SPONSORSHIP PROSPECTUS. Join us as we showcase the impact of design on the human experience.

Transcription

1 2018 SPONSORSHIP PROSPECTUS Join us as we showcase the impact of design on the human experience.

2 THE AMERICAN SOCIETY OF INTERIOR DESIGNERS (ASID) believes that design impacts lives. ASID serves the full community of the interior design profession and practice through the Society s programs, networks, and advocacy. 45,000 FACEBOOK LIKES 55,400 TWITTER FOLLOWERS 14,500 LINKEDIN FOLLOWERS INSTAGRAM 13,000 FOLLOWERS 25,000+ Members AGE OF MEMBERS 47 Professional Chapters 17% % Under Student Chapters 26% % % DISTRIBUTION OF DESIGN PRACTICE AREAS 644,000 Pageviews on asid.org/quarter 172,000 Visits to asid.org/quarter 10,000 Visits to the ASID education page in the past 30% Average open rate on digital communications $ $2.2 Million Advertising equivalency value of ASID news coverage in the past year 23% Healthcare/ Education/ Government 19% Hospitality/ Retail 15% Office/ Branded Environment 33% Residential 10% Multihousing $1,000,000 Financial contribution by ASID/ASID Foundation to research over the last five years ASID SPONSORSHIP PROSPECTUS 2

3 about our SPONSORSHIP OPPORTUNITIES OPPORTUNITIES AT A GLANCE THOUGHT LEADERSHIP Executive Engagement Hosted Influencer Meetings Hosted Roadshows Education Research Detailed descriptions of all opportunities can be found on pages ASID OFFERS A WIDE RANGE of sponsorship opportunities across a variety of platforms, programs, and initiatives, providing you with the ability to align your brand visibility, in person contact, marketing activities, and touch points with the ASID design community to best meet your needs. INDUSTRY DRIVERS PROFESSIONAL DEVELOPMENT Impact of Design Awards Material ConneXion ASID HQ Living Laboratory ASID Foundation Advocacy Students Emerging Professional/Mid-Career Principals, Partners, and Owners Special Events DIGITAL PROMOTION Website Advertising Promotion and Outreach Social Media Postings List Rentals Communication Toolkits BENEFITS Unique to each partner level or bundled package ASID SPONSORSHIP PROSPECTUS 4

4 SPONSORSHIP OPPORTUNITIES Add on to a bundled package or create your own THOUGHT LEADERSHIP IN PERSON ENGAGEMENT RESEARCH Hosted Influencer Meetings ASID Research National Board Meeting $25,000 Sponsored Research/Case Study $30,000 Chapter Support Team Meeting Collaborative Research Custom Diversity Council Meeting Collective Contribution Research $10,000+ Engagement Advisory Council Meeting State of the Industry Research Sponsor $20,000 Educators Council Meeting Sector Brief Sponsor $10,000 GPA Advisory Council Meeting Customized Industry Research $7,500 WELL Faculty Meeting Curated Focus Group $7,500 Hosted Roadshow Events Workshop: WELL Certification Prep Workshop: Succession Planning Thriving In Place Campaign Executive Consultation Research, Chapter Services, $1,000/hour Education, Students, GPA EDUCATION Online Learning/CEUs Curriculum Development: /module WELL Building Design Curriculum Development: Materiality /module Curriculum Development: /module Business and Leadership Development Curriculum Development: Diversity Curriculum Development: Circadian Lighting Chapter Learning Action Guide $1,000 Customized Survey Development $7,500 ASID Foundation Endowment Partnership $500,000+ Scholarship Partnership $10,000+ INDUSTRY DRIVERS STRATEGIC INITIATIVES Impact of Design Awards $50,000/year* Materials ConneXion Library $10,000 ASID Headquarters Living Laboratory ASID FOUNDATION ASIDF Impact Level Sponsorship $20,000 ASIDF Leadership Level Sponsorship $10,000 ASIDF Engagement Level Sponsorship $7,500 ASIDF Champion Level Sponsorship ASIDF Silent Auction Donation Custom PROFESSIONAL DEVELOPMENT STUDENT PROGRAMMING SCALE: ASID National Student Summit (co-located with Presidents Forum) Career Fair $1,500 EMERGING PROFESSIONAL/MID-CAREER The Leadership Experience: Presented by ASID Presidents Forum (co-located with SCALE) Ones To Watch PRINCIPALS, S AND OWNERS Platform: A Retreat For Design Visionaries AWARDS AND SPECIAL EVENTS Celebration: ASID Awards Gala $7,500 Student Portfolio Competition $7,500 Student Chapter Awards $7,500 $25,000/year* $50,000/year* DIGITAL PROMOTION ADVERTISING Website sponsor MARKETING AND OUTREACH Social Media Postings $2,000 (FB, Instagram, Twitter, LinkedIn) Student Communication Posting (Loop, Scoop, FB) $1,000 list rental Chapter Communication Toolkit Postal Mail list rental $2,500 Inclusion in Chapter Membership Mailing Student Chapter Kick-off Kit Job Board Posting $300 $25,000/quarter* Online Learning/non-CEU Partner Spotlight Webinar ADVOCACY ASID Advocacy Champion $20,000 ASID Advocacy Partner $10,000 Trade Shows and Industry Events Custom *This opportunity offers exclusivity ASID SPONSORSHIP PROSPECTUS 6

