SAVE ENERGY EARN REWARDS

Transcription

1 SAVE ENERGY EARN REWARDS T F E info@studentenergyproject.com W studentenergyproject.com A The Student Energy Project, The Maltings, East Tyndall St, Cardiff, CF24 5EZ

2 CONTENTS SECTION#1 SAVE ENERGY, EARN REWARDS 5 Project Summary 6 Key Numbers & Figures 7 Why Does TSEP Exist? 8 Some Basic Facts About Us 9 The Typical Student 10 What s In It For Me? 12 The 6 Steps of TSEP 13 The Points System 14 Working With TSEP 15 Student Reps 16 How It Works 17 Claiming Rewards 20 SECTION#2 THE ONLY RESOURCE DEDICATED TO STUDENTS, ENERGY & THE ENVIRONMENT 22 Student Access Via The Free Access Website 24 The Benefits 25 SECTION#3 CORPORATE OPPORTUNITIES FOR STUDENTS, ENERGY & SUSTAINABILITY EXPOSURE 26 Corporate Partner Opportunities & Rate Card 28 SECTION#4 REWARD PARTNERS & FREQUENTLY ASKED QUESTIONS 32 Reward Partners 34 What Will My Reward Look Like 35 Reward page Requirements 36 FAQ 37

3 SECTION #1 SAVE ENERGY EARN REWARDS

4 PROJECT SUMMARY The Student Energy Project (TSEP) is a new initiative by amber energy and ask4 designed to lower energy consumption in student accommodation. The project educates and inspires the student generation to lead a more sustainable life and to develop the right habits to take with them after leaving their accommodation. TSEP takes its inspiration from the typical student who wants to know what s in it for me?! when asked to lower their energy consumption. TSEP delivers on this question for the student, the building owner, and its stakeholders* Students receive reward points for every unit (kwh) of energy they don t use and can trade these reward points in using their own online portal. Building owners achieve greater control over their energy costs, greater visibility on where and how energy is being used reduced energy usage, and an improved relationship with their tenants. Stakeholders view the building and its owners as cutting edge, more profitable and greener. Sponsors increase student exposure and enhance their brand. Who are The Student Energy Project? TSEP delivers on this question for the student, the building owner, and its stakeholders* KEY NUMBERS & FEATURES We ve reinvested in to TSEP since we started to create an affordable, scalable product with some key features. You can now get more students involved in your project and sponsor opportunites to enhance your brand are also available. YEAR STUDENTS 1,500 8,000 50,000 SITES PRODUCTS Dashboard Dashboard Dashboard Some Rep Support Full Rep Training Full Rep Training (1 rep per site) Events Monthly Competition Monthly Competitions Auto-enrollment Client Access to Site Data Client Reports Client Access site by site League table across all residences Student involvement in project opportunities News and Blog outlet on relevant topics to TSEP Job opportunities Joint venture project between amber energy & Ask 4. amber energy are an award winning energy management company working with over 150 businesses in the UK including buildings housing over 35,000 students, Ask 4 deliver high speed broadband and VOIP services specifically to students. PRICE /STUDENT 10 Full Product Only 7-10 full and light product 4-10 site entry price for uni/ landlords Free access for students to get involved Sponsor opportunities Naming rights available *TSEP can also be delivered to compliment your existing CSR strategy. Incorporating your supported charities and allowing reward points to be pledged into charitable actions.

5 WHY DOES TSEP EXIST? SOME BASIC FACTS ABOUT US Students using excess levels of energy. High energy bills for the building owners. Buildings lacking a sense of community. Difficulty in communicating to the student population. Fair usage policies difficult to enforce. Language and demographic barriers. Making energy and sustainability issues interesting to students is difficult. Previous attempts with green schemes struggled to get buy- in. It s difficult to measure the success of energy reduction schemes. We need to do something for the environment to prevent further global warming issues. We need to reduce our carbon emissions. TSEP s officially launched in TSEP s mission is to provide students with a single access point for getting involved in energy, to reduce energy consumption in the student population and to support the UK in achieving it s carbon reduction targets by TSEP is designed around the typical student who wants to know what s in it for me when asked to lower their energy consumption. TSEP isn t about being green for the student- this is a positive knock-on effect of the project. However, press and media articles about the building owners may focus on being green when talking about the results of the project. TSEP is built on directly rewarding low energy consumption in student accommodation. TSEP provides an end-to-end solution for building owners looking to reduce their energy consumption without deploying their own rigorous control, administration, and individual billing mechanisms (the current alternative ). TSEP continually monitors energy consumption of building occupants (students) and engages these users with their consumption in a number of ways; a web portal and on-site energy managers. TSEP guides building users (students) on how to earn more rewards and how to avoid penalty charges for their energy consumption. TSEP offers control to building owners and a direct way to engage with its occupants.

