FINNOVA EUROPEAN PROJECT PARTNER

Transcription

1 FINNOVA EUROPEAN PROJECT PARTNER

2 Introduction

3 Introduction FINNOVAREGIO Foundation (hereinafter FINNOVA) is a non-profit European foundation established in 2009, based in Brussels and with several branch offices in Spain (Valencia, Sevilla, Vitoria, Barcelona y Madrid). FINNOVA ( provides expertise in European funding programmes (EU project consulting and proposals development), with particular experience in Horizon 2020, LIFE and INTERREG. FINNOVA develops communication and dissemination campaigns, promoting projects and targeting key groups to generate participation among the European audience, focusing on achieving great impact on public society. From a regulatory dimension, FINNOVA specializes in lobby and advocacy, defending and representing the interests of our clients in the European institutions. FINNOVA boosts entrepreneurship in Europe within the fields of new technologies, sustainable development, environment, energy efficiency and renewable energy, smart cities, water, waste, tourism and social inclusion through different European and national projects and initiatives that support entrepreneurial projects based on innovation. FINNOVA promotes innovation at both regional and local level across Europe, and internationally through partner countries. Our services are open to all innovative organisations, from smart start-ups, SMEs, associations, and/or networks, in both private and public sector. We operate across the innovation cycle, from ideas and concept generation to commercialisation.

4 Introduction In addition, FINNOVA develops spin-off services in association with public institutions which promote environmental sustainability, social inclusion and entrepreneurship. Citizens and businesses can access these facilities in order to obtain financial and non-financial resources. A package of tailored services aimed at offering a second-level acceleration programme for Start-ups and SME s from a European dimension. The aim is to help Start-ups, young entrepreneurs and SME innovation projects to overcome barriers to innovation through a European platform of financing, mentoring, networking, and various of other support services relevant to each project. An information system consisting of an alert system that will keep subscribers updated on programmes, aids and calls targeted at the interest of entrepreneurs and graduates. It includes an e-learning platform with different seminars and courses on European programmes or calls such as EPSO or SME Instrument. An initiative promoted by the European Commission and Implemented by FINNOVA in collaboration with the commission s Startup Europe initiative. It aims at recognising, on the one hand, the work carried out by the startups based in Europe and, on the other hand, creating a StartUp Europe Awards Alliance for organisations that support Startups across Europe.

5 Introduction Partnership and memberships: MICROSOFT BIZSPARK EUROPE European regions research and innovation network (ERRIN) EIP SMART CITIES SEGITTUR, Spanish association dedicated to innovation management and tourist technologies Spanish Chamber of Commerce in Benelux and the Brussels Enterprises Commerce and Industry (BECI) STARTUP EUROPE WEEK SEW

6 Introduction Partnership and memberships: EMPRENDE TVE of Spanish National Television PARTENALIA European Projects Association (EPA) Registered in the Transparency Register of interest representatives of the European Commission and European Parliament. Nº: AEFICE Spanish Association of civil servants in the European institutions

7 Areas of knowledge

8 Areas of knowledge FINNOVA s contribution as a European project partner includes, among others, the following areas of knowledge: MARKET ANALYSIS AND BUSINESS MODELS LEGAL AND REGULATORY ASSESSMENT DISSEMINATION AND COMMUNICATION PLAN ACTIVITIES

9 Areas of knowledge MARKET ANALYSIS AND BUSINESS MODELS Support in the creation of new business models in order to provide a sustainable and effective business framework for the realisation of the project s environment. Market Research and Analysis for internationalisation: Analysis of the market and definition of market size, serviceable market and target market. Analysis and definition of customer segments and specific requirements. Assessment of market tendencies, growth rates and near-term potential. Evaluation of Social and Environmental impact

10 Areas of knowledge LEGAL AND REGULATORY ASSESSMENT Analysis of European and National Legal and Regulatory framework. Analysis of European and National Legal Barriers and Opportunities. Evaluation of the judicial and regulatory frameworks Evaluate the judicial framework and panorama in target market jurisdictions and EU regulations. Assess the potential for development of standards for best practice and requirements for certificates and standards.

11 Areas of knowledge DISSEMINATION AND COMMUNICATION PLAN ACTIVITIES Dissemination and Communication Master Plan Providing the strategic communications and disseminations of the project. Infusing communications efforts with an agenda and a master plan. Creating a visual identity and promoting the brand Targeting the audience, urging people to do specific actions, and advocating actions. Website platform: Information about project and updates on progress, news and press releases, provision of multimedia content (visual and audio) with possibility to propagate through social media platforms. Intranet for collaboration and content sharing amongst partners. Updates on meetings, results and decisions. Promotion of the websites and content through all modern means and channels of promotion including social media and crowdsourcing.