5 BUNDLED PACKAGES overview focus on high level strategic alignment PREMIER focus on event sponsorship & marketing STRATEGIC focus on marketing & brand awareness SUPPORTING focus on national brand alignment & engagement CORPORATE focus on unique connections & stand out presence OPPORTUNITIES THOUGHT LEADERSHIP $100,000 (value $180,000) $60,000 (value $100,000) $30,000 (value $50,000) /$7,750 with additional program partnership(s) Priced per opportunity IN PERSON ENGAGEMENT Hosted Influencer Meetings & Hosted Roadshow Events 1 meeting or event 1 meeting or event Executive Consultation 4 hours 2 hours 1 hour EDUCATION Online Learning/CEUs 1 listing 1 listing Online Learning/non-CEU 1 webinar 1 webinar 1 webinar RESEARCH ASID Research Team 3 opportunities 3 opportunities 1 opportunity INDUSTRY DRIVERS Strategic Initiatives 1 opportunity PROFESSIONAL DEVELOPMENT Conferences 2 conference sponsorships 1 conference sponsorship exhibit table at 15 tickets to 1 opportunity Awards Events 2 awards sponsorships 1 awards sponsorship 1 conference ASID National Events 1 opportunity DIGITAL PROMOTION Advertising 1 opportunity Marketing and Outreach 13 opportunities 9 opportunities 15 opportunities 2 opportunities BENEFITS Unique to each package 9 features 7 features 6 features 3 features 1 feature ASID SPONSORSHIP PROSPECTUS 8

6 PREMIER $100,000 (value $180,000) FOCUS ON: HIGH LEVEL STRATEGIC ALIGNMENT INCLUDED IN THE PREMIER PACKAGE: HIGH VISIBILITY NETWORKING OPPORTUNITIES RESEARCH & EDUCATION Your organization understands the importance of visibility and connection and wants to stand out with a prominent position in the design community. With the benefit of sector exclusivity, the Premier Partnership provides the highest level of overall engagement and includes Surya has benefitted greatly from our Premier Partnership with ASID. Over the last year, we ve raised our profile in the design industry and had the opportunity to engage with ASID members at large national events, like The Leadership Experience: Presented by ASID, and at smaller national meetings. We also had the pleasure of supporting the ASID efforts with a hosted CEU for the Design Viewpoint Series at High Point Spring Market in Our partnership with ASID has enabled us to more fully engage with interior designers. SATYA TIWARI, PRESIDENT, SURYA THOUGHT LEADERSHIP IN PERSON ENGAGEMENT CHOICE OF 1 MEETING OR EVENT: Hosted Influencer Meetings National Board Meeting Chapter Support Team Meeting Diversity Council Meeting Engagement Advisory Council Meeting Educators Council Meeting GPA Advisory Council Meeting WELL Faculty Meeting Hosted Roadshow Events Workshop: WELL Certification Prep Workshop: Succession Planning Thriving In Place Campaign 4 HOURS INCLUDED: Executive Consultation (Research, Chapter Services, Education, Students, GPA) EDUCATION PROFESSIONAL DEVELOPMENT EVENT SPONSORSHIP INCLUDES 2 PROFESSIONAL DEVELOPMENT EVENTS: SCALE: ASID National Student Summit/ Presidents Forum (co-located) The Leadership Experience: Presented by ASID INCLUDES CHOICE OF 2 AWARDS EVENTS: Student Portfolio Competition Celebration: ASID Awards Gala Student Chapter Awards DIGITAL PROMOTION MARKETING AND OUTREACH 3 INCLUDED: Social Media Posting (FB, Instagram, Twitter, LinkedIn) BENEFITS Product sector exclusivity Includes Annual Dues with unlimited membership slots Premier Partner Logo Account Manager Joint press release with wire distribution Ability to appoint IP Advisory Council Member (pending open position) Access to 2 additional list rentals (maximum 4x/yr) Dedicated landing page on ASID.org website 40% advertising discount in i+d, Website and Newsletters opportunities to connect with thought leaders, enjoy featured stage presence and in-person engagement at national events, support education and research initiatives, participate in marketing and outreach opportunities, and much more. 1 INCLUDED: Online Learning/CEUs Chapter Learning Action Guide 1 INCLUDED: Online Learning/non-CEU Partner Spotlight Webinar RESEARCH 3 INCLUDED: ASID Research State of the Industry Research Sponsor Customized Industry Research Curated Focus Group 2 OF EACH INCLUDED: list rental Postal Mail list rental Job Board Posting 1 OF EACH INCLUDED: Student Communication Posting (Loop, Scoop, FB) Chapter Communication Toolkit Inclusion in Chapter Membership Mailing Student Chapter Kick-off Kit ASID SPONSORSHIP PROSPECTUS 10

