Better with Design: Approach. Georg Poslawski, June 10 th 2011, Rīga, Latvija. Together for the future

Transcription

1 Better with Design: Enterprise Estonia Approach Georg Poslawski, June 10 th 2011, Rīga, Latvija Together for the future

2 Enterprise Estonia Today A total of 292 employees 2011 budget M An important implementing unit of EU structural funds A network in each Estonian county: 14 County Development Centres 18 Tourism Information Centres Foreign offices in Helsinki, Stockholm, London, Hamburg, Moscow, St. Petersburg, Kiev, San Jose (Silicon Valley), Shanghai and Tokyo

3 Enterprise Estonia Creative Industries Developing Programme Entrepreneurial versus Cultural policy for developing Cultural and Creative Industries: Support entrepreneurship in the communities of creative people (more sustainable and sufficient networks); Support creativity in the business communities (through partnership initiatives and awareness of creativity and innovation for greater product development); Support creative incubators, clusters and development centres; Support complete and balanced development of CCI in the regions.

4 Strategic Objectives_ General goal: Growth of Creative Economy s added value. More sustainable and fast growing start-ups; More exporting and internationalized Estonian companies; Higher R&D capability of Estonian companies in CCI sector; More revenues from creative clusters; Balanced regional development.

5 Institutional Framework Ministry of Culture sector-specific policy Ministry of Economy finances and regulations Ministry of Education curricula and training Enterprise Estonia implementation Ministry of Regional Affairs culture and competitiveness Kredex: Credit and Guarantee Fund Estonian Development Fund Rural Development Foundation

6 Value-chain Based Approach Export marketing grant Supporting major projects Investments in new technology Diagnostics Foreign trade fair grant Granting joint marketing & supporting CCI clusters Nationally important Competence Centre grant Supporting CCI incubators, development centres and networks Strengthening regional competitiveness Supporting development of knowledge and professional skills Mentorship programme E-services environment Identifying SWOT Creating awareness Partnership Mapping, research & analyses Policy framework development

7 National Design System funding organisations research institutions government R&D facilities awareness and training regulations designers DESIGN EDUCATION design associations

8 Loov Eesti Creative Estonia Encourage and increase cooperation between creative individuals and the industrial and service sectors, so that the latter learn to make use of the abilities, talents and creativity of creative people with the aim of developing and becoming more competitive.

9 Kathryn Best The Fundamentals of Design Management leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design, explores the stages involved in the application of design to business.

10 Peter L. Phillips Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage covers all the essential elements of the brief: assembling the team; developing the design brief; project overview; category review; target audience review; company portfolio, business objectives; phases; scope, time line, and budget; and research data.

11 Design Management Award In 2010 Balteco Ltd was awarded for its outstanding design application which has been recognized over the years by multiple international design awards and notifications.

12 Estonian Design Centre is a non-profit organisation aiming to increase the application and knowledge about design in Estonia. The centre was founded in 2008 by the Estonian Academy of Arts, Tallinn University of Technology, Estonian Association of Designers and Estonian Institute of Design. The main activities of the Estonian Design Centre are developing design awareness, design education and utilisation of design at all levels and spheres of life.

13 Design Excellence Estonia is dedicated to fostering business and public understanding of the importance of design excellence to the quality of life and economy. It can be considered as a place where the competences, opportunities and contacts of Estonia s design world meet. It comprises Estonia s best design firms, who together became stronger, more diverse and valuable cooperation partners for the clients of design services. Design Excellence Estonia is a good way for clients to find the best design service from one place.

14 SEE - Sharing Experience Europe is a group of eleven European organisations who are already active in both promoting design at regional or national levels and helping SMEs and entrepreneurs implement design practice and innovation into their businesses. They have come together to discuss how design support and promotion initiatives can influence and be integrated within regional and national policy plans for innovation and economic development.

15 Design Management Institute connect design to business, to culture, to customers to the changing world. bring together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet. The results are transformational. Design that delivers competitive advantage. Design that raises the bar of performance, fit, and feel. Design that touches the heart and mind. Design that creates a unique and memorable bond. Design that changes the world.

16 Services of Tomorrow What s next? The first Estonian conference on service design on September 23 rd 2011 looks to the future of services by asking: How to develop services in new ways? What to do when there are plenty of clients but few touch points with them? How to cope with each client s individual needs when the service is consumed by the masses? How to provide good service when it is dependent on many other parties? servicedesignconference.ee

17

18 Hope to see you in Tallinn European Capital of Culture