12 Areas of knowledge DISSEMINATION AND COMMUNICATION PLAN ACTIVITIES Social Media The regular and final results of the project will also be promoted and disseminated through the use of social networks, such as Facebook, LinkedIn, Twitter or Facebook, among others. It will improve the initial promotion and the final results dissemination. There will be links between the web site and the social media profiles in order to create a project information network system. Newsletter and press-release services: The newsletters will contain more detailed information about the project developments and will be addressed at the project target groups. The current information about the project work and its outcomes shall be summarised in press-releases which will be sent to all suitable papers or journals.

13 Areas of knowledge DISSEMINATION AND COMMUNICATION PLAN ACTIVITIES Dissemination through printed and audio-visual content: In order to popularise the project, the potential results, there shall be developed leaflets, which will inform all potential interested parties about the opportunity to make use of the project results. The video (as an online tool) will be used and disseminated by web-streaming. Mass media FINNOVA can provide visibility in mass media all around the world, since it has a large network of media partners.

14 Areas of knowledge DISSEMINATION AND COMMUNICATION PLAN ACTIVITIES Dissemination through events: National information days o All partners will organise national information days to spread widely the benefits of the project s results among their stakeholders at national level. Participants will be invited to contribute their experience, insights, expectations, feedback and ideas towards the development of the project results. o The WP dissemination leader will cooperate in the organisation of each national event. Congress and other events: o The partners will be able to participate in regular events in which to discuss, promote and disseminate the results and the impact achieved by the project. The most useful and appropriate events will be discussed with the partners in order to devise a consensus and plan. Final conference: o Organising an international final conference in Brussels in order to spread the project results on a broader EU scale. It will improve the exploitation of the results among all the stakeholders.

15 Areas of knowledge DISSEMINATION AND COMMUNICATION PLAN ACTIVITIES Networking activities One European network of stakeholders will be developed in order to communicate actions linked to the project (events/seminar, official documents produced by other entities, etc.). It will try to involve European networks and spread the project results widely. FINNOVA is an international organisation located in Brussels and will allow to hold meetings and interviews with representatives of the European institutions and MEPs to approach and disseminate the development and results of the project. Using FINNOVA s and partners existing contacts as well as developing new contacts will facilitate the dissemination of the project results. Reference group organisation

16 StartUp Europe Accelerator

17 StartUp Europe Accelerator Second-level accelerator for innovative projects since 2012: smart cities, environment, tourism, health, social innovation, creative industries, energy and water. 3 years of support from the Spanish Ministry of Employment More than 150 entrepreneurs supported 8 SMEs Instrument: Project funded: o Ekuore o Latipp o Drone Hopper Seal of Excellence: o Waynabox o Azahar Management o Miracoil o KienMou o Closca ALERT System : Calls and Contests Acceleration Period in Brussels (EFYE) StartUp EU Accelerator Academy Visitors Program

18 StartUp Europe Accelerator MENTORING Personalized consultancy of projects adapted to each sector: ICTs, environment, health, tourism, social economy and energy. B2B EUROPEAN MARKET Connection with European associations based in Brussels. NETWORKING/LOBBY Assistance in the creation and management of networks, advice on the EU legal framework and support for the internationalization of the project. EU FUNDING FOR INTERNATIONALIZATION Mentoring to access European projects such as SME Instrument, LIFE...

19 StartUp Europe Accelerator: Best practices Project benefited with SME Instrument Phase I: 50,000 Awarded by the European Commission with Phase 1 of the SME INSTRUMENT: 50,000 to carry out viability analysis. In preparation of the memory to aim for PHASE 2 where it can receive between 0.5 million and 2.5 million sunk cost. Innovative Tourism Project that has received the European Commission's Seal of Excellence and SME Horizon: 85,000 sunk cost StartUp Europe Awards 2016 Spain Category TOURISM Public-private partnership with the Seville City Council Presentation of the LIFE project Environment 1 million StartUp Europe Awards 2016 Spain Category GREEN

20 Workshops for entrepreneurs Practical workshop of cultural entrepreneurship. March 21, Brussels Startup Europe Week Inauguration of Enterprise Incubations of Lalín and Barro-Meis February 24-25, 2016 Pontevedra (Spain) Startup Olé: the event of the tech and digital european ecosystem September 7-8, 2016 Salamanca (Spain) Communication workshop for innovative entrepreneurs. Spanish Day Microsoft June 13, Brussels

21 StartUp Europe Awards

22 StartUp Europe Awards Identify local role models in each ecosystem of startups across Europe Recognize the best startups at European level Create an alliance of entities that support entrepreneurship and innovation Social sensitivity tool through the Media StartUp Alliance, involving the European media. Creation of a hub to solve social challenges of the territories through public - private collaboration, involving the European Public Administrations