7 STRATEGIC $60,000 (value $100,000) FOCUS ON: EVENT SPONSORSHIP & MARKETING INCLUDED IN THE STRATEGIC PACKAGE: IN-PERSON EVENT SPONSORSHIP ONE-ON-ONE INTERACTION Making a personal connection with the design industry is important to your organization. The Strategic Partnership provides visibility with brand awareness via marketing, with an added focus on in-person event sponsorship and hosted executive engagement, allowing you to interact oneon-one with the interior design community. This package includes a strong marketing component, allowing you to further enhance communication with designers before and after you meet at events. ENHANCED MARKETING Wilsonart is proud of our alignment with ASID and has participated in a diverse set of events as a Strategic Partner, from supporting Celebration The ASID Awards Gala, an event that recognizes the best of the best in the design industry, to hosting an ASID National Board of Directors meeting, and several events in between. Wilsonart has substantially increased its outreach and brand recognition through our partnership with ASID. It s been a great opportunity for us. TERESA HUMPHREY, SPECIFICATION SALES MANAGER, WILSONART THOUGHT LEADERSHIP IN PERSON ENGAGEMENT CHOICE OF 1 MEETING OR EVENT: Hosted Influencer Meetings National Board Meeting Chapter Support Team Meeting Diversity Council Meeting Engagement Advisory Council Meeting Educators Council Meeting GPA Advisory Council Meeting WELL Faculty Meeting Hosted Roadshow Events Workshop: WELL Certification Prep Workshop: Succession Planning Thriving In Place Campaign 2 HOURS INCLUDED: Executive Consultation (Research, Chapter Services, Education, Students, GPA) EDUCATION 1 INCLUDED: Online Learning/CEUs Chapter Learning Action Guide 1 INCLUDED: Online Learning/non-CEU Partner Spotlight Webinar PROFESSIONAL DEVELOPMENT EVENT SPONSORSHIP CHOICE OF 1 PROFESSIONAL DEVELOPMENT EVENT: SCALE: ASID National Student Summit/ Presidents Forum (co-located) The Leadership Experience: Presented by ASID CHOICE OF 1 AWARDS EVENT: Student Portfolio Competition Celebration: ASID Awards Gala Student Chapter Awards DIGITAL PROMOTION MARKETING AND OUTREACH 2 OF EACH INCLUDED: Social Media Posting (FB, Instagram, Twitter, LinkedIn) list rental Postal Mail list rental Job Board Posting 1 OF EACH INCLUDED: Student Communication Posting (Loop, Scoop, FB) BENEFITS Ability to swap hosted meeting with a sponsored event Includes Annual Dues with 60 membership slots Strategic Partner Logo Account Manager Joint press release to the trade Access to 2 additional list rentals (maximum 4x/yr) 30% advertising discount in i+d, Website and Newsletters RESEARCH 3 INCLUDED: ASID Research Sector Brief Sponsor Customized Industry Research Curated Focus Group ASID SPONSORSHIP PROSPECTUS 12

8 SUPPORTING $30,000 (value $50,000) FOCUS ON: MARKETING & BRAND AWARENESS INCLUDED IN THE SUPPORTING PACKAGE: THOUGHT LEADERSHIP DIGITAL PROMOTION BENEFITS DIGITAL MARKETING BRAND EXPOSURE You want your brand to be top of mind in the design community. The Supporting Partnership is all about giving partners maximum exposure to ASID membership through a strong focus on marketing and brand awareness. Take Haiku was able to take advantage of sponsored outreach including s and a Spotlight Webinar with great ROI. Our partnership has helped to increase our brand recognition throughout the industry, and we are very happy to have partnered with ASID. JULIA MEADOR, DIRECTOR OF TRADE RELATIONS, HAIKU IN PERSON ENGAGEMENT 1 HOUR INCLUDED: Executive Consultation (Research, Chapter Services, Education, Students, GPA) EDUCATION 1 INCLUDED: Online Learning/non-CEU Partner Spotlight Webinar RESEARCH 1 INCLUDED: ASID Research Team Customized Industry Research MARKETING AND OUTREACH 4 INCLUDED: Social Media Posting (FB, Instagram, Twitter, LinkedIn) 3 INCLUDED: Student Communication Posting (Loop, Scoop, FB) 2 OF EACH INCLUDED: list rental Postal Mail list rental Job Board Posting 1 OF EACH INCLUDED: Chapter Communication Toolkit Inclusion in Chapter Membership Mailing Includes Annual Dues with 49 membership slots Supporting Partner Logo Account Manager Joint press release to the trade Access to 2 additional list rentals (maximum 4x/yr) 20% advertising discount in i+d, Website and Newsletters advantage of multiple opportunities to get your brand in front of ASID members. PROFESSIONAL DEVELOPMENT EXHIBIT TABLE CHOICE OF 1 EVENT: SCALE: ASID National Student Summit/ Presidents Forum (co-located) The Leadership Experience: Presented by ASID ASID SPONSORSHIP PROSPECTUS 14

9 CORPORATE /$7,750 with additional program partnership(s) OPPORTUNITIES Priced per opportunity FOCUS ON: NATIONAL BRAND ALIGNMENT & ENGAGEMENT FOCUS ON: UNIQUE CONNECTIONS & STAND OUT PRESENCE DIGITAL MARKETING All of the perks without a local component. Your organization wants to support the ASID belief that Design Impacts Lives on the national level. Corporate partners connect with the design industry through participation and engagement at the national level only. EVENT ATTENDANCE PROFESSIONAL DEVELOPMENT ATTENDEE TICKETS 15 TICKETS TO YOUR CHOICE OF ASID NATIONAL EVENTS: SCALE: ASID National Student Summit/Presidents Forum (co-located events) The Leadership Experience: Presented by ASID (5 tickets max) Celebration: ASID Awards Gala DIGITAL PROMOTION ADVERTISING 1 INCLUDED: Advertisement in digital ASID annual report MARKETING AND OUTREACH 2 INCLUDED: Social Media Postings (FB, Instagram, Twitter, LinkedIn) SPONSORSHIP PRODUCT SECTOR EXCLUSIVITY Own it. Become the exclusive sponsor of an ASID event or initiative and gain powerful alignment with a specific audience, program, or strategic initiative, as well as the ASID brand. These opportunities offer the privilege of sole exclusive event sponsorship or the ability to have product sector exclusivity. INDUSTRY DRIVERS STRATEGIC INITIATIVES Impact of Design Awards PROFESSIONAL DEVELOPMENT EMERGING PROFESSIONAL/MID-CAREER Ones To Watch PRINCIPALS, S AND OWNERS Platform: A Retreat For Design Visionaries DIGITAL PROMOTION BENEFITS Includes Annual Dues with unlimited membership slots without a local chapter experience Industry Partner Logo 40% advertising discount in i+d, Website and Newsletters ADVERTISING Website sponsor BENEFITS Exclusive event sponsorship Product sector exclusivity ASID SPONSORSHIP PROSPECTUS 16