6 T W studentenergyproject.com THE TYPICAL STUDENT TSEP define today s typical student as follows: Not green but understanding of a relationship between energy usage and the environment. Keen to fit in with peers and easily influenced by peer groups. Keen to participate in anything that is free, fun and/or makes uni-life more comfortable. Brand lovers who save for particular kit, clothing and food. Sociable sharers who are online with social networking and media. Looking to develop skills for post-uni life. Looking to build upon their CV and gain experiences for future employment. Intelligent earners preference to utilise online earning and earn from their room activities.

7 THE 6 STEPS OF TSEP STEP #1 Agree savings % for student rewards and base rate of kwh STEP #2 Hire TSEP Reps and train them WHAT S IN IT FOR ME? The Student Energy Project (TSEP) was developed to answer this question. It offers 2 ways to get involved. Firstly, TSEP on site provides rewards to students for reducing their energy consumption in subscribing sites. Where a site has subscribed to TSEP to incentivise its students to use less energy. Secondly, TSEP is the first free to sign up, single resource centre for students and energy; a hub for learning about issues surrounding the environment, developing knowledge and expertise in this area as well as having the opportunity to start a career in the energy industry. STEP #3 Launch the project. STEP #4 Project goes live. Students reduce their energy consumption STEP #5 Updates with site to review the project STEP #6 End of project. Final update to review savings and rewards issued 2

8 THE POINTS SYSTEM CHOOSE YOUR PORTIONS OF SAVINGS FOR STUDENTS 30% 50% 100% ADVISED USAGE Students will see on the website how much energy they are advised to use every day and how much they are actually using. For every kwh that they save below this advised amount they will earn a certain number of points WORKING WITH TSEP THE POINTS 1 = 1000 PTS TSEP on site offers the students a direct opportunity to become an energy rep. They will receive part time work experience to support their CV and additional rewards and benefits. Their role is to get students involved. They act as a corresponder and facilitator between the site owner and the project managers at TSEP and TSEP students. FOR EXAMPLE 30% of 1 kwh = 30 PTS

9 STUDENT REPS HOW IT WORKS #1 1 STUDENT REP PER SITE REGISTER ON OUR WEBSITE #2 Encourage students to reduce energy Inform students of rewards available to them Get students involved in energy. REDUCE ENERGY USAGE WHAT THEY WILL GET #3 TSEP Hoody Full Training Certificate of Training Additional Rewards Extra Incentives CV Experience TSEP REP RECRUITMENT TSEP Reps will be recruited as soon as students arrive at the accommodation. The role will be advertised via posters and leaflets displayed at the accommodation, social media posts and an direct to the students. Please let the TSEP team know if you have any ideas to further advertise the role to the students! CLAIM YOUR REWARD

10 HOW IT WORKS HOW IT WORKS REWARDS: NATIONAL BRANDS For TSEP on site clients Amber Energy assess the current usage at the site to agree on a baseline with the building owner. An individual baseline is then designed and designated to each room / room type. On sign up students elect their room. TESCO, TOPSHOP, TOPMAN, AMAZON, ITUNES, JOHN LEWIS, SPORTS DIRECT, DEBENHAMS, NEW LOOK, MISS SELFRIDE, M&S, STARBUCKS, MANKIND, BELLA ITALIA, PIZZA EXPRESS, ZIZZI, CAFE ROUGE, BURTON, OUTFIT, PLUS MANY MORE!! It s easy to log-in and the student will remain logged into the system on their devices for ease of use. The system will record their actual usage using the metering data and compare this against the target use. Achieving lower usage than the target will allow reward points to be earned. Once you have logged in you can see how many points you ve saved, you can view your energy use, and you can look at tips, rewards, competitions that are running, or you can become a rep. REWARDS: LOCAL COMPANIES THERE WILL BE A RANGE OF LOCAL BUSINESSES OFFERING REWARDS TO THE STUDENTS. THIS WILL PROMISE INCREASED BUSINESS FOR THE LOCAL COMPANIES AND ENCOUARGE STUDENTS TO SPEND THEIR POINTS IN THE LOCAL AREA.