23 StartUp Europe Awards categories in countries in 2016

24 StartUp Europe Awards Country Managers +30 Members of SEUA ALLIANCE +70 awarded startups under SEUA 13 National Awards events startups applied for local and national awards SEUA local, regional and national organizations involved SEUA16

25 StartUp Europe Awards: Ambassadors Spain Bulgaria Estonia Italy Esther Herranz Eva Paunova Kaja Kallas Marco Zanni Gabriel Mato Ireland Croatia Latvia Seán Kelly Ivana Maletić Inese Vaidere 8 MEPs Institutional support Markku Markkula President of Committee of the Regions Pablo Zalba ICO President

26 StartUp Europe Awards: Media Partners 18 Media Partners

27 StartUp Europe Awards on Media Juanma Romero, the Director and Host of Emprende TVE, as a Media Partner of StartUp Europe Awards, collaborates with Finnova Foundation to give visibility to the startups through the TV program Emprende TVE.

28 StartUp Europe Awards on Media 85 appearances on European media followers on Social Media (Twitter, Facebook & LinkedIn) 10 interactions/day on Social Media 400k page views on Twitter 900 mentions on Twitter

29 StartUp Europe Awards on Media

30 Finnova s experience in H2020 projects

31 The Project NOBEL GRID aims to develop, deploy and evaluate advanced tools, ICT services and business models for all actors in the Smart Grid and electricity market in order to ensure shared benefits from cheaper prices, more secure and stable grids and new clean electricity. These tools and services will enable active consumers involvement, innovative business models for new actors and the integration of distributed renewable energy production, in order to improve the quality of life for European citizens. PROJECT DATA Staring date: 01/01/2015 Duration: 42 months Budget: 13.9M Consortium: 21 partners European countries: 11

32 Dissemination and Communication Dissemination Master Plan (DMP) Infusing communications efforts with an agenda and a master plan. Promoting the brand of Nobel Grid Business orientation to communicate the strong points of the project Targeting the audience Creating key messages and campaigns adapted. Developing a visual identity Defining and developing Non-media communication: o Exhibitions and events o Specialised material (articles, reports, guides, infographics, audio-visual material) o Networking o Public relations and lobbying actions o Corporate material (brochure, poster, roll up) o Corporate image (business cars, document templates, multimedia image,etc.) Defining and developing Media communication through Nobel Grids media channels: o Website o Partners websites o Social Media (Twitter, Facebook, Linkedin, Youtube) o Newsletters o Mass media

33 Dissemination and Communication Communication facts 80 Exhibitions and events 25 Press release 17 Publications 37 Online news 5 Videos published 1 introduction video 2 streaming 622 Tweets 193 Facebook post 80 LinkedIn post 586 Social media engagement (Twitter, Facebook, Linkedin, Youtube) 1205 views on You Tube Channel Video 2 followers/day (Audience) 5 link clicks, on average, per day on social media Average Engagement Rate 1,5% on social media 4 Retweets per day on average, (Twitter) 10 likes per day, on average, on social media

34 Networking activities FINNOVA involves activities related to communication, cooperation and on-going exchanges with related research efforts, including liaisons with EU-funded research projects and networks of excellence; as well as research initiatives going beyond European boundaries (in USA for instance). This activity comprises the participation in EC concentration and cluster meetings, joint workshops and roundtable discussions. Concrete outcomes of these interactions will be the exchange of concepts via contributions, tutorials, publications, etc.

35 User Group and Advisory Board activities FINNOVA also created an International Advisory Board and an User Group that involves members of Universities, industries or public administration experts in Smart Grids or working in energy issues and keep them updated with relevant information about the project. FINNOVA have to organise workshops and open sessions of the consortium so the partners can address to them directly their questions. This fact will ensure that stakeholders are actively taking part.

36 New Business Model and Legal barriers FINNOVA has contributed during the first period to the deliverable Energy policies and regulatory framework analysis mainly related to analysis of European regulation for a series of topics, determination of compliance of a number of use cases with national regulation in the related pilot sites and review of the final draft of the deliverable. o Development of the Schematic representation of the traditional electricity market. o Schematic representation of the Smart Grid market. o Consumers/Prosumers, discussion on the current and future roles of consumer/prosumer, including trends and challenges. o Analysis, contribution and review of the EU level legislation for: Data access, security and privacy, Energy Management and Demand Response, Energy Market, Regulation and Technical codes for Distribution grid, Policy for Smart Cities. o Business models for the Smart Grid, state of the art, challenges and opportunities. o Emerging business models, co-operative business and incentive mechanisms.

37 Contact Juan Manuel Revuelta General Director MOVIL PERSONAL Catalina Valencia Entrepreneurship and Innovation Communications Officer Telephone: +32 (0) Skype: Finnovaregio.be