10 THOUGHT LEADERSHIP Executive Engagement Hosted Influencer Meetings Hosted Roadshows Education Research WELL Faculty Meeting Opportunity to host a group of industry thought leaders from the interior design community at ASID Headquarters or the location of your choice. The meeting is attended by ASID National Staff as well as industry leaders selected and trained to conduct WELL Certification prep workshops. You ll have the opportunity to network with attendees and dedicated time to address the group on the topic of your choice. You may also host an optional dinner. Chapter Services Leadership Consultation Time $1,000/hr Opportunity to speak with members of the ASID Chapter Services leadership team to go into a deep dive on ASID Chapter structure and leadership to gain insights to help you and your sales reps better market to our communities across the country. Learn about membership size, geography, concentration of end market sectors, as well as culture and varied styles and personalities of VIPs. THOUGHT LEADERSHIP IN PERSON ENGAGEMENT Hosted Influencer Meetings National Board Meeting $25,000 Opportunity to host an ASID National Board Meeting at ASID Headquarters or the location of your choice. The meeting is attended by ASID National Board members, ASID CEO, and key members of the Executive Management team. The ASID National Board of Directors is the authority for the governance of the Society; their objective is to advise, govern, oversee, and set policy, and assist in the leadership of the Society. You ll have the opportunity to spend a half-day with the board to cover key questions and topics of your choice. Chapter Support Team Meeting Opportunity to host an ASID Chapter Support Team Meeting at ASID Headquarters or the location of your choice. The meeting is attended by the ASID Chapter Services team, one member of the ASID National Board and seven former Chapter Presidents whose role is to provide support and guidance to current chapter leadership on strategic planning, work plans, budgets, elections, and effective governance. You ll have the opportunity to network with attendee, and to address the team from the podium on the topic of your choice. You may also host an optional dinner. Diversity Council Meeting Opportunity to host an ASID newly formed Diversity Council Meeting at ASID Headquarters or the location of your choice. The meeting is attended by key members of ASID National Staff and key leaders within the Society whose role is to oversee and provide guidance on national level Diversity and Inclusion programs and initiatives. You ll have the opportunity to network with attendees and to address the council from the podium on the topic of your choice. You may also host an optional dinner. Engagement Advisory Council Meeting Opportunity to host an ASID Engagement Advisory Council at ASID Headquarters or the location of your choice. The meeting is attended by key members of ASID National Staff and key leaders within the Society whose role is to oversee and provide guidance on national level Education and Engagement programs and initiative. You ll have the opportunity to network with attendees, and to address the council from the podium on the topic of your choice. You may also host an optional dinner. Educators Council Meeting Opportunity to host the ASID Educators Council Meeting at ASID Headquarters or the location of your choice. This meeting is attended by key members of ASID National staff and leading interior design educators whose role is to provide guidance on national resources for interior design education. You ll have the opportunity to network with attendees, and to address the council from the podium on the topic of your choice. You may also host an optional dinner. GPA Advisory Committee Opportunity to host an ASID GPA Advisory Council at ASID Headquarters or the location of your choice. The meeting is attended by key members of ASID national staff and key leaders within the Society whose role is to oversee and provide guidance on government policy and advocacy efforts. You ll have the opportunity to network with attendees and to address the council from the podium on the topic of your choice. You may also host an optional dinner. Hosted Roadshow Events Workshop: WELL Certification Prep Opportunity to host a day long workshop focused on the new WELL Standard along with Certification prep in the location of your choice in a designated city. Host supplies the venue and catering for the event, receiving Supported by title sponsorship. ASID will provide speakers, event content, and CEU certification, as well as all marketing, promotion, and management of registration activity. Workshop: Succession Planning Opportunity to host a half day workshop geared towards firm owners and potential successors thinking about their future and the future leadership of their firm in the location of your choice in a designated city. Host supplies the venue and catering for the event, receiving Supported by title sponsorship. ASID will provide speakers, event content, and CEU certification, as well as all marketing promotion, and management of registration activity. Thriving In Place Campaign Opportunity to have Supported by title sponsorship as part of the ASID Thriving in Place campaign, with your logo and company brand aligned with this ASID driven initiative and incorporated into the Society s presence at events through branding, marketing, and outreach. Opportunity for additional engagement may be available per event. Executive Consultation Research and Knowledge Management Leadership Consultation Time $1,000/hr Opportunity to speak with members of the ASID Research leadership team to learn about industry trends and gain insights to help you and your sales reps better market your brand and offerings. Membership Leadership Consultation Time $1,000/hr Opportunity to speak with the ASID Member Services leadership team to learn about the different qualifications and needs of ASID membership categories including messaging and programs that resonate with each audience. Education Leadership Consultation Time $1,000/hr Opportunity to speak with members of the ASID Education team to learn about the continuing education (CEU). Develop an understanding of CEU requirements, and discover ways to select topics that will appeal to your audience. Determine objectives to create and submit your content for accreditation, along with the various platforms and channels available to reach the design community. Student Engagement Consultation Time $1,000/hr Opportunity to speak with members of the ASID Engagement team with a deep knowledge of students to learn ways to get your company, service, and/or product(s) in front of students. Learn how to deliver your message or create a unique, memorable in-person experience that will leave students wanting more. Communications and Marketing Leadership Consultation Time $1,000/hr Opportunity to speak with members of the ASID Marketing and Communications leadership team to learn about marketing and social media trends, as well as the best ways to maximize your engagement with designers across the various online channels available. Government and Public Affairs Leadership Consultation Time $1,000/hr Opportunity to speak with members of the ASID Government and Public Affairs leadership team to learn about trends within the legislature and how the latest issues can impact your business ASID SPONSORSHIP PROSPECTUS 18

