For more information contact: Darren Brackley, Scotiabank Charity Challenge Coordinator

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1 For more information contact: Darren Brackley, Scotiabank Charity Challenge Coordinator (902)

2 Every Step Helps Build Our Community PAGE 1) Scotiabank Blue Nose Marathon 3 2) Scotiabank Charity Challenge (SCC) Overview 3 3) Charity Challenge Program Features 4 4) Benefits for Your Charity 4 5) Artez Online Fundraising Platform 5 6) Charity Challenge Cash Prizes 6 7) How You Can Become An Official 2018 Charity 8 8) Next Steps How To Register Your Charity 9 9) Important Dates 10 10) Frequently Asked Questions 11 11) Contact Us 14 Page 2 of 14

3 1. Scotiabank Blue Nose Marathon The Scotiabank Blue Nose Marathon is known as the people s marathon and is an annual celebration of healthy living and active lifestyles held over the Victoria Day holiday weekend in Halifax, NS. All ages, abilities and fitness levels are welcome! For 2018, up to 13,000 walkers and runners, supported by volunteers, will take to the streets of Halifax. With one of the largest youth runs in Canada and the largest marathon weekend east of Ottawa, Blue Nose features a total of seven distance events and a wide range of associated events. A Distance For Everyone! Scotiabank Full Marathon (42.2 KM) Killam Properties Marathon Team Relay (42.2 KM) Blue Nose Half Marathon (21.1 KM) Blue Nose 15KM Goodlife FITNESS 10KM Lifemark 5KM Doctors Nova Scotia Youth Run 2KM and 4KM 2. Scotiabank Charity Challenge (SCC) Overview The Scotiabank Charity Challenge was created as a community-building component of all Scotiabank marathons. In addition to supporting the marathon s local economy, the Scotiabank Charity Challenge offers a key fundraising opportunity for local nonprofits. In 2017 alone, Scotiabank and the Scotiabank Charity Challenge has raised over $8 million for 560 community charities across the country through our six sponsored marathons. Over 103,000 people participated in the various race distances, with thousands of friends and family attending to cheer them on. Since the Scotiabank Charity Challenge began in 2003, we have raised over $62 million for local charities across Canada. Charities recruit fundraisers who register for a Blue Nose Marathon event, create an online fundraising account and then raise funds using a secure online fundraising system. When charities register to become part of the Scotiabank Charity Challenge they benefit from: Being part of a major community event with no financial risk the focus is on fundraising, not logistics Page 3 of 14

4 Many of the costs to fundraise are paid for by Scotiabank, so every dollar raised goes directly to the cause Charities and fundraisers receive access to a secure online fundraising platform Artez at no cost to them, allowing runners to fundraise automatically 3. Scotiabank Charity Challenge Program Features 10 event registration entries for any Blue Nose Marathon event (see page 11 for details on Charity PIN Codes) Chance to win Scotiabank Charity Challenge cash prizes totaling $24,750. Featured as an Official Charity on the Blue Nose Marathon website. Personalized secure online fundraising system Artez 2-day Active Living Expo at the World Trade and Convention Centre where you can promote your charity to up to 20,000+ runners, walkers, volunteers and spectators. Scotiabank Blue Nose Marathon Active Living Expo Scotiabank underwrites all credit card transaction fees for donations processed by credit card. Your charity receives 100% of all donations received. Cost: $600 (inclusive of HST) to participate as an Official Charity 4. Benefits for Your Charity An opportunity for over 13,000 runners who register in the Blue Nose Marathon to run and raise funds for a charity of their choice. Charities can leverage the Scotiabank Charity Challenge as an annual fundraising opportunity promote your presence in the Blue Nose Marathon to active donors so they can register and fundraise for your cause. Reduce risk by removing many of the costs associated with organizing a stand-alone fundraising event. Focus your time on raising funds - not on logistics and operations. Raise awareness for your cause by teaming up with a world-class event that fully supports and promotes the Scotiabank Charity Challenge. Page 4 of 14

5 Convenience and security of online fundraising and tax receipting through our secure online fundraising system, Artez, at zero cost. Scotiabank underwrites use of Artez online fundraising platform as well as all credit card transaction fees for donations processed by credit card. Charities keep 100% of all donations. A dedicated Scotiabank Charity Challenge Coordinator to help our official charities with any questions or concerns along the way. 5. Benefits of Using the Artez Platform Quick reporting: real-time fundraising reports with registrant details and cumulative or individual donation information, including tax receipt numbers. Easy tax receipting: tax receipts are generated electronically through a non-alterable PDF (the only format allowed by the CRA) and issued instantly to the donor s address. Secure: Artez uses the latest high encryption technology to ensure safe transactions. Low administration costs: Less handling of cash and cheque donations means more time to recruit and encourage participants. Personalization: participants can customize their own fundraising page by uploading a photo, setting their individual fundraising goal, customizing their own text message and tailoring messages to send to their family, friends and co-workers. Users can upload address books in one easy step, reaching their entire social network with just a few clicks. Real-time results: your runners can easily track pledges as they head towards their fundraising goal, sending out customized thank you s to donors along the way or after the race. Page 5 of 14