11 CLAIMING REWARDS STUDENTS WILL BE SENT A REMINDER 6 WEEKS BEFORE THEIR MOVE OUT DATE WE WILL REMIND THEM TO CASH IN THEIR REWARD POINTS AND SELECT THE REWARDS OF THEIR CHOICE CLAIMING REWARDS Building Owner Options: Where users under- perform they receive a letter once each month telling them by how much they have gone over the fair- usage allowance on a pro- rata basis. Even where this isn t enforceable as a charge the letter alone can have an impact on behavior or switch the user on to the concept of achieving rewards for lowering their consumption instead. The Energy Team are there to support users in earning as many reward points as they can. THE TSEP TEAM WILL VERIFY THE POINTS, INVOICE THE BUILDING OWNER AND DISPATCH THE REWARD DIRECTLY TO THE STUDENTS Exclusive Competitions are held for TSEP on site customers to incentivise their students to get involved with the project, to enhance the brand of the site owner, and to reinforce the relationship between getting involved and/or reducing energy consumption and being rewarded.

12 SECTION #2 THE ONLY RESOURCE DEDICATED TO STUDENTS, ENERGY & THE ENVIRONMENT

13 STUDENT ACCESS VIA THE FREE TO SIGN UP/FREE ACCESS WEBSITE WHAT FREE ACCESS STUDENTS DON T GET THAT TSEP ON SITE STUDENTS GET. A specific dashboard relating to them/their site telling them about their energy usage and how they can use less energy. THE BENEFITS PROJECT BENEFITS BUILDING OWNER Control energy use Visibility of energy use CSR & Charity Support Brand strengthening Corporate image Stake- holder interest; engagement with student audience Reduce carbon emissions Support the environment Any of the features of the dashboard area. On site client specific competitons. On site support from energy reps. Ability to get involved/get a job as a rep. Access to site specific campaigns/games. WHAT DO FREE ACCESS STUDENTS GET FROM THE WEBSITE? I. Access to general national campaigns and sponsor offers. II. Information on careers and opportunities in energy. III. Blogs and news relating to student energy. IV. Opportunities to attend events arranged by TSEP that are free for students to attend around the UK. V. Ability to enter teams into UK competitons. VI. Ability to enter ideas into UK competitons. PROJECT BENEFITS STUDENT Understand how to exhibit smarter environmental behaviours Enhance CV & learn new skills Start a career in energy Earn rewards Have fun Meet people and make friends Building new skill set and enhancing their CV by partaking in sustainability projects available to the students VII. Access to video content on energy. VIII. Access to national games. IX. Access to job advertisements. PROJECT BENEFITS SPONSORS Offer your product directly to students as a reward. Receive income from students choosing your product. Brand enhancement. CSR. Link your brand to a strong ethical mission. Brand exposure. Measurable student campaigns. *Accessible to any student including TSEP on site students.

14 SECTION #3 YOUR NAME CORPORATE OPPORTUNITIES FOR STUDENT, ENERGY & SUSTAINABILITY EXPOSURE

15 CORPORATE PARTNER OPPORTUNITIES & RATE CARD YOUR NAME TSEP are actively seeking appropriate corporate partners looking to enter the student market or to enhance their brand. Please look overpage for opportunities that currently exist HEADLINE SPONSOR Rename the project to the <YOUR COMPANY> student energy project : Bespoke GOLD SPONSOR Sponsor a page area and have exclusivity over competition income. I.e. all competitions have prizes purchased from your company; TIPS, COMPETITION areas. 15,000-25,000 per annum. SILVER SPONSOR Rep Sponsorship: So all reps carry your logo or become <YOUR COMPANY> Reps. 7,500 to 15,000 per annum. BRONZE SPONSOR Shared sponsorship: Non exclusive partner advertising a feature on the site. 1 of 8 in ,000 per annum guide.