11 THOUGHT LEADERSHIP EDUCATION Online Learning/CEUs Curriculum Development: WELL Building Design (5 Courses) $75,000 or per module Opportunity to fund the development of educational curriculum focused on WELL Building Design. Using the ASID experience of designing the world s first LEED and WELL Platinum-certified interior space as a case study, topics covered include the business case for WELL, the WELL-design process, post-occupancy research, lighting design, and biophila. This CEU driven content will be realized as five online training modules, hosted in the ASID Academy, with a 2-3 year shelf life. Partner will receive complimentary access to the course, along with recognition as course sponsor in all course marketing and promotion. Curriculum Development: Materiality (2 Courses) $30,000 or per module Opportunity to fund the development of educational curriculum focused on materiality, including FF&E. This CEU driven content will be realized as two online training modules, hosted in the ASID Academy, with a 2-3 year shelf life. Partner will receive complimentary access to the course, along with Supported by title sponsorship and exposure in all course marketing and promotion. Curriculum Development: Business and Leadership Development (2 Course) $30,000 or per module Opportunity to fund the development of educational curriculum focused on business and leadership development, including starting an effective design business and successful teambuilding. This CEU driven content will be realized as two online training modules, hosted in the ASID Academy, with a 2-3 year shelf life. Partner will receive complimentary access to the course, along with Supported by title sponsorship and exposure in all course marketing and promotion. Chapter Learning Action Guide $1,000 Opportunity to be featured as an approved education provider on the ASID Chapter Learning Action Guide, a speaker profile that will give you visibility as a content expert and will expose your CEU offering to the chapters as they plan local programs and events. Subject to approval. Online Learning/Non-CEU Partner Spotlight Webinar Opportunity to take the spotlight as the featured presenter during a 30-minute forum. This non-ceu event provides the ability to engage virtually with members from ASID design communities across all 47 Chapters. Content is your choice highlight new trends, announce product launches, introduce sales promotions, and more. ASID will set up, market, and promote the Spotlight, as well as manage the logistics, registration and facilitate the webinar. The session will be recorded, provided to all registrants and posted on the ASID YouTube channel. Sponsors will be provided the registration list (opt in). RESEARCH ASID Research Team Sponsored Research/Case Study $30,000 Ability to determine the scope and breadth of a research initiative conducted and managed solely by ASID. Sponsor will receive Supported by (Your Company) title sponsorship on the resulting documentation, and have their logo and company brand aligned with all in-person and digital marketing and promotion of any publication. Collaborative Research Custom Opportunity to collaborate with ASID on defining the scope and breadth of a research initiative, assisting in various elements of process as defined. Sponsor will receive Supported by title sponsorship on the resulting documentation, and have their logo and company brand aligned with all in-person and digital marketing and promotion of any publication, as well as exposure and visibility through joint speaking opportunities at industry programs, events, and conferences. Collective Contribution Research $10,000+ Opportunity to collaborate with a team of partners assembled by ASID to define the scope and breadth of a research initiative, assist in various elements of process as defined. Sponsor will be included in the Supported by title sponsorship on the resulting documentation, and have their logo and company brand aligned with all in-person and digital marketing and promotion of any publication, as well as exposure and visibility through speaking opportunities at industry programs, events, and conferences. State of the Industry Research Sponsor $20,000 Opportunity to have Supported by (Your Company) title sponsorship as part of the State of the Industry report title and have your logo and company brand aligned with all in-person and digital marketing and promotion of this annual economic research report. Sponsorship also includes a live 1-1 presentation briefing via webinar with report authors. Sector Brief Sponsor $10,000 Opportunity to have Supported by (Your Company) as part of the Sector Brief report title and have your logo and company brand aligned with all in-person and digital marketing and promotion of this economic research report detailing a specific market segment. Customized Industry Research $7,500 Ability to receive market data visualization report on 20 different economic elements, shown in the form of maps, tables, and bar charts using a data visualization software platform. Data includes the number of designers, firms, and growth per capita as well as specification dollars and sector activity by location. Curated Focus Group $7,500 Identification of 5-8 key members of specialty audience, and facilitation of a 1 hour virtual meeting on the topic of your choosing. Customized Survey Development $7,500 Opportunity to have ASID develop and deploy a research survey on your behalf, providing resulting data and analysis. Sponsor to provide guidance on content as well as optional survey completion incentive. ASID Foundation Endowment Partnership $500,000+ Opportunity to participate with ASID Foundation (ASIDF) to determine the scope and breadth of an annual research initiative with funding from an endowment contribution. ASIDF will market and promote the initiative as well as manage and oversee the program, which could include research, a scholarship, or special project. Partner branding will be associated with the endowment and programs in perpetuity. Scholarship Partnership $10,000+ Ability to contribute funds to define the requirements and establish a scholarship program, to include monetary award, program development, and oversight. ASIDF will solicit submissions as well as manage marketing and promotion of the program. Partner will participate in judging if desired, receive Supported by (Your Company) title sponsorship, and have their logo and company brand aligned with all in-person and digital marketing. THOUGHT LEADERSHIP ASID SPONSORSHIP PROSPECTUS 20

