Community Builders Webinar Series

Transcription

1 Community Builders Webinar Series Wednesday, April 19, 2017 The Place Value Economy: Growing your economy with economic gardening Chris Gibbons Founder, National Center for Economic Gardening Mike Lambert Manager, Wyoming SBDC Network s Market Research Center Community Builders: web: contact:

2 THE PLACE VALUE ECONOMY WEBINAR SERIES: Growing your economy with economic gardening Creating systems and spaces for local entrepreneurship Makers, co-working, and incubator spaces Placemaking through targeted public investment The role of outdoor recreation in creating great places. Watch now: communitybuilders.org/howwe-help/webinars/ Place Value Report:

3 Grow Your Own: Economic Gardening

4 BACK STORY Conceived in Leadville, CO 25 years in Littleton, Colorado NCEG set up Joined forces with Edward Lowe Foundation for training and certification Edward Lowe Foundation copyright

5 Most jobs are created locally

6 STAGE 2 OUTSIZED ROLE IN JOBS

7 WHY STAGE 2 COMPANIES? employees $1-50 million sales Proof of market, proof of management 10% of businesses, 40% of jobs Facing different issues Not survival How to handle growth Edward Lowe Foundation copyright

8 WHAT MAKES EG DIFFERENT? The types of companies we target Stage II The types of issues we address Strategic The types of tools we use Corporate level The underlying concepts we use New sciences C

9 THE CEO EXPERIENCE CEO contacted by local ED agency to determine interest Receives information about the Program Applies to program

10 DISCOVERY CALL With team leader only Background on person History of the company Company issues Written up by team leader Sent to entire team

11 TEAM CALL Specialists ask clarifying questions Clarify unknown terms Current publications, marketing Opportunity to change issues Assignment of tasks

12 CHECK IN / CLOSE OUT CALLS Specialists check in after work posted Team Leader mid-course correction Close Out call / survey Satisfaction with products and people Follow up survey Program Administrator end of year survey

13 DATABASE RESEARCH Commercial databases Market dynamics Competitor intelligence Company information Industry trends Custom research

14 GEOGRAPHIC INFORMATION SYSTEMS

15 DIGITAL MARKETING Search engine optimization Best Keywords Google AdWords Social media Linked In Competitor sites

16 OUTCOMES Kansas 13% v. 2% jobs 16% v. 2% revenues Florida 3,545 jobs $18 million tax revenues $6.74 for $1 Minnesota 26% jobs 19% revenue Michigan 60 companies, 289 FTE / 5 jobs per engagement Rochester 20 companies, 117 jobs, $1,700/job

17 WHY SHOULD WE TRY IT? It produces jobs at an accelerated rate Cost effective Fills a gap in ED portfolio One of oldest, best tested Lots of help available 17

18 SECONDARY BENEFITS Local companies tend to participate in the community Tend to have greater loyalty to communities Helping local companies generates good press 18

19 Factors to Consider in Starting a Program How big is stage 2 base Regional cooperation Commitment to entrepreneurs as part of ED budget Champions (intellectual and political) Partners Recommending qualified companies Assist with implementation Edward Lowe Foundation copyright

20 Check list for Starting a Program Leadership team of political and intellectual champions Talk with others running a program Get training in EG principles Organize the partners who would benefit from local growth Secure a pilot and a long term budget Hire specialists and acquire tools (databases, GIS, digital marketing Market the program, find / vet / enroll the companies Line up partners to help with implementation Edward Lowe Foundation copyrigh 20

21 QUESTIONS? Chris Gibbons, Founder National Center for Economic Gardening Edward Lowe Foundation copyright

22 Community Builders Webinar Series Website: Contact: Chris Gibbons Mike Lambert Newsletter signup for upcoming webinars: communitybuilders.org/contact American Planning Association event #