 Centerpointe Master Sign Plan September 9, 2013 Page 4 of 4

5 RESOLUTION DC NO A RESOLUTION OF THE DEVELOPMENT COMMITTEE OF THE CITY OF LA PALMA APPROVING AN ADDENDUM TO THE CENTERPOINTE LA PALMA PROJECT SIGN PROGRAM WHEREAS, the proposed updated Centerpointe La Palma Project Sign Program is a request by Davis Partners for approval of an addendum to a Master Sign Plan at the Centerpointe La Palma Mixed Use Business Campus in the Multiple-Use Business (B-1) Zone; and WHEREAS, the City of La Palma wishes to protect and preserve the quality of the commercial and industrial areas of the City, as well as the quality of life throughout the City, through effective land use and planning; and WHEREAS, Sections and of the La Palma Municipal Code identify the requirements of a Master Sign Plan; and WHEREAS, on September 9, 2013, the Development Committee of the City of La Palma conducted a Public Meeting on the addendum to the Centerpointe La Palma Project Sign Program and considered testimony and evidence presented by the Applicant, the City staff, and other interested parties at the meeting held with respect thereto. NOW, THEREFORE, the Development Committee of the City of La Palma hereby resolves as follows: SECTION 1. The Development Committee hereby makes the following findings in accordance with Section of the La Palma City Code. A) The proposed addendum to the Centerpointe La Palma Project Sign Program complies with the Municipal Code, including any design guidelines. B) The proposed addendum to the Centerpointe La Palma Project Sign Program enhances the overall development and is in harmony with other signs included in the plan, with the building structures they identify, and with the surrounding development. C) The proposed addendum to the Centerpointe La Palma Project Sign Program contains provisions to accommodate future revisions that may be required because of changes in use or tenants. D) The proposed addendum to the Centerpointe La Palma Project Sign Program complies with the standards of the Municipal Code, except Page 1 of 3

6 that flexibility is allowed with regard to sign area, number, location, and/or height to the extent that the Master Sign Plan will enhance the overall development, achieve superior quality design, and will more fully accomplish the intent of the Municipal Code. E) The sizes of the signs in the proposed addendum to the Centerpointe La Palma Project Sign Program are in scale with the existing buildings on the property and constitute an unusual situation where sign heights can be increased without detracting from the visual appeal of the area. SECTION 2. The Development Committee hereby approves the addendum to the Centerpointe La Palma Project Sign Program, which is attached as Exhibit A to this resolution and incorporated herein by this reference, subject to minor changes or modifications that are deemed immaterial by the Community Development Director. PASSED, APPROVED, AND ADOPTED this 9th day of September ATTEST: Ismile Noorbaksh Chairperson Douglas D. Dumhart Community Development Director Page 2 of 3

7 STATE OF CALIFORNIA ) COUNTY OF ORANGE ) SS CITY OF LA PALMA ) I, DOUGLAS D. DUMHART, Community Development Director of the City of La Palma, HEREBY DO CERTIFY that the foregoing Resolution was adopted at a regular meeting of the Development Committee of the City of La Palma, held on the 9th day of September, AYES: NOES: COMMITTEE MEMBERS: COMMITTEE MEMBERS: Douglas D. Dumhart Community Development Director Page 3 of 3

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