12 INDUSTRY DRIVERS Impact of Design Awards Material ConneXion ASID HQ Living Laboratory ASID Foundation Advocacy PROFESSIONAL DEVELOPMENT Students Emerging Professional/Mid-Career Principals, Partners, and Owners Special Events Strategic Initiatives Impact of Design Awards $50,000/Year* Support the Impact of Design Award Initiative that recognizes interior spaces which demonstrate the impact of design on the human experience, from evidence-based and human-centric design, to social responsibility, well-being, and sustainability. *This opportunity offers exclusivity. Materials ConneXion Library $10,000 Opportunity to have your brand associated with the ASID Material ConneXion Library. Sponsorship includes a feature board to showcase images of innovative finished products or installations with actual samples of materials used. These boards provide an immersive experience inside the ASID Material Connexion (ASID MCX) Library environment, at industry tradeshows, and online through the ASID website. ASID Headquarters Living Laboratory Opportunity to be recognized as a sponsor on the WELL + LEED Platinum ASID Headquarters project, with your logo and company brand included in all onsite signage, as well as all marketing, promotion, and outreach (print, digital, and in-person). Prerequisites, please inquire. ASID Foundation ASIDF Impact Level Sponsorship $20,000 ASIDF Leadership Level Sponsorship $10,000 Opportunity to participate in a Corporate Giving campaign benefiting the industry and promoting the Impact of Design. Leadership level sponsorship includes recognition as a partner on one ASIDF research project, as well as five tickets to the Celebration Awards Gala and the ASIDF reception. ASIDF Engagement Level Sponsorship $7,500 Opportunity to participate in a Corporate Giving campaign benefiting the industry and promoting the Impact of Design. Engagement level sponsorship includes recognition as a partner at one ASID event as well as four tickets to the ASIDF reception at the Celebration Awards Gala. ASIDF Champion Level Sponsorship Opportunity to participate in a Corporate Giving campaign benefiting the industry and promoting the Impact of Design. Champion level sponsorship includes recognition as a partner at one ASID event as well as two tickets to the ASIDF reception at Celebration Awards Gala. Advocacy ASID Advocacy Champion $20,000 Opportunity to have ASID advocate on a specific public policy issue impacting your company and the industry overall. Champion level sponsorship will also provide access to the ASID suite of government affairs resources that have a proven track record of securing public policy wins at the federal and state levels of government. Finally, sponsors will receive recognition as a champion sponsor at the ASID annual lobby day and advocacy leadership training in Washington, D.C. STUDENT PROGRAMMING SCALE: The ASID National Student Summit WHEN: February 23-25, 2018 WHERE: Los Angeles WHO: Approx 250 Interior design students, ASID student chapter leaders, and educators (Note: this event will be co-located with Presidents Forum) The ASID National Student Summit is the only student focused national program of its kind. Designed specifically for students to network and gain valuable professional development, attendees from across the U.S. will sharpen personal skills, network with peers and professionals, and gain industry knowledge. A la carte event sponsorship includes company attendance and participation, recognition, and brand awareness via event marketing and promotion, 10 scholarship registrations, a dedicated roundtable discussion, and a 10x10 exhibitor space in the Learning Lounge to display marketing materials and engage with attendees. Additional optional opportunities to promote your company, such as podium time to address the audience, recognition as welcome reception host, Keynote sponsorship with podium time, and expanded exhibit space in the Learning Lounge for an installation and augmented attendee engagement are available via add on and partnership packages. OPTIONAL ADDITIONAL EVENT OPPORTUNITIES Keynote Sponsor $10,000 Recognition as the Keynote sponsor comes with podium time to introduce the speaker Exhibitor table only Ability to have a 10x10 space in the Learning Lounge without event participation or sponsorship Career Fair $1,500 WHEN/WHERE: Hosted at SCALE: The ASID National Student Summit WHO: Interior design students and emerging professionals Students and recent graduates explore their next career steps at the ASID Career Fair where they connect with design professionals and industry representatives for one-on-one networking opportunities. Within 90 minutes, participants will engage in multiple ten minute conversations with reviewers to learn about the interior design profession, or to receive a resume or portfolio critique. Sponsorship opportunity includes company attendance and participation in the event, as well as table top exhibition space to display marketing materials and engage with attendees. Opportunity to participate in the Corporate Giving Expanded Exhibit Space with installation ASID Advocacy Partner campaign benefiting the industry and promoting the $10,000 (10x20) Impact of Design at the highest level. Impact level Opportunity to partner with ASID and help create Optional Excursion sponsorship includes participation in one ASIDF research advocacy strategies that focus on solving industry Devise and host an optional outing of your project, and recognition at The Leadership Experience, stakeholder public policy issues at the state and choice for attendees either before or after as well as table sponsorship and 10 tickets to the federal levels of government. Sponsors will receive the event (pending schedule availability). ASIDF Reception at the Celebration Awards Gala. recognition as a partner at the ASID annual lobby day 21 and advocacy leadership training in Washington, D.C ASID SPONSORSHIP PROSPECTUS 22