6 6. Scotiabank Charity Challenge Cash Prizes Every dollar raised will help your charity come closer to winning one of nine cash prizes, totaling $24,750! Scotiabank will award prizing to the Official Charities that are the highest performers in the following categories: 1. Official Charity with the largest total dollars raised Rules: Includes all online and offline verified donations to Fundraising Runners, Fundraising Teams, and the Charity directly. 1st place $4,250 2nd place - $2,500 3rd place - $1, Official Charity with the largest number of Fundraising Runners * Rules: Charities must have a minimum of 10 Fundraising Runners registered. Fundraising Runners can be registered in any combination of running events. Only donations made directly to the individual are used in the calculation. 1st place $4,250 2nd place - $2,500 3rd place - $1, Official Charity with the largest average dollars raised per Fundraising Runner Rules: Charities must have a minimum of 10 Fundraising Runners registered. The average dollars raised will be calculated based on individual Fundraising Runner totals only. Donations made to Fundraising Teams or the Charity will not be included in the calculation. Page 6 of 14 1st place $4,250 2nd place - $2,500 3rd place - $1,500

7 Prizing Rules: 1) A Fundraising Runner is a registrant who has raised $50 or more (Online and verified offline donations made directly to the Fundraising Runner.) 2) Prizes for each official charity are calculated based upon funds raised by individual registrants and teams registered for a specific charity 3) Online fundraising (credit card donations) closes Monday, June 18th, 2018, at 5:00pm AST. 4) Cash and cheque donations must be entered in the fundraising system by Monday, June 18th, 2018, at 5:00pm AST. 5) All offline donations (cash and cheques) must be verified by charity administrators by Wednesday, June 27th, 2018 at 5:00pm AST. 6) Fundraising totals and awards will be based on online donations and verified offline donations entered through the Artez system by Wednesday, June 27th, 2018 at 5:00pm AST. Unverified Funds will not be counted towards totals for prizing. 7) Charities not using the Scotiabank sponsored Artez system must submit an import file to your Scotiabank Charity Challenge Coordinator by Wednesday, June 27th, 2018 at 5:00pm AST. 8) A charity cannot win more than one award. In the event that a charity should win/place in more than one category, they will be awarded the prize for the category in which they win/place by a bigger margin of victory. The margin is the percentile difference between the winning charity and the next winning charity. Dress For Success- Halifax 2017 winner of $4250 for 1st place in largest average dollars raised per Fundraising Runner category Page 7 of 14

8 7. How You Can Become an Official 2018 Charity Your charity must be a Canadian Registered Charity in good standing with Canada Revenue Agency Complete the online Scotiabank Charity Challenge Registration Form which includes: Your charity s legal name, registered charity number, address, website URL Executive Director and Daily Contact Person name, , phone etc. Acceptance of $600 registration fee Logo for your charity in high resolution in JPEG format Description of your charity and call to action for supporters ( words each) Images (any images associated with the charity s branding) Fundraising goal (this can be modified) Information for tax receipting including an image file of the digital signature of signing director 2018 Scotiabank Charity Challenge Online Registration Form Accept the official Scotiabank Charity Challenge rules Pay the charity registration fee of $600, which entitles your team to 10 free registrations for race event offered at the Blue Nose Marathon. Please note the Relay and Giv er Twice events use multiple race registrations. Please note: $600 Charity Registration Fee is non-refundable and non-transferable entry fees must be used during current race year. Page 8 of 14

9 8. Next Steps How To Register Your Charity Sign up today! 1) Fill out the online registration form: 2018 Scotiabank Charity Challenge Online Registration Form 2) Upon receipt of your electronic invoice, forward your $600 registration payment to: Scotiabank Blue Nose Marathon Attn: Scotiabank Charity Challenge 99 Portland Street Unit 206 Dartmouth, NS B2Y 1H5 Cheques should be payable to Scotiabank Blue Nose Marathon Payment by VISA or Mastercard may be made by contacting the Blue Nose Office at (902) (Please have your invoice number ready) Payment by debit card may be made in person at the Blue Nose Event Office. (please call ahead (902) ) Important: Charities cannot be added to the marathon registration system until we receive all of the information requested. Once all registration information is received, your charity will be set up within 2 weeks on the Blue Nose Marathon website and the Artez online fundraising system. At that time, further information will follow. Page 9 of 14

