WEBSITE FOR COMMUNITY-BASED CROWDFUNDING

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1 #1 WEBSITE FOR COMMUNITY-BASED CROWDFUNDING The Little Guide for Big Projects

2 CROWDFUNDING WITH BULB IN TOWN Finance your project by rallying the members of your community MUCH MORE THAN A SIMPLE FINANCIAL TOOL Quickly raise funds to finance all or part of your project. Boost your public image by engaging in an innovative and collective initiative. Rally a community of ambassadors together for your project. A UNIQUE FOCUS: LOCALNESS At Bulb in Town, we help local entrepreneurs finance their projects by bringing together the members of their own communities. With this system, everyone wins: project owners, who can expand their business and better serve their community; contributors, who receive rewards or partial ownership in local businesses; and the community itself, which is revitalized. CONSIDER THIS A successful crowdfunding campaign can pave the way to future bank funding by providing proof of the project s profitability and potential, assuring your first clients, and showing your personal drive!

3 A PROVEN CONCEPT 75% CAMPAIGN SUCCESS RATE Hundreds of projects financed and jobs created. As of May Projects financed 4.8 million Euros collected 53 Local partners 45,000 Contributors and investors 290 Press mentions and articles 18 Team members THE BULB IN TOWN ADVANTAGE: PERSONALIZED SUPPORT A dedicated coach and communication expert Numerous helpful tools at your disposal Guidance for your project page design Weekly progress meetings throughout the campaign Available Monday through Friday to answer all your questions Weekly planning guide for your communication campaign templates Social media and press tips and tricks Flyer templates

4 2 TYPES OF FINANCING AVAILABLE Entrepreneurs, associations, community groups, raise anywhere from $1,000 to $1,000,000 in exchange for unique rewards. CAPITAL-BASED INVESTMENT Entrepreneurs raise anywhere from $30,000 to $1,000,000 by offering partial ownership of your company. 45 days - average campaign length $4, average collected days - average campaign length $475,000 average collected We analyze your project within 24 hours and pre-approve it if it meets our criteria. Your project coach assists you with the creation of your project page as well as the designation of attractive, original rewards via phone meetings. You bring together your networks and the members of your community with the help of your coach and the tools we provide. Funds are released to your account within one week of campaign completion. Your project coach continues to help as you disburse rewards to your contributors. Our selection committee analyzes the viability of your project within 72 hours. Our analysts draft all the necessary documents for a fundraising campaign and create your project page for you. Bulb in Town helps you contact new investors and walks them through the subscription process. Bulb in Town takes care of the legal and administrative formalities (closing and terms of investment).

5 RECIPE FOR A SUCCESSFUL CAMPAIGN INGREDIENTS: STEPS: 3 hefty ladles of motivation 1 entire packet of communication 1 compelling story 1/2 dozen attractive visuals 5 to 10 original and mouthwatering reward offers Several robust networks 1) CAMPAIGN PREPARATION After honing in on your motivation, start your campaign prep by stirring your compelling story and incorporating attractive visuals. Choose fresh ones that bring vibrant color to your compaign. Once ready, chop your offers into mouthwatering rewards for your reward-based project or into attractive appetizers for your capital project, according to taste. Important: Before proceeding to the next step, preheat your networks to a low simmer by notifying them of your campaign s imminent arrival. 2) THE CAMPAIGN Once the project page is finished, you are ready to launch the campaign. Bring the mix to maximum heat and stir your networks thoroughly throughout the cooking process, regularly and generously mixing in communication in all its possible forms (social media, local press, flyers in your neighborhood...). Once the campaign approaches its end, pour in all the communication you have left and vigorously whisk your networks. 3) END OF COMPAIGN If you have followed all the previous steps precisely, your campaign should have risen well. If you have more dough than planned, don t hesitate to fill several complementary molds. While the campaign is still warm, call all your contributors to thank them and invite them to taste your wonderful success!

6 SMALL BUSINESS OWNERS, ARTISANS, FARMERS, MANUFACTURERS, AND CIVIC GROUPS ALIKE all have found success with Bulb in Town. Here s what they have to say: LA BOUCHERIE DU VILLAGE ( THE VILLAGE BUTCHER SHOP ) BARCELONE-DU-GERS, FRANCE 13,663 collected = $15, contributors "A true community was created around my project. Within only 4 months after launch, I hired 7 employees and met my business goals for the year. Now, the store is never empty!" ASSOCIATION CAFÉ CANTINE VILLENEUVE-SUR-LOT, FRANCE 6,075 collected = $6, contributors "Our coach contacted us regularly to follow-up with the campaign and to give us essential advice. The team was always available! WAVE SURF CAFÉ BORDEAUX, FRANCE 18,480 collected = $20, contributors "Our choice to use Bulb in Town was motivated by their focus on local projects - we really wanted to garner support from those living here in Bordeaux. Bulb in Town knows small businesses extremely well and adapts perfecly to their needs." CAPITAL-BASED BISCUITERIE JEANNETTE ( JEANNETTE S COOKIE FACTORY ) CAEN, FRANCE 101,436 collected = $114, ,080 raised = $381,175 2,084 contributors investors "First it was Caen, then the people of Normandy, and pretty soon all of France came together to make our project possible!"

7 A TEAM THAT S LOCO ABOUT LOCALNESS Alexandre Laing is the son of restaurant owners, and that s how he came up with the idea of local crowdfunding: This subject has intrigued me for a long time, having been raised with an emphasis on local sustainability. While at school at the ESCP school of commerce in Paris, Alex met Stéphane Vromman. As the son of an agricultural entrepreneur, Stéphane grew up with an understanding of the unique challenges faced by rural initiatives and of the importance of local enterprise. Together, they created Bulb in Town in 2012, which quickly racked up a multitude of prizes, including the prestigious Innovation Scholarship Prize from the city of Paris. A team of 18 committed and extremely motivated people is by your side to make your campaign a success! Among them you ll find experts in communication, web-marketing, financial analysis, investor relations and, of course, geniuses in design and information systems. CONTACT US : usa@bulbintown.com

8 HOW DO I GET STARTED? 1) Visit 2) Click on "FINANCE MY PROJECT" to submit your project in 5 minutes. 3) Bulb in Town will respond in less than 48 hours. Have questions about the eligibility of your project, the type of crowdfunding you need, or the financing goal you should set? Your project coach can help! For all questions : projects@bulbintown.com