13 EMERGING PROFESSIONAL/MID-CAREER The Leadership Experience: Presented by ASID WHEN: July 19-21, 2018 WHERE: Washington, DC WHO: Approx. 500 Chapter Board members and Administrators, Emerging Professionals, Mid-Careerists Bringing together the largest audience of all ASID nationally hosted in-person events, The Leadership Experience: Presented by ASID welcomes 500+ members and other key influentials in the interior design community to provide strategic guidance, educational training and professional development. This newly enhanced leadership forum combines several of the previously heralded national programs and awards ceremonies, including the Chapter Leadership Conference and Administrators Forum, Design to Lead, and GoPRO, into a single showcase event focused on developing and honing necessary leadership skills and recognizing achievements in the field. The event covers professional development elements geared to Lead Yourself, Lead Your Team, Lead Your Firm, and Lead Your Chapter, and features inspirational speakers, discussions, interactive breaks and multiple business and social networking opportunities. This leadership event will also recognize the efforts of our members and volunteer leaders and provide you with an outstanding opportunity to engage with a national audience of designers, network, build relationships, and expose your company to a broad range of industry influencers. A la carte event sponsorship includes company attendance and participation of two company representatives, recognition and brand awareness via event marketing and promotion, and a 10x10 exhibitor space in the Learning Lounge to display marketing materials and engage with attendees. Additional optional opportunities to promote your company, such as podium time to address the audience, recognition as welcome reception host, Keynote sponsorship with podium time, and expanded exhibit space in the Learning Lounge for an installation and augmented attendee engagement are available via add on and partnership packages. OPTIONAL ADDITIONAL EVENT OPPORTUNITIES Keynote Sponsor $10,000 Recognition as the Keynote sponsor comes with podium time to introduce the speaker Exhibitor table only Ability to have a 10x10 space in the Learning Lounge without event participation or sponsorship Expanded Exhibit Space with installation (10x20) Roundtable Ability to host a dedicated roundtable discussion with 6-8 designers Optional Excursion Devise and host an optional outing of your choice for attendees either before or after the event (pending schedule availability). Presidents Forum WHEN: February 23-25, 2018 WHERE: Los Angeles WHO: Approx. 50 current Chapter Presidents and Chapter Support Team members (Note: this event will be co-located with SCALE: The ASID National Student Summit) Presidents Forum brings together all of the current chapter presidents for a mid-year touch base on strategic plans, as well as new and existing projects, programs, and initiatives from ASID headquarters. Join ASID in supporting chapter leaders and share your message with some of our most influential members within their respective design communities. A la carte event sponsorship includes attendance and participation, recognition as event sponsor, and tabletop exhibitor space to display company products or materials, as well as the ability to host a discussion forum. Opportunities to engage with this focused gathering of key members for networking and relationship building, such as podium time to address the audience, and recognition as the Welcome Reception host are available via partnership packages. OPTIONAL ADDITIONAL EVENT OPPORTUNITIES Keynote Sponsor $10,000 Recognition as the Keynote sponsor comes with podium time to introduce the speaker Exhibitor table only Ability to have a 10x10 space in the Learning Lounge without event participation or sponsorship Expanded Exhibit Space with installation (10x20) Roundtable Ability to host a dedicated roundtable discussion with 6-8 designers Optional Excursion Devise and host an optional outing of your choice for attendees either before or after the event (pending schedule availability). Ones to Watch $25,000/year* Ones to Watch recognizes rising leaders in the interior design industry who demonstrate exceptional leadership potential and a willingness to push the boundaries of the profession. Up to 20 award winners are recognized along with up to 8 scholars are selected within four unique categories: Design Excellence, Education Leadership, Manufacturing PRINCIPALS, S, AND OWNERS Platform: A Retreat for Design Visionaries $50,000/year* WHEN: September 2018 WHERE: TBD WHO: An intimate gathering of Principals, Partners and Owners Platform is an exciting new program launched by ASID in 2017 aimed at firm Principals, Partners, and Owners (PPOs) with the goal of bringing together practitioners who work in different market sectors to break down barriers and discuss the elements of design in terms of product, process, marketing, AWARDS AND SPECIAL EVENTS Celebration The ASID Awards Gala $7,500 WHEN: July 21, 2018 WHERE: Washington, DC WHO: Approx 400 ASID National and Chapter Leaders, ASID members and non-members, media Celebration The ASID Awards Gala brings together 400+ ASID members and non-members for an evening to honor and celebrate the best in design. The ASID National Awards represent the highest level of excellence in interior design and honor the people, projects, and products that have made a significant contribution to the interior design profession while exemplifying a commitment to enhancing quality of life and showcasing the impact of design. The Designer of Distinction, Design for Humanity, Design Innovation, and Nancy Vincent McClelland Merit awards are presented to the best of the best in the industry. The event also inducts the newly elected Class of ASID Fellows. Fellowship is bestowed on professional members who have made notable and outstanding contributions to the profession not only through their work but also through their demonstrated commitment to Leadership, and Volunteer Leadership, with emphasis placed on participants whose backgrounds are currently under-represented in management roles in the interior design industry, including women, members of racial and ethnic minority groups, LGBTQ, and persons with disabilities. Eligibility ranges from emerging professional to advanced designer with the goal of honoring individuals who are ready and eager to advance within the profession. *This opportunity offers exclusivity. business models, and other topics. To be held in an exclusive resort setting with health and wellness elements incorporated throughout, this event will embrace design influentials beyond our industry, and will facilitate thoughtful peer to peer conversations, both within and across sectors. This program introduces a new approach to sponsorship that includes a limited number of slots available for a multi-year commitment to this ongoing initiative, guaranteeing sector exclusivity, along with participation on the advisory committee planning the event program, and exclusive brand exposure attached to all marketing and promotion. *This opportunity offers exclusivity. ASID and to the interior design industry. A la carte sponsorship includes company attendance and participation, recognition and brand awareness via event marketing and promotion, and an ad in the event program. Sponsorship also includes table signage and a five ticket pack to invite attendees of your choice. Additional opportunities to promote your company, such as additional tickets, and having your logo displayed on the step and repeat are available via partnership packages. OPTIONAL ADDITIONAL EVENT OPPORTUNITIES Red Carpet Bar Sponsor There is a Red Carpet reception welcoming all Celebration event attendees that provides social networking prior to dinner seating and the formal start of the Awards program. Sponsorship opportunity is to have your company recognized as a sponsor, along with an identified specialty cocktail. (Limit 3) Additional Table Purchase (10 seats) $3,000 Tickets are required to attend this event. Sponsorship opportunity is to provide complimentary tickets for a table of 10 attendees of your choice to the event. PROFESSIONAL DEVELOPMENT ASID SPONSORSHIP PROSPECTUS 24