10 9. Important Dates Event Weekend Friday, May 18, Sunday, May 20, 2018 Race Registration and Online fundraising launch November 2017 Time to create each charity s Fundraising Page 2 weeks from receipt of registration information Deadline to register as an official charity Friday, March 23, 2018 Deadline to create online fundraising account Monday, June 4th, 2018 at 5 pm AST Online Fundraising closes Monday, June 18th, 2018 at 5pm AST Deadline for entering offline donations (cash and cheques) in a fundraising account Monday, June 18th, 2018 at 5pm AST Deadline for offline cash and cheque donations to be verified by Charity Administrators Wednesday, June 27th, 2018 at 5pm AST Page 10 of 14

11 9. Frequently Asked Questions How many free entries will the $600 registration fee provide and what is a Charity PIN Code? Each participating charity will receive a Charity PIN Code valid to register 10 individuals for any of the following: o Full Marathon o Half Marathon o 15KM o 10KM o 5KM If you wish to register a team for the Marathon Team Relay, 8 Charity PIN Codes can be used to register a team. Please contact your Charity Challenge Coordinator for further details prior to registering your team. NOTE: Each relay team requires 8 Charity PIN Codes be used to register, regardless of how many participants are within the team, e.g. between 4 and 8. If you wish to register a participant for a Giv er Twice event, 2 Charity PIN Codes will be used for an individual participant. Please contact your Charity Challenge Coordinator for further details prior to registering an individual for a Giv er Twice event. Charities can use these entries as an incentive for participants to raise pledges for their cause. Examples: The first 10 people who sign up to run and fundraise for your charity receive a free entry or the first 10 fundraisers who commit to raise $300 receive a free registration. Please Note: If a fundraising runner has paid for his/her event registration, the registration fee cannot be refunded in order to use a Charity PIN code. Why do you charge a registration fee? By paying the Charity Registration Fee, you demonstrate that your charity is committed to the event and to recruiting at least 10 runners to help you achieve your fundraising goal. Page 11 of 14

12 What about my team members who are paying for their own race entries? Participants who do not receive a Charity PIN Code for a free registration will pay the regular event rates at: 2018 Race Events - Registration Fees Are there any other costs associated with this event? No. We provide a great world-class event with zero risk to you with free online fundraising for all official charities of the Scotiabank Charity Challenge. Your charity receives 100% of the funds raised through the Artez online fundraising system. What will our charity receive? Website promotion through Scotiabank Charity Challenge - Official Charities as well as complimentary online fundraising through Artez courtesy of Scotiabank. Digital artwork to promote the event, which you can customize with your charity s logo and fundraising information. Support for your PR and media events by the Scotiabank Charity Challenge Coordinator to promote your charity and encourage participation and fundraising on your behalf. Opportunity to purchase discounted booth space at the 2-day Active Living Expo, one of Atlantic Canada s largest lifestyle shows. Support and training with the Artez system. What is expected of our charity? Promote the event to your supporters. Solicit participation to fundraise for your organization. Make the event part of your communication strategy. Public Relations and media support. Work together with the event organizers and our partners to secure media coverage. Have people from your organization available for media interviews or media events. Highlight unique human interest stories that will grab the media and public s attention. Reward and honour the individuals who have come out to support your organization and recognize their achievement. Identify someone within your charity who will work with our Scotiabank Charity Challenge Coordinator and who will manage the administrative aspects of the event. Page 12 of 14

13 Arrange for charitable representation at the Blue Nose Marathon on event weekend, May 18-20, How do Fundraisers Register? Click: How To Register as a Fundraiser How is the event promoted? Social Media Local Advertising Running publications and online promotions Print materials Earned media relations How can we attract supporters? Use your networks to encourage participation in the Scotiabank Blue Nose Marathon and the Scotiabank Charity Challenge. Recruit local celebrities, companies, supporters, groups and individuals to run on your behalf. Engage a Corporate Partner employees participate as fundraising runners and/or company supports your charity with a donation. Build a great incentive program to encourage and reward your fundraisers. Offer incentive prizes to your top fundraisers. Direct your team to for information on run/walking training programs and clinics. Promote the free online pledge raising vehicle, Artez. Add a direct link from your website to your Artez fundraising page. Communicate with your runners regularly via or newsletters to keep them engaged and motivated and go out for group runs to train for the big day! Consider branding an on-course water station with signage and provide volunteers to staff it. Show your charity s colours on race day! Page 13 of 14

14 Plan a post-race party. Find a local restaurant/pub to sponsor your team(s). Reward your runners for their achievements. The Scotiabank Charity Challenge Coordinator will work with charities to support them in developing creative and effective recruitment and fundraising strategies. Participate in Artez training sessions, the Charity Challenge Workshop and Scotiabank webinars for ideas on recruitment and fundraising strategies. 10. Contact For Support If you have questions regarding the Scotiabank Charity Challenge, please contact your Scotiabank Charity Challenge Coordinator: Darren Brackley (902) For information on the Scotiabank Blue Nose Marathon, please refer to the Blue Nose web site: Page 14 of 14

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