16 HEADLINE SPONSOR SILVER SPONSOR YOUR NAME YOUR NAME GOLD SPONSOR BRONZE SPONSOR Varsity Fixie Bike THE TSEP QUIZ GAME IS BLASTING OFF! WHY SHOULD YOU COME ALONG? FREE FOOD AND DRINK TRY OUT THE QUIZ FOR YOURSELF NOW AND CONTINUE THE FUN AT HOME ON NOVEMBER 30 TH, WE WILL ANNOUNCE THE TOP SCORER & THE WINNER OF THE BIKE! FIND OUT ABOUT HOW YOU CAN EARN GREAT GIFTS WITH THE STUDENT ENERGY PROJECT, HAVE A GO AT THE TSEP GAME, A GREAT CHANCE TO MEET NEW PEOPLE AND... you could win a brand new bike! WHEN >

17 SECTION #4 REWARD PARTNERS & FREQUENTLY ASKED QUESTIONS

18 YOUR NAME REWARD PARTNERS WHAT WILL MY REWARD PAGE LOOK LIKE? We are looking for companies to team up with TSEP to offer their products/services as a reward for students to claim. TSEP will purchase the rewards using a percentage of the savings that the students have conserved through cutting back on their energy usage. The less we are able to pay for the products/services, the more students will be able to claim their rewards. YOUR NAME What s in it for me? Reward partners will receive fully funded advertising on our website. The companies branding and logos will appear on our website along with having a page dedicated to the company. You will also feature in our monthly newsletters that will be sent out to all students. Finally, this project also gives you the ability to add to your green credentials, as the scheme will be helping to conserve energy all over the UK. When would rewards be purchased? Students will be able to cash in their rewards each month. Once the rewards have been claimed, we will then purchase the amount of rewards needed from each partner. How will students receive their rewards? A code or print off voucher could be created for the student to receive online when they claim a reward, or the product/gift card could be sent to us that we could then send on. Website - Note* This is a landing page. The official website launches soon. Explain the point system. For every 1,000 points saved through conserving energy, 1 will be earned towards a reward. What will feature on my reward page? Each reward page will have an image gallery, company information, information on what reward is on offer to the students and how to claim, links to social media/website and a space for a video.

19 REWARD PAGE REQUIREMENTS TITLE Company s logo 256 px X 203 px YOUR NAME IMAGES High quality company images 1920 px X 400 px COMPANY INFORMATION Information about the company, who they are, what they do etc. REWARD OFFER Information of the offer available for students once they have claimed enough points. RRP RRP of the offer available to students. VIDEO Companies video/promotional video from YouTube/Vimeo that will be embedded onto the page FAQ SOCIAL MEDIA Links to social media sites: Facebook Twitter YouTube Instagram WHO ARE AMBER ENERGY? amber energy is an award winning energy management company working with over 150 businesses in the UK, including buildings that house over 35,000 students. It is our goal to help businesses lower the amount of energy that they use, therefore saving them money. WHAT IS THE STUDENT ENERGY PROJECT (TSEP)? The aim of this project is to encourage students to lower the amount of energy they use in their accommodation in return for rewards. Students can track their usage online via their own profile page when TSEP on site is elected. The more energy they save, the more points they earn, which will then be converted into rewards. WHY HAVE WE LAUNCHED THE PROJECT? To lower energy use, create awareness of energy and issues surrounding sustainability. To become the central single place where students are engaged in topics surrounding sustainability with the prospects of expanding their professional experience; developing general interests; gaining information and taking part in competitions. WHEN DOES THE PROJECT LAUNCH? September each year for the new intake of students.

20 T F E info@studentenergyproject.com W studentenergyproject.com A The Student Energy Project, The Maltings, East tyndall St, Cardiff, CF245EZ