14 PROFESSIONAL DEVELOPMENT Student Chapter Awards $7,500 WHEN: Submissions open October 2017 December WHERE: Online submissions, Awards presented at SCALE: The ASID National Student Summit February 23-25, 2018 WHO: Interior design students Recognizing both the Individual Student Volunteer of the Year and the Chapter of the Year, these awards provide national recognition to those whose actions and efforts have made the most significant impact. Finalists receive a special discount and exclusive training at SCALE: The ASID National Student Summit. Sponsorship opportunity includes company attendance and participation in award ceremony at SCALE, brand awareness via event marketing and promotion and ability to be part of the jury process. Student Portfolio Competition $7,500 Trade Shows and Industry Events (Such as High Point, KBIS, HD Expo and NeoCon) Custom WHEN/WHERE: Multiple sector industry trade shows throughout the year. ASID partners with and supports industry tradeshows and conferences across the country. Industry events run the gamut of interior design specialties and practices. Your company could be aligned with and incorporated into the Society s presence at the shows through branding, marketing, and outreach. Opportunities include the ability to align with ASID programming at the event, provide educational content for consideration (content will be reviewed to meet educational criteria), and participate in ASID event activation. Additional opportunities include hosting a reception at the event and the ability to provide furniture for an ASID booth (this is on an as-needed basis). ADVERTISING Website Sponsor $25,000/quarter* Opportunity to have your logo prominently displayed on the homepage and in the footer of the newly launched ASID.org website and all 47 chapter DIGITAL PROMOTION Website Advertising Promotion and Outreach Social Media Postings List Rentals Communication Toolkits websites. Opportunity includes the ability to have a dedicated landing page with company description, images, links, and ongoing refreshed sponsored content that will also rotate onto the ASID.org home page. Reach stats will be provided. *This opportunity offers exclusivity. WHEN: Submissions open November 2017 January 2018, Awards announced at SCALE: The ASID National Student Summit February 23-25, 2018 WHERE: Online portfolio submissions, Awards presented at SCALE WHO: Interior design students The online exhibition provides design students with the opportunity to have their portfolio critiqued by an esteemed panel of judges who evaluate the submissions, provide feedback, and select finalists. Student portfolio finalists are invited to SCALE: The ASID National Student Summit to undergo a second review and in person interviews to establish winners. Participating students will build skill sets that help them with their careers and professional development, and winners of the competition are awarded prestigious internships. Sponsorship opportunity includes brand recognition and awareness via marketing and promotion, ability to engage directly with finalists in a discussion forum. MARKETING AND OUTREACH Social Media Posting (Facebook, Instagram, Twitter, LinkedIn) $2,000 Craft your content and have it posted on your choice of two ASID social media platforms, subject to ASID reservation schedule. Resulting exposure stats will be provided. Student Communication Posting $1,000 Share your messaging with the ASID Student community via your choice of media platforms, subject to ASID reservation schedule. Choices include the Student and EP dedicated Facebook page, The Loop, a monthly e-newsletter specifically dedicated to Student Leadership, and The Inside Scoop, a monthly, digital publication distributed to all student members. list rental Create your content and have it distributed to ASID membership via , subject to ASID reservation schedule. Open rates will be provided. Postal Mail list rental $2,500 Send your collateral and marketing materials to ASID members in the geographic region(s) of your choice. Chapter Membership Mailing Opportunity to provide a one page ad or to provide your marketing material for inclusion with ASID collateral distribution to all 47 chapters. Limited 2x/yr. Student Chapter Kickoff Kits Student Chapters across the country receive Student Chapter Kick-off Kits twice each year. The kits support the next generation of design leaders with valuable tools and information on how to manage a local chapter, host events, and recruit new members. Sponsorship opportunity includes company logo on the kit and brand awareness through its promotion to this key audience, as well as the ability to include approved marketing collateral inside the package that is distributed to over 200 student chapters each year. Chapter Communication Toolkit Opportunity to provide content such as product information, sales promotions, and featured company news for formatted distribution to all chapters for inclusion in their communication channels (limited 2x/qtr). Job Board Posting $300 Opportunity to post open positions within your company on the ASID job board where both members and non-members go to look for exciting job openings ASID SPONSORSHIP PROSPECTUS 26

15 CONNECT. ENGAGE. NETWORK. Imagine the possibilities. Take the next step. Olga Odeide VICE PRESIDENT, INDUSTRY SHIPS Lauren Stratton ASSOCIATE, INDUSTRY SHIPS asid.org th St. NW Suite 910 Washington, @ASID american-society-of-interior-designers asidvideo