Access Telefonica. (Making the right connections in the post-telefonica-digital era) May 27 th - 28 th Sales lead

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1 Sales lead Access Telefonica (Making the right connections in the post-telefonica-digital era) What? Workshop in Madrid including briefing session how to do business with Telefonica and one2one meetings with a selected group of decision makers from sectors within Telefonica Group. When? May 27 th and 28 th 2014 Where? Telefonica Headquarters Distrito C (in Madrid) May 27 th - 28 th 2014 Telefonica is present in 24 countries and employs over 120,000 people with consolidated revenues of 57,061 million and more than million customers as of December However, Telefonica is no longer simply a telecoms operator; it is constantly evolving and offers Irish technology companies new opportunities in sectors such as: Machine to Machine (M2M) Video and digital content e-health / m-health Financial Services Cloud Services e-learning Security, etc Following the last reorganisation of Telefonica Digital there are new business opportunities within the Madrid HQ to create links, build relationships and network with a group of key decision makers in the new Global divisions. Contact: Raúl Marigorta, Senior Marketing Advisor (Spain) raul.marigorta@enterprise-ireland.com Tel.: Enterprise Ireland is a semi-state organization of the Irish Government responsible for the development and growth of Irish enterprises and the promotion of trade world wide. Enterprise Ireland is hosting a networking event on the 28th of May. The participation fee for this event is 400 plus VAT (23%) per client company (max. 4 attendees per company) which includes; (in EI Madrid office, the 27 th ) Briefing session Advise selecting the contacts (the 28 th ) Presentation of the event one-to-one meetings with the preselected contacts in Telefonica networking lunch with all the Telefonica contacts and the Irish Ambassador to Spain in attendance. We look forward to seeing you in Madrid. The Enterprise Ireland Team

2 Telefonica overview Enterprise Ireland May 28th 2014

3 Telefonica in the context: Telefónica is one of the world leader integrated operator in the telecommunication sector, providing communication, information and entertainment solutions, with presence in Europe and Latin America. It operates in 24 countries and an average of 120,000 professionals. Consolidated revenues of 57,061 million euros and more than 323,1 million customer at December 2013 Telefónica has one of the most international profiles in the sector with more than 77% of its business outside Spain and a reference point in the Spanish and Portuguese speaking market. The Group stands in 6th position in the sector Telco worldwide in terms of market capitalisation the 1st as an European integrated operator and in 28th position in the Eurostoxx 50 ranking (December 31st 2013). Telefónica is a listed company. It has more than 1.5 million direct shareholders. Its capital traded on the continuous market on the Spanish Stock Exchanges (Madrid, Barcelona, Bilbao and Valencia) and on those of London, New York, Lima and Buenos Aires. In Latin America, Telefónica gives service to more than 221 million customers as of the end of December 2013 becoming the leader operator in Brazil, Argentina, Chile and Peru and has substantial operations in Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Puerto Rico, Uruguay and Venezuela. In Europe, on top of the Spanish operations, the Company has operating companies in the United Kingdom and Germany, providing services to more than million customers as of the end of December Telefónica has a regional and integrated management model. The key to company's structure lies in extending its client focus and leveraging scales. New 2014 organization: Telefónica has implemented a new organizational structure that has seen the break up of Telefonica Digital into a new group managed by the CCDO, that was approved on the 26th February 2014 Board meeting of the company, one that is completely focused on clients and incorporates this digital offering as the main focus for commercial policies. The structure gives greater visibility to local operations, bringing them closer to the corporate decision-making centre, simplifying the global structure and strengthening the transverse areas to improve flexibility and agility in decision makings. Within this framework, Telefónica has created the role of the Chief Commercial Digital Officer, who will be responsible for fostering revenue growth. On the cost side, the Company has strengthened the role of the Chief Global Resources Officer. Both Officers will report directly to the Chief Operating Officer (COO), as will the local business CEOs for Spain, Brazil, Germany and the United Kingdom, in addition to the Latin American Unit, now without Brazil. The new model integrates the activities carried out to date by Telefónica Digital, Telefónica Europe and Telefónica Latam into the Global Corporate Centre, thus simplifying the organization.

4 Telefónica also operates in China and Italy through shareholdings with China Unicom and Telecom Italia.

5 Other organizations/ companies in Telefonica group: 1. Global Services (old Verticals and Telefonica Digital) Financial Services M2M ehealth Content Delivery Network Cloud Big Data 2. Telefónica Global Solutions (TGS) Telefonica Global Solutions is the company that offers global services to multinational, wholesale and roaming companies within the Telefonica Group that includes: a. Multinationals Applications Central Cost Manager Central Services Cloud Computing Collaboration Desktop Services Managed Data Centre Services Managed Mobility Managed Security Managed Voice and Data Service Management Centre b. Wholesale (TIWS) Global Voice IP/Data Solutions Satellite Mobile world New Digital Services IT Solutions 3. Telefónica Security Engineering At Telefónica Security Engineering offers Integrated Security Technology to provide maximum efficiency, whatever the company needs in areas like Engineering and Consulting Electronic security Fire Protection Control centres Information security and fraud prevention Comprehensive maintenance 4. Eleven Paths

6 ElevenPaths, radical and disruptive innovation in security. Their main objective is the creation of security products that redefine how we deal with current and emerging threats. 5. Telefónica Learning Services Telefónica Learning Services (TLS) is a company within the Telefónica Group that specialises in offering comprehensive online learning solutions for Education and Training. We develop a wide range of elearning products and services aimed at our customers. 6. On the Spot Telefónica On The Spot Services is the Grupo Telefónica company specialised in instore media services, audiovisual services for businesses and implementing and managing digital advertising networks in 7 countries. 7. Telyco Telyco is a company of the Telefónica Group whose business is focused on distribution and sale of all products and services Movistar through three channels: Phone Shops, Direct Sales and Distribution Channel. 8. T. Soluciones de Informatica y Comunicaciones de España Telefónica Soluciones provides advanced computing and communications solutions to large customers and multinationals. Their mission is to provide computing and communications solutions, understanding the client's business and facilitating the success of the complex business. They are more than 1,000 professionals dedicated to the design, integration and management solutions 9. Telefónica Telecomunicaciones Públicas (TTP) (Former Cabitel) TTP is the unit of Telefónica of Spain that managed the telecommunications business for public use in Spain. Their main objective is to address the need of communication for every type of customers, for this reason in the streets of the cities, in small rural towns, in hospitals, in business parks, on public transport, at airports, in universities..., TTP should offer a solution tailored to each customer solution. In addition to the core business of managing public phone box, TTP are also experts in: Movistar Dealer Top-up prepaid mobile phones of all national and many international operators Exploiting Media Advertising Solutions for Public Health

7 10. Iberbanda 11. Acens Technologies The best of class wireless broadband internet access and phone line in Spain using WIMAX technology Iberbanda is now fully integrated within the Telefónica group and with over 1500 base stations throughout Spain its the only WIMAX company in Spain using licensed bandwidth. Acens is a provider of 'hosting', 'housing' and telecommunications solutions for business and a pioneer in the cloud market. Acens currently offers services as web hosting and domain registration, VPN solutions with 'outsourcing' of servers and applications, and output transits the internet. The company hosts thousands of servers and manage a flow of output over 2 Gigabits through a multi-operator backbone network with a presence in the Spanish Internet peering points. Acens also has two 'Data Centers' in Madrid and Barcelona, with over 6,000 square meters, and a team of over 180 professionals serving a client base of more than 100,000 companies. 12. Wayra 13. Tuenti Wayra is a Telefónica initiative whose main aim is to promote innovation and identify talent in the fields of Internet and new ICT. Already present in Argentina, Brazil, Chile, Colombia, Germany, Ireland, Mexico, Spain, the United Kingdom, Perú, Czech Republic and Venezuela, Wayra s calls for projects have received more than 20,000 applications. Its academies currently host more than 290 startups. Tuenti is a Spain-based, social networking service, that has been referred to as the "Spanish Facebook." The service was targeted at the Spanish market, but since 2012 is growing globally. Tuenti features many tools common to social-networking sites. It allows users to set up a profile, upload photos, link videos and connect with friends; recently a chat application has been added. Many other utilities, such as the ability to create events, are also offered. Unlike similar social networking sites which feature banner advertisements, Tuenti has opted out of these traditional forms of "noisy" and obstructive